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Foil wings are changing the way that watercraft operate. Foils are now exploding in water transport, from surfing to boating and everything in between.

Foils aren’t necessarily a new technology. I remember taking a Hydrofoil passenger ferry from Hong Kong to Macau every few weeks when I lived in Asia in the late 90s. By knifing through the water rather than riding on top of it, the foils are much faster, more efficient and also, as a byproduct, are much smoother (no seasickness!).

How does that translate to the latest eFoil surf technology from Lift foil surfboards? The company flew me out to their Puerto Rican HQ, factory, and testing grounds to find out…

As a background, Lift is a Puerto Rican-based maker of foil surfboards and electric foil (eFoil) surfboards. From my snowboarding background, they are kind of like Burton was in the 90’s. The company is pushing the industry forward, not just for recreational ease and innovation but also at the professional sporting level.

The Lift5 board is a huge step in the development of eFoil boards, making setup and riding an extremely quick operation. Instead of a complicated mess of wiring hookups and assembly, the Lift5 2.2kW battery (smaller, less expensive batteries will be offered) just snaps in. It is the same with the mast and the electric foil wing, a few quick snaps and the board is together.

That brings the setup time down quite a bit to just a few minutes tops and makes assembly of the surfboard near the water so much easier.

That’s something else to consider. These electric surfboards can take the place of the much bigger, noisier, petroleum-powered jet skis for many uses. At a 30mph top speed, these can be used for around an hour and can fit in the trunk of a car rather than a trailer, which needs a boat dock. It’s a true game-changer in the world of personal water transportation.

Blowfish Accessory

Then consider the specialized inflatable “Blowfish” accessory (above) that not only makes training on a Lift eFoil easier but also opens up the platform for specialized activities like fishing, diving, and multiple-passenger travel. What’s great is that once you are on the Foil, the inflatable ring is out of the water and only affects the efficiency of travel slightly. Otherwise, it can operate like a little dingy boat and can be used to bring people back and forth from shore to bigger boats docked out at sea. Versatility is key here.

LIFT5

The LIFT5 represents a complete reimagining of eFoil technology, built from the ground up to enhance performance, user experience, and reliability. With a focus on surf-inspired innovation, the LIFT5 introduces:

  • All-New Design: A lighter, streamlined board featuring a double concave bottom for smooth touchdowns and sharper chine rails for crisp transitions.
  • Simplified Setup: Tool-free assembly with Lift Connect System (LCS) for effortless attachment of wings, mast, and propulsion.
  • Enhanced User Experience: Wireless connectivity, one-touch startup, and redesigned accessories like ergonomic board bags and a battery backpack.
  • Unmatched Safety: A robust double-walled battery with real-time monitoring, tilt detection, and water ingress prevention for maximum reliability.

“The LIFT5 is not just a progression, it’s a revolution,” said Nick Leason, Co-founder and CEO of Lift Foils. “We have taken everything we’ve learned over years of engineering, testing, and riding, and built the most refined eFoil yet. The LIFT5 is not only the quietest eFoil available, but it’s the first of its kind to come standard with a click-in battery, toolless and wireless assembly, and touch-free, integrated in-line cooling – an evolution of the liquid cooling technology we first introduced with the world’s first commercially available eFoil.”

LIFTX

There’s one more thing in this announcement, and with a nod to Apple’s naming, Lift also introduced the LiftX, which is a lighter, more professional sports board with a key retractable propeller technology that allows the rider to go from electric propulsion to wave/wind/pumping propulsion seamlessly. It is a true hybrid board.

The Lift foil surfboard experience (LiftX and Lift5)

As a background, I’ve never hydrofoiled in my life outside of the aforementioned boats. I have done some very basic surfing and skateboarding and am an avid snowboarder.

Lift first let us try out the Lift4 foil boards on a river with very little waves. Initially, they were outfitted with the blowfish attachment, which made the learning process more fun. Getting up on the board was super easy for my 50-year-old body, and I was standing on the Lift4 within minutes. From there, I experiemented with the speed controls that go from 0-15. At about 6 or 7, my 200lb body would start to lift the board out of the water and foil.

That experience is incredible. The bumping of the waves and the sound disappear almost entirely. You are floating above the water magically.

Interestingly, because the foil is so much more efficient, once you get out of the water, you not only speed up considerably, but you also require a lot less power to go the same speed. I was told that foiling takes half the energy of just cruising like a traditional board (and that is why you can ride on foils for so much longer than an electric surfboard or boat).

Foiling did take some getting used to but I did get up and stay up for quite some time on the river.

The next day we went onto the ocean using the new Lift5 boards and without the Blowfish. There was a steeper learning curve to get used to the changing dynamics. That said, I was able to get foiling within an hour of jumping on the Lift5. The challenge for me wasn’t turning necessarily but keeping the board flat in the water. Too much forward-leaning, and you’d push the front into the water. Leaning back too much and the foil pops out of the water in front of you. A little time is all one needs to figure out these dynamics.

I never got 100% stable in the 2 hours of training but I was so close. I will say this: I really wanted to play on these more and more as time ended. The foiling experience compared to riding on the waves is singular and I would say akin to the experience when sailing when you turn off the motors and just begin using the wind power. Magical.

Electrek’s take

What an experience! Lift’s whole vibe of being a proud Puerto Rican company building and developing its industry-leading products on the island just feels so right. The fact that the company is pushing this nascent industry forward is huge.

Sure, there are some drawbacks to foiling. The big price points – these new products are expected to retail for north of $12,000 – but also safety is a big concern. At 30mph top speed, these things are knifing through the water and could be dangerous to snorkelers or other swimmers in the area. Wildlife could also be impacted.

That said, Lift5 and LiftX represent huge innovations in the eFoil industry and coupled with accessories like Blowfish and leading edge controllers, snap-together assembly, and long-range integrated batteries, will make this the next big leap in the eFoil surfboard industry.

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CNBC Daily Open: Most people don’t start a political party after separation

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CNBC Daily Open: Most people don't start a political party after separation

US President Donald Trump, right, and Elon Musk, chief executive officer of Tesla Inc., during a news conference in the Oval Office of the White House in Washington, DC, US, on Friday, May 30, 2025.

Francis Chung | Bloomberg | Getty Images

When they find themselves without a significant other, most men finally start living: They pay attention to their personal grooming, hit the gym and discover new hobbies.

What does the world’s richest man do? He starts a political party.

Last weekend, as the United States celebrated its independence from the British in 1776, Elon Musk enshrined his sovereignty from U.S. President Donald Trump by establishing the creatively named “American Party.”

Few details have been revealed, but Musk said the party will focus on “just 2 or 3 Senate seats and 8 to 10 House districts,” and will have legislative discussions “with both parties” — referring to the U.S. Democratic and Republican Parties.

It might be easier to realize Musk’s dream of colonizing Mars than to bridge the political aisle in the U.S. government today.

To be fair, some thought appeared to be behind the move. Musk decided to form the party after holding a poll on X in which 65.4% of respondents voted in favor.

Folks, here’s direct democracy — and the powerful post-separation motivation — in action.

 — CNBC’s Erin Doherty contributed to this report.

What you need to know today

Trump confirms tariffs will kick in Aug. 1. That postpones the deadline by a month, but tariffs could “boomerang” back to April levels for countries without deals. Trump on Friday said letters with “take it or leave it” offers will go out to 12 countries Monday.

U.S. stock futures slipped Sunday. Despite the White House pushing back the return of “reciprocal” tariffs, some investors could be worried trade negotiations would result in higher-than-expected duties. Europe’s Stoxx 600 index dropped 0.48% Friday.

OPEC+ members to increase oil output. Eight members of the alliance agreed on Saturday to hike their collective crude production by 548,000 barrels per day, around 100,000 more than expected.

Elon Musk forms a new political party. On Saturday, the world’s richest man said he has formed a new U.S. political party named the “American Party,” which he claims will give Americans “back your freedom.”

[PRO] Wall Street is growing cautious on European equities. As investors seek shelter from tumult in U.S., the Stoxx 600 index has risen 6.6% year to date. Analysts, however, think the foundations of that growth could be shaky.

And finally…

Ayrton Senna driving the Marlboro McLaren during the Belgian Grand Prix in 1992.

Pascal Rondeau | Hulton Archive | Getty Images

The CEO mindset is shifting. It’s no longer all about winning

https://www.cnbc.com/2025/07/06/the-ceo-mindset-is-shifting-its-no-longer-all-about-winning.html

CEOs today aren’t just steering companies — they’re navigating a minefield. From geopolitical shocks and economic volatility to rapid shifts in tech and consumer behavior, the playbook for leadership is being rewritten in real time.

In an exclusive interview with CNBC earlier this week, McLaren Racing CEO Zak Brown outlined a leadership approach centered on urgency, momentum and learning from failure. 

— Spriha Srivastava

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Honda now has an electric Ruckus. Will they bring it to the US?

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Honda now has an electric Ruckus. Will they bring it to the US?

The Honda Ruckus has earned cult status thanks to its minimalist styling, exposed frame, and seemingly endless customizability. The scooter, also known in international markets as the Honda Zoomer, has spent years being seen as a blank canvas for scooter tuners, urban commuters, and anyone who just wanted something simple, small, and kind of weird to zip around town. A few years ago, Honda finally answered the call for an updated version by announcing and producing the “Zoomer e:”, which was an electric version of the Honda Ruckus. So where is it?

When Honda launched the all-electric version of the Ruckus, the Zoomer e:, back in 2023, many fans hoped it was only a matter of time before we saw it quietly glide onto U.S. streets.

But two years later, there’s still no sign of a stateside release, and no indication that Honda plans to change that anytime soon.

The Zoomer e: was first introduced in China in early 2023 alongside two other retro-inspired electrics: the Cub e: and Dax e:.

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The Zoomer e: keeps the stripped-down, industrial look of the classic gas-powered Ruckus, but swaps the 49cc engine for a 400W rear hub motor and a 48V 24Ah battery (around 1.15 kWh).

It was originally given a top speed of a mere 25 km/h (15.5 mph) to keep it street legal as an electric bicycle in its first market of China, where it also came with functional but stubby pedals so riders could pretend it was actually pedalable.

The first version of the electric scooter claimed a range of up to 80–90 km (50–56 miles) from its removable lithium-ion battery, depending on conditions.

An advertisement for a Honda Zoomer e: in the Philippines via Facebook

We’ve since seen the performance bumped up to 40 km/h (25 mph) top speeds when the scooter was introduced into the Philippines market, where the local L1B classification allowed for higher speeds. It’s fairly obvious that the performance can be software-tweaked by Honda depending on the market, though likely to a limit. To achieve speeds much higher than 25 mph, a motor and controller swap may be required, though neither would be complicated.

In other words, the electric Ruckus’ debut revealed an ultra-lightweight, street-legal runabout designed for countries with expansive low-speed e-bike laws. But in the U.S., these types of quasi-e-bikes that are actually scooters are few and far between. The same performance can be had from a $1,000 electric bicycle, and in fact, Class 3 e-bikes in the US can go nearly twice as fast as the original electric Ruckus.

So Honda obviously hasn’t been in a rush to bring its low-spec version of the bike to the US market, where it would be a slower and heavier competitor to the wide range of cheap imported electric bicycles. However, its iconic design and cultural legacy have kept enthusiasm up for riders who have managed to privately import their own models. One Redditor appears to have imported two Honda Zoomer e: models in parts to assemble in the US, while someone else posted a YouTube video of his completely assembled Honda Dax e: model that was launched along the Zoomer e:.

Despite clear consumer interest and a growing market for low-speed electric vehicles, as well as Honda’s own proven interest in growing its electric scooter market, the company hasn’t made any moves to release the Zoomer e: in the US. That’s not surprising since America still lacks a robust electric scooter culture (or even a gasoline scooter culture, for that matter), and anything motorcycle-shaped that doesn’t hit 30+ mph tends to get passed over by mainstream buyers.

But perhaps that could change one day. Technically, bringing the Zoomer e: to the US wouldn’t be a monumental task for Honda. The U.S. is a self-certify country, meaning Honda could design a version that meets federal vehicle safety standards, beef up the motor and controller for higher speeds, and sell it as either a Class 2/3 e-bike, or perhaps more appropriately, as a low-speed motorcycle with a top speed in the 35-45 mph range (55-70 km/h).

With the rise of micromobility, electrification, and growing frustration with car-centric cities, now might actually be the perfect time for a reborn electric Ruckus to hit US roads. But until Honda decides to take that step, American riders will have to keep dreaming – or start importing.

A private import of a Honda Zoomer e: to the US

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BMW ups the ante with the fastest, most powerful electric maxi-scooter

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BMW ups the ante with the fastest, most powerful electric maxi-scooter

BMW Motorrad’s futuristic electric scooter just got its first real refresh since beginning production in 2021. The BMW CE 04, already one of the most capable and stylish electric maxi-scooters on the market, now gets a set of upgraded trim options, new aesthetic touches, and a more robust list of features that aim to make this urban commuter even more appealing to riders looking for serious electric performance on two wheels.

The BMW CE 04 has always stood out for its sci-fi styling and high-performance drivetrain. It’s built on a mid-mounted liquid-cooled motor that puts out 31 kW (42 hp) and 62 Nm of torque. That’s enough to rocket the scooter from 0 to 50 km/h (31 mph) in just 2.6 seconds – quite fast for anything with a step-through frame.

The top speed is electronically limited to 120 km/h (75 mph), making it perfectly capable for city riding and fast enough to hold its own on highway stretches. Range is rated at 130 km (81 miles) on the WMTC cycle, thanks to the 8.9 kWh battery pack tucked low in the frame.

But while the core performance hasn’t changed, BMW’s 2025 update focuses on refining the package and giving riders more options to tailor the scooter to their taste. The new CE 04 is available in three trims: Basic, Avantgarde, and Exclusive.

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The Basic trim keeps things clean and classic with a Lightwhite paint scheme and a clear windshield. It’s subtle, sleek, and very much in line with the CE 04’s clean-lined aesthetic. The Avantgarde model adds a splash of color with a Gravity Blue main body and bright São Paulo Yellow accents, along with a dark windshield and a laser-engraved rim. The top-shelf Exclusive trim is where things get fancy, with a premium Spacesilver metallic paint job, upgraded wind protection, heated grips, a luxury embroidered seat, and its own unique engraved rim treatment.

There are also a few new tech upgrades baked into the options list. Riders can now spec a 6.9 kW quick charger that reduces the 0–80% charge time to just 45 minutes (down from nearly 4 hours with the standard 2.3 kW onboard charger). Tire pressure monitoring, a center stand, and BMW’s “Headlight Pro” adaptive lighting system are also available as add-ons, along with an emergency eCall system and Dynamic Traction Control.

BMW has kept the core riding components in place: a steel-tube chassis, 15-inch wheels, Bosch ABS (with optional ABS Pro), and the impressive 10.25” TFT display with integrated navigation and smartphone connectivity. The under-seat storage still swallows a full-face helmet, and the long, low frame design means the scooter looks like something out of Blade Runner but rides like a luxury commuter.

With these updates, BMW seems to be further cementing the CE 04’s role at the high end of the electric scooter market. It’s not cheap, starting around €12,000 in Europe and around US $12,500 in the US, with prices going up from there depending on configuration. However, the maxi-scooter delivers real motorcycle-grade performance in a package that’s easier to live with for daily riders.

Electrek’s Take

I believe that the CE 04’s biggest strength has always been that it’s not trying to be a toy or a gimmick. It’s a real vehicle. Sure, it’s futuristic and funky looking, but it delivers on its promises. And in a market that’s still surprisingly sparse when it comes to premium electric scooters, BMW has had the lane mostly to itself. That may not last forever, though. LiveWire, Harley-Davidson’s electric spin-off brand, has teased plans for a maxi-scooter-style urban electric vehicle in the coming years, but as of now, it remains something of an undefined future plan.

Meanwhile, BMW is delivering not just a concept bike but a mature, well-equipped, and ready-to-ride electric scooter that keeps improving. For riders who want something faster and more capable than a Class 3 e-bike but aren’t ready to jump to a full-size electric motorcycle, the CE 04 hits a sweet spot. It delivers the performance and capability of a commuter e-motorcycle, yet with the approachability of a scooter. And with these new trims and upgrades, it’s doing it with even more style.

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