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We’ve spent years following interesting high-tech developments in the e-bike industry, often while the more traditional non-electric cycling industry has had to make do with comparatively lower-tech leaps. But now all cyclists can rejoice in an interesting new “smart handlebar” that happens to have gotten a friendly helping hand from an unlikely source.

Flitedeck, a tech-infused handlebar for road bikes, is hoping to offer some stiff competition to the otherwise low-tech handlebar market.

Developed by motorsport engineer Sabrina Fischer and her co-founder Mattias Huber, the Flitedeck smart handlebar seeks to bring car-like display features to road bikes, ending the need for riders to strap-on their own displays, meters, lights, and other accessories.

As Fischer explained to WIRED, “We asked ourselves, why couldn’t handlebars function like a car’s cockpit? We thought there just had to be a more integrated, more connected solution.”

The carbon fiber Flitedeck handlebar features a high-resolution touchscreen display measuring a hearty 180mm or just over 7 inches long, which I’m told is well over average. That display is also IP68 waterproof, ensuring smooth operation even when wet.

Features include GPS connectivity for mapping as well as 5G and Bluetooth support, integration with common cycling sensors, long battery life, built-in lighting, and more. A rearview mirror camera had originally been planned, though any rear-focused plans are currently on hold.

In addition to the smart features, Flitedeck is also raising eyebrows and more with its growth story, which relied on a very different style of crowd-funding.

Instead of launching a Kickstarter or offering investors equity to help fund the idea, Fischer turned to the hefty part of the Venn diagram overlap between those who like bikes and those who like women in various stages of undress.

Described as a “slow-burn approach”, Fischer first opened an Instagram page four years ago, gathering interest for her cycling-inspired pinups, often in attire that would logically appear to help one cool down after a long, hot ride. In doing so, she collected a healthy audience of thirsty cyclists, a group already notorious for spending big bucks on their recreations. She then leveraged that dedicated following by expanding onto the adult site OnlyFans, where content creators can charge subscriptions for viewers to see their content — nearly all of it not safe for your work computer.

She has reportedly surpassed the top 0.2% of creators on OnlyFans. For reference, the top 0.1% of creators reportedly earn around US$100,000 per month from their followers. I’m told.

That’s a lot of chain lube.

The novel funding method could be described as a mixture of business and pleasure, taking a hands-on approach to entrepreneurship. But it appears to have worked quite well for Fischer, who has turned those earnings into startup funding to help bring her high-tech handlebar to market. And even while making money hand over fist, she hasn’t had to give up any equity in the company.

While it might sound like a lot of play, it’s been years of hard work, too. Modeling on camera was matched by modeling on CAD as Fischer and her business partner put their engineering experience to the test. With bona fides from past work at BMW and Porsche, they know a thing or two about design work. Fischer even wrote her thesis on racecar electrification while employed at Porsche.

The Flitedeck is now available for pre-order, with the company hoping to pre-sell 500 units ahead of expected delivery in Q2 2026. For folks willing to take the risky first plunge, the reward is a hefty discount. The current early-bird price of $1,685 for the Flitedeck handlebar is marked down from an MSRP of $2,370.

The company is also selling a few unique packages to further round out the funding. The premier option, priced at $26,339, is described as the Ultimate Adventure package. It includes a private ride with Sabrina and “a completely organized luxury package that includes flights, hotel and personal support.”

If that’s a bit rich for your blood, but you’d still like to help support and fund Sabrina’s bike tech, there’s always that other option for just $24.99 per month…

image credits: Flitedeck

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Wheel-E Podcast: Lectric XP4, new RadRunners, Tariff troubles, more

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Wheel-E Podcast: Lectric XP4, new RadRunners, Tariff troubles, more

This week on Electrek’s Wheel-E podcast, we discuss the most popular news stories from the world of electric bikes and other nontraditional electric vehicles. This time, that includes the launch of the Lectric XP4 e-bike, a new set of RadRunners from Rad Power Bikes, California’s e-bike voucher program hits more hurdles, the effect of Trump tariffs on several e-bike and e-moto companies, and more.

The Wheel-E podcast returns every two weeks on Electrek’s YouTube channel, Facebook, Linkedin, and Twitter.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends, the video will be archived on YouTube and the audio on all your favorite podcast apps:

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We also have a Patreon if you want to help us to avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the Wheel-E podcast today:

Here’s the live stream for today’s episode starting at 8:00 a.m. ET (or the video after 9:00 a.m. ET):

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AUSA adds new, rough terrain electric forklift to its line of construction EVs

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AUSA adds new, rough terrain electric forklift to its line of construction EVs

Last month’s bauma event in Germany was so big that the industry hive mind is still trying to digest everything it saw – and that includes these new, rough terrain electric material handlers from Spanish equipment brand AUSA!

AUSA calls itself, “the global manufacturer of compact all-terrain machines for the transportation and handling of material,” and backs that claim up by delivering more than 12,000 units to customers each year. Now, the company hopes to add to that number with the launch of the C151E rough-terrain electric forklift, which takes its rightful place alongside AUSA’s electric telehandler and 101/151 lines of mini dumpers.

The C151 features a 15.5 kWh li-ion battery pack good for “one intense shift” worth of work, sending electrons to a 19.5 kW (approx. 25 hp) electric motor and the associated forks, tilt cylinders, etc. Charging is through a “standard” CCS L1/2 AC port, which can recharge the big electric forklift to 80% in about 2.5 hours.

Looked at another way: even if you drive the battery to nearly nothing, the AUSA can be charged up during a lunch break or shift change and ready to work again as soon as you reach for it.

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AUSA electric forklift charging

The 6,040 lb. (empty) AUSA C151E has a 3,000-pound maximum load capacity and a maximum lift height just over 13 feet.

“It is an ideal tool for working in emission-free spaces such as greenhouses, municipal night works, enclosed spaces, etc.,” reads AUSA’s press material. “It can be used in more applications than a traditional rough terrain forklift, offering greater performance as a result.”

Electrek’s Take

AUSA C151E electric rough terrain forklift; via AUSA.
AUSA C151E electric rough terrain forklift; via AUSA.

AUSA’s messaging is spot-on here: because you can use the C151E – in fact, any electric equipment asset – is a broader set of environments and circumstances than a diesel asset, you can earn more work, get a higher utilization rate, and maximize not only your fuel savings, but generate income you couldn’t generate without it.

“More, more, and more” is how a smart fleet operator is looking at battery power right now, and that’s the angle, not the “messy middle,” that the industry needs to be talking about.

SOURCE | IMAGES: AUSA, via Equipment World.

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The aluminum sector isn’t moving to the U.S. despite tariffs — due to one key reason

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The aluminum sector isn't moving to the U.S. despite tariffs — due to one key reason

HAWESVILLE, KY – May 10

Plant workers drive along an aluminum potline at Century Aluminum Company’s Hawesville plant in Hawesville, Ky. on Wednesday, May 10, 2017. (Photo by Luke Sharrett /For The Washington Post via Getty Images)

Aluminum

The Washington Post | The Washington Post | Getty Images

Sweeping tariffs on imported aluminum imposed by U.S. President Donald Trump are succeeding in reshaping global trade flows and inflating costs for American consumers, but are falling short of their primary goal: to revive domestic aluminum production.

Instead, rising costs, particularly skyrocketing electricity prices in the U.S. relative to global competitors, are leading to smelter closures rather than restarts.

The impact of aluminum tariffs at 25% is starkly visible in the physical aluminum market. While benchmark aluminum prices on the London Metal Exchange provide a global reference, the actual cost of acquiring the metal involves regional delivery premiums.

This premium now largely reflects the tariff cost itself.

In stark contrast, European premiums were noted by JPMorgan analysts as being over 30% lower year-to-date, creating a significant divergence driven directly by U.S. trade policy.

This cost will ultimately be borne by downstream users, according to Trond Olaf Christophersen, the chief financial officer of Norway-based Hydro, one of the world’s largest aluminum producers. The company was formerly known as Norsk Hydro.

“It’s very likely that this will end up as higher prices for U.S. consumers,” Christophersen told CNBC, noting the tariff cost is a “pass-through.” Shares of Hydro have collapsed by around 17% since tariffs were imposed.

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The downstream impact of the tariffs is already being felt by Thule Group, a Hydro customer that makes cargo boxes fitted atop cars. The company said it’ll raise prices by about 10% even though it manufactures the majority of the goods sold in the U.S locally, as prices of raw materials, such as steel and aluminum, have shot up.

But while tariffs are effectively leading to prices rise in the U.S., they haven’t spurred a revival in domestic smelting, the energy-intensive process of producing primary aluminum.

The primary barrier remains the lack of access to competitively priced, long-term power, according to the industry.

“Energy costs are a significant factor in the overall production cost of a smelter,” said Ami Shivkar, principal analyst of aluminum markets at analytics firm Wood Mackenzie.  “High energy costs plague the US aluminium industry, forcing cutbacks and closures.”

“Canadian, Norwegian, and Middle Eastern aluminium smelters typically secure long-term energy contracts or operate captive power generation facilities. US smelter capacity, however, largely relies on short-term power contracts, placing it at a disadvantage,” Shivkar added, noting that energy costs for U.S. aluminum smelters were about $550 per tonne compared to $290 per tonne for Canadian smelters.

Recent events involving major U.S. producers underscore this power vulnerability.

In March 2023, Alcoa Corp announced the permanent closure of its 279,000 metric ton Intalco smelter, which had been idle since 2020. Alcoa said that the facility “cannot be competitive for the long-term,” partly because it “lacks access to competitively priced power.”

Similarly, in June 2022, Century Aluminum, the largest U.S. primary aluminum producer, was forced to temporarily idle its massive Hawesville, Kentucky smelter – North America’s largest producer of military-grade aluminum – citing a “direct result of skyrocketing energy costs.”

Century stated the power cost required to run the facility had “more than tripled the historical average in a very short period,” necessitating a curtailment expected to last nine to twelve months until prices normalized.

The industry has also not had a respite as demand for electricity from non-industrial sources has risen in recent years.

Hydro’s Christophersen pointed to the artificial intelligence boom and the proliferation of data centers as new competitors for power. He suggested that new energy production capacity in the U.S., from nuclear, wind or solar, is being rapidly consumed by the tech sector.

“The tech sector, they have a much higher ability to pay than the aluminium industry,” he said, noting the high double-digit margins of the tech sector compared to the often low single-digit margins at aluminum producers. Hydro reported an 8.3% profit margin in the first quarter of 2025, an increase from the 3.5% it reported for the previous quarter, according to Factset data.

“Our view, and for us to build a smelter [in the U.S.], we would need cheap power. We don’t see the possibility in the current market to get that,” the CFO added. “The lack of competitive power is the reason why we don’t think that would be interesting for us.”

How the massive power draw of generative AI is overtaxing our grid

While failing to ignite domestic primary production, the tariffs are undeniably causing what Christophersen termed a “reshuffling of trade flows.”

When U.S. market access becomes more costly or restricted, metal flows to other destinations.

Christophersen described a brief period when exceptionally high U.S. tariffs on Canadian aluminum — 25% additional tariffs on top of the aluminum-specific tariffs — made exporting to Europe temporarily more attractive for Canadian producers. Consequently, more European metals would have made their way into the U.S. market to make up for the demand gap vacated by Canadian aluminum.

The price impact has even extended to domestic scrap metal prices, which have adjusted upwards in line with the tariff-inflated Midwest premium.

Hydro, also the world’s largest aluminum extruder, utilizes both domestic scrap and imported Canadian primary metal in its U.S. operations. The company makes products such as window frames and facades in the country through extrusion, which is the process of pushing aluminum through a die to create a specific shape.

“We are buying U.S. scrap [aluminium]. A local raw material. But still, the scrap prices now include, indirectly, the tariff cost,” Christophersen explained. “We pay the tariff cost in reality, because the scrap price adjusts to the Midwest premium.”

“We are paying the tariff cost, but we quickly pass it on, so it’s exactly the same [for us],” he added.

RBC Capital Markets analysts confirmed this pass-through mechanism for Hydro’s extrusions business, saying “typically higher LME prices and premiums will be passed onto the customer.”

This pass-through has occurred amid broader market headwinds, particularly downstream among Hydro’s customers.

RBC highlighted the “weak spot remains the extrusion divisions” in Hydro’s recent results and noted a guidance downgrade, reflecting sluggish demand in sectors like building and construction.

— CNBC’s Greg Kennedy contributed reporting.

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