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Tax season has officially started, so you should prepare to file your 2024 tax return, and prepare for the scammers who are already prowling. Don’t get baited and hooked.

Many people are lax about protecting their personal information online, and there’s more reason than ever to be wary given widespread hacks such as the massive data breach of background check company National Public Data that exposed an estimated 2.9 billion records, including Social Security numbers.

Protecting yourself is important for many reasons, including how time-consuming and difficult it can be to recover from tax-identity theft, said Andy Phillips, vice president of The Tax Institute at H&R Block.

“Consumers need to be thoughtful about how they protect their personal and tax information online to avoid becoming a victim of tax-related identity theft,” he said.

There’s also always the risk that financial need and stress lead people to make hasty decisions when something too good to be true is offered. Nearly 40% of taxpayers will need refunds to make ends meet, according to a recent Credit Karma survey.

There are some basic do’s and don’ts of working with tax professionals that are always the starting point. More than half of taxpayers turn to a tax professional for help filing a tax return, according to the Internal Revenue Service. Choosing a reputable provider can prevent financial harm. Taxpayers should avoid unethical “ghost” return preparers who don’t sign or include a valid preparer tax identification number (PTIN) on every tax return they prepare.

Taxpayers can also use the IRS Directory of Federal Tax Return Preparers with Credentials and Select Qualifications to find trusted professionals. Choosing a provider affiliated with a recognized national tax association is also advisable. The National Association of State Boards of Accountancy also maintains a database to help consumers check whether their provider is a certified public accountant and in good standing.

Then, there are all the more specific ways that the migration of our tax lives, and daily lives, online introduce additional risks to tax season. Here are several ways consumers can help keep their identities and personal information safe.

Make sure the provider uses secure online processes

Choosing a vetted tax professional is the first step, but when sending personal information over the Internet, be sure your provider gives you a secure link, so the information goes directly to the intended recipient in a secure fashion, said Lisa Greene-Lewis, a spokeswoman for TurboTax. 

If your tax professional is asking you to send personal information via email, it could be time to switch providers. “I wouldn’t send important documents over email,” Greene-Lewis said.

File early, or use an IRS pin, to cut down on tax-related identity theft

Fraudsters sometimes try to file a tax return using someone else’s Social Security number. To mitigate this possibility, submit your taxes as early as possible, Phillips said. In many cases, a Social Security number can only be used on one electronically filed tax return, so filing early helps reduce the potential of tax ID theft.

Many people do this already, of course, many because they expect a refund. The IRS estimates more than 140 million individual tax returns for tax year 2024 to be filed ahead of the April 15 federal deadline.

Another option is for taxpayers to request an identity protection pin from the IRS, which prevents someone else from filing a tax return using their Social Security number or individual taxpayer identification number. This pin helps verify the taxpayer’s identity when filing an electronic or paper tax return, adding an extra layer of security. Many taxpayers are eligible to establish a pin online. Otherwise, there’s an option to fill out a PDF and send it to the IRS via postal mail or fax.

Watch out for the fake ‘IRS’ email or text

Thousands of people have lost millions of dollars and their personal information to tax scams, according to the IRS, so it’s important to know the warning signs. The IRS typically contacts people the first time through regular U.S. mail delivered by the U.S. Postal Service. To verify the IRS sent the letter or notice, you can search for it on IRS.gov. Some letters are sent from private collection agencies.

The IRS will never initiate contact with you by email, with a few exceptions such as if you have an account and opt in to email, and criminal investigations. Similarly, the IRS won’t text taxpayers without their permission. The IRS might call to discuss your case, verify information or set up a meeting, but it won’t be unsolicited. In-person visits are also rare, and the IRS generally sends a letter beforehand.

Often fraudulent communications claiming to be from the IRS or associated individuals can have typos or other mistakes in them, but with artificial intelligence, these communications are more sophisticated and scams can be harder to spot. The best advice is not to click on random links contained in an email or text, even if it’s from someone you think you recognize. Emails and texts can be easily spoofed and it’s better to be safe than sorry.

Don’t rush to claim offers about refunds, credits and payments

Scammers often attempt to mislead people about tax refunds, credits and payments. They pressure people for personal, financial, employment information or money. Warning signs of a possible scam include the promise of a large payday, demands to pay immediately or threats if you don’t.

Also, don’t fall for scams where someone offers to seek benefits on your behalf for a portion of the refund. “If someone is charging you a portion of your refund, that is a red flag. You need to walk away,” Phillips said. If they offer to help with the credit, but refuse to sign your tax return, that’s another red flag, he added.

Consumers can read the latest consumer alerts about tax scams identified by the IRS on its website.

Beware of pandemic-related scams still being used today

New scams or old ones with a slightly different twist are always popping up.

In January, the Identity Theft Resource Center warned consumers about criminals who claim, in emails and texts, to be from the IRS in order to trick people into believing they are eligible for a pandemic-related Economic Impact Payment (EIP). Scammers are hoping to ensnare victims into responding or clicking on a malicious link so they can steal personal and financial information that can be used for multiple fraudulent purposes, according to ITRC.

Consumers who receive this type of message should forward it to the IRS at phishing@irs.gov

“Always being wary and thoughtful of where you are providing your information and what you are sharing,” Phillips said.

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Ether and related stocks gain amid the latest crypto craze: Tokenization

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Ether and related stocks gain amid the latest crypto craze: Tokenization

A representation of cryptocurrency Ethereum is placed on a PC motherboard in this illustration taken on June 16, 2023.

Dado Ruvic | Reuters

Stocks tied to the price of ether, better known as ETH, were higher on Wednesday, reflecting renewed enthusiasm for the crypto asset amid a surge of interest in stablecoins and tokenization.

BitMine Immersion Technologies, a bitcoin miner that announced plans this week to make ETH its primary treasury reserve asset, jumped about 20%. It’s gained more than 1,000% since the announcement. Betting platform SharpLink Gaming, which has also initiated an ETH treasury strategy, added more than 11%. Bit Digital, which last week exited bitcoin mining to focus on its ETH treasury and staking plans, jumped more than 6%.

“We’re finally at the point where real use cases are emerging, and stablecoins have been the first version of that at scale but they’re going to open the door to a much bigger story around tokenizing other assets and using digital assets in new ways,” Devin Ryan, head of financial technology research at Citizens.

On Tuesday, as bitcoin ETFs snapped a 15-day streak of inflows, ether ETFs saw $40 million in inflows led by BlackRock’s iShares Ethereum Trust. ETH ETFs came back to life in June after much concern that they were becoming zombie funds.

The price of the coin itself was last higher by 5%, according to Coin Metrics, though it’s still down 24% this year.

Ethereum has been struggling with an identity crisis fueled by uncertainty about the network’s value proposition, weaker revenue since its last big technical upgrade and increasing competition from Solana. Market volatility, driven by geopolitical uncertainty this year, has not helped.

The Ethereum network’s smart contracts capability makes it a prominent platform for the tokenization of traditional assets, which includes U.S. dollar-pegged stablecoins. Fundstrat’s Tom Lee this week called Ethereum “the backbone and architecture” of stablecoins. Both Tether (USDT) and Circle‘s USD Coin (USDC) are issued on the network.

Fundstrat's Tom Lee on being named chairman of BitMine Immersion Technologies

BlackRock’s tokenized money market fund (known as BUIDL, which stands for USD Institutional Digital Liquidity Fund) also launched on Ethereum last year before expanding to other blockchain networks.

Tokenization is the process of issuing digital representations on a blockchain network of publicly traded securities, real world assets or any other form of value. Holders of tokenized assets don’t have outright ownership of the assets themselves.

The latest wave of interest in ETH-related assets follows an announcement by Robinhood this week that it will enable trading of tokenized U.S. stocks and ETFs across Europe, after a groundswell of interest in stablecoins throughout June following Circle’s IPO and the Senate passage of its proposed stablecoin bill, the GENIUS Act.

Ether, which turns 10 years old at the end of July, is sitting about 75% off its all-time high.

Don’t miss these cryptocurrency insights from CNBC Pro:

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China’s Honor launches new challenge to Samsung with thin foldable smartphone and a big battery

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China's Honor launches new challenge to Samsung with thin foldable smartphone and a big battery

Honor launched the Honor Magic V5 on Wednesday July 2, as it looks to challenge Samsung in the foldable space.

Honor

Honor on Wednesday touted the slimness and battery capacity of its newly launched thin foldable phone, as it lays down a fresh challenge to market leader Samsung.

The Honor Magic V5 goes will initially go on sale in China, but the Chinese tech firm will likely bring the device to international markets later this year.

The company, which spun off from Chinese tech giant Huawei in 2020, is looking to stand out from rivals with key features of the Magic V5, like artificial intelligence, battery and size.

Honor said the Magic V5 is 8.8 mm to 9mm when folded, depending on the color choice. The phone’s predecessor, the Magic V3 — Honor skipped the Magic V4 name — was 9.2 mm when folded. Honor said the Magic V5 weighs 217 grams to 222 grams, again, depending on the color model. The previous version was 226 grams.

In China, Honor will launch a special 1 terabyte storage size version of the Magic V5, which it says will have a battery capacity of more than 6000 milliampere-hour — among the highest for foldable phones.

Honor has tried hard to tout these features, as competition in foldables ramps up, even as these types of devices have a very small share of the overall smartphone market.

Honor vs. Samsung

Foldables represented less than 2% of the overall smartphone market in 2024, according to International Data Corporation. Samsung was the biggest player with 34% market share followed by Huawei with just under 24%, IDC added. Honor took the fourth spot with a nearly 11% share.

Honor is looking to get a head start on Samsung, which has its own foldable launch next week on July 9.

Francisco Jeronimo, a vice president at the International Data Corporation, said the Magic V5 is a strong offering from Honor.

“This is the dream foldable smartphone that any user who is interested in this category will think of,” Jeronimo told CNBC, pointing to features such as the battery.

“This phone continues to push the bar forward, and it will challenge Samsung as they are about to launch their seventh generation of foldable phones,” he added.

The thinness of a foldable phone has become a battleground for smartphone makers to appeal to consumers who want the large screen size the device has to offer without extra weight.

At its event next week, Samsung is expected to release a foldable that is thinner than its predecessor and could come close to challenging Honor’s offering by way of size, analysts said. If that happens, then Honor will be facing more competition, especially against Samsung, which has a bigger global footprint.

“The biggest challenge for Honor is the brand equity and distribution reach vs Samsung, where the Korean vendor has the edge,” Neil Shah, co-founder of Counterpoint Research, told CNBC.

Honor’s push into international markets beyond China is still fairly young, with the company looking to build up its brand.

“Further, if Samsung catches up with a thinner form-factor in upcoming iterations, as it has been the real pioneer in foldables with its vertical integration expertise from displays to batteries, the differentiating factor might narrow for Honor,” Shah added.

Vertical integration refers to when a company owns several parts of a product’s supply chain. Samsung has a display and battery business which provides the components for its foldables.

Honor talks up AI

Smartphone players, including Honor, have also looked to stand out via the AI features available on their device.

In March, Honor pledged a $10 billion investment in AI over the next five years, with part of that going toward the development of next-generation agents that are seen as more advanced personal assistants.

Honor said its AI assistant Yoyo can interact with other AI models, such as those created by DeepSeek and Alibaba in China, to create presentation decks.

The company also flagged its AI agent can hail a taxi ride across multiple apps in China, automatically accepting the quickest ride to arrive? and cancelling the rest.

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AI virtual personality YouTubers, or ‘VTubers,’ are earning millions

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AI virtual personality YouTubers, or ‘VTubers,’ are earning millions

One of the most popular gaming YouTubers is named Bloo, and has bright blue wavy hair and dark blue eyes. But he isn’t a human — he’s a fully virtual personality powered by artificial intelligence.

“I’m here to keep my millions of viewers worldwide entertained and coming back for more,” said Bloo in an interview with CNBC. “I’m all about good vibes and engaging content. I’m built by humans, but boosted by AI.”

Bloo is a virtual YouTuber, or VTuber, who has built a massive following of 2.5 million subscribers and more than 700 million views through videos of him playing popular games like Grand Theft Auto, Roblox and Minecraft. VTubers first gained traction in Japan in the 2010s. Now, advances in AI are making it easier than ever to create VTubers, fueling a new wave of virtual creators on YouTube.

The virtual character – whose bright colors and 3D physique look like something out of a Pixar film or the video game Fortnite – was created by Jordi van den Bussche, a long time YouTuber also known as kwebbelkop. Van den Bussche created Bloo after finding himself unable to keep up with the demands of content creation. The work no longer matched the output.

“Turns out, the flaw in this equation is the human, so we need to somehow remove the human,” said van den Bussche, a 29-year old from Amsterdam, in an interview. “The only logical way was to replace the human with either a photorealistic person or a cartoon. The VTuber was the only option, and that’s where Bloo came from.”

Jordi Van Den Bussche, YouTuber known as Kwebbelkop.

Courtesy: Jordi Van Den Bussche

Bloo has already generated more than seven figures in revenue, according to van den Bussche. Many VTubers like Bloo are “puppeteered,” meaning a human controls the character’s voice and movements in real time using motion capture or face-tracking technology. Everything else, from video thumbnails to voice dubbing in other languages, is handled by AI technology from ElevenLabs, OpenAI’s ChatGPT, Google’s Gemini and Anthropic’s Claude. Van den Bussche’s long-term goal is for Bloo’s entire personality and content creation process to be run by AI.

Van den Bussche has already tested fully AI-generated videos on Bloo’s channel, but says the results have not yet been promising. The content doesn’t perform as well because the AI still lacks the intuition and creative instincts of a human, he said. 

“When AI can do it better, faster or cheaper than humans, that’s when we’ll start using it permanently,” van den Bussche said.

The technology might not be far away.

Startup Hedra offers a product that uses AI technology to generate videos that are up to five minutes long. It raised $32 million in a funding round in May led by Andreessen Horowitz’s Infrastructure fund.

Hedra’s product, Character-3, allows users to create AI-generated characters for videos and can add dialogue and other characteristics. CEO Michael Lingelbach told CNBC Hedra is working on a product that will allow users to create self-sustaining, fully-automated characters.

Hedra’s product Character-3 allows users to make figures powered by AI that can be animated in real-time.

Hedra

“We’re doing a lot of research accelerating models like Character-3 to real time, and that’s going to be a really good fit for VTubers,” Lingelbach said. 

Character-3’s technology is already being used by a growing number of creators who are experimenting with new formats, and many of their projects are going viral. One of those is comedian Jon Lajoie’s Talking Baby Podcast, which features a hyper-realistic animated baby talking into a microphone. Another is Milla Sofia, a virtual singer and artist whose AI-generated music videos attract thousands of views. 

Talking Baby Podcast

Source: Instagram | Talking Baby Podcast

These creators are using Character-3 to produce content that stands out on social media, helping them reach wide audiences without the cost and complexity of traditional production.

AI-generated video is a rapidly evolving technology that is reshaping how content is made and shared online, making it easier than ever to produce high-quality video without cameras, actors or editing software. In May, Google announced Veo 3, a tool that creates AI-generated videos with audio.

Google said it uses a subset of YouTube content to train Veo 3, CNBC reported in June. While many creators said they were unaware of the training, experts said it has the potential to create an intellectual property crisis on the platform.

Faceless AI YouTubers

Creators are increasingly finding profitable ways to capitalize on the generative AI technology ushered in by the launch of OpenAI’s ChatGPT in late 2022.

One growing trend is the rise of faceless AI channels. These are run by creators who use these tools to produce videos with artificially generated images and voiceover that can sometimes earn thousands of dollars a month without them ever appearing on camera.

“My goal is to scale up to 50 channels, though it’s getting harder because of how YouTube handles new channels and trust scores,” said GoldenHand, a Spain-based creator who declined to share his real name.

Working with a small team, GoldenHand said he publishes up to 80 videos per day across his network of channels. Some maintain a steady few thousand views per video while others might suddenly go viral and rack up millions of views, mostly to an audience of those over the age of 65.

GoldenHand said his content is audio-driven storytelling. He describes his YouTube videos as audiobooks that are paired with AI-generated images and subtitles. Everything after the initial idea is created entirely by AI.

He recently launched a new platform, TubeChef, which gives creators access to his system to automatically generate faceless AI videos starting at $18 a month.

“People think using AI means you’re less creative, but I feel more creative than ever,” he said. “Coming up with 60 to 80 viral video ideas a day is no joke. The ideation is where all the effort goes now.”

AI Slop

As AI-generated content becomes more common online, concerns about its impact are growing. Some users worry about the spread of misinformation, especially as it becomes easier to generate convincing but entirely AI-fabricated videos.

“Even if the content is informative and someone might find it entertaining or useful, I feel we are moving into a time where … you do not have a way to understand what is human made and what is not,” said Henry Ajder, founder of Latent Space Advisory, which helps business navigate the AI landscape.

Others are frustrated by the sheer volume of low-effort, AI content flooding their feeds. This kind of material is often referred to as “AI slop,” low-quality, randomly generated content made using artificial intelligence. 

Google DeepMind Veo 3.

Courtesy: Google DeepMind

“The age of slop is inevitable,” said Ajder, who is also an AI policy advisor at Meta, which owns Facebook and Instagram. “I’m not sure what we do about it.”

While it’s not new, the surge in this type of content has led to growing criticism from users who say it’s harder to find meaningful or original material, particularly on apps like TikTok, YouTube and Instagram.

“I am actually so tired of AI slop,” said one user on X. “AI images are everywhere now. There is no creativity and no effort in anything relating to art, video, or writing when using AI. It’s disappointing.”

However, the creators of this AI content tell CNBC that it comes down to supply and demand. As the AI-generated content continues to get clicks, there’s no reason to stop creating more of it, said Noah Morris, a creator with 18 faceless YouTube channels.

Some argue that AI videos still have inherent artistic value, and though it’s become much easier to create, slop-like content has always existed on the internet, Lingelbach said.

“There’s never been a barrier to people making uninteresting content,” he said. “Now there’s just more opportunity to create different kinds of uninteresting content, but also more kinds of really interesting content too.”

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