Elon Musk is technically a “founder” of Tesla, as per a court settlement. He deserves credit for Tesla’s succes, but it is true that he isn’t behind Tesla’s main innovation.
While I’m no fan of Elon Musk, I care more about the truth than smearing him, which is not the case for a lot of his haters. One of their go-to lies they like to repeat is that he is not a “founder” of Tesla.
It’s something they use to try to discredit his achievements: “He isn’t a founder or inventor. He just buys ideas from others.”
While there’s some truth to it, it’s not the whole truth. I felt like it would be essential to set the record straight.
The early story of Tesla
Tesla was officially incorporated on July 1, 2003, by Martin Eberhard and Marc Tarpenning with the goal of building an electric vehicle manufacturer that is also a technology company – an idea that is still core to Tesla today.
In investment materials, Eberhard and Tarpenning’s early Tesla stated a goal to develop core technologies related to “the battery, the computer software, and the proprietary motor.” These are still Tesla’s core technologies today.
Martin Eberhard on the left and Marc Tarpenning on the right
But Tesla’s most important innovation was the use and packaging of cylindrical li-ion battery cells, previously mainly used in consumer electronic products, like laptops, in large battery packs for electric vehicles.
That was really a game changer and it’s an idea that precede Elon Musk’s involvement with Tesla.
While incorporated in 2003, Eberhard and Tarpenning had been working on the idea for a while. They had previously founded NuvoMedia where the two founders built of an early handheld device, the Rocketbook, an ebook reader, back in 1996.
They sold the company in 2000, but before that, they were working on the next-generation of their ebook and in sourcing the batteries, they noted some impressive improvements in the capacity and cost of li-ion battery cells.
The two engineers had serious concerns about climate change and oil import. They did the math and concluded that powering transportation with batteries using renewable energy would have a significant impact on reducing emissions and climate change.
Tesla didn’t invent electric cars. They had been around for 100 years by the time the company was founded, but they required making compromises compared to fossil fuel-powered vehicles, which prevented them for gaining in popularity.
That was Tesla’s difference-maker: making cars with the latest li-ion battery cells developed for consumer electronics, resulting in electric vehicles without compromises.
This core idea were reflected in Eberhard’s guiding principles for Tesla:
1) An electric car should not be a compromise. With the right technology choices, it is possible to build electric cars that are actually better cars than their competition.
2) Battery technology is key to a successful electric car. Lithium ion batteries are not only suitable of automotive use; they are game-changing, making decent driving range a reality.
3) If designed right, electric cars can appeal to even the most serious car enthusiast, as electric drive is capable of seriously outperforming internal combustion engines.
That has been the basis of Tesla’s success. The idea of leveraging the incredible progress with li-ion batteries in the 1990s to deliver electric vehicles with no compromise.
Tesla Roadster battery module and pack
This was Tesla’s core innovation. It sounds simple, but it took incredible work. No battery manufacturer wanted to build li-ion cells for EVs, so Tesla had to buy off-the-shelves cells meant for laptops and package thousands of these cylindrical cells into battery modules and packs that could be viable in a car. It’s an idea that had never been done before.
And an idea is worth nothing without execution.
Tesla couldn’t have happened without Elon Musk
Musk claims that his interest in electric vehicles predates Tesla. There’s no reason not to believe him, but there’s no evidence that he had anything to do with the abovementioned concept.
In fact, before his foray into Silicon Valley’s internet startup boom, Musk went to Stanford University to study supercapacitors, which he claims he did with the hope of using them in electric vehicles. This would suggest that he thought supercapacitors would be the future of EVs rather than Li-ion batteries.
Musk and Tesla got together through a company called AC Propulsion.
AC Propulsion pioneered the resurgence of electric vehicles and built the tZero electric sports car in the 1990s.
First, it used lead-acid batteries like its predecessors, but the company converted it to lithium-ion battery cells in the early 2000s. It’s not clear who had the idea first or if it was parallel thinking, but we do know that AC Propulsion and Eberhard were in contact during the conversion.
Eberhard tried to convince AC Propulsion to commercialize the new tZero, but the company refused because it focused on another product. That’s when Eberhard and Tarpenning decided to launch Tesla.
How did Musk come into the picture?
Musk, who was working on SpaceX at the time, was contacted by JB Straubel, a young electrical engineer with a longstanding interest in electric vehicles, including building his own Porsche EV in his garage.
Fresh out of school, Straubel was working on high-altitude hydrogen-powered electric aircraft at the time—something that was of interest to Musk, so they got together. The conversion eventually pivoted to electric vehicles, and Straubel, being deeply connected in this small world, made Musk aware of AC Propulsion.
They test-drove the tZero with lithium-ion batteries, and Musk was sold. Like Eberhard, he tried to convince AC Propulsion to commercialize the product. Tom Gage, AC Propulsion’s CEO, again refused, but since they were thinking the same way, he connected Musk to Eberhard, who had just launched Tesla with Tarpenning, along with Ian Wright, who had joined the two engineers.
A few months later, in February 2004, Musk led Tesla’s series A investment round, with $6.5 million of the $7.5 million coming from his pockets.
Eberhard became CEO, and JB Straubel, who, despite his young age, had the most experience building electric cars, joined as Chief Technology Officer.
Musk was busy with SpaceX, but he was more active within Tesla than simply being an investor and board member.
As Tesla was working on the Roadster, Musk led several other rounds of financing, providing a large part of the funding himself.
Things turned for the worse in 2007. Tesla was having issues bringing the Roadster to production within its budget. The move to use the Lotus Elise chassis proved to be a mistake, and by the end, the Tesla Roadster had only shared 6% of its parts with the Elise, as most of it had to be reworked.
In the summer of 2007, the board, led by Musk, asked Eberhard to step down. Several interim CEOs followed before Musk took over himself in 2008.
Eberhard fully left the company, and in 2009, he sued both Tesla and Musk for ousting him. Both sides accused each other of being behind Tesla’s problems, and Eberhard claimed Musk was “rewriting history” as if he had founded Tesla himself.
Ultimately, a judge dismissed part of Ebarhard’s lawsuit, and then both parties settled and agreed that five people could call themselves co-founders at Tesla: Eberhard, Tarpenning, Wright, Musk, and Straubel.
Electrek’s Take
Now, in a civil case like this, the outcome is not necessarily the most just. Generally, those with the most money and the best lawyers win.
So, I’m not going to claim that there’s no value in questioning whether or not Elon is truly a Tesla founder. I get that there’s nuance here, but all parties involved have settled the matter. My main point is that it doesn’t really matter.
Tesla’s core idea was to create an electric vehicle without compromise by leveraging improvements in lithium-ion battery cell technology. However, all evidence points toward Musk’s not being involved with this core idea.
With that said, we need to give credit where credit is due. He recognized it as a good idea and put more money into making it happen than any was willing to do at the time.
Therefore, you could make the argument that Tesla wouldn’t have happened with Musk – making the founder argument moot.
After that, you also have to give some credit to Musk for Tesla’s success. He has been the CEO since 2008 and the company accomplished incredible things under his leadership. They succeeded in making EVs mainstream and pushed the industry to transition to battery-electric vehicles.
To this day, it is Musk’s original ‘Tesla Secret Master Plan’ in 2006 that convinced me Tesla would be the company to bring EVs into the mainstream. The plan made sense, and it was executed under his leadership. He took the original idea, fleshed it out, financed it, and then led the team that made it happen.
The last point is important because that’s where I start to agree with Musk’s naysayers again. Musk’s fans like to claim that he is some sort of engineering genius. Jamie Dimon just called him “our Einstein”. While I can admit that Elon is smart and has an above-average understanding of many physics and engineering principles, comparing him to one of the most impactful theoretical physicists of all time is pure madness.
While Musk has made technical contributions to Tesla, I think they are often overblown by his fanbase and Tesla’s team doesn’t get enough credit. JB Straubel, Tesla’s longtime Chief Technology Officer until 2019, and his teams should get the vast majority of the credit for the technical contributions and advancements to battery technology and power electronics that made Tesla successful.
There are too many to name them all, but I have been reporting on Tesla for more than a decade. Through my reporting, sources have praised people like Straubel, Drew Baglino, Kurt Kelty, Colin Campbell, Peter Rawlinson, Charles Kuehmann, Alan Clarke, Dan Priestley, Lars Moravy, David Zhang, Evan Small, and Franz von Holzhausen for their contributions to Tesla.
In short, yes, it’s OK to say Elon Musk co-founded Tesla. Yes, he had a critical role in the company’s survival and success, but I also think it’s fair to say that he wasn’t behind Tesla’s main innovation, and the company’s top talents don’t get nearly enough credit for delivering on the mission.
The mission to accelerate the world’s transition to sustainable energy is a beautiful one and it is what attracted much of the top talent at Tesla.
Unfortunately, Musk’s leadership over the last few years has steered Tesla away from that mission, which is my main worry about the company.
Regardless, I wanted to set the record straight on his contribution before he completely destroys his own reputation and credibility.
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We’ve got huge news in the 4X4 Ford world with the launch of the first-ever all electric Ford Bronco. Plus, we’ve got a new long-wheelbase Model Y from Tesla and a full-scale d*ck-measuring contest in the world of full self driving. All this and more on today’s episode of Quick Charge!
We’ve also got a $300 million investment from Uber into Tesla Robotaxi rivals Lucid and Nuro and a suitably rapid successor to Lancia’s legendary HF nameplate – that could be an ideal new-age Neon, if Stellantis grows the stones to bring it Stateside.
New episodes of Quick Charge are recorded, usually, Monday through Thursday (most weeks, anyway). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
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Some of the best financing deals on EVs are offering 0% APR for up to 72 months, and if you combine that with an electric car eligible for the $7,500 federal tax credit, you get a pretty solid deal if you’re looking to buy.
However, the EV federal tax credit dies a premature, unnecessary death on September 30, 2025, thanks to the Republican-controlled Congress, so check out the best EV financing deals below that our friends at CarsDirect have surfaced.
Photo: Acura
2024 Acura ZDX – 0% APR For 72 Months + up to $10,000 cash
It’s not every day you can pair 0% APR for six years with up to $10,000 in savings, but that’s what’s on the table for the 2024 Acura ZDX through September 2.
For the A-Spec trim with all-wheel drive, buyers get $6,000 off the MSRP. Go with rear-wheel drive, and that drops to $3,500. The Type S also gets a $2,500 cut.
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If you own an Acura or a competing brand, there’s an extra $4,000 loyalty or conquest cash offer in the mix.
2025 Toyota bZ4X – 0% APR For 72 Months + $2,500 cash
In many regions, Toyota is offering 0% APR plus $2,500 in bonus cash on the 2025 bZ4X when you finance through Toyota Financial Services. That $2,500 is basically a rebate tied to Toyota’s promotional interest rate.
This offer wraps up August 4, so if the bZ4X is on your list, now’s a good time to make a move.
The 2025 Subaru Solterra is sticking with its usual deep-discount playbook of 0% APR for 72 months through July 31. But there’s a lesser-known perk worth flagging.
According to a national dealer incentive bulletin, Subaru is also kicking in $2,500 in dealer cash. You can stack it with the 0% financing deal, but don’t expect it to be plastered all over ads – it’s a behind-the-scenes offer, so shopping around could pay off.
Through September 2, Honda’s got one of the most generous EV deals around on the 2025 Prologue: 0% APR plus up to $11,500 in bonus cash.
Here’s how it breaks down if you finance through Honda Financial Services: $5,500 in cash off the top, a $3,500 loyalty or conquest bonus if you already drive a Honda (or are switching from a competitor), and another $2,500 on top of that. It’s all stackable. Plus, the 2024 Honda Prologue is eligible for a $7,500 federal tax credit on purchases.
The catch? You need to live in California or another ZEV state to get the full package. But even outside those areas, Honda’s still offering solid cash incentives that make the Prologue well worth a look.
2025 Ford Mustang Mach-E – 0% APR + $0 Down + 0 payments for 90 days
Ford’s rolling out a “zero-zero-zero” deal on the 2025 Mustang Mach-E: You get 0% APR for 60 months, $0 down, and no payments for the first 90 days.
To sweeten the deal, Ford is throwing in a free home charger plus free installation. If you’re already set up with home charging or just not interested, you can opt for an extra $500 bonus instead.
For a popular EV like the Mach-E, this is one of Ford’s most aggressive financing offers in a while, especially with that no-payment cushion built in.
The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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Subaru today launched its compact AWD SUV at an event in New York City. With 300 miles of range, NACS charge port, a speedy 0-60 time of under 5 seconds, you could say that this is Subaru’s first modern EV, no offense to the rebadged Toyota BZ/Solterra…
The exterior looks a bit like a $100K Lotus Eletre with an off road flair. Uncharted will compete with Volvo’s EX30 Rivian’s R2S and other AWD EVs that might not be as rugged like the VW ID.4, Hyundai Kona and even the Chevy Equinox. Subaru’s lighting signature, shared with the 2026 Solterra and Trailseeker, along with its aggressive, rugged off-road styling will set it apart from the crowd.
It features new 18- or 20-inch wheel designs, as well as a high-contrast, available two-tone roof on Uncharted GT for enhanced curb appeal. At the rear, the sleek combination lamps, black badging, high beltline, and seamless rear design, complemented by a silver-painted lower rear fascia, add to the visual presence of the Uncharted. Low-profile roof rails on all-wheel-drive models add more options for carrying gear.
A NACS charge port with speeds up to 150 kW ensures convenient and fast charging options at more than 15,000 Tesla Supercharger stations nationwide. Even in cold weather conditions, the Uncharted can recharge its battery from 10% to 80% in nearly 30 minutes thanks to an onboard battery preconditioning system. At home, you can charge up to 11KW level 2 charging.
The interior is modern Subaru with rugged textile around a big 14-inch CarPlay/Android Auto screen experience (pictured below). There are 2 wireless phone chargers up front and 2 USB-C chargers in the rear.
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All trim levels of the Subaru Uncharted are equipped with an All-Weather Package, including heated front seats, heated exterior mirrors, and windshield wiper de-icer; power rear gate; interior ambient lighting; and DriverFocus® Distraction Mitigation System. The Uncharted Sport adds X-MODE® Dual-Mode with Grip Control, heated steering wheel, StarTex® water-repellent upholstery, panoramic view monitor, and more. Uncharted GT will include a panoramic moonroof with motorized shade, 20-inch wheels, ventilated front seats, Harman Kardon® premium audio system, smart rearview mirror, and more.
The Uncharted battery is just under 75kWh, around the same size as a long range Tesla Model Y and it will get close to 300 miles in its FWD model (boo). Uncharted Sport and GT models are equipped with standard Subaru Symmetrical All-Wheel Drive with X-MODE, an anticipated range of up to 290 miles, and 338 horsepower which will appeal to more Subaru customers.
Full gallery below:
Electrek’s take
While Subaru maintains its close relationship with Toyota in EVs, and this is a C-HR rebadge, the Uncharted breaks some new ground. I love the NACS port, I love the range and the acceleration. Subaru’s fans might finally have an EV they can upgrade their ICE vehicle for.
That’s one thing that might be concerning for Subaru in the EV age: In ICE vehicles, Subaru makes one of the best, complicated AWD systems. However with EVs, AWD is almost table stakes at this point. Subaru will have to continue to innovate in the off road capable small SUV segment if it hopes to compete with all of the EV encombants. At this point, Subaru is a suspension and branding mod for Toyota.
The Uncharted certainly seems to be a good start.
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