As new models like the three-row EV9 and low-cost EV3 roll out, Kia’s EV sales are surging. Although it sold over 200,000 EVs last year, Kia expects to sell even more electric cars in 2025 as it builds a “full lineup of popular EVs.” Here’s what to expect this year.
After announcing Q4 2024 results on Friday, Kia said it expects to see even more growth in 2025 with new low-cost EVs launching.
Kia sold nearly 770,000 vehicles globally in the fourth quarter, up 5% from the year before. The biggest growth driver was eco-friendly cars, including electric and hybrid vehicles. Kia’s eco-friendly car sales rose 14.5% in Q4 to around 164,000.
Hybrid sales reached roughly 100,000 in the quarter, an increase of 31.7% from Q4 2023. The new Carnival Hybrid in the US and the K8 Hybrid in Korea led the way.
Kia’s electric and hybrid vehicles accounted for 21.5% of sales in the final three months of 2024, up from 19.9% in Q4 2023.
The company sold about 638,000 eco-friendly cars in total in 2024. This included 367,000 hybrids (+20% YOY), 71,000 plug-in hybrids (-19.5% YOY), and 201,000 EVs (+10.2% YOY).
Kia’s EV and hybrid sales in 2024 by region (Source: Kia)
Kia says new EVs will boost sales growth in 2025
Kia expects annual sales to grow another 4% in 2025 to 3.216 million units, up from 3.089 million last year. The confidence is due to higher expected sales in Europe and North America with new hybrids and EVs launching.
After launching the compact EV3 SUV last year, the first of its new low-cost electric car lineup, Kia will follow it up with the EV4. Kia confirmed it will launch the EV4 “sequentially around the world. The EV4 is Kia’s take on a mass-market electric sedan.
Kia EV4 (back) showcased alongside EV9 (left) EV3 (middle), and EV5 (right) (Source: Kia)
The EV3 and EV4 were concepts showcased next to its EV5 SUV during Kia’s first EV Day in October 2023. Kia said the new lower-cost models reaffirmed “its ambitious global strategy to lead and accelerate the EV revolution.”
Kia launched the EV5 in China in late 2023, starting at around $20,000. According to a report from Korea’s Newsis earlier this month, the EV5 is already making a massive impact in the world’s largest EV market.
Kia EV5 (Source: Kia)
Weda Kia, the company’s Chinese joint venture, sold over 248,000 vehicles last year, nearly 50% more than in 2023. Last year was the first time Kia crossed the 200,000 sales mark in China since 2020. Kia plans to launch the EV5 in Korea this year, followed by other overseas markets.
Kia’s EV3 starts at around $30,000 in Korea (KRW 42.08 million). In November, Kia launched the smaller electric SUV in Europe, starting at around $38,000 (36,000 euros) with up to 375 miles WLTP range.
Kia EV3 (Source: Kia)
The EV4 is expected to start at around $30,000 to $40,000, depending on the market. It will join the updated EV6, three-row EV9, smaller EV3 and EV5 SUVs to complete its “full lineup of popular EVs.” Ahead of its arrival, the EV4 was recently spotted testing in the US for the first time. A hatchback version was also caught out in public, likely aimed at European buyers.
Adding to the mix, Kia will launch its first electric van (Purpose-Built Vehicle) in 2025. The Kia PV5 is a mid-size electric people mover that will come in different setups: basic (for passengers), van (for deliveries), and chassis Cab (like a pickup truck bed). As Kia expands into commercial electric vans, it will be joined by the bigger PV9 and smaller PV1.
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Toyota USA has refreshed its RAV4 for 2026, and, in a significant step forward for efficiency, Toyota has axed the non-hybrid version of the vehicle. The RAV4 will now only be available in HEV and PHEV versions starting in the 2026 model year.
However, in an act of greenwashing reminiscent of many things Toyota has done before, it’s confusingly calling its vehicles “100% electrified” – despite that every single RAV4 includes a gas engine.
The improvements include new looks and trim lines, including an outdoorsy Woodland model (like the bZ just got) and a higher-performance “GR SPORT” model (though, we must remind everyone, that SUVs are not sportscars and will never be sportscars), and higher power from both PHEV and HEV models.
The PHEV model also boasts improved range, bumped from 42 miles to 50 miles – still lower than we’d typically consider worthy of coverage on Electrek, but the number is at least usable to keep the average driver on electric power for most of their daily driving (if they bother to plug it in).
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Some trims will have DC fast charging, and you’ll be able to charge from 10-80% in 30 minutes.
Notably, the RAV4 no longer includes any option for a non-hybrid powertrain. All trims are either hybrid or plug-in hybrid. Previously, it had been anticipated that an EV model might join the lineup, but it looks like Toyota is just sticking with the newly-renamed bZ model for that purpose.
Toyota calls its new RAV4 options “highly efficient electrified powertrains,” but did not specify anticipated EPA mileage numbers for the HEV model, or for the PHEV when operating on gas power. The current RAV4 hybrid gets 39mpg (that’s about 10mpg better than the non-hybrid), and we would imagine something in that ballpark for the updated model.
The 2026 RAV4 will be available in Toyota dealerships across the US “later this year.” Pricing has not yet been announced.
Electrek’s Take
But the real issue here is the use of the word “electrified,” and specifically, “100% electrified.”
Toyota has a longhistory of deceptive advertising when it comes to its electrification efforts. Its lies have gotten it in trouble before, both in Norway and in the US.
So its use of the word “electrified” should be looked at with some skepticism, since the company has used it before to confuse consumers into thinking that its vehicles are more efficient than they really are. For some previous coverage on that, see the FTC complaint filed against Toyota over its false electrification claims.
In this case, Toyota has upped the ante, not just claiming that its vehicles are electrified, but “100% electrified.”
There are a lot of terms that get used confusingly in the EV industry, oftentimes purposefully, in order to greenwash companies’ efforts. EV, PHEV, EREV, FCEV, HEV, BEV, electrified, all-electric, and so on.
But one thing that has heretofore been reserved for models that do not include a gasoline engine is any variation on “all-electric,” “100% electric,” “fully electric” or the like.
So, moving from “electrified” to “100% electrified” certainly seems like intentional phrasing by Toyota here. “Electrified” was already questionable, but “100% electrified” is well over the line.
So despite that we should be happy about a step-change improvement in powertrain availability on the RAV4, and the elimination of the non-hybrid model, Toyota just had to play one of its tricks and remind us why they’re the greatest enemy of electrification in the auto industry (well… save one).
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Elon Musk interviews on CNBC from the Tesla Headquarters in Texas.
CNBC
Elon Musk said Tuesday that artificial intelligence development could run into power generation problems by the middle of next year, as the technology industry builds increasingly large data centers.
Musk told CNBC in an interview that his artificial intelligence startup xAI is planning a gigawatt-size facility outside Memphis, Tenn. He said the facility would be complete in six to nine months. A gigawatt is equivalent to the power capacity of the average nuclear plant in the U.S., according to the Department of Energy.
Musk said AI faces three major limitations as it scales up: chips, transformers and power generation. Transformers are used to ramp down the voltage of electricity produced by power plants so it can used by computers.
“As we solve the transformer shortage, there will be the fundamental electricity generation shortage,” Musk told CNBC’s David Faber. “My guess is people are going to start hitting challenges with power generation maybe by the middle of next year, end of next year.”
Alphabet’s Google unit warned in February that the U.S. is facing a power capacity crisis as the U.S. races against China to achieve dominance in AI. Google started looking into nuclear energy after realizing renewables were potentially causing instability on the grid, said Caroline Golin, Google’s global head of energy market development. The output of wind and solar is dependent on weather conditions.
Google ran into a “very stark reality that we didn’t have enough capacity on the system to power our data centers in the short term and then potentially in the long term,” Golin said at a February conference hosted by the Nuclear Energy Institute in New York City.
Musk said Tuesday that China is building significantly more power generation than U.S. “China power generation looks like a rocket going to orbit and U.S. power generation is flat,” the Tesla CEO said.
Musk’s xAI is using natural gas turbines to help power its Colossus data center in Memphis. Environmental advocates have accused xAI of violating the Clean Air Act and permitting requirements for “major sources of air pollution” by using gas turbines without mitigation technologies or permits in place.
Utilities such as Dominion Energy told investors on recent earnings calls that they are not seeing evidence of slowing data center demand, despite anxiety in the market that the tech sector might cut back on concerns about of a possible recession. Dominion serves the largest data center market in the world located in northern Virginia.
But Constellation Energy cautioned that although demand is strong, some of the forecasts by utilities are overstated as developers shop their data centers in multiple jurisdictions. Constellation is the largest operator of nuclear plants in the U.S.
“I just have to tell you, folks, I think the load is being overstated,” CEO Joe Dominguez said on the power company’s first quarter earnings call. “We need to pump the brakes here.”
Hyundai is shutting down a production line at its Ulsan plant in Korea, where the IONIQ 5 and Kona EV are built. Although it’s only for a few days, the move comes as the automaker faces slower exports.
Why is Hyundai pausing EV production in Korea?
For the third time this year, Hyundai is planning to pause production of some of its most popular EV models in Korea.
Industry sources said on May 20 (via Newsis) that Hyundai will shut down Line 2 at its Ulsan plant in Korea, where it builds the IONIQ 5 and Kona Electric. The pause will start on May 27 and end on May 30.
Despite launching a new discount campaign in Korea earlier this month, offering over $4,300 (6 million won) in savings on the IONIQ 5, sales are still lagging. In particular, Hyundai has exported significantly fewer IONIQ 5 models this year.
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Through April, Hyundai exported just 9,663 IONIQ 5s, down from 27,476 sold overseas in the same period last year.
Kona EV exports have also fallen sharply. Through April 2025, Hyundai shipped just 3,428 Kona EV models, down 42% from nearly 6,000 last year.
Hyundai IONIQ 5 refresh in Korea (Source: Hyundai)
According to the report, Hyundai said in an internal note, “The sluggish sales in the global electric vehicle market have not improved,” adding, “We have made every effort to secure additional orders, but we are currently unable to secure the quantity.”
Following a temporary halt in February and April, this will be Hyundai’s third time pausing EV production in Korea this year.
Hyundai Kona Electric N Line (Source: Hyundai)
In a turn of events, Hyundai’s joint venture in China, Beijing Hyundai, announced losses improved by over 100 million won ($72 million) in Q1. With its first custom-tailored electric SUV launching in China later this year, Beijing Hyundai could turn a profit by the end of 2025.
The Korean automaker reported its seventh consecutive record sales month in the US. The IONIQ 5 remains a top seller with over 12,000 units sold through April, up 14% from last year.
Hyundai IONIQ 9 three-row electric SUV (Source: Hyundai)
IONIQ 6 sales, on the other hand, are down 10% this year, with 4,424 sold through April, and Hyundai doesn’t give a breakdown for Kona EV sales.
Hyundai is also offering generous discounts in the US right now with up to $12,500 in upfront savings on the new three-row IONIQ 9. The 2025 IONIQ 5 is a steal with leases starting at just $209 per month.
Ready to try out Hyundai’s electric vehicles for yourself? We’ve got you covered. You can use our links below to find popular Hyundai EV models in your area.
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