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Amazon’s computing unit AWS is in talks with Italy to invest billions of euros in the expansion of its data center business in the country as part of the tech giant’s effort to boost its cloud offer in Europe, four people familiar with the matter said.

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LONDON — Britain’s antitrust watchdog on Tuesday raised concerns over competition in the multi-billion-pound cloud computing market and singled out Microsoft and Amazon as the dominant players.

An independent Competition and Markets Authority inquiry group provisionally recommended that the regulator considers investigating Amazon Web Services (AWS) and Microsoft’s Azure cloud unit under the new Digital Markets, Competition and Consumers (DMCC) Act.

In a statement, the CMA said it estimates the cloud services market was worth £9 billion ($11.18 billion) in 2023 — a figure growing over 30% year-on-year. The CMA noted that, currently, businesses face a limited choice of providers when it comes to cloud services.

The regulator called AWS and Microsoft “the two large providers of cloud services, each with a share of up to 40% of UK customer spend on cloud services.”

Notably, it added Google was the third-biggest provider “with a much smaller share.”

‘Not warranted’

The provisional findings recommended that the CMA should consider a probe into AWS and Microsoft’s cloud unit to determine whether they should be designated as having “strategic market status” (SMS).

This would subject them to new restrictions that the regulator can impose under the DMCC to prevent anti-competitive behavior.

Rima Alaily, corporate vice president and deputy general counsel of competition law group at Microsoft, said over email that the CMA inquiry group’s draft report “should be focused on paving the way for the UK’s AI-powered future, not fixating on legacy products launched in the last century.”

“The cloud computing market has never been so dynamic and competitive, attracting billions in investments, new entrants, and rapid innovation. What could be better for UK businesses and government?” Alaily added.

An AWS spokesperson said the CMA’s recommended intervention “is not warranted,” adding that “the evidence demonstrates the IT services industry is highly competitive.”

“Cloud computing has lowered costs for UK businesses with on-demand services and pay-as-you-go pricing, expanded product choice, and increased competition and innovation,” the AWS spokesperson added.

The Amazon division urged the CMA to “carefully consider how regulatory intervention in other areas will stifle innovation and ultimately harm customers in the UK.”

Alex Haffner, a competition partner at Fladgate, said the CMA inquiry group’s provisional decision to probe whether AWS and Microsoft have strategic market status under the DMCC could result in a prolonged review.

He nevertheless added that, “assuming such SMS is found, the CMA will argue it will have more arsenal at its disposal to use in order to keep the parties in check and in keeping with the way it is looking to deal with Big Tech more generally.”

Last week, the CMA opened an SMS probe into Google and Apple examining their huge mobile empires — from app stores to operating systems.

Cloud market in focus

Previously, the CMA said it was concerned by several elements of the cloud market that could pose competition issues, from so-called “egress” fees on transfers of data from one cloud to another to software licensing fees.

Cloud infrastructure services is a market dominated by U.S. technology giants Amazon and Microsoft. Amazon is the largest player, offering cloud services via its Amazon Web Services (AWS) arm. Microsoft is the second-largest, selling cloud products under its Microsoft Azure unit.

A key issue in focus for the CMA is licensing practices deployed by Microsoft in its cloud business.

Smaller vendors in the industry have alleged that Microsoft charges customers more to run its Windows Server software on competing cloud services than Mirosoft’s own Azure offering. This, they argue, creates a “lock-in” effect whereby it becomes difficult for firms to leave Azure for other cloud services.

The CMA’s independent inquiry said in its preliminary decision out Tuesday that it concluded the price that Microsoft charges rivals for certain software products including Windows Server “can be higher than the retail price it charges its own customers.”

“We have provisionally found that Microsoft has the ability and incentive to partially foreclose AWS and Google using the relevant Microsoft software products and that its conduct is harming competition in cloud services,” the inquiry group noted.

Microsoft has previously responded to concerns over its cloud licensing practices stifling competition by striking an agreement with several EU cloud providers last year to avoid a potential probe into alleged unfair activity.

The lawsuit alleges customers using Amazon Web Services (AWS), Google Cloud Platform or Alibaba Cloud — all key competitors to Microsoft’s Azure cloud — are forced to pay more to license the tech giant’s cloud-based Windows Server software on rivals’ infrastructure.

Microsoft offers a cheaper price to firms running Windows Server on Azure than on direct competitors like AWS, Google’s cloud or Alibaba Cloud. The lawsuit argues firms running the widely-used server software are essentially being overcharged to use alternative cloud computing solutions.

It adds Microsoft leverages its dominant market position in cloud-based server operating systems by extracting higher prices and inducing customers into moving to Azure. Claimant Maria Luisa Stasi, a competition lawyer, is seeking more than £1 billion in compensation for firms affected.

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SoftBank to acquire chip designer Ampere in $6.5 billion deal

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SoftBank to acquire chip designer Ampere in .5 billion deal

The logo of Japanese company SoftBank Group is seen outside the company’s headquarters in Tokyo on January 22, 2025. 

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SoftBank Group said Wednesday that it will acquire Ampere Computing, a startup that designed an Arm-based server chip, for $6.5 billion. The company expects the deal to close in the second half of 2025, according to a statement.

Carlyle Group and Oracle both have committed to selling their stakes in Ampere, SoftBank said.

Ampere will operate as an independent subsidiary and will keep its headquarters in Santa Clara, California, the statement said.

“Ampere’s expertise in semiconductors and high-performance computing will help accelerate this vision, and deepens our commitment to AI innovation in the United States,” SoftBank Group Chairman and CEO Masayoshi Son was quoted as saying in the statement.

The startup has 1,000 semiconductor engineers, SoftBank said in a separate statement.

Chips that use Arm’s instruction set represent an alternative to chips based on the x86 architecture, which Intel and AMD sell. Arm-based chips often consume less energy. Ampere’s founder and CEO, Renee James, established the startup in 2017 after 28 years at Intel, where she rose to the position of president.

Leading cloud infrastructure provider Amazon Web Services offers Graviton Arm chip for rent that have become popular among large customers. In October, Microsoft started selling access to its own Cobalt 100 Arm-based cloud computing instances.

This is breaking news. Please refresh for updates.

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Nvidia’s Huang says faster chips are the best way to reduce AI costs

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Nvidia's Huang says faster chips are the best way to reduce AI costs

Nvidia CEO Jensen Huang introduces new products as he delivers the keynote address at the GTC AI Conference in San Jose, California, on March 18, 2025.

Josh Edelson | AFP | Getty Images

At the end of Nvidia CEO Jensen Huang’s unscripted two-hour keynote on Tuesday, his message was clear: Get the fastest chips that the company makes.

Speaking at Nvidia’s GTC conference, Huang said that questions clients have about the cost and return on investment the company’s graphics processors, or GPUs, will go away with faster chips that can be digitally sliced and used to serve artificial intelligence to millions of people at the same time.

“Over the next 10 years, because we could see improving performance so dramatically, speed is the best cost-reduction system,” Huang said in a meeting with journalists shortly after his GTC keynote.

The company dedicated 10 minutes during Huang’s speech to explain the economics of faster chips for cloud providers, complete with Huang doing envelope math out loud on each chip’s cost-per-token, a measure of how much it costs to create one unit of AI output.

Huang told reporters that he presented the math because that’s what’s on the mind of hyperscale cloud and AI companies.

The company’s Blackwell Ultra systems, coming out this year, could provide data centers 50 times more revenue than its Hopper systems because it’s so much faster at serving AI to multiple users, Nvidia says. 

Investors worry about whether the four major cloud providers — Microsoft, Google, Amazon and Oracle — could slow down their torrid pace of capital expenditures centered around pricey AI chips. Nvidia doesn’t reveal prices for its AI chips, but analysts say Blackwell can cost $40,000 per GPU.

Already, the four largest cloud providers have bought 3.6 million Blackwell GPUs, under Nvidia’s new convention that counts each Blackwell as 2 GPUs. That’s up from 1.3 million Hopper GPUs, Blackwell’s predecessor, Nvidia said Tuesday. 

The company decided to announce its roadmap for 2027’s Rubin Next and 2028’s Feynman AI chips, Huang said, because cloud customers are already planning expensive data centers and want to know the broad strokes of Nvidia’s plans. 

“We know right now, as we speak, in a couple of years, several hundred billion dollars of AI infrastructure” will be built, Huang said. “You’ve got the budget approved. You got the power approved. You got the land.”

Huang dismissed the notion that custom chips from cloud providers could challenge Nvidia’s GPUs, arguing they’re not flexible enough for fast-moving AI algorithms. He also expressed doubt that many of the recently announced custom AI chips, known within the industry as ASICs, would make it to market.

“A lot of ASICs get canceled,” Huang said. “The ASIC still has to be better than the best.”

Huang said his is focus on making sure those big projects use the latest and greatest Nvidia systems.

“So the question is, what do you want for several $100 billion?” Huang said.

WATCH: CNBC’s full interview with Nvidia CEO Jensen Huang

Watch CNBC's full interview with Nvidia CEO Jensen Huang

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Microsoft announces new HR executive, company veteran Amy Coleman

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Microsoft announces new HR executive, company veteran Amy Coleman

Microsoft’s Amy Coleman (L) and Kathleen Hogan (R).

Source: Microsoft

Microsoft said Wednesday that company veteran Amy Coleman will become its new executive vice president and chief people officer, succeeding Kathleen Hogan, who has held the position for the past decade.

Hogan will remain an executive vice president but move to a newly established Office of Strategy and Transformation, which is an expansion of the office of the CEO. She will join Microsoft’s group of top executives, reporting directly to CEO Satya Nadella.

Coleman is stepping into a major role, given that Microsoft is among the largest employers in the U.S., with 228,000 total employees as of June 2024. She has worked at the company for more than 25 years over two stints, having first joined as a compensation manager in 1996.

Hogan will remain on the senior leadership team.

“Amy has led HR for our corporate functions across the company for the past six years, following various HR roles partnering across engineering, sales, marketing, and business development spanning 25 years,” Nadella wrote in a memo to employees.

“In that time, she has been a trusted advisor to both Kathleen and to me as she orchestrated many cross-company workstreams as we evolved our culture, improved our employee engagement model, established our employee relations team, and drove enterprise crisis response for our people,” he wrote.

Hogan arrived at Microsoft in 2003 after being a development manager at Oracle and a partner at McKinsey. Under Hogan, some of Microsoft’s human resources practices evolved. She has emphasized the importance of employees having a growth mindset instead of a fixed mindset, drawing on concepts from psychologist Carol Dweck.

“We came up with some big symbolic changes to show that we really were serious about driving culture change, from changing the performance-review system to changing our all-hands company meeting, to our monthly Q&A with the employees,” Hogan said in a 2019 interview with Business Insider.

Hogan pushed for managers to evaluate the inclusivity of employees and oversaw changes in the handling of internal sexual harassment cases.

Coleman had been Microsoft’s corporate vice president for human resources and corporate functions for the past four years. In that role, she was responsible for 200 HR workers and led the development of Microsoft’s hybrid work approach, as well as the HR aspect of the company’s Covid response, according to her LinkedIn profile.

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