Hyundai introduced significant discounts on its top-selling EVs, including the IONIQ 5, IONIQ 6, and Kona Electric, in South Korea to overcome slumping sales. With government incentives, the IONIQ 5 now starts at just over $30,500 in Hyundai’s home market. Although demand remains strong in the US, Hyundai is still offering big savings opportunities.
Hyundai ramps up EV discounts in South Korea
On Wednesday, Hyundai launched a new EV discount promotion in Korea worth up to $3,500 (5 million won). Hyundai is offering between 3 to 5 million won ($2,000 to $3,500) in savings across its entire EV lineup.
The IONIQ 5 and 6 models are discounted at 3 million won ($2,000), while the Kona Electric is up to 4 million won ($2,700) off. Hyundai is offering up to 5 million won ($3,500) on electric vans, including the ST1 and Porter II.
Hyundai’s low-cost Casper Electric and IONIQ 5 N models get a 1 million won ($700) discount. Even the Genesis GV60 is discounted at 3 million won ($2,000) off.
According to Hyundai, the IONIQ 5 can now be bought for as little as 44.38 million won ($30,700) in Korea, down from 54.1 million ($37,400).
2025 Hyundai IONIQ 5 (Source: Hyundai)
The savings include the 3 million won company discount, a 590,000 won Seoul government subsidy, and a “government subsidy and manufacturer discount proportional subsidy of 6.13 million won ($4,200). If you factor in benefits from its “2025 EV Every Care” promo launched last month, Hyundai said buyers will save even more.
The new discounts come as Hyundai deals with slowing EV sales in Korea. According to Chosun, Hyundai is halting IONIQ 5 and Kona EV production for a week later this month due to sluggish demand.
Hyundai Kona Electric N Line (Source: Hyundai)
What about the US?
Although Hyundai’s EV sales are slowing in South Korea, the company continues gaining traction in the US market.
Hyundai is coming off its best January sales month in the US ever. With over 54,500 vehicles sold, Hyundai’s US sales were up 15% compared to January 2024.
2025 Hyundai IONIQ 5 (Source: Hyundai)
The IONIQ 5 and IONIQ 6 set new January sales records with 2,250 and 871 models sold, respectively. Hyundai doesn’t provide a separate breakdown for Kona EV sales, but sales fell 34% across all powertrains.
With the upgraded IONIQ 5 and its first three-row electric SUV, the IONIQ 9, arriving this year, Hyundai expects to see even more momentum this year.
Hyundai IONIQ 9 three-row electric SUV (Source: Hyundai)
The new 2025 IONIQ 5 has an even more driving range of up to 318 miles, an upgraded interior and exterior design, and a NACS charging port to charge up at Tesla Superchargers.
Hyundai’s larger IONIQ 9 also includes a NACS port. Its 110.3 kWh battery provides a range of up to 335 miles, and its extended wheelbase opens to a spacious cabin with room for seven passengers.
2025 Hyundai IONIQ 5 Trim
EV Powertrain
Driving Range (miles)
Starting Price*
IONIQ 5 SE RWD Standard Range
168-horsepower rear motor
245
$42,500
IONIQ 5 SE RWD
225-horsepower rear motor
318
$46,550
IONIQ 5 SEL RWD
225-horsepower rear motor
318
$49,500
IONIQ 5 Limited RWD
225-horsepower rear motor
318
$54,200
IONIQ 5 SE Dual Motor AWD
320-horsepower dual motor
290
$50,050
IONIQ 5 SEL Dual Motor AWD
320-horsepower dual motor
290
$53,000
IONIQ 5 XRT Dual Motor AWD
320 horsepower dual motor
259
$55,400
IONIQ 5 Limited Dual Motor AWD
320-horsepower dual motor
269
$58,100
2025 Hyundai IONIQ 5 prices and range by trim (*includes $1,475 destination fee)
Hyundai will build both electric SUVs at its new manufacturing plant in Georgia as it expands US production. The 2025 IONIQ 5 starts at $42,500, while IONIQ 9 prices will be revealed closer to launch. Hyundai opened IONIQ 9 pre-orders in Korea this week, starting at just 67.15 million won ($45,800). With incentives, Hyundai said actual purchase prices are closer to 60 million won ($41,00).
The ChargeX Consortium has figured out how to automatically restart failed EV charging sessions at fast chargers so drivers don’t have to.
Every EV driver has been there. You plug in, walk away to grab food or run errands, and expect your battery to be juicing up at a DC fast charger, only to return and realize nothing happened. Maybe the session failed, or maybe the charger glitched. Either way, you’re stuck unplugging, plugging back in, and now it’s going to take twice as long to charge.
The ChargeX Consortium (National Charging Experience Consortium), which is made up of researchers from the National Renewable Energy Laboratory (NREL), Idaho National Laboratory (INL), and Argonne National Laboratory (ANL), along with industry stakeholders, has come up with a smart fix for one of the most frustrating parts of public EV charging: failed sessions.
Its new report highlights the benefits of what it calls “seamless retry” – a hands-free tech solution that automatically restarts failed charging attempts. In other words, the driver no longer needs to physically unplug and replug the charging connector when a charging session fails.
The consortium’s new tech is designed specifically for DC fast charging. The “novel mechanism” automatically resets both the EV and the charger, then restarts the session in the background, so drivers don’t have to return to the car – or even have to think about it.
Ed Watt, a researcher at NREL and lead author of the “Recommended Practice Seamless Retry for Electric Vehicle Charging” report, said, “With a seamless retry mechanism in place, an EV driver at a retail center can plug in a charging connector, provide user input data, leave to shop, and feel confident that they will return to a charged vehicle.” (Click on the report link to see the specifics of how the novel mechanism works.)
The researchers didn’t just focus on the perks of seamless retry – they also looked at potential downsides. One concern was the extra time it might take for the system to restart a failed session, which could leave drivers frustrated. To tackle that, the consortium suggests that the EV industry provide transparency in the form of real-time status updates, insights into what went wrong, and recommendations based on the type of charging failure and number of attempts made.
Going forward, as the user experience becomes clearer, more work will fine-tune seamless retry. The ChargeX Consortium will keep refining the system – developing smarter, more targeted retry methods, ironing out implementation details, and running verification tests to make sure everything works seamlessly in the real world.
To limit power outages and make your home more resilient, consider going solar with a battery storage system. In order to find a trusted, reliable solar installer near you that offers competitive pricing, check outEnergySage, a free service that makes it easy for you to go solar. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and you share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisers to help you every step of the way. Get startedhere. –trusted affiliate link*
FTC: We use income earning auto affiliate links.More.
Tesla’s Chief Financial Officer, Taneja Vaibhav, and the head of Tesla’s board of directors, Robyn Denholm, have just sold tens of millions of dollars worth of Tesla (TSLA) stocks.
Elon Musk’s brother is also selling.
Public companies must report insider stock trading by critical executives and board members to the SEC.
For Tesla, it’s a very limited group for a company of that size:
And they are not buying the stock. In fact, they are almost exclusively selling.
Today, Tesla reported two new sets of transactions in SEC filings.
Chief Financial Officer Taneja Vaibhav confirmed that he sold 7,000 shares for $2,681,770.
He was able to acquire those 7,000 Tesla shares at $18.22 as part of his stock option plan. He sold at an average of $383, and the stock closed at $374 today.
Robyn Denholm, Tesla’s chairwoman, sold 112,390 shares at an average price of $384.04, for a total value of $43,162,255.60.
She also got the shares as part of a stock option plan. Denholm had to return tens of millions of dollars worth of Tesla stocks to the company after settling a lawsuit over excessive compensation brought by shareholders.
Tesla’s entire board settled for nearly $1 billion:
Tesla wrote in the filings that both Vaibhav and Denholm sold as part of stock option liquidation plans adopted last year.
Today, Tesla released another SEC filing to disclose that Kimbal Musk, Elon Musk’s brother and Tesla board member who also was part of the excessive compensation settlement, is selling 75,000 Tesla shares through Morgan Stanley for $27.5 million.
In his case, it doesn’t appear to be linked to a liquidation plan.
Electrek’s Take
Kimbal is known to have great “timing” with his Tesla stock sales. It will be interesting to see.
It’s wild to see these board members getting absurdly rich while the company has erased its growth and is heading into one of its worst quarters in years.
All while they sit on their hands and do nothing while they are the only ones who could do something about the CEO, who seemingly engages in fireable offenses every day.
Tesla has one of the worst corporate governance of any major companies I’ve ever witnessed.
FTC: We use income earning auto affiliate links.More.
After announcing its electric vehicle business lost over $5 billion in 2024, Ford could face even more headwinds this year. Despite the threat of new tariffs and fewer government incentives, CEO Jim Farley stressed Ford is still “really confident” in its EV strategy. Farley said that Chinese EV makers are becoming a major global force, and even with tariffs, Ford needs to beat them “straight up in a street fight.” This is the electric car he was referring to.
Ford reported fourth-quarter earnings on Wednesday, beating Wall Street’s top- and bottom-line estimates. Despite posting $48.2 billion in Q4 revenue, Ford’s model e division reported an EBIT loss of $1.4 billion.
The EV business lost $5.1 billion last year after losing $4.7 billion in 2023. On the company’s earnings call, Farley said new competition led to increased pricing pressure. Ford expects Model e to lose another $5 billion to $5.5 billion this year. In total, the company is forecasting an adjusted EBIT of $7 billion to $8.45 billion in 2025.
Like GM, Ford did not factor in the potential impacts of tariffs or other changes in policy by the Trump administration.
Farley explained on the call that “There’s no question that tariffs at 25% level from Canada and Mexico, if they’re protracted, would have a huge impact on our industry, with billions of dollars of industry profits wiped out and an adverse effect on the US jobs.”
Ford Lightning production (Source: Ford)
Ford’s CEO said he looks forward to working with government leaders to ensure they are “strengthening, not weakening our nation’s auto industry.”
The tariff situation, growing demand for the latest tech and software, and “the Chinese OEMs growing to become a global reality,” Farley said, “these dynamics will all play out for some time to come.”
Ford’s electric Explorer for Europe (Source: Ford)
Ford CEO warns Chinese EV makers are a global threat
Ford sells some electric cars outside of the US, including the new electric Puma, Explorer, and Capri models, launched in Europe, so it does have an idea of the changing market dynamics.
After accounting for 8% of car sales in the US last year, Farley said EVs are growing, and “people who buy these vehicles don’t go back to combustion.” He added that it is a “very vibrant market” and a “global capability for Ford.”
Ford electric Puma Gen-E (Source: Ford)
As a global player, it will need to compete with Chinese EVs, which Farley has previously called an “existential threat” to the industry. During the earnings call, Farley touched on the subject, saying they continue to expand and are becoming “a major force in our industry.”
After Morgan Stanley analyst Adam Jonas asked, “Do you think that U.S. tariff policies will be successful in keeping Chinese EVs out of the US market long term,” Farley said the topic “is really pertinent to us.”
Xiaomi SU7 (Source: Xiaomi)
Ford’s CEO added, “The level of subsidies that these companies have in China is very material as well as these are digital vehicles with digital footprints and really deep into people’s digital life.” Farley explained, “On the kind of unfair part or the subsidy part, I think we’ll have to sort that out as a country.”
At the end of the day, “the company has to stand on its own.” Ford will work with government partners to make it a level playing field, but “in the end of the day, it’s management’s responsibility to beat the SU7 straight up in a street fight.”
Xiaomi SU7 (Source: Xiaomi)
The SU7 is Xiaomi’s first self-developed electric car. After shipping one to the US and driving it for a few months, Farley called it “fantastic” and didn’t want to give it up.
After launching the SU7 last April, Xiaomi revealed it had already delivered over 135,000 models in 2024. The SU7 starts at around $30,000 (215,900 yuan).
Ford is betting on its low-cost platform, which is being developed by a team of former Tesla, Rivian, Lucid, and Apple engineers, to help it compete.
The first models, due out in 2027, are expected to be a smaller electric pickup and SUV, starting at about $30,000.
FTC: We use income earning auto affiliate links.More.