ATLANTA — “Think traditionally, but without traditional thinking.”
Those were the words of Ross Bjork, the still-new Ohio State athletic director during the Saturday morning media day ahead of Monday night’s College Football Playoff National Championship game. The question was about the balanced approach taken by his football program, and also by the opponent, Notre Dame. The Buckeyes and Fighting Irish inarguably rank among the most tradition-rich teams in the 155-year history of college football. Yet, here they are, after a combined 271 seasons, the second- and fourth-winningest programs of all time, having steered their way to the final game of this season by embracing modernized approaches to the sport while honoring the history that is as much a part of their DNA as helmets and shoulder pads.
Maintaining the shine on those silver and gold helmets by piling up silver and gold in the form of NIL money.
“We want to work at these places because of what they are and what they have been and the success they’ve enjoyed,” Bjork said. “But we have also been charged with ensuring that’s what they continue to be.”
Bjork said that just as the Buckeyes were ending their media day session and the players who earned a spot in the title game, the ones who cost $20 million to assemble, according to Bjork, filed in around him and headed for the team bus. His mantra about respecting the past while moving toward the future was uttered as 45-year-old head coach Ryan Day was holding court at a podium just over his boss’s shoulder. Day’s big-game failures lit the spark needed to raise those millions to sign those players who are now in Atlanta needing only one more win to earn Ohio State’s first national title in a decade.
When the Buckeyes exited the room, their seats were filled by their counterparts at Notre Dame, whose roster includes 10 additions via transfer, once a taboo subject in South Bend, Indiana. The players opted to play in northern Indiana partly due to the just-established coffers of name, image and likeness money. Those new arrivals included the quarterback from Duke who led the Irish downfield late against Penn State in the CFP semifinals, setting up the transfer kicker from South Carolina who kicked the game-winning field goal. Now, Notre Dame football is on the cusp of its first national title since 1988, when cell phones were still carried in shoulder bags. As the Irish players took their places, coach Marcus Freeman, the human energy shot, immediately and unknowingly parroted Bjork.
“Our everyday walk is spent with one foot firmly planted in our past, but that other foot is always stepping in our future.”
Is that easy, Coach?
“No. But it’s also not a burden. It’s a privilege. Once you understand that, it’s worth it. And what makes it worth it is … well …”
With a smile, the 39-year-old coach — a former All-Big Ten Ohio State defender — swept his hand broadly, toward Mercedes-Benz Stadium across the street, toward the gold-wearing Notre Dame faithful in the nearby Playoff Fan Central craning their necks to see their Irish, and toward the cylindrical gold CFP championship trophy, sitting atop a podium in Freeman’s sightline.
“You win football games by being smart and working hard, that’s no secret,” Freeman’s quarterback, Riley Leonard, said. “But you also have to evolve. I think that in college football now, as much as it keeps changing, programs and universities have to change with it. Your choice is to either do that or get left behind.”
But evolution is also a choice. The dinosaurs didn’t have to walk into the tar pits. And college football programs — even old-timers such as Ohio State and Notre Dame — don’t have to walk into the quicksand of mediocrity, led there by the blinders of obligation to keep on keeping on the same way that Knute Rockne and Woody Hayes did.
“The greatest challenge isn’t changing the minds of the people inside the football building. They are living it. They are going to do whatever it takes,” former Notre Dame QB Brady Quinn, now a college football analyst for Fox, said in December as his alma mater began its CFP run. “It’s making the people who support the program understand what needs to be done. Making them understand that the way it always worked, the way their favorite teams were built, is not how it works now. And then explaining that their support that might have always just been rooting for the team, even buying season tickets, that support needs to be backed monetarily. That makes some people uncomfortable, but it is also the reality. And it pays off. Literally.”
Freeman’s predecessor at Notre Dame, Brian Kelly, has come under fire from those who love the Irish, and some of that is warranted. But criticism that he didn’t understand the modern business model like Freeman does isn’t entirely accurate. That model has changed dramatically since Kelly’s sudden departure for LSU three years ago. Even while he still had the job, finishing his 12 seasons only 13 wins shy of Rockne’s record 105, Kelly openly described the daily tug-of-war between pulling Notre Dame into the current times while also wrestling with the longtime program backers who resisted change, aka “the Gold Seats.”
For example, replacing the analog clock and scoreboards that had long sat atop the end zone edges of Notre Dame Stadium became a battle as Kelly hoped to add videoboards. After a years-long debate, the compromise was to add the TV screens, but keep them to a modest size, similar to the old scoreboards, and immediately prior to and after games, the displays on those screens were to be changed to digital images of the old clock and scoreboard.
“Those are the challenges that you face at a university like Notre Dame that I don’t believe you do anywhere else, and I certainly coached at a lot of other places,” said Lou Holtz, chuckling when discussing his 11 years in South Bend, winning that 1988 national championship and finishing right behind Rockne with 100 victories. “There is no question that it took cooperation from the administration, after some hard conversations about where we wanted Notre Dame football to be in the future, for me to get a player like Tony Rice [QB on the ’88 team] into school. I went to [then-president] Father Joyce and appealed to him directly. But I was told he would be admitted only if he proved himself academically for a year, to go nowhere near a football game. And guess what? Tony Rice has his degree from Notre Dame and to this day, is one the most beloved players in the history of the program. We found his place, and we did it within the framework of what one might call the Notre Dame Way.”
It was with that same mentality that Freeman went about selling the idea of bringing in transfers — a practice rarely entertained by a school understandably proud of its academic reputation — as something that could still fit into the parameters of the Notre Dame Way. The 2024 roster additions were carefully selected. They were established stars but also largely graduate transfers already with college degrees. Two players were required to wait until summer to enroll after their degrees were completed, and in the meantime, were relegated to spring practice observers.
Leonard is an undergrad, but no one questions Duke’s academic credentials. He is also a Notre Dame legacy, the great-grandson of James Curran, a 1940 Irish graduate who played football under head coach Elmer Layden, one of the fabled Four Horsemen.
“The transfer portal has really helped us because it’s allowed us to address specific needs, but it’s also helped us distinguish ourselves as a program in the sense that our kids are still picking Notre Dame for a host of reasons, not just NIL,” said Jack Swarbrick, who served as Notre Dame’s AD from 2008 to 2024 and made the decision to promote Freeman after Kelly’s departure. “No one would come to Notre Dame just for NIL. It’s too hard. If all you worried about is the compensation, you’ll go get it somewhere else. … So, for all the schools that are just recruiting with an emphasis on compensation, we’re now even more distinct than we used to be, and I think that’s helped.
“We have to be very careful in the transfer portal. It’s why nine out of 10 are grad students. It’s just really hard to get undergraduate transfers into Notre Dame.”
As Freeman bolstered his roster in the most gold-helmeted fashion, many who had worn those helmets paved the NIL road. That effort was anchored by a collective kick-started by Quinn, with a stated mission of proving to those Gold Seats who feared the future that their shared alma mater could keep up with the times and still do it on their terms. Friends of the University of Notre Dame — FUND — paid athletes for charity work. Now that the NIL structure has changed again, FUND has been closed, handing over the reins to for-profit collective Rally, designed to better handle the next imminent sea change — revenue sharing.
“It is very important to all of us to do everything we can to honor the hard work and investment that so many people are putting in us, especially the former players,” said sophomore defensive back Christian Grey, who hauled in an interception that set up that final CFP semifinal-winning drive for Leonard & Co. “To me, that’s also learning the history of Notre Dame football. My high school English teacher [in St. Louis] was a Notre Dame grad and he taught me that as soon as I committed. He gave me a Four Horseman poster and it’s been on my wall ever since. It reminds me of what we are playing for. Past and present.”
Meanwhile, it was Ryan Day who spurred the NIL and roster revolution in Columbus. Bjork took over as Ohio State AD one year ago, mere days after Buckeyes archenemy Michigan had won its first national championship in 26 years — this after beating OSU for the third straight season. Bjork hadn’t even unpacked his office when Day approached him with a detailed plan on how to catch up to Michigan. Together, they drummed up financial support, having to point only to the Wolverines’ title run as the reason to start cutting checks. Among those listening were former players.
“We had started a collective, the Foundation, in 2023 because we saw what was happening at places like Texas, Alabama, Michigan, you name it, and we knew our school was falling behind,” said Cardale Jones, quarterback on Ohio State’s 2014 team that won the inaugural CFP title. “Sadly, we didn’t get a lot of support from the school itself. But once that commitment started coming from the inside, you see what happened.”
What happened was that $20 million shopping spree that led to a stunning influx and retention of talent, the most impressive offseason this side of the Philadelphia Eagles. And just when it appeared that de facto Avengers assemblage might not pay off — see: two regular-season losses, including a fourth straight to Michigan — the team that entered the newly expanded 12-team CFP as an at-large invitee has been a Buckeye Buzzsaw. A return on investment.
So is there a long-term place in a universe of perpetual college football change for stuff like gold helmets and Buckeye helmet stickers? The House that Knute Rockne Built and the Horseshoe? “Wake Up the Echoes” and the script Ohio? Stories of Paul Hornung and Hopalong Cassady, or George Gipp and Archie Griffin? Is this fast-forward sport of checks and cascading spreadsheets a place where lighting candles in the Grotto and chanting “O-H! I-O!” is anything other than outdated?
Day and Freeman not only believe all of that can coexist within the framework of the modern college football world, but the two head coaches who will shake hands at midfield Monday night — one a champion — believe that all of the above is the key to survival. The grounding rod. The only way to properly digest — or enjoy — what this world has become.
It’s why Freeman reinstated the lost tradition of Notre Dame football players attending Mass as part of their pregame routine; he has converted to Catholicism. It’s why Day got misty-eyed Saturday morning when asked about Ohio State’s Friday night golf course dinners, with the homemade pecan rolls that became a staple of the Woody Hayes experience, and leading his team into pregame Skull Session pep rallies.
“We are in this to win games and championships, but also to do right by our players and by those who have spent their lives dedicated to the idea of Notre Dame football,” Freeman said. “You lose sight of any part of that, and you’ve lost sight of what this all means.”
Added Day: “As long as they have been playing college football, the greatest programs have stayed great by adapting to the times they are in. You evolve your defense. You evolve your offense. So you also have to evolve how you run your program. But you can’t run away from who you are. You cannot let that happen. Ever. That’s when you lose a lot more than some football games.”
Dave Wilson is a college football reporter. He previously worked at The Dallas Morning News, San Diego Union-Tribune and Las Vegas Sun.
BATON ROUGE, La. — Capt. Dale Dicharry, the commander of Homeland Security for the East Baton Rouge Parish Sheriff’s Office, has heard plenty of strange calls in his time in law enforcement, particularly here in south Louisiana. But this one beat all the others.
Someone had called in about a wounded animal, and the call was coming from right in his own neighborhood.
“He said, ‘A wounded moose,'” Dicharry said. “I said, ‘We ain’t got no moose around.'”
Then it struck him: That would be Kent.
Kent Broussard, Dicharry’s new neighbor, was a retiree who had just moved to Baton Rouge determined to fulfill his life’s dream: to join the Golden Band from Tigerland at LSU. And he was learning to play, of all things, the tuba.
Dicharry tells the story in the Broussards’ living room, alongside his wife Dawn, Broussard’s wife Cheryl and fellow neighbors Lynette Wilks and Barry Searles. They all immediately leap to Kent’s defense. He wasn’t so bad at the tuba that his playing was confused with moose noises, they say. It was just that confusion was natural; nobody in the neighborhood was expecting someone to be playing a tuba at all.
They say it takes a village to raise a child. But it turns out it takes this neighborhood, on the southern edge of Baton Rouge, to raise a 66-year-old tuba player. It was here that Broussard serenaded the neighbors from his porch, marched around the streets in a weighted vest to get his stamina up and avoided the heat by playing early in the morning and late at night.
Leaf blowers might be annoying at those hours. But nobody was ever bothered by Broussard’s brass. He was bringing a little bit of Tiger Stadium into everybody’s homes.
He soon became the envy of the neighborhood. He had a lifelong goal and made it happen. He is now a member of the LSU band, playing the fight songs on Saturday nights at Tiger Stadium. Welcome to the Tiger Tuba Kent Fan Club.
“I’ve had ’em in my head for 60 years and now I’m getting the opportunity to play them,” Broussard said of the tunes.
It’s a quintessential Louisiana tale. The Broussards were among the first Acadian families (later shortened to Cajun) to settle in Louisiana two centuries ago, arriving from France via Canada where they were expelled after rebelling against the British. Kent Broussard, born in Cajun country in Lafayette, got an accounting degree and MBA from Southeastern Louisiana in Hammond and played trumpet in the band for two years. He went to work for Sazerac Spirits, named for a cocktail first invented in New Orleans, then was instrumental in the creation of the Sazerac House on the city’s Canal Street. He and Cheryl lived in LaPlace along the Mississippi River, but after two floods and Kent’s retirement, they decided to pick up and move to Baton Rouge so he could do the most Louisiana thing possible: Join the LSU band.
“You can’t get much more south Louisiana than that,” he joked.
Since the 1960s, Broussard had gone to LSU football games and loved hearing the band play. In the 1980s, when he and Cheryl started dating, he would take her to LSU games and make her stay after the game and watch the band play. So five years ago, before he retired, he emailed the band director and asked what he would have to do to join the band.
There were challenges. First, he would have to be a student. Second, competition was going to be tight, and he would have to learn to march, which most of the students had done for years in middle and high school. There would likely be too much competition on trumpet, he was told. But the world has fewer tuba players than trumpet players and the LSU band loves having a robust tuba line — after having 24 sousaphones last year, they decided to accept 32 this year. So that’s where Broussard decided to direct his energies.
“It started really 30 years ago when I made a commitment to myself that I wanted to do something that really no one else had ever done,” Broussard said. “I just love the band. And I didn’t look at it like, because of my age, I don’t think I should try out. That has really never crossed my mind. I’m young at heart.”
To practice at home, Broussard bought a $3,000 tuba off Facebook Marketplace — a friend jokingly called it a “Temu Tuba” — from a member of a mariachi band in Los Angeles who collects sousaphones, repairs them and sells them. An LSU student who helps the band repair instruments helped him assemble it and get it set up right. Dale Dicharry gave him the idea of walking around with the weighted vest. Over dinner conversations with neighbors, he would reveal his plan.
“We were all like, are you serious?” Dawn Dicharry said. Someone joked they thought they had all had too much wine. But Broussard was so enthusiastic about it that they all realized they could live vicariously through him.
“To watch that man train and persevere through this heat and do what he does on the daily has just simply been amazing,” said Lynette Wilks, who lives behind the Broussards. “My granddaughter is 11 and was out riding the bike in the neighborhood. She came in and threw the bike down. She said, ‘Lulu, there’s a man marching around in the street playing a tuba.’
“Yeah, that’s Tuba Kent,” she said.
He started out playing inside for a year. The first audition was basically a screening, just to make sure that the applicants could play. Kent had to perform assigned music and upload it to YouTube for the band directors to review. After he cleared that hurdle, he started going outside to get acclimated to the grueling summers because the LSU band practices outside every day. So he would play early in the morning or later in the evening. One morning, at about 7 a.m., Broussard said he was out marching through the streets with his tuba and two cyclists rode by. As they passed him, one looked at the other and said, “That’s not something you see every day.” Broussard shot back, “Go Tigers,” and he could hear them laughing as they rode away.
At a neighborhood event, a neighbor two doors down told the Broussards that her 12-year-old son was going to bed at about 9:15 one evening and told her he thought it was so cool that he was going to bed serenaded by one of the greatest fight songs in the country.
Kent thought it was awesome. Cheryl had another reaction: “I put him on a 9 a.m. to 9 p.m. curfew,” she said, laughing.
In mid-to-late August, Broussard was invited to the band’s preseason camp, a four-day long audition where he said they “learn the LSU way of playing,” along with their marching styles and do some sight-reading of music. Mostly, he said, it was a way to make sure the culture fit was right for band members.
There are 325 members in the LSU band, including the color guard and the Golden Girls dance line, with roughly 275 members who are strictly musicians. There are always more freshmen looking to join the band than there are spots. There are no guarantees.
So the entire gang waited anxiously for the final band roster to be announced. Once they got the news, everyone went crazy. Tiger Tuba Kent was officially a Tiger.
“Barry and I grabbed us a cocktail and we ran down the street,” Dawn said. She texted Cheryl, who told her Kent wasn’t home, but everyone could come over. Then they all celebrated together in the Broussards’ home.
“It makes us all feel good,” Searles said. “You get to a certain age and then you feel like you’re done, but we really don’t feel like we’re done. So it feels good to be accepted in the world.”
Broussard became a media darling. He did TV appearances on “Good Morning America” and the SEC Network, did interviews with NPR and PBS, and appeared on “The Kelly Clarkson Show” just this week. Dawn said she was never bothered by the tuba; it was the notifications on the group chat and the neighborhood board cheering Kent on that would wake her up at night.
So Cheryl has had to share her husband with everyone. First of all, he’s taking a full class load with 13 hours as a “non-matriculated student,” or without being in a degree program. He’s only taking classes that he finds interesting. He loves American Popular Music because it explains how all the music of his life is intertwined. His classes in Louisiana History, Fundamentals of Emergency Management and Comparative Politics all work together to explain the current LSU football situation, it seems. Then he has band practice and then the games. Cheryl said she misses seeing him tend to the yard because he was so meticulous about it, but she has picked up some tips and taken care of it in his place.
“We had gone from being together all the time, which was a little too much, to all the way over here,” she said of Kent’s retirement. “I’ll see him 20 or 30 minutes, and then he’ll need to go study.”
They go to dinner on Fridays and make the most of their time. But seeing Kent get to live his dream and become an inspiration for others has been worth it. She said she has already told him it’s totally up to him and she’ll support him if he wants to do it again next year.
Every time they show Broussard’s image on the video board at Tiger Stadium, the crowd erupts. Dawn, Barry and Lynette cried the first time they saw it happen.
“I’m one of almost 400 [in the band],” Broussard said. “The overwhelming support has been humbling. Maybe I was naive about the whole situation. I think it’s a good story. Hopefully it’s kind of pushing people my age or older to say, ‘This guy’s doing something really physically and mentally challenging. He’s going back to school.’ So I’m hoping that message is resonating with some folks.”
But one place where it has already made a big difference is in the Broussards’ neighborhood. They’re just happy to be along for the ride, helping encourage their local celebrity/tuba player.
“This has just been incredible for all of us,” Wilks said.
The year hasn’t gone according to plan for the Tigers on the field. But in the stands, they’re one of the best stories of the season. And Tiger Tuba Kent likes to keep the positivity.
The Nashville Predators disagreed that a “weird” Minnesota Wild overtime goal scored with the net displaced Tuesday night should have counted.
Wild forward Kirill Kaprizov sent a pass across the crease to teammate Marcus Johansson just as Predators goalie Justus Annunen pushed the net off its moorings. Johansson’s shot hit the side of the net as the cage continued to slide out of place. He collected the puck and then backhanded it over the goal line and off the end boards with the net dislodged.
“The explanation was that, in [the referee’s] opinion, it was a goal. I disagree with his opinion, but that’s the way it is,” Nashville coach Andrew Brunette said.
Stamkos wasn’t pleased with the goal call after the game.
“Obviously, a weird play. I can see the confusion, but the confusing part for us was why it was so emphatically called [a goal]. I get it. Listen, the net came off. If the puck goes in right away, no problem if the net is off. But he missed the net, and the puck actually bounced back to him because the net was sideways,” he said.
The NHL’s Situation Room upheld the goal because it felt Annunen caused the net to be displaced before to an “imminent scoring opportunity” by Johansson and cited Rule 63.7 as justification. The rule reads:
“In the event that the goal post is displaced, either deliberately or accidentally, by a defending player, prior to the puck crossing the goal line between the normal position of the goalposts, the Referee may award a goal. In order to award a goal in this situation, the goal post must have been displaced by the actions of a defending player, the attacking player must have an imminent scoring opportunity prior to the goal post being displaced, and it must be determined that the puck would have entered the net between the normal position of the goal posts.”
Stamkos said he believed that Johansson’s goal-scoring shot was made possible only by the net having come off its moorings.
“I understand the net came off. I don’t think there was any intent from our goaltender to knock it off — it came off twice today. From our vantage point, we thought the puck came back to him on the second attempt because the net was off. If not, the puck goes behind the net, and we live to fight another day. So, that’s where we didn’t agree with the call,” he said.
Brunette said he didn’t believe his goalie intentionally dislodged the net.
“I don’t think just by the physics of pushing that’s what he was trying to do. I thought they missed the net. If the net didn’t dislodge, you would have ended up hitting the net,” he said.
“Unfortunately, they didn’t see it the same way. And you move on.”
This was the second win in a row for the Wild, moving them to 5-6-3 on the season. Nashville dropped to 5-6-4, losing its second straight overtime game.
“We deserved a lot better, for sure. One of our best games of the season, for sure,” Stamkos said.
The NHL Players Association has announced a licensing deal with Sense Arena that will bring stars like Connor McDavid and Matthew Tkachuk into virtual reality for the first time.
NHL Sense Arena is the only licensed NHL and NHLPA virtual and mixed reality hockey platform. The company has had an agreement with the NHL for over two years to bring team branding and events like the Winter Classic into Sense Arena’s VR training games.
Now, thanks to this name and likeness deal with the NHLPA, NHL players — around 15 per team to start — will replace the generic ones inside the game, allowing fans the chance to pass pucks to Toronto Maple Leafs star Auston Matthews or attempt to beat goaltenders like reigning Vezina Trophy winner Connor Hellebuyck.
“This partnership with Sense Arena is an exciting opportunity to bring fans closer to the incredible talent of NHL players,” said NHLPA chief commercial officer Steve Scebelo. “This is truly a dynamic new platform that will showcase the talents of the players and bring fans closer to the action in a way they have never experienced before.”
NHL players will be prominently featured in a 3-on-3 mode, which includes an 82-game season, roster management and the chance to unlock additional players. Earlier this year, NHL Sense Arena released DanglePro, a mixed reality hockey training game in which users play with their own stick and a training puck while stickhandling through virtual obstacles.
“The future of hockey training and fan engagement is evolving, and we’re excited to push the boundaries of innovation with the help of the NHLPA,” said Sense Arena founder and CEO Bob Tetiva.
Sense Arena launched its hockey VR experience in 2018 for off-ice training. It has had partnerships with USA Hockey, over a dozen NCAA programs and NHL teams like the Los Angeles Kings, New Jersey Devils and Vegas Golden Knights. Its training programs have become popular with goaltenders like Joey Daccord of the Seattle Kraken, who said he has incorporated VR training into his daily routine and has used Sense Arena between periods of NHL games to regain his focus.
“I think it’s been instrumental in my career and a factor for why I’m able to play the way that I do at the NHL level. It’s integral in my training and my preparation,” Daccord told ESPN recently. “As more guys use it, it just becomes more normal. And getting the backing of the NHLPA shows that it’s here to stay.”