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The average asking price to rent a home outside London has fallen for the first time since before the COVID pandemic, according to a property website.

Rightmove credited improved levels of rental properties for the welcome shift, but declared that advertised private rents in the capital continued to tick up, for a 13th consecutive quarter, between October to December.

It reported an average sum of £2,695 per calendar month (pcm) for London, though that was only 0.1% higher than the previous quarter.

The rest of Britain had an average newly advertised rent of £1,341 pcm – down 0.2%.

The trend for the country as a whole is of a price slowdown following years of unprecedented growth that has resulted in successive monthly highs.

Rents are currently 4.7% up on a year earlier, the slowest rate of growth since 2021.

The property website said a rising supply of rental homes to choose from was improving the balance of supply and demand, although there were typically still 10 applications being made for every rental property.

It also suggested that many tenants had shifted their focus towards the sales market due to continued steep competition for rentals and as borrowing costs were now down from cost of living crisis peaks.

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Social housing complaints surge

Rightmove’s property expert Colleen Babcock said: “While new tenants are still paying more than they were at this time last year, the pace of growth continues to slow.

“However, though this is the big picture of market activity, agents on the ground still tell us that the market is very hot, and some areas have improved more than others when it comes to the supply and demand balance.”

The northeast of England was said to have seen the biggest boost to supply, with Wales the smallest.

Alex Bloxham, a partner and head of residential lettings at the consultancy Bidwells, said: “These figures suggest landlords are continuing to invest in their buy-to-let portfolios, while more tenants are choosing to stay put, likely due to continued macroeconomic uncertainty and the up-front costs involved in relocating.”

The debt charity StepChange reacted to the figures by saying that they were unlikely to bring any immediate relief to millions of families grappling with higher bills.

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Water bills ‘an absolute disgrace’

Its recent polling suggested that 22% of people renting privately were always worried about money, with rents just one elevated cost to bear as many other bills such as those for food and energy show little sign of easing.

Water and council tax costs are also due to rise sharply from April.

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The charity’s Richard Lane added: “We’re pleased to see the Renters Rights Bill progressing through parliament, which will end section 21 ‘no fault’ evictions – a long overdue piece of legislation.

“However, we’ve long called for strengthened protections for private renters facing financial hardship.

“Our research shows that a significant proportion of private renters are having to rely on credit just to cover their rent, which is unsustainable and will only trap people in a cycle of problem debt.

“If you are struggling with rent arrears or any other type of debt, free and impartial advice is available from charities like StepChange.”

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Unilever faces investor revolt over new chief’s pay package

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Unilever faces investor revolt over new chief's pay package

Unilever, the FTSE-100 consumer goods giant behind Marmite and Lynx, is facing an investor backlash over its new chief executive’s multimillion pound pay package.

Sky News has learnt that ISS, a leading proxy adviser, has recommended that shareholders vote against Unilever’s remuneration report at its annual meeting later this month.

Sources familiar with ISS’s report on Unilever’s AGM resolutions say the agency objects to the discount of just €50,000 that the Ben & Jerry’s owner has applied to the base salary of Fernando Fernandez, compared to Hein Schumacher, his predecessor.

Tariffs latest: Trump claimed world was ‘kissing my a**’ for deals

Unilever surprised the City in February when it announced Mr Schumacher would leave after just two years in the job, amid frustration in its boardroom about the pace of growth.

In an accompanying statement, Unilever said Mr Fernandez – previously the chief financial officer – would be paid a basic salary of €1.8m, modestly lower than Mr Schumacher’s €1.85m.

In a summary of ISS’s report, the proxy adviser said Mr Fernandez’s “base salary as new CEO is significant and represents a small discount to the former CEO Hein Schumacher’s base salary”.

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“The company does not appear to have sufficiently accounted previously raised shareholder concerns on the CEO role’s pay arrangement when setting Mr Fernandez’s remuneration.”

Unilever had also “disapplied time pro-rating” in respect of former executive directors’ long-term share awards, meaning that the company could have legitimately decided to award them smaller amounts of stock than it did.

On Wednesday afternoon, shares in Unilever were trading at around £44.79, giving the maker of Magnum ice cream and Persil washing-up liquid a valuation of close to £115bn.

Unilever did not respond to a request for comment.

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Could Trump’s tariffs tip the world into recession?

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Could Trump's tariffs tip the world into recession?

Donald Trump’s “Liberation Day” tariffs last week spooked the markets. 

Stock markets tumbled on Monday, with most US markets down and stocks in Hong Kong falling 13.2%, their worst day since 1997 during the Asian financial crisis.

There was slight growth in Asian and UK markets on Tuesday, but recovery is still a way off after a steep decline in reaction to Mr Trump’s tariffs on goods imported to the US, which he announced last week.

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US economists at Goldman Sachs raised their assessment of the odds that America will tip into recession to 45%, up from 35% the week before.

And if most tariffs aren’t reduced or negotiated away, “we expect to change our forecast to a recession”, Goldman’s chief economist Jan Hatzius said in an analyst note.

Other economists are raising similar alarms, with JPMorgan putting the odds of a US and global recession at 60% and projecting inflation will reach 4.4% by the end of this year, up from 2.8% currently.

How do you know if a recession has begun?

The most commonly used definition of a recession is at least two consecutive quarters of economic contraction – or “negative growth” – in gross domestic product (GDP).

To break that down, GDP is the total value of goods and services produced over a specific time period. When it goes up, the economy is considered to be doing well.

When it goes down – negative growth or economic contraction – it’s not doing well. And when it doesn’t do well for six months, it counts as a recession.

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Trump: ‘No pause to tariffs’

In the US, the National Bureau of Economic Research is the body which officially declares a recession – taking in a variety of economic data, not just GDP, defining it as “a significant decline in economic activity that is spread across the economy and lasts more than a few months”.

Currently, there are no signs the US or global economy is in recession, and it remains unknown if tariffs will have a large enough impact to knock America’s into reverse.

But it is this uncertainty that has the potential to cause the most damage.

“People are all at sea,” Sky News Business Live presenter Darren McCaffrey told the Sky News Daily podcast.

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“No one can quite work out whether President Trump wants a genuine rewiring of globalisation, what the consequences of that will be for the US and globally, and that these tariffs will remain permanent, or whether this is part of a negotiating tactic.

“That’s what no one can work out. That uncertainty is difficult, and it is going to cause damage.”

Stockbroker Russ Mould added that the markets are hoping the Trump administration is planning to use tariffs as a way of extracting better trade deals from existing trade partners. If this happens, it would help restore global trade to what’s been the standard in recent decades.

A screen shows trading of the Dow Jones Industrial Average after the closing bell. Pic: Reuters
Image:
Pic: Reuters

What could a global recession mean?

If the US and the rest of the world falls into recession – even if the UK doesn’t – it will “fundamentally mean we will all be poorer in the future,” McCaffrey said.

He added that Britain especially has not had a prolonged period of serious economic growth for a long time – held back by the financial crisis in 2008, the shock of Brexit, COVID, the Ukraine war and now US tariffs.

However, it is not all doom and gloom.

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Day 79: Trump’s tariff turmoil

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“The markets will always find a way,” McCaffrey says.

“The US is the world’s largest economy, but it is only 13% of global trade. Countries like China, Vietnam, Cambodia and others with high tariffs will find new markets. And one of the places that benefit from that in the short-medium term could be the UK.

“It will also force big wealthy blocs – the biggest of which is the EU – to look for new markets. Canada is also suggesting they would like a trade deal with the UK.

“This will cause damage to the US economy more than anywhere else, because other countries will want to be more reliant on more stable partners. As always with economics, there are winners and losers and ultimately the market will find a place for lots of these goods.”

How could the UK best prepare for potential recession?

Instead of retaliatory tariffs, the UK is looking to secure a post-Brexit trade deal with the US, Russ Mould explained, calling that “the UK’s primary goal”.

But if the UK is stuck with tariffs in the long-term, Mr Mould said it would be wise to consider deals with other countries.

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PM makes first post-tariff moves

He said: “Statistics show that 87% of global trade does not involve US, so maybe you can look elsewhere for trade deals with countries who also feel they have been badly treated by tariffs. I would guess India would be at the top of that list.

“The question is how quickly can trade deals be struck, given the fact the UK has been casting the net around for the last five years without a huge amount of progress.”

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Mr Mould added that the recipe for economic growth in any market is the growth of the labour force coupled with productivity growth.

“In terms of productivity, [leaders] are probably looking at targeted tax breaks for investment and to stimulate research and development. Other positive things for long-term benefits include examining infrastructure and transport access,” Mr Mould said.

“In terms of encouraging labour participation, you are into the deep waters of whether it is education or tax breaks for child care. All of those are very long-term solutions to a potential near-term challenge.”

Listen to the full Sky News Daily episode here

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Philip Green’s human rights not breached when he was named in parliament over injunction, court rules

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Philip Green's human rights not breached when he was named in parliament over injunction, court rules

Retail tycoon Sir Philip Green’s human rights were not breached when he was named in parliament as the holder of an injunction against the Telegraph newspaper, the European Court of Human Rights (ECHR) has ruled.

The former Topshop boss previously obtained a court injunction preventing the Telegraph from publishing allegations of misconduct made against him by five ex-employees who had agreed to keep the details of their complaints confidential under non-disclosure agreements (NDAs).

Sir Philip “categorically” denied any unlawful sexual behaviour.

However, he was named as the businessman behind the injunction in parliament in October 2018 by Labour peer Lord Hain who used parliamentary privilege.

Parliamentary privilege grants certain legal immunities for members of both the House of Commons and House of Lords and is in place to ensure MPs and peers can go about their work without fear of being sued or prosecuted for contempt of court.

Sir Philip brought a complaint to the ECHR, with lawyers for the Monaco-based businessman challenging the absence of controls on the power of parliamentary privilege to reveal information covered by an injunction.

On Tuesday, the ECHR ruled against Sir Philip.

In a unanimous decision, eight judges in Strasbourg found the right to privacy under Article 8 of the European Convention on Human Rights had not been violated.

A majority of the judges also found that his complaints brought under Article 6, the right to a fair hearing, and Article 13, the right to an effective remedy, were “inadmissible”.

NDAs are legal contracts often used by companies to preserve confidentiality. If the contract is breached, the party breaking the agreement could be liable for damages in the form of hefty financial compensation.

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Following the ECHR ruling on Tuesday, Lord Hain said: “I’m really pleased that the Strasbourg Court [has] defended parliamentary privilege.”

Sir Philip became one of the UK’s best-known retail tycoons when he bought department store group BHS in 2000 and Topshop owner Arcadia Group in 2002.

But his reputation was damaged by the collapse of BHS after he sold the chain for one pound in 2015 to a businessman who had previously been declared bankrupt.

Arcadia Group subsequently went into administration in 2020.

Sky News has approached Sir Philip’s representatives for comment on Tuesday’s ruling.

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