This is the Chinese EV Ford’s CEO says it needs to beat ‘straight up in a street fight’
After announcing its electric vehicle business lost over $5 billion in 2024, Ford could face even more headwinds this year. Despite the threat of new tariffs and fewer government incentives, CEO Jim Farley stressed Ford is still “really confident” in its EV strategy. Farley said that Chinese EV makers are becoming a major global force, and even with tariffs, Ford needs to beat them “straight up in a street fight.” This is the electric car he was referring to.
Ford reported fourth-quarter earnings on Wednesday, beating Wall Street’s top- and bottom-line estimates. Despite posting $48.2 billion in Q4 revenue, Ford’s model e division reported an EBIT loss of $1.4 billion.
The EV business lost $5.1 billion last year after losing $4.7 billion in 2023. On the company’s earnings call, Farley said new competition led to increased pricing pressure. Ford expects Model e to lose another $5 billion to $5.5 billion this year. In total, the company is forecasting an adjusted EBIT of $7 billion to $8.45 billion in 2025.
Like GM, Ford did not factor in the potential impacts of tariffs or other changes in policy by the Trump administration.
Farley explained on the call that “There’s no question that tariffs at 25% level from Canada and Mexico, if they’re protracted, would have a huge impact on our industry, with billions of dollars of industry profits wiped out and an adverse effect on the US jobs.”
Ford’s CEO said he looks forward to working with government leaders to ensure they are “strengthening, not weakening our nation’s auto industry.”
The tariff situation, growing demand for the latest tech and software, and “the Chinese OEMs growing to become a global reality,” Farley said, “these dynamics will all play out for some time to come.”
Ford CEO warns Chinese EV makers are a global threat
Ford sells some electric cars outside of the US, including the new electric Puma, Explorer, and Capri models, launched in Europe, so it does have an idea of the changing market dynamics.
After accounting for 8% of car sales in the US last year, Farley said EVs are growing, and “people who buy these vehicles don’t go back to combustion.” He added that it is a “very vibrant market” and a “global capability for Ford.”
As a global player, it will need to compete with Chinese EVs, which Farley has previously called an “existential threat” to the industry. During the earnings call, Farley touched on the subject, saying they continue to expand and are becoming “a major force in our industry.”
After Morgan Stanley analyst Adam Jonas asked, “Do you think that U.S. tariff policies will be successful in keeping Chinese EVs out of the US market long term,” Farley said the topic “is really pertinent to us.”
Ford’s CEO added, “The level of subsidies that these companies have in China is very material as well as these are digital vehicles with digital footprints and really deep into people’s digital life.” Farley explained, “On the kind of unfair part or the subsidy part, I think we’ll have to sort that out as a country.”
At the end of the day, “the company has to stand on its own.” Ford will work with government partners to make it a level playing field, but “in the end of the day, it’s management’s responsibility to beat the SU7 straight up in a street fight.”
The SU7 is Xiaomi’s first self-developed electric car. After shipping one to the US and driving it for a few months, Farley called it “fantastic” and didn’t want to give it up.
After launching the SU7 last April, Xiaomi revealed it had already delivered over 135,000 models in 2024. The SU7 starts at around $30,000 (215,900 yuan).
Ford is betting on its low-cost platform, which is being developed by a team of former Tesla, Rivian, Lucid, and Apple engineers, to help it compete.
The first models, due out in 2027, are expected to be a smaller electric pickup and SUV, starting at about $30,000.
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The 2025 Hyundai IONIQ 5 got a major glow up with extra driving range, a sleek interior and exterior facelift, and even Tesla Supercharger access with an added NACS port. With leases starting at just $179 per month, the Hyundai IONIQ 5 might be your best bet to get into an EV right now.
How much does the 2025 Hyundai IONIQ 5 cost to lease?
Hyundai upgraded its best-selling electric SUV in every way possible for the 2025 model year. The 2025 IONIQ 5 can drive up to 318 miles on a single charge, recharge from 10% to 80% in under 20 minutes, and is available starting at just $42,500.
After cutting lease prices last month, the 2025 Hyundai IONIQ 5 was available to lease for as low as $179 per month.
The offer was set to end on July 7, but Hyundai extended it through its new “Hyundai Getaway Sales Event.” The 2025 Hyundai IONIQ 5 SE Standard Range model is still available for lease, starting at just $179 per month.
That’s for the base version, which has a range of up to 245 miles. The offer is for a 24-month lease with $3,999 due at signing.
The long-range SE RWD variant, with a driving range of up to 318 miles, can be leased for as little as $199 per month. Upgrading to the AWD model will cost $249 per month. You can even snag the off-road XRT variant for $299 a month right now.
Hyundai upgraded the IONIQ 5 with a sleek facelift, adding to its already bold design. Inside, the 2025 IONIQ 5 features a redesigned center console, steering wheel, and HVAC control system based on driver feedback.
It also features a more powerful, next-gen infotainment system. The setup includes dual 12.3″ driver display and infotainment screens with standard wireless Apple CarPlay and Android Auto, voice-recognition, and more.
If you’re looking for something a little bigger, Hyundai’s three-row electric SUV, the IONIQ 9 (Check out our review), is listed for lease starting at just $419 per month.
| 2025 Hyundai IONIQ 5 Trim | EV Powertrain | Driving Range (miles) | Starting Price* | Monthly lease price July 2025 |
| IONIQ 5 SE RWD Standard Range | 168-horsepower rear motor | 245 | $42,500 | $179 |
| IONIQ 5 SE RWD | 225-horsepower rear motor | 318 | $46,550 | $199 |
| IONIQ 5 SEL RWD | 225-horsepower rear motor | 318 | $49,500 | $209 |
| IONIQ 5 Limited RWD | 225-horsepower rear motor | 318 | $54,200 | $309 |
| IONIQ 5 SE Dual Motor AWD | 320-horsepower dual motor | 290 | $50,050 | $249 |
| IONIQ 5 SEL Dual Motor AWD | 320-horsepower dual motor | 290 | $53,000 | $259 |
| IONIQ 5 XRT Dual Motor AWD | 320 horsepower dual motor | 259 | $55,400 | $359 |
| IONIQ 5 Limited Dual Motor AWD | 320-horsepower dual motor | 269 | $58,100 | $299 |
To sweeten the deal, Hyundai is throwing in a free ChargePoint Level 2 home charger with the purchase or lease of a new 2025 IONIQ 5 or 2026 IONIQ 9.
Both the 2025 IONIQ 5 and 2026 IONIQ 9 are built at Hyundai’s new EV plant in Georgia. The current lease offers include the $7,500 federal EV tax credit, which is set to expire at the end of September. Hyundai’s new deals are available through September 2, 2025.
Ready to test one out for yourself? We can help you get started. You can use our links below to find deals on the Hyundai IONIQ 5 and IONIQ 9 near you.
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Environment
Tesla Semi efficiency improves in real-world trucking test covering 4,494 miles over 3 weeks
The Tesla Semi, Tesla’s electric Class 8 semi-truck, saw its efficiency improve in a new real-world trucking test covering 4,494 miles over three weeks.
The Tesla Semi underwent significant changes over the years of delays.
Tesla officially unveiled the “production version” in 2022, but the vehicle never entered volume production. It is expected to finally happen at the end of the year at a new factory in Nevada.
When unveiling the “production version”, which turned out not to be the final production version, Elon Musk said that the Tesla Semi has an efficiency of 1.7 kWh per mile.
In September 2024, Tesla reported improvements in its own fleet after covering 250,000 miles. It claimed to be achieving 1.6 kWh per mile.
Last year, two Tesla Semi customers got closer to what Musk claimed in 2022. DHL got 1.72 kWh per mile in their own test, and Saia got 1.73 kWh per mile.
Now, Tesla Semi appears to have improved quite a bit in a new real-world test by logistics company ArcBest.
The company claims to have put Tesla Semi through regular operations, varying from lane dispatch to regional runs over three weeks:
Over a three-week period, ABF operated a Tesla Semi across typical dispatch lanes, including over-the-road routes between service centers in Reno, Nevada and Sacramento, California. The pilot also included regional runs in the Bay Area and rail shuttle operations.
ArcBest claims that Tesla Semi averaged 1.55 kWh per mile during the three weeks:
The electric Semi logged 4,494 miles, averaging 321 miles per day with an overall energy efficiency of 1.55 kWh per mile.
Efficiency in the trucking business varies considerably based on several factors, including the load, but it is nonetheless an impressive performance.
Dennis Anderson, ArcBest chief innovation officer, commented on the test program:
“Freight transportation is a vital part of the global economy, and we know it also plays a significant role in overall greenhouse gas emissions. While the path to decarbonization presents complex challenges — such as infrastructure needs and alternative fuel development — it also opens the door to innovation. Vehicles like the Tesla Semi highlight the progress being made and expand the boundaries of what’s possible as we work toward a more sustainable future for freight.”
Tesla says that the truck should enter volume production toward the end of the year and customer deliveries are expected to start next year.
While the efficiency of the electric truck has improved, we previously reported that its price has increased significantly.
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Range Rover now has its own logo for the first time. The luxury automaker is unveiling a sleek new look as it gears up to launch its first electric SUV later this year.
Range Rover introduces its first logo
Since it launched its first vehicle in 1970, the Range Rover badge has become an iconic status symbol. You can’t miss the classic Range Rover look.
With its first EV due out later this year, the luxury automaker is preparing for a new era. JLR revealed the new Range Rover logo, a first for the luxury automaker, during an investor presentation.
The new logo is a stark contrast to the “Range Rover” badge we are accustomed to seeing, featuring a minimalist design similar to the Rolls-Royce emblem.
JLR told Autocar that the new logo won’t replace the signature Range Rover badge at the front or rear. Instead, it will be used to complement it.
“The Range Rover Motif has been developed as a smaller symbol for where our familiar Range Rover device mark does not fit, such as on a label or as part of a repeating pattern, and within event spaces where an emblem is more appropriate,” the company said.
With Range Rover’s first electric SUV set to hit showrooms later this year, will we see it featured on the new EV? JLR confirmed in May that the Range Rover Electric now has over 61,000 clients on the waitlist.
The company claims the new EV is undergoing “the most intensive testing any Range Rover vehicle has ever endured” ahead of its big debut later this year.
According to Thomas Müller, Range Rover’s executive director of product engineering, the electric SUV is already outperforming some of its top gas-powered models.
JLR has already begun testing new EV production lines at its Solihull, UK, plant in preparation for the new Range Rover model. Next year, the luxury brand is expected to introduce the smaller Sport and Velar EV models.
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