As part of the deals that Meta is offering, creators must promote Instagram twice a month on other short-form video platforms, including Snapchat, Google’s YouTube Shorts and others, according to details of a contract offered to a creator that was reviewed by CNBC.
The contract also requires three months of posting exclusivity on Instagram’s Reels short-form video product before the creator can post content elsewhere.
These deals last six months and obligate a creator to post a minimum of eight Instagram Reels per month, with at least one more post on Instagram than any other platforms. The creator is also required to share content to their Instagram Story twice a month.
To meet these requirements, the posts cannot be part of a brand deal, which is an agreement where creators are compensated to post content on their account that promotes a brand.
The contract reviewed by CNBC is an example of a mid-tier deal that Meta is offering to creators. The social media company is also offering terms varying in amount of deliverables and compensation based on the size of the audience, according to people familiar with the matter.
The Information on Monday reported that Instagram is offering creators with large TikTok followings cash bonuses ranging from $10,000 to $50,000 per month for a creator to shift their videos to Instagram Reels.
Meta said it has also announced several new features for creators, including a video creation app called Edits, the expansion of Reels to three minutes and a new bonus program for creator monetization.
Creators make these platforms
This push by Instagram underscores the high stakes in the social media landscape, where platforms are vying to capture the attention of millions of users while TikTok’s future hangs in the balance.
TikTok shut down in the U.S. for a few hours last week after the Supreme Court upheld a law that was signed by former President Joe Biden in April. That law forced China-based ByteDance to divest its ownership of TikTok or face an effective ban of the app in the U.S. on Jan. 19. As a result of the law, Apple and Google also pulled TikTok from its app stores in the U.S.
The app, however, began working again in the U.S. after President Donald Trump said he would delay the ban. Trump followed through on Monday and signed the executive order, which delays enforcement of the ban by 75 days.
For Meta, paying creators to promote Instagram could be an effective strategy to regain the app’s foothold as the most popular social media platform among teens and young adults after TikTok surpassed it in popularity in recent years.
According to a 2023 Pew Research Center survey, 63% of teens aged 13 to 17 say they use TikTok compared to 59% who use Instagram.
Many TikTok creators rely on brand deals as a primary way of generating income, with payments often depending on the size of their followings. With TikTok’s future in limbo, brands are pausing or altering their agreements to include competing platforms.
“Advertising has been paused, and it’s causing a lot of anxiety and a lot of lost revenue,” said Dan Weinstein, co-CEO of Underscore Talent, an agency that manages many top internet creators.
Amid the uncertainty, advertisers and creators are in a wait-and-see mode, and brands are diversifying their social media strategies beyond TikTok by incorporating platforms like Instagram and YouTube Shorts into agreements, Weinstein said.
Jumping from one platform to another does not guarantee success for creators. Many who were popular on TikTok can struggle to develop an audience on other apps.
“It’s hard for a lot of creators on TikTok to necessarily make the move to traditional YouTube or traditional Instagram,” says Jacob Wallach, founder & CEO of Social4TheWin, a social media consultancy. “You have YouTube Shorts, you have Instagram Reels. You can repurpose that content onto these platforms, but the algorithm is different.”
Meta isn’t the only company looking to pounce on creators who are looking for new revenue streams.
Substack on Thursdayannounced a $20 million Creator Accelerator Fund to help creators transfer and grow their paid subscriptions. Substack is a platform that allows writers and creators to publish newsletters and generate revenue for their content through subscriptions.
Some creators are also flocking to other foreign platforms as well.
RedNote, known as Xiaohongshu in China, was the top free app on Apple’s app store last week and has rapidly gained traction among users looking for alternatives amid the uncertainty with TikTok. RedNote offers a platform for video sharing similar to TikTok.
According to a study by Captiv8, 67% of TikTok creators surveyed are considering RedNote as their preferred alternative.
“The real reason why people ran to Xiaohongshu was not because it’s a better platform, by any means, but because it’s almost kind of like a screw you to the U.S. government,” Wallach said.
As other platforms actively court creators in response to TikTok’s uncertain future, the value of these digital influencers becomes ever clearer, Wallach said.
“Creators are the ones who make these platforms. Without them, it’s like having a town square with no entertainment,” Wallach said. “Creators are the reason why all of these platforms are successful.”
A Tesla store in Alhambra, California on March 11, 2025.
Frederic J. Brown | AFP | Getty Images
As Elon Musk wraps up his second month in the White House, Tesla owners are trading in their electric vehicles at record levels, according to an analysis by national car shopping site Edmunds.
The data from Edmunds published on Thursday said that March represented “the highest ever share” it had seen for Tesla trade-ins toward new or used cars from dealerships selling other brands.
Since heading to Washington, D.C. in January as a central figure in the second Trump administration, Musk has been slashing the federal workforce and government spending, and has gained access to sensitive government computer systems and data, though his efforts have been repeatedly challenged in court.
Prior to assuming leadership of the Department of Government Efficiency (DOGE), Musk spent around $290 million last year to help propel President Donald Trump back to the White House.
While investors snapped up Tesla shares after Trump’s victory in November, they’ve been rushing for the exits of late, pushing the stock’s price down by 42% this year. Waves of protests have targeted Tesla facilities in the U.S. and beyond. Other criminal acts of vandalism and arson have targeted Tesla stores, vehicles and charging stations across the U.S.
In addition, Tesla is facing increased competition from EV makers. In January, S&P Global Mobility found Tesla sales declined about 11% year-over-year in the U.S., while Ford, Chevrolet and Volkswagen bolstered their sales of EVs, picking up market share.
“Shifts in Tesla consumer sentiment could create an opportunity for legacy automakers and EV startups to gain ground,” Jessica Caldwell, head of insights at Edmunds, wrote in an email. “As Tesla brand loyalty and interest wavers, those offering competitive pricing, new technology, or simply less controversy could capture defecting Tesla owners and first-time EV buyers.”
The Tesla brand, more than that of any other automaker, is tightly tied to its CEO. In August 2024, Edmunds surveys found that just 2% of car shoppers in the U.S. were unfamiliar with Musk.
Edmunds also said that shopping for new models of Tesla vehicles on its platform dropped to its lowest level last month since October 2022 after peaking as late as November.
Even before Musk began heading up DOGE, Tesla’s brand was suffering. Its brand value fell by 26%, or about $15 billion, in 2024, a second straight annual decline, according to research and consulting firm Brand Finance.
Many car shoppers trade in their Tesla EVs for a newer model Tesla. Edmunds data didn’t account for those transactions.
Tesla didn’t immediately respond to a request for comment.
Signage outside the Micron offices in San Jose, California, on Dec. 17, 2024.
David Paul Morris | Bloomberg | Getty Images
Micron shares popped 6% in extended trading Thursday after the company reported second-quarter results that beat analysts’ estimates and offered better-than-expected guidance.
Here’s how the company did:
Earnings per share: $1.56, adjusted vs. $1.42 expected by LSEG
Revenue: $8.05 billion vs. $7.89 billion expected by LSEG
Revenue increased 38% from $5.82 billion during the same period in 2024, Micron said in a press release. The memory and storage solutions company reported net income of $1.58 billion, or $1.41 per share, up from $793 million, or 71 cents per share, in the year-ago quarter.
Data center revenue tripled, the company said.
Revenue for the fiscal third quarter will be about $8.8 billion, Micron said, topping the $8.5 billion average analyst estimate, according to LSEG. Adjusted earnings will be roughly $1.57 a share, the company said, beating the $1.47 average estimate.
Prior to Thursday’s close, Micron shares were up 22% for the year, while the Nasdaq is down more than 8%.
Micron will host its quarterly call with investors at 4:30 p.m. ET.
Appetite for ether ETFs has been tepid since their launch last July, but that could change if some of the regulatory wrinkles holding them back get “resolved,” according to Robert Mitchnick, head of digital assets at BlackRock.
There’s a widely held view that the success of ether ETFs has been “meh” compared to the explosive growth in funds tracking bitcoin, Mitchnick said at the Digital Asset Summit in New York City Thursday. Though he sees that as a “misconception,” he acknowledged that the inability to earn a staking yield on the funds is likely one thing holding them back.
“There’s obviously a next phase in the potential evolution of [ether ETFs],” he said. “An ETF, it’s turned out, has been a really, really compelling vehicle through which to hold bitcoin for lots of different investor types. There’s no question it’s less perfect for ETH today without staking. A staking yield is a meaningful part of how you can generate investment return in this space, and all the [ether] ETFs at launch did not have staking.”
Staking is a way for investors to earn passive yield on their cryptocurrency holdings by locking tokens up on the network for a period of time. It allows investors to put their crypto to work if they’re not planning to sell it anytime soon.
But Mitchnick doesn’t expect a simple fix.
“It’s not a particularly easy problem,” he explained. “It’s not as simple as … a new administration just green-lighting something and then boom, we’re all good, off to the races. There are a lot of fairly complex challenges that have to be figured out, but if that can get figured out, then it’s going to be sort of a step change upward in terms of what we see the activity around those products is.”
The Securities and Exchange Commission has historically viewed some staking services as potential unregistered securities offerings under the Howey Test – which is used to determine whether an asset is an investment contract and therefore, a security. But a more crypto friendly SEC is moving swiftly to reverse the damage done to the industry under the previous regime. Its newly formed crypto task force is scheduled to kick off a roundtable series Friday focused on defining the security status of digital assets.
Ether has been one of the most beaten up cryptocurrencies in recent months. It’s down more than 40% year to date as it has struggled with conflicting and difficult-to-comprehend narratives, weaker revenue since its last big technical upgrade and increasing competition from Solana. Standard Chartered this week slashed its price target on the coin by more than half.
Mitchnick said the negativity is “overdone.”
“ETH … at the second grade level is easier to define … but at the 10th grade level is a lot harder,” he said. “Second grade level: it’s a technology innovation story. … Beyond that, it does get a little more vast, a little more complicated. It’s about being a bet on blockchain adoption and innovation. That’s part of the thesis as we communicate it to clients.”
“There are three [use cases] that we focus on that have a lot of resonance with our client base: it’s a bet to some extent on tokenization, on stablecoin adoption, and on decentralized financing,” he added. “It does take a fair bit of education, and we’ve been on that journey, but it’s going to take more time.”
BlackRock is the issuer of the iShares Ethereum Trust ETF. It also has a tokenized money market fund, known as BUIDL, which it initially launched a year ago on Ethereum and has since expanded to several other networks including Aptos and Polygon.
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