We had a feeling it was coming soon. Toyota is moving away from its “bZ” naming system for EVs with plans to use names you may already be familiar with. The bZ4X will likely be the only electric car Toyota sells globally under the old system.
Toyota will use old names for new EVs
The bZ4X SUV was launched in 2022 as Toyota’s first global EV. It was expected to be the first of a new series of electric cars under the bZ naming system for zero-emission vehicles.
Toyota initially planned to introduce 15 dedicated EVs globally, seven of them under the bZ branding. The bZ stands for Beyond Zero, which Toyota claims symbolizes its desire to “provide customers with value than exceeds “zero emissions.”
After all models were recalled in 2022 due to concerns that the wheels could fall off, Toyota’s bZ4X has struggled to stand out among a wave of electric SUVs.
To move past it, Toyota is abandoning the bZ naming scheme and plans to use names from its older models. Toyota Europe’s marketing director, Andrea Carlucci, told Autocar that he expected the bZ4X to “remain a bit isolated” in its lineup.
2025 Toyota bZ4X Limited AWD (Source: Toyota)
Carlucci explained that using words for names, rather than a number system, was “a clear request from Europe that was very much heard and followed by Japan” for its EVs.
The news comes after Toyota unveiled its new Urban Cruiser electric SUV last month, an unofficial successor to the gas-powered model retired in 2014. Toyota’s new electric SUV will also be the first of its partnership with Suzuki to be made in India. It will be based on the same platform as the Suzuki e-Vitara.
Toyota Urban Cruiser electric SUV (Source: Toyota)
Toyota’s European marketing boss said the company’s expertise in batteries and energy management has already “created a lot of trust from customers” with hybrids.
“Toyota knows better than anyone about how to manage a battery, how to make it stable and so on,” Carlucci added.
2025 Toyota bZ4X Nightshade edition (Source: Toyota)
In the US, Toyota cut prices by up to $6,000 on the 2025 bZ4X to boost demand. The 2025 model now starts at just over $37,000 with up to 252 miles range.
What names do you think Toyota should revive for future EVs? Let us know your thoughts in the comments.
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Ford’s electric pickup truck is back at the top. The F-150 Lightning is once again the best-selling electric pickup in the US after overtaking the Tesla Cybertruck in the first quarter.
Ford’s F-150 Lightning is the best-selling electric pickup
After launching in 2023, Tesla’s Cybertruck quickly outpaced the Lightning to become America’s top-selling EV pickup last year.
Since Tesla doesn’t break down regional sales, registration data gives us our best estimate. The latest registration data from S&P Global Mobility (via Automotive News) shows that the F-150 Lightning retook the title in March and the first quarter of 2025.
Ford’s electric pickup notched 2,598 registrations in March, topping the Tesla Cybertruck with 2,170. In the first quarter, the F-150 Lightning remained ahead with 7,913 registrations, compared to the Cybertruck’s 7,126.
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Although the Cybertruck was the fifth top-selling EV in the US last year, it didn’t even crack the top ten in March. It placed ninth through the first three months of 2025, behind the Volkswagen ID.4.
2025 Ford F-150 Lightning (Source: Ford)
While Tesla and Ford remained the leaders in the electric pickup market, several new models are gaining momentum. According to the most recent numbers from Cox Automotive, GM sold 2,383 Chevy Silverado EVs and 1,249 GMC Sierra EV models in Q1. Meanwhile, Rivian sold 1,727 R1Ts during the quarter.
Earlier today, Electrek reported that new models, including the Honda Prologue and Chevy Blazer EV, helped drive EV registrations up 20% in the US in March.
2026 GMC Sierra EV AT4 (left) and Elevation (right) trims (Source: GMC)
Although the Lightning reclaimed the crown from Tesla, Ford’s electric pickup isn’t exactly flying off the lot. Ford reported Lightning sales fell 16% to just 1,740 units in April. Through April 2025, Ford has sold 8,927 electric trucks, down 9% from the 9,833 it handed over last year.
Electrek’s Take
To be fair, Tesla is still ahead by a wide margin in the US. The S&P numbers show Tesla had over 51,000 registrations in March, up 1% after two months of lower YOY growth.
GM’s Chevy surpassed Ford to become the second-best-selling EV brand with nearly 8,500 registrations, an increase of 274% from last year. Ford dropped to third with 7,361 registrations.
Although it’s just one quarter, it’s starting to show how Tesla CEO Elon Musk’s political antics are likely impacting sales. After the Cybertruck’s initial hype, it appears many buyers are opting for traditional pickups, like the F-150 Lighting.
Meanwhile, Ram is delaying its first electric pickup, the 1500 REV, again. Ram is pushing production back until summer 2027, saying it’s “extending the quality validation period.” The plug-in hybrid (PHEV) Ramcharger will also be delayed until the first quarter of 2026.
After pulling the Ramcharger ahead of the fully electric version last year, Stellantis blamed weak demand for EV pickups in the US.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss how the GOP plans to kill the EV tax credit, Tesla’s China problem, Slate getting some interest, and more.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET):
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Tesla’s Austin robotaxi fleet will be powered by ‘plenty of teleoperation’ as it “can’t screw up”, according to a new report from Morgan Stanley after meeting with Tesla.
You won’t hear anything negative about Tesla from Morgan Stanley very often.
Morgan Stanley’s Tesla analyst, Adam Jonas, has often been described as a ‘Tesla cheerleader’ on Wall Street for his extremely rosy view of the company. He generally believes whatever Elon Musk claims and adds a slight delay to the CEO’s timeline.
Recently, Jonas met with Tesla with some clients and released a new note that he hinted to be based on what he learned from Tesla during the meeting.
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He claims that the planned “robotaxi” rollout in Austin next month is going to use “plenty of tele ops to ensure safety levels”:
Austin’s a ‘go’ but fleet size will be low. Think 10 to 20 cars. Public roads. Invite only. Plenty of tele ops to ensure safety levels (“we can’t screw up”). Still waiting for a date.
‘Tele ops’ stands for teleoperations, meaning that Tesla employees will be able to remotely access Tesla’s vehicles and operate them in some capacity.
We have been extensively reporting on how much Tesla’s planned robotaxi fleet in Austin diverges from its previously disclosed plans of deploying “unsupervised Full Self-Driving” in its consumer vehicles.
Tesla plans to deploy “10-20” Model Y vehicles to offer ride-hailling services in a geo-fenced area of Austin, Texas using a version of its ‘Supervised Full Self-Driving’ (FSD), but instead of being supervised by a driver inside the vehicle, like the current product in consumer vehicles, Tesla is going to used employees to remotely supervise the vehicles.
The service is supposed to launch in June.
Electrek’s Take
I seriously don’t get why anyone could get excited about this. It is going to be a bit better than the current FSD, which has stalled for months as Tesla focuses on optimizing the system for Austin, but it will still basically be supervised – just remotely.
There’s a chance that it won’t even be remote as some believe Tesla will even fumble that timeline and use safety drivers, but I don’t know. I’m about 50/50 on that prediction right now.
Remote supervisors make more sense as Tesla can claim a little victory even though it would be less impressive than what Waymo has been doing for years.
The real goal that Tesla sold to consumers is that their privately owned vehicles would become self-driving without supervision and we are still so far from that. It’s clear that this project is mainly to distract them from that fact.
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