Donald Trump has given TikTok 75 days to convince US officials it doesn’t threaten national security – most likely by finding a new, US owner for its American operation.
He signed the executive order within hours of entering the White House and told reporters: “I tell you what. Every rich person has called me about TikTok.”
The wildly popular social media platform briefly went offline in the US on Sunday ahead of a ban, but hours later, it came back online with a message thanking the president.
“We will work with President Trump on a long-term solution that keeps TikTok in the United States,” it said in a statement.
TikTok is owned by Chinese company Bytedance, and US politicians are worried sensitive data about Americans could be given to the Chinese government, which TikTok has repeatedly denied.
So who could buy the all-singing, all-dancing short video platform, which is valued at around $100bn (£82bn) if it is sold with its algorithm?
Image: Jimmy Donaldson, more popularly known as MrBeast. Pic: AP
MrBeast
Youtuber MrBeast, real name Jimmy Donaldson, posted on 14 January: “Okay fine, I’ll buy TikTok so it doesn’t get banned.”
People took him seriously; he soon posted again saying several billionaires had contacted him to try and make the bid a reality.
He posted more updates from meeting rooms where he said he had been discussing the bid with “a bunch of billionaires”.
After Donald Trump’s inauguration, the Youtuber posted a video to TikTok saying he was on a private jet “about to put in my official offer for this platform”.
“I might become you guys’ new CEO, I’m super excited,” he said.
Image: Elon Musk. Pic: Reuters
Elon Musk
The tech billionaire Elon Musk hasn’t directly commented on rumours he could buy TikTok.
However, Bloomberg News reported that officials in Beijing were considering whether to allow a possible sale to the X owner.
Although TikTok denied the rumours, saying “We can’t be expected to comment on pure fiction”, Mr Musk has a lot of business dealings with China and may be a favourable owner if ByteDance is forced to sell.
With Musk running President Trump’s new Department of Government Efficiency, he would be well placed to help Chinese relations with the new Trump administration.
Owning the US TikTok operation could also give him plenty of new data on which to train xAI.
Image: Kevin O’Leary. File pic: AP
Shark Tank investor
Kevin O’Leary, a celebrity investor on Shark Tank (America’s version of Dragon’s Den) put in a bid to buy the platform as part of a group calling themselves The People’s Bid for TikTok.
The group, also backed by World Wide Web inventor Tim Berners Lee, offered to buy the platform without its algorithm.
They then planned to rebuild the back end of the app using American-owned technology,
Many said it would be tricky to maintain the app that way, given the Chinese-made algorithm is what makes it so popular.
Image: Perplexity co-founder and chief executive Aravind Srinivas. File pic: AP
Perplexity AI
A US search engine startup, Perplexity AI, reportedly offered to merge with TikTok US on Saturday.
Under that bid, most of ByteDance’s investors would retain their equity stakes and the partnership would give more video to Perplexity to use in their model.
Image: Donald Trump on inauguration day. Pic: Reuters
The US government?
When TikTok came back online on Sunday, President Trump wrote on his Truth Social platform: “I would like the United States to have a 50% ownership position in a joint venture.”
It’s unclear how this would work and Mr Trump hasn’t offered any more details since taking office.
When the ban was being discussed in Congress back in March 2024, there were other businesspeople keen to make an offer too.
Those included the former chief executive of games company Activision Blizzard Bobby Kotick and former Treasury Secretary Steven Mnuchin.
Global financial markets gave a clear vote of no-confidence in President Trump’s economic policy.
The damage it will do is obvious: costs for companies will rise, hitting their earnings.
The consequences will ripple throughout the global economy, with economists now raising their expectations for a recession, not only in the US, but across the world.
While the UK’s FTSE 100 closed down 1.55% and the continent’s STOXX Europe 600 index was down 2.67% as of 5.30pm, it was American traders who were hit the most.
All three of the US’s major markets opened to sharp losses on Thursday morning.
Image: The S&P 500 is set for its worst day of trading since the COVID-19 pandemic. File pic: AP
By 8.30pm UK time (3.30pm EST), The Dow Jones Industrial Average was down 3.7%, the S&P 500 opened with a drop of 4.4%, and the Nasdaq composite was down 5.6%.
Compared to their values when Donald Trump was inaugurated, the three markets were down around 5.6%, 8.7% and 14.4%, respectively, according to LSEG.
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Worst one-day losses since COVID
As Wall Street trading ended at 9pm in the UK, two indexes had suffered their worst one-day losses since the COVID-19 pandemic.
The S&P 500 fell 4.85%, the Nasdaq dropped 6%, and the Dow Jones fell 4%.
It marks Nasdaq’s biggest daily percentage drop since March 2020 at the start of COVID, and the largest drop for the Dow Jones since June 2020.
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5:07
The latest numbers on tariffs
‘Trust in President Trump’
White House press secretary Karoline Leavitt told CNN earlier in the day that Mr Trump was “doubling down on his proven economic formula from his first term”.
“To anyone on Wall Street this morning, I would say trust in President Trump,” she told the broadcaster, adding: “This is indeed a national emergency… and it’s about time we have a president who actually does something about it.”
Later, the US president told reporters as he left the White House that “I think it’s going very well,” adding: “The markets are going to boom, the stock is going to boom, the country is going to boom.”
He later said on Air Force One that the UK is “happy” with its tariff – the lowest possible levy of 10% – and added he would be open to negotiations if other countries “offer something phenomenal”.
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3:27
How is the world reacting to Trump’s tariffs?
Economist warns of ‘spiral of doom’
The turbulence in the markets from Mr Trump’s tariffs “just left everybody in shock”, Garrett Melson, portfolio strategist at Natixis Investment Managers Solutions in Boston, told Reuters.
He added that the economy could go into recession as a result, saying that “a lot of the pain, will probably most acutely be felt in the US and that certainly would weigh on broader global growth as well”.
Meanwhile, chief investment officer at St James’s Place Justin Onuekwusi said that international retaliation is likely, even as “it’s clear countries will think about how to retaliate in a politically astute way”.
He warned: “Significant retaliation could lead to a tariff ‘spiral of doom’ that could be the growth shock that drags us into recession.”
It comes as the UK government published a long list of US products that could be subject to reciprocal tariffs – including golf clubs and golf balls.
Running to more than 400 pages, the list is part of a four-week-long consultation with British businesses and suggests whiskey, jeans, livestock, and chemical components.
Meanwhile, Prime Minister Sir Keir Starmer said on Thursday that the US president had launched a “new era” for global trade and that the UK will respond with “cool and calm heads”.
It also comes as Canadian Prime Minister Mark Carney announced a 25% tariff on all American-imported vehicles that are not compliant with the US-Mexico-Canada trade deal.
He added: “The 80-year period when the United States embraced the mantle of global economic leadership, when it forged alliances rooted in trust and mutual respect and championed the free and open exchange of goods and services, is over. This is a tragedy.”
Tanking stock markets, collapsing world orders, devastating trade wars; economists with their hair ablaze are scrambling to keep up.
But as we try to make sense of Donald Trumps’s tariff tsunami, economic theory only goes so far. In the end this surely is about something more primal.
Power.
Understanding that may be crucial to how the world responds.
Yes, economics helps explain the impact. The world’s economy has after all shifted on its axis, the way it’s been run for decades turned on its head.
Instead of driving world trade, America is creating a trade war. We will all feel the impact.
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0:58
PM will ‘fight’ for deal with US
Donald Trump says he is settling scores, righting wrongs. America has been raped, looted and pillaged by the world trading system.
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But don’t be distracted by the hyperbole – and if you think this is about economics alone, you may be missing the point.
Above all, tariffs give Donald Trump power. They strike fear into allies and enemies, from governments to corporations.
This is a president who runs his presidency like a medieval emperor or mafia don.
It is one reason why since his election we have seen what one statesman called a conga line of sycophants make their way to the White House, from world leaders to titans of industry.
The conga line will grow longer as they now redouble their efforts hoping to special treatment from Trump’s tariffs. Sir Keir Starmer among them.
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President Trump’s using similar tactics at home, deploying presidential power to extract concessions and deter dissent in corporate America, academia and the US media. Those who offer favours are spared punishment.
His critics say he seeks a form power for the executive or presidential branch of government that the founding fathers deliberately sought to prevent.
Whether or not that is true, the same playbook of divide and rule through intimidation can now be applied internationally. Thanks to tariffs
Each country will seek exceptions but on Trump’s terms. Those who retaliate may meet escalation.
This is the unforgiving calculus for governments including our own plotting their next moves.
The temptation will be to give Trump whatever he wants to spare their economies, but there is a jeopardy that compounds the longer this goes on.
Image: Could America’s traditional allies turn to China? Pic: AP
Malcolm Turnbull, the former Australian prime minister who coined the conga line comparison, put it this way: “Pretty much all the international leaders I have seen that have sucked up to Trump have been run over. The reality is if you suck up to bullies, whether it’s global affairs or in the playground, you just get more bullying.”
Trading partners may be able to mitigate the impact of these tariffs through negotiation, but that may only encourage this unorthodox president to demand ever more?
Ultimately the world will need a more reliable superpower than that.
In the hands of such a president, America cannot be counted on.
When it comes to security, stability and prosperity, allies will need to fend for themselves.
And they will need new friends. If Washington can’t be relied on, Beijing beckons.
America First will, more and more, mean America on its own.