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Two of the top-selling EV brands in the US are teaming up to overcome an uncertain market in 2025. Hyundai confirmed on Thursday that it’s nearing a deal with GM that would include re-badging EV models. Here’s what to expect.

After announcing its fourth quarter 2024 financials, Hyundai confirmed it was nearing a deal to sell commercial EVs to GM.

“We are considering re-badging our commercial EVs and supplying GM,” Hyundai’s CFO, Lee Seung Jo, said on a conference call (via Reuters) Thursday. Lee added the deal would pave the way for our entry into the North American commercial vehicle market.”

The partnership comes amid new uncertainty under US President Donald Trump’s control. Trump already eliminated the EV “mandate,” which never existed in the first place.

He also threatened to end the $7,500 federal EV tax credit, which would only put the US further behind China’s surging global presence.

Earlier this week, Trump even said he was considering imposing a 25% tariff on two of the US’s biggest trade partners, Canada and Mexico. Hyundai said shifting policies under Trump could hurt US sales. However, the company expects less impact than Japanese rivals like Toyota and Honda.

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Chevy Equinox EV LT (Source: GM)

What the Hyundai EV supply deal with GM would involve

Le explained that Hyundai expects “more business uncertainties this year than ever before” with expected policy changes in the US, North Korea, and Europe.

Hyundai began production at its $7.6 billion EV plant in Georgia last October, the largest economic project the state has ever seen.

Hyundai-GM-EV-deal
2025 Hyundai IONIQ 5 (Source: Hyundai)

Although Hyundai announced new EVs made at the facility, including the updated 2025 IONIQ 5, would qualify for the $7,500 US tax credit, the DOE removed the company’s electric cars last week. The company said on Thursday it plans to expand US production to soften the blow of changing tariffs. Hyundai will also add hybrid output to the mix in Georgia.

Hyundai and GM signed an MoU last September with plans to explore joint EV powertrain, tech development, manufacturing, and more.

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2026 Hyundai IONIQ 9 (Source: Hyundai)

The Korean automaker confirmed on Thursday that it plans to sign binding contracts for passenger and commercial vehicles by the first quarter of 2025.

Although no other details were offered, a report from Korean media Pulse claimed GM CEO Mary Barra met with Hyundai Chairman Euisun Chung last November to discuss jointly developing a pickup truck. The report said plans included “badge engineering,” where Hyundai EV models would be sold under the GM name or vice versa.

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Hyundai ST1 EV business platform (Source: Hyundai Motor)

Hyundai launched the ST1 electric business van platform last March, which would likely be the basis for GM’s commercial EV.

The platform is “tailored to various purposes,” including delivery, logistics, and more. It offers a refrigerated van and chassis cab option.

Electrek’s Take

Although Hyundai is coming off its fourth-record retail sales year in the US, like all automakers, it’s bracing for changes in 2025.

According to Cox Automotive, Hyundai and GM had some of the highest EV sales growth in the US, behind Honda and Ford.

Hyundai Motor Group, including Kia and Genesis, sold more EVs than GM and Ford in the US last year, with over 120,000 units. A new partnership to supply commercial EVs to GM would help the Korean automaker further expand in its most important market.

Meanwhile, GM only sold 1,529 Brightdrop commercial electric vans in the US last year, far fewer than the Ford E-Transit (12,610) and Rivian EDV (13,243).

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Tesla closes loophole that let Kia owners charge on Superchargers

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Tesla closes loophole that let Kia owners charge on Superchargers

Kia owners were supposed to get access to Tesla Superchargers on January 15, but that timeline was recently delayed. Some owners had figured out a loophole to charge, but it turns out, that loophole is now closed.

It’s been a busy time for the North American EV industry’s transition to NACS, the charging standard originally advanced by Tesla and now standardized by SAE.

We’ve recently seen several brands added to the “coming soon” list, and even beyond that, VW and Honda have both made their own announcements that access is coming soon.

But this past couple weeks were supposed to be even busier, with Kia having previously planned to roll out Supercharger access on January 15th, according to an announcement the company made back in September. Unfortunately there was a delay, and Kia owners will have to wait until later this quarter for official support.

In the meantime, though, owners had found that you could trick the system into letting you charge by telling it that you have a Hyundai. Hyundai and Kia both build their EVs on the same E-GMP platform, so there are a lot of similarities between them.

Kia, like Hyundai, is also in the process of shipping some of the first vehicles with a native NACS port, with the 2025 EV6 including a native NACS port, much like the 2025 Ioniq 5 does. So this similarity seemed to be able to trick the Supercharger network, and Kia EV6s could charge on it for a little while, assuming use of a third-party adapter.

Last week, we reported on this loophole, and were hearing of many owners who had success charging.

But that method no longer works, according to several Kia owners. Now, when attempting to charge at a Tesla Supercharger with an EV6 and adapter, the Tesla app will tell you “Unknown error occurred – Your vehicle is not able to charge at Superchargers at this time.” This has been confirmed to be the case even on Supercharger sites that were previously working.

Probably one of the reasons for this is the use of third-party adapters. While third-party adapters are available, manufacturers are always wary when owners use non-verified equipment – especially when it’s related to the most expensive part of the car, the battery.

Kia themselves told us that “warranty coverage may be impacted by use of a third party or aftermarket adapter, and we expect to have our authorized version available in late Q1 2025” when we contacted them about our previous article (though we’re not sure how that would shake out legally – there are a lot of laws covering car warranties and what can and cannot void them).

This isn’t the first time we’ve seen some mix-ups with Supercharger access. Last November, Tesla announced that Nissan cars had access to Superchargers, but it turned out they jumped the gun. Everything is hunky-dory now for Nissan, and it seems like a bunch of new brands will gain access in the coming months, but we expect a few more fits and starts along the way (chaos tends to happen when you fire the whole Supercharger team for no reason).

But, once EV6s do gain access to Superchargers, we expect to see them show exceptional charge performance. The EV6’s cousin, the Ioniq 5, recently showed that it can charge faster than a Tesla, even on Tesla’s home turf. The EV6 should be able to accomplish similar feats, once it is unleashed onto North America’s biggest charging network.

If you’re looking to buy one of the fastest-charging EVs on the road today, use our link to check local dealers and get in line for when they get the new 2025 Kia EV6s in stock.


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Jaguar Land Rover invests $2M in rare earth magnets recycling 

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Jaguar Land Rover invests M in rare earth magnets recycling 

Jaguar Land Rover’s investment arm InMotion Ventures has invested $2 million in rare earth magnets recycling company Cyclic Materials, bringing its Series B funding round to $55 million.

Jaguar Land Rover’s InMotion Ventures has invested in a range of technologies including supply chain traceability, battery repair, reuse and recycling, and now, rare earth magnets recycling.

“Cyclic Materials is leading the way in creating a sustainable supply chain for rare earth elements (REEs) and critical materials,” said Mike Smeed, managing director at InMotion Ventures. “Their innovative technologies address a vital need for rare earth magnets recycling, supporting the automotive industry’s transition toward a cleaner and more resilient future.”

Cyclic Materials says it will use the investment to accelerate the expansion of its operations across North America and Europe, boost its processing capabilities, and refine its recycling technologies.

This Series B extension builds on Cyclic Materials’ earlier $53 million round that already has the backing of BMWi, Microsoft, and Hitachi.

Rare earth magnet recycling

Rare earth magnets are a type of permanent magnet made from alloys of REEs, which are part of a set of 17 chemical elements in the periodic table. Rare earth magnets, particularly neodymium magnets, are essential in electric traction motors in EVs. Their strong magnetic fields help deliver high performance and efficiency, which extend an EV’s driving range and reduce battery load.

Rare earth magnets can also be found in everything from data centers and wind turbines to cell phones and power tools. 

However, less than 1% of REEs are currently recycled, while the global demand already exceeds supply and is projected to grow threefold by 2030. Ontario-based Cyclic Materials says its proprietary MagCycle and REEPure technologies recycle REEs from a wide range of end-of-life products, establishing a circular supply chain for recycled Mixed Rare Earth Oxides.

Read more: Solar overtakes coal in the EU, and gas declines for 5th year running


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Nissan secures batteries for about 300,000 EVs in the US, but when will we see them?

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Nissan secures batteries for about 300,000 EVs in the US, but when will we see them?

Nissan plans to buy 20 GWh of batteries from SK On, enough to power around 300,000 EVs to be sold in the US. However, after delaying EV production in the US again, when will the new EVs finally arrive?

Nissan revealed plans to invest $500 million in its Canton, Mississippi, plant almost three years ago to prepare the facility for its newest electric vehicles.

Production was initially set to begin in Canton this year, but Nissan pushed the start date back until 2026 last January with concerns over profitability and EV demand. According to the Madison County Journal, the company is now pushing the start date until 2028.

Just yesterday, an Automotive News report claimed Nissan was also canceling plans to build a smaller electric SUV in the US. The SUV was expected to sit between the LEAF and Ariya.

The smaller electric SUV was expected to be the fifth EV built in Canton, following a pair of Nissan and Infiniti electric sedans. Nissan spokesperson Brian Brockman said the company was focusing on other, more profitable projects that would see more demand.

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2025 Nissan Ariya Platinum+ e-4ORCE (Source: Nissan)

Nissan to buy batteries from SK On for new EVs in the US

Despite the delays, the automaker is still expanding its supply chain in the US to prepare for the upcoming EVs.

A Nikkei report on Thursday claimed that Nissan secured a battery supply from SK On for EV models sold in the US. Nissan agreed to buy 20 GWh of batteries, or enough to power roughly 300,000 EVs.

Nissan-EV-batteries-US
2025 Nissan LEAF (Source Nissan)

The automaker will reportedly begin installing the new SK-supplied batteries by 2028, which is when it plans to start building EVs in the US.

Nissan’s battery supply deal comes as the company looks to establish a domestic supply chain for EVs in the US.

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Nissan Epic electric SUV concept (Source: Nissan)

Although Nissan announced plans to team up with Honda in December to keep pace with EV leaders like BYD and Tesla, it doesn’t expect to realize any substantial benefits until around 2030.

Nissan Motor’s, including Infiniti’s, US market share has dropped 2.1% over the past five years to just 5.8%. In 2024, the automaker sold just over 31,000 electric vehicles in the US, including roughly 20,000 Ariya models and 11,000 LEAFs.

Honda, which began delivering the Prologue just last March based on GM’s Ultium platform, sold over 33,000 models last year.

The new battery supply deal is a start, but in 2028, Nissan will face an influx of new EV models with which it will have to compete.

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