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George Zhao, Chief Executive Officer of Chinese consumer electronics brand Honor, smiles as he shows the new Honor Magic 6 Pro smartphones during a presentation on the eve of the Mobile World Congress (MWC), the telecom industry’s biggest annual gathering, in Barcelona on February 25, 2024.

Pau Barrena | Afp | Getty Images

George Zhao, the chief executive of Chinese smartphone firm Honor, has resigned from his position due to personal reasons, the company said on Friday.

“The company and the Board of Directors sincerely appreciate Mr Zhao’s outstanding contributions to the company during his tenure,” Honor said in a statement.

Jian Li, who’s been at Honor for four years in various senior management positions, will succeed Zhao as CEO.

In an internal memo posted by Chinese media and confirmed as accurate by an Honor spokesperson, Zhao said he was stepping down due to health reasons and planned to rest, recover and spend more time with his family.

Zhao called the decision to leave Honor “the most difficult decision” he has ever made.

Honor was spun off from Chinese telecommunications giant Huawei in 2020 in a bid to avoid U.S. sanctions that were crippling Huawei’s smartphone business.

Under Zhao’s leadership, Honor has aggressively launched smartphones with a focus on international markets. Zhao focused on high-end devices, including foldable smartphones, as he looked for Honor to look beyond China and challenge the likes of Samsung and Apple.

Honor’s market share in China has risen from 9.8% in 2020 to over 15% in 2024, according to Counterpoint Research. Outside of China, Honor’s market share hit 2.3% in 2024, compared to under 1% in 2020.

The company has looked to keep pace with rivals by launching artificial intelligence features on its device.

Neil Shah, partner at Counterpoint Research, said the company’s focus on high-end devices and technology is likely to continue under the new leadership.

“Honor’s focus on premiumization should continue if the brand wants to continue building its brand equity and differentiation point vs existing competitors, especially in premium markets such as Europe,” Shah told CNBC. 

“The focus on innovative foldable designs and advanced AI features and close partnerships with leading component suppliers would be key.”

Zhao’s successor Li will be tasked with trying to expand Honor’s presence overseas amid fierce competition, with a focus on making the brand more recognizable.

“Many don’t know Honor” outside of China, Counterpoint’s Shah said. “Building brand equity is tough and the company needs more time, money and differentiation points.”

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Samsung launches its first multi-folding phone as competition from Chinese brands intensifies

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Samsung launches its first multi-folding phone as competition from Chinese brands intensifies

Samsung Electronics’s Galaxy Z TriFold media day at Samsung Gangnam in Seoul, South Korea, on Dec. 2, 2025.

Anadolu | Anadolu | Getty Images

Samsung Electronics on Monday announced the launch of its first multi-folding smartphone as it races to keep pace with innovations from fast-moving rivals. 

The long-anticipated “Galaxy Z TriFold” will go on sale in South Korea on Dec. 12, with launches to follow in other markets including China, Taiwan, Singapore, and the United Arab Emirates, the company said in a press release. 

The phone will be available in the U.S. during the first quarter of 2026, with more details to be shared later, the South Korean tech giant added. The Galaxy Z Trifold will ship as a single model in black with 16GB of memory and 512GB of storage, priced at 3,594,000 South Korean won ($2,449).

With Apple’s expected entry into the foldable segment, Samsung is positioning this device as a multi-fold pilot to reinforce its technology leadership.”

Liz Lee

Associate Director at Counterpoint Research

The device uses two inward-folding hinges to open into a 10-inch display — a tad smaller than the 11th-generation iPad’s 11-inch display — with a 2160 x 1584 resolution.

When its screen panels are folded, the device is measures 12.9 millimeters (0.5 inches) thick — slightly more than the Galaxy Z Fold6 at 12.1 mm and the latest Galaxy Z Fold7 at 8.9 mm.

“Samsung’s first tri-fold model will ship in very limited volume, but scale is not the objective,” Liz Lee, associate director at Counterpoint Research, said in a statement shared with CNBC.

“With competitive dynamics set to shift materially in 2026, especially with Apple’s expected entry into the foldable segment, Samsung is positioning this device as a multi-fold pilot to reinforce its technology leadership.”

A Samsung Electronics Co. Galaxy Z TriFold smartphone on display during a media preview in Seoul, South Korea, on Tuesday, Dec. 2, 2025.

Bloomberg | Bloomberg | Getty Images

Lee added that Samsung’s latest product is meant to test durability, hinge design and software performance while gathering real-world user insights before wider commercialization.

The phone’s three foldable panels can also run three apps vertically side by side, and offer a desktop-like mode without a separate display. 

The TriFold features Samsung’s largest battery capacity among its foldable models and supports super-fast charging that reaches 50% in 30 minutes.

TM Roh, who was recently appointed Samsung Electronics co-CEO and head of the Device eXperience division, said the Galaxy Z TriFold reflects years of work on foldable designs and aims to balance portability, performance and productivity in one device.

Samsung was an early innovator of folding smartphones, unveiling its first foldable device in 2019. While the market has remained relatively small, new competitors have continued to enter, including Chinese brands that have proven competitive in both price and dimension.

Visitors try out the Galaxy Z Trifold during Samsung Electronics’ Galaxy Z TriFold media day at Samsung Gangnam in Seoul, South Korea, on Dec. 2, 2025.

Anadolu | Anadolu | Getty Images

In September, telecommunications giant Huawei announced its second-generation trifold phone for the Chinese market, measuring 12.8 mm thick when folded.

This year has also seen Chinese brands like Honor launch foldable smartphones in international markets. Honor was spun off from Huawei in 2020 in a bid to avoid U.S. sanctions and tap international markets.

Like Samsung’s other recent foldables, the TriFold is rated IP48, meaning it is water-resistant up to 1.5 meters for up to 30 minutes but offers limited dust protection.

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Nvidia CEO to Cramer: Synopsys deal is ‘culmination of everything I showed you’ over the years

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Nvidia CEO to Cramer: Synopsys deal is 'culmination of everything I showed you' over the years

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Why Jim Cramer thinks the AI trade is breaking up

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Why Jim Cramer thinks the AI trade is breaking up

After years of largely trading together, stocks related to artificial intelligence and the data center are starting to move in different directions, CNBC’s Jim Cramer said.

“The Google complex cohort roared while the OpenAI complex got hammered. Meanwhile, the hyperscalers with great balance sheets held up much better than the ones with strained balance sheets,” he said. “Just keep in mind that things change very fast in the AI space, so what was true last month might not necessarily stay true this month or next year.”

He pinpointed a difference in the performance of AI companies linked to OpenAI — like Nvidia, Oracle, Microsoft and AMD — and those affiliated with Alphabet — such as Broadcom and Celestica. He said latter cohort has seen a boost as some investors start to favor the newest iteration Gemini over ChatGPT. Wall Street Street at large is also growing concerned about OpenAI’s massive spending commitments, Cramer continued.

Hyperscalers with strong balance sheets are starting to pull ahead, he continued, noting that companies like Alphabet, Meta and Amazon have the capacity to keep spending big on AI. However, Cramer added, Oracle, CoreWeave and Nebius have more strained balance sheets.

But he warned that the AI space is volatile and said it’s possible another platform will surpass Gemini. Cramer also said he doesn’t want to “paint with too broad of a brush here.” For example, he noted that Nvidia got hit over worries about newfound competition and its ties to OpenAI. However, the AI giant also just reported a blowout quarter with strong guidance and demand for its products still exceeded supply, he continued.

The diversification of the AI trade is a good thing, Cramer suggested, saying it’s positive that investors are starting to think more critically about which of these companies “deserves to be winners.”

“In general, I think it’s actually pretty healthy. I’m never going to root against higher stock prices,” he said. “But there was always something unsettling about the entire AI cohort rallying in lockstep.”

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