When Apple reported its December quarter earnings on Thursday, it revealed that China sales had dropped 11.1% on an annual basis.
It was the worst quarter by growth rate since the December quarter a year ago, and marks the sixth straight quarter of declines in Apple’s third-largest region by revenue.
Ahead of Apple earnings, analysts had been fretting about exactly this issue. They cited supply chain checks in the country suggesting weak demand and an overall impression that the Chinese consumer was starting to favor locally made devices from companies such as Huawei and Xiaomi over the iPhone.
China is “the most competitive market in the world,” Cook told analysts on Thursday. In 2024, Apple was third in market share in China, behind Vivo and Huawei, according to an IDC estimate from this week.
When Cook was asked about the company’s performance in China on Thursday by CNBC’s Steve Kovach and analysts on the earnings call, he focused less on the competition and more on how the company’s operations decisions affected China sales.
Cook said there were a few things to keep in mind about the company’s 11.1% decrease in the quarter.
Most notably, Cook cited Apple Intelligence’s absence in China and Chinese affecting sales. He added that the company’s suite of artificial intelligence features for the iPhone 16 had bolstered iPhone sales in the U.S. and other countries where it’s available.
“During the December quarter, we saw that in markets where we had rolled out Apple Intelligence, that the year-over-year performance on the iPhone 16 family was stronger than those markets where we had not rolled out Apple intelligence,” Cook said.
The company’s AI software is only available in English for now, but Apple will release a simplified Chinese version in April, Apple said Thursday. That doesn’t necessarily mean Apple Intelligence will launch in China that month, but it does mean Chinese speakers elsewhere will get to test out Apple’s AI.
“Until we get through the regulatory process, nothing is certain, and we’re going through it now,” Cook told CNBC.
He added that the company is looking for a local partner that is licensed by the country to offer their AI to handle tricky or complicated questions, like OpenAI’s ChatGPT does in the U.S.
“There are a number of Chinese companies that do have licenses to operate locally,” Cook said. “What we have to do is choose one and work with them on the integration, just like OpenAI.”
About half of the China revenue decline was because the company had misread demand in the country, Cook said. That led to a “channel inventory” issue. Apple uses the phrase “channel” to describe companies like wireless carriers and retailers that sell Apple devices.
“My point was that our channel inventory reduced from the beginning of the quarter to the end of the quarter, and that was over half of the reduction in the reported results,” Cook said. “Part of the reason for that is that our sales were a bit higher than we forecasted them to be, toward the end of the quarter.”
Apple ended the quarter “a little leaner” in inventory in the country than the company had expected to, said Cook, who also pointed to a nationwide subsidy program that could effectively reduce the cost of some Apple products in the country.
“There is now a national subsidy program that launched on Jan. 20, on categories that some of our products are a part of. It’s a fiscal stimulus, kind of,” Cook told CNBC.
The Chinese government introduced subsidy policies last year to boost consumption and domestic demand, according to analyst firm Canalys. Smartphones were added to the list of eligible products earlier this month. The subsidy is capped at 500 yuan per product, and models that cost over 6,000 yuan, such as Apple’s Pro phones, aren’t eligible.
On the earnings call Thursday, Cook said that some of Apple’s products including smartphones, tablets, PCs and smartwatches would be covered by the subsidy.
“We do see fiscal stimulus occurring, and we’ll be glad to talk about what that looks like on the next call,” Cook said.
Marvell Technology shares plummeted more than 19% after the chipmaker’s guidance fell short of some elevated buyside estimates.
For the first fiscal quarter, the chipmaker said it expects sales of about $1.88 billion. That was just ahead of the $1.87 billion expected by analysts polled by LSEG. However, the outlook fell short of some buyside expectations calling for around $2 billion in revenue, disappointing investors after the stock soared 83% in 2024.
The results fueled some concerns about Marvell’s partnership with Amazon Web Services on its Trainium AI chip, and the potential lack of upside for Marvell’s custom application-specific integrated circuits business.
“Solid numbers missed the high watermark set by the rest of the AMZN supply chain,” wrote Barclays analyst Tom O’Malley in a note after the report. “While the company continues to sound good re: the future of their ASIC prospects, the AMZN numbers near term are a bit lower, which is the real sticking point for a market punishing anything not perfect in AI.”
Marvell is known for creating customized chips and hardware used in data centers, networking and infrastructure. The company has benefited from the artificial intelligence boon that has lifted the sector, but chipmakers now face elevated expectations for financial performance.
For the fourth quarter, Marvell reported adjusted earnings per share of 60 cents and revenue of $1.82 billion. That was slightly ahead of the earnings per share estimate of 59 cents and $1.80 billion revenue prediction, according to LSEG.
Data centers revenue came in at $1.37 billion, beating the $1.36 billion average estimate.
Attendees walk through an exposition hall at AWS re:Invent, a conference hosted by Amazon Web Services, in Las Vegas on Dec. 3, 2024.
Noah Berger | Getty Images
Amazon’s cloud unit said Thursday that it’s launching a service to allow video game publishers to stream their games online.
GameLift Streams will deliver games to any device with a browser that supports the WebRTC standard, Amazon said in a blog post. That includes smart TVs, phones, tablets and PCs. One way the service can be used is to rapidly distribute titles in development to testers, and then securely remove access later.
“Lots of AAA games are using the service in that regard,” Chris Lee, general manager and head of immersive technologies at Amazon Web Services, told CNBC. A handful of companies, such as Electronic Arts and Take-Two Interactive, invest heavily in top-flight games with high production quality.
AWS generates a considerable amount of its revenue from core services such as renting out access to server and storage space, with data centers located around the world. But the company has hundreds of other services available to software developers. For the past decade, AWS has served as Amazon’s main profit engine.
Jackbox Games, a developer of casual games such as “Quiplash” and “Fibbage,” plans to rely on GameLift Streams to release a game-streaming service that will provide access to many of its titles. Jackbox’s games are currenlty available for an upfront fee.
Evan Jacover, Jackbox’s technology chief, said his company looked into building its own technology for streaming but decided to go with AWS after learning of its plans.
“It’s not a core competency at Jackbox Games,” Jacover said, adding the startup had a proof of concept, or POC. “We got a POC up, but it wasn’t efficient to get it really working well.”
Jackbox’s goal is to release an early ad-supported version of its service in the first half of the year, with more games and a subscription option to follow. Because the company’s games aren’t heavy on graphics, they don’t have major latency concerns and can work well on streaming.
Amazon GameLift Streams supports 1080p resolution at 60 frames per second.
“That’s kind of the sweet spot when we talk to customers,” Lee said.
Microsoft’s Xbox Series X and Sony’s PlayStation 5 Pro can go up to 4K resolution and 120 frames per second, accommodating more advanced video. But modern game consoles cost hundreds of dollars.
The cost of GameLift Streams is based on which Nvidia graphics processing units customers use, along with consumption of storage for game data. Games can run on Windows or Linux. No modifications are required to integrate the service, the blog post said.
BARCELONA — China’s Huawei isn’t the only smartphone maker adding a third display to its devices.
At the Mobile World Congress (MWC) trade show in Barcelona, a number of firms were showing off their display technology innovations.
The South Korean tech giant Samsung revealed its new “trifold” concept devices at the event: the Flex G and Flex S.
The Flex G has three screens and folds flat inwards and outwards, a bit like a book. The Flex S, on the other hand, has a more zigzag-like shape. It’s meant to resemble an “S” — hence the name.
The Flex S is another concept device Samsung showed off at MWC. It folds in a more zigzag-like way to make an “S” shape.
Samsung stressed that its Flex G and S models were only concept devices — so don’t expect to find them on shelves anytime soon.
Still, it’s a sign of where smartphone makers are seeing the next wave of innovation.
‘Sea of sameness’
The smartphone market has hit something of a plateau over recent years, with many models not straying far from the standard form factor of a bar-shaped device.
Apple set the tone for what the devices in our pockets would look like when it launched the first iPhone in 2008. But smartphone makers are now trying to pull the market out of this so-called “sea of sameness.”
On Tuesday, British consumer tech startup Nothing launched its new Phone (3a), a 329-euro ($356.28) budget model with a quirky design and LED light system that lights up when you get calls or notifications.
Nothing co-founder Akis Evangelidis — who is planning a move to India as the startup plans an aggressive expansion push in the country — told CNBC the company is trying to shake up the smartphone market with something more fun and unique.
Using the Indian market as an example, Evangelidis said: “People are walking away from pure functional needs when it comes to product. They aspire to brands that have more of an emotional benefit, and I think that’s where the opportunity is.”
Innovating on display
However, although smartphone makers have been aggressively working to release new folding devices, the category remains a relatively niche area of the market.
Plus, folding phones can represent a big jump for the average consumer.
For one, they tend to be bulkier than non-folding phones because of the additional screen. And they’re not cheap, either. According to data from market research firm IDC, the average selling price of folding phones is nearly three times higher than that of normal smartphones — roughly $1,218 vs. $421 for non-folding phones.
While the foldable phone market grew 6.4% year-over-year to 19.3 million units, the category “represents only 1.6% of total global shipments,” according to Francisco Jeronimo, vice president EMEA for devices at IDC.
Nevertheless, this year at MWC, phone companies showed they’re getting better at developing folding phones that can better cater to everyday users.
For example, Oppo showed off its new Find N5 device this week. It only has two screens, but it’s a lot thinner than competing folding phones, such as Samsung’s Galaxy Fold 6.
Samsung currently holds the leading position in the global foldables segment. In 2024, it commanded a 32.9% share of the market. Huawei was close behind, with 23.1%, while Motorola was the third-biggest folding phone manufacturer with 17% market share.
And despite the punchy prices, these companies are betting consumers will be willing to pay for a more premium-grade experience.