BYD officially launched its popular Atto 3 in South Korea this week, its first EV to hit the market. The electric SUV starts at just over $21,500 in Korea, but with subsidies, prices could fall to under $14,000. Can it compete with low-cost EVs from Hyundai and Kia? With several top-selling electric cars en route, BYD looks to win over buyers.
The world’s largest EV maker wants to increase its global market share even further this year. In 2024, BYD sold a record 1.76 million electric vehicles, just shy of Tesla’s 1.78 million deliveries.
With over 1.77 million models produced last year, BYD surpassed Tesla by about 4,500 units to become the leading global EV maker in 2024.
After dominating its home market, BYD is aggressively expanding into new markets. It’s already among the top-selling EV brands in parts of Southeast Asia and Central and South America. Now, it’s looking to compete with Hyundai and Kia on their home turf.
BYD Korea unveiled the Atto 3 for the first time during a media event on Thursday. The company opened preorders the same day, starting at around 31.5 million won ($21,600). To upgrade to the Atto 3 Plus, prices start at 33.3 million won ($22,900).
BYD Seal (left), Atto 3 (middle), and Sealion 7 (right) at the launch event in Korea (Source: BYD)
Cho In-Cheol, CEO of BYD Korea, said the EV could be bought for as little as around 20 million won ($13,700) with government subsidies.
BYD unveils its first EV in Korea, the Atto 3
“The Atto 3 is a proven global bestseller, and we are thrilled to bring it to South Korea,” Cho said during the event (via Yonhap).
BYD’s Korean leader pointed out the electric SUV’s spacious interior is due to its “best-in-class wheelbase.” With a wheelbase of 2,720 mm, the Atto 3 is about the size of the Kia EV3 (2,680 mm) and Hyundai Casper Electric (2,580 mm).
BYD Atto 3 (Source: BYD Japan)
The EV3 and Casper Electric are Hyundai and Kia’s new mass-market EVs. Hyundai’s compact electric SUV starts at the same 31.5 million won ($21,600) as the Atto 3. With incentives, Hyundai said the Casper EV can be bought for as low as 10 million won, or around $7,000.
Because BYD’s electric SUV is powered by an LFP battery, it’s expected to receive less government support than domestic EVs from Hyundai and Kia.
Kia’s EV3 starts at 42.08 million won, or just under $30,000, and is already proving to be a “game changer” in its home market, according to the automaker.
Since launching globally in 2022, BYD has sold over one million Atto 3 electric SUVs in 72 countries. Later this year, the Chinese EV giant will expand its EV lineup in Korea, launching the Seal sedan and the new Sealion 7 midsize SUV.
After launching its first EV (also the Atto 3) in Japan in early 2023, BYD sold more electric cars than Toyota in its home market last year. Can BYD outsell Hyundai and Kia in Korea? Let us know in the comments below.
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Tesla is talking about finally bringing the next-generation Roadster to production in new job listing.
However, you shouldn’t hold your breath.
The prototype for the next-generation Tesla Roadster was unveiled in 2017 and was supposed to enter production in 2020, but it has been delayed each year since then.
It has become a running gag in the Tesla community and an example of CEO Elon Musk’s tendency to stretch the truth about timelines.
The latest timeline hasn’t even been about producing the vehicle. It has been about the unveiling of a new version of the next-generation as the last prototype of what is supposed to be a “next-gen” car was unveiled almost a decade ago.
This week, Tesla has posted a new job listing for a ‘Manufacturing Engineer, Roadster‘. In the job description, Tesla mentions working on battery manufacturing equipment for the Roadster:
Tesla is looking to hire a Manufacturing Engineer to contribute to the concept development and launch of battery manufacturing equipment for our cutting-edge Roadster vehicle. In this role you will take large scale manufacturing systems for new battery products and architectures from the early concept development stage through equipment launch, optimization and handover to local operations teams. Battery development is at the heart of our company, and this is an exciting opportunity to work directly on the central challenges for the all-new Roadster product architecture while still in its early development stages.
The comment does point to Tesla starting to set up manufacturing for the production of the new Roadster.
Since this does sound like early manufacturing development work, it would be optimistic to hope to see new Roadsters rolling off the production line by the end of next year. More likely to be in 2027.
In its updated annual installed production capacity chart, Tesla listed Roadster production as still being in the “design development” phase as of last week:
The location of Roadster production is also listed as “to be determined.”
The new job listing for a manufacturing engineer on the Roadster program mentions being based in Fremont, which could mean Tesla plans to launch production at its California factory.
Tesla next-gen Roadster
As unveiled in 2017, the new Roadster was supposed to get 620 miles (1,000 km) of range and accelerate from 0 to 60 mph in 1.9 seconds.
It was listed for $200,000, and a “Founder Series” was also offered for $250,000.
Some have suspected that Tesla didn’t want to bring the vehicle to production because it would have to deliver over 30 of them for free and hundreds more at heavy discounts due to its original referral program.
Others believe that updates to the vehicles have led to delays.
Shortly after the unveiling of the next-gen Roadster in 2017, Musk discussed adding cold-air thrusters to the supercar to deliver unprecedented racing performance and possibly even allow it to hover over the ground.
The CEO referenced demonstrating that the “Roadster can fly” on several occasions in the last few years.
Electrek’s Take
It looks like we are talking about the Roadster possibly coming to market in 2027—maybe late 2026 at the earliest.
That’s roughly 10 years after it was unveiled.
I’ll believe it when I see it. And if it does happen, I might have one or two flying Roasters for sale.
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Just like it says on the tine: TV brand SHARP is following Sony into the automotive space with the new LDK+ concept that transforms into a mobile movie theater. It’s a type of concept we’ve seen before – but not like this!
The SHARP LDK+ promises to be a Living room, a Dining room, and a Kitchen on wheels – and more (the plus, obviously), building off the decidedly more blobular™ concept first shown back in 2024. This updated version, however, takes the LDK concept and brings it significantly closer to reality by basing it on Foxconn’s “Model A EV by Hon Hai Technology Group” chassis.
And, now that it’s a little bit closer to some kind of reality, it might be time to climb on the SHARP hype train and take a minute to genuinely enjoy the movie/gaming environment the company is promising to deliver with the LDK+ concept.
Get hyped, kids
SHARP LDK interior, by the Yomiuri Shimbun; via The Japan News.
Not to be overly crude here, but if you roll in a van with a sliding projector table, opaque windows, and fully reclining seats, you probably hit the “family planning” section of your local Walgreens on a regular basis. Similarly, as more and more young people find themselves struggling to afford their own space, offering a vehicle that delivers a little privacy. And even if that’s more Netflix than chill, I think it’s bound to find a few buyers.
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Whether I’m right or wrong about that will remain to be seen for a while, however. The official press release is light on specs, offering the following description of the LDK+ concept …
The second iteration of “LDK+” retains the original concept while featuring both high maneuverability with its compact body and a spacious, relaxing interior. Developed based on the“Model A” EV by Hon Hai Technology Group (Foxconn), this compact minivan model offers an expansive cabin layout.
When parked, the vehicle can be used as a theater room or a remote workspace. A console box equipped with a table and projector is placed between the driver’s and passenger’s seats. By swiveling the driver’s seat to face backward, it creates a living room-like atmosphere where you can sit around with the rear seats. Pulling down the screen installed above the rear seats allows you to enjoy movies or conduct online meetings on a large display. Through Sharp’s AIoT platform, which connects AI and home appliances, the vehicle links with household devices such as kitchen appliances, air conditioning, and laundry systems. The AI learns residents’ lifestyles and preferences, creating personalized new ways of living. In addition, the system can connect with V2H (Vehicle to Home) solutions, enabling efficient energy management by integrating solar power generation and residential storage batteries.
SHARP
… but skipping automotive basics like battery capacity, anticipated driving range, and the usual horsepower and torque figures. Pricing and, perhaps most importantly, when the vehicle might see the light of day weren’t revealed, either.
SHARP LDK+ concept
All of which is to say: they’re probably never going to actually build something like this – and that’s too bad, because a new-age Honda Element/Nissan Cube-style boxy little EV would absolutely sell like hotcakes.
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All those people who want you to believe mining for EV batteries is as dirty as drilling for oil? They don’t want you to know about recycling – and they really don’t want you to know about a new pilot recycling program is promising a radical leap in battery recycling efficiency, with recovery reportedly rates exceeding 99% for critical metals like nickel, cobalt, and manganese.
Thanks to a new, highly detailed, and (crucially) enforceable regulatory framework of 22 national standards backed by a newly formed national technical committee, a team of Chinese-led researchers is raising the bar when it comes to battery recycling efficiency.
These new standards brings together stakeholders from raw material supply, battery production, recycling and dismantling, and chemical processing disciplines to address battery recycling needs across automotive, marine, and energy storage applications. The rules feature titles like, “Vehicle power battery recycling and dismantling specification,” and, “Vehicle power battery remaining energy detection (standard),” and provide the nation’s auto industry with clear and uniform procedures for handling retired batteries.
The results of a single, standardized approach have been revolutionary, and companies adhering to the new protocols are, according to CarNewsChina, seeing recovery rates of 99.6% for nickel, cobalt, and manganese, and an impressive 96.5% for lithium – figures that were once considered a distant goal for the global industry.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
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