Lucid (LCID) CEO predicts ‘exponential’ growth, and it’s not just from selling luxury EVs
Can Lucid (LCID) make 1 million EVs a year? CEO Peter Rawlinson said this is his vision, and Lucid has ambitious plans to achieve it. After launching its first electric SUV, the Gravity, Lucid will enter the mass market with its midsize platform starting at around $50,000. Rawlinson said this is “finally when we compete directly with Tesla,” but the EV maker has even bigger plans to drive growth.
After delivering the first Gravity models in December, Lucid’s CEO claims the electric SUV is “destined to be a landmark product” with an EPA-estimated range of 450 miles.
During the BloombergNEF Summit in San Francisco last week, Rawlinson explained how the company plans to become a powerhouse in the EV space.
Although the Gravity is an impressive-looking vehicle, loaded with tech and a true 7-seater (not a 5-seater, plus two kids in the back, as Rawlinson said many of its rivals offer), it’s what you can’t see that makes the electric SUV so unique.
The Gravity achieves up to 450 miles of driving range with a 123 kWh battery. Rawlinson said the fact that it can achieve such a long driving range with so few batteries is a testament to Lucid’s technology, which he claims is the “most advanced technology in the world.”
Lucid was the first to launch an EV with 520 miles range. At the Summit, Rawlinson claimed that “nobody today is within 100 miles of range of where we were three years ago,” referring to its luxury Air sedan.
Lucid delivered over 10,200 vehicles last year, up 70% from the 6,001 in 2023 and roughly 3,500 in 2022. Rawlinson said the company is seeing “exponential sales growth,” but he expects to see things pick up over the next few years.
Lucid is launching new EVs and tech to boost growth
Following the Gravity, Lucid will launch its midsize platform. The platform will underpin a sedan and crossover, starting at around $50,000. According to Rawlinson, this is when Lucid will “compete directly with Tesla” as direct rivals to the best-selling Model Y and Model 3.
However, as Rawlinson explained, “Lucid does not exist to be a niche luxury manufacturer.” Lucid is in the luxury space “at the moment” because it needs to be for financial support.
It’s the company’s tech that will be Lucid’s trademark. With some of the most advanced tech on the market, it will “cascade down,” reducing the cost to mass produce EVs.
“We want Lucid to be huge,” Rawlinson said. By the early 2030s, he envisions Lucid producing one million cars annually.
Lucid plans to achieve it through progressive steps. After launching the Air, Lucid’s first electric SUV is now hitting the market. In late 2026, Lucid is scheduled to begin production of its midsize platform.
Rawlinson believes Lucid will have a significant advantage by then. Since the battery is by far the biggest cost to make an EV, with some of the most efficient technology, Lucid will be able to offer a competitive range at a lower price point.
Not only that, but Lucid is also developing a new affordable “Atlas” drive unit. Rawlinson claimed the new drive unit will be “an absolute breakthrough” for Lucid and the planet to bring down EV costs.
The company is already licensing its technology to other automakers, which could be an even bigger business for Lucid than selling vehicles.
Last year, Lucid secured a tech partnership with Aston Martin to supply its proprietary powertrain tech for the British automaker’s upcoming electric cars.
Rawlinson said Lucid is in talks with several others about similar licensing partnerships. According to Lucid’s CEO, EV adoption will continue to climb over the next few years, and some OEMs will be left behind. “The train is leaving the station,” he said, and that’s why Lucid is open to strategic alliances through licensing its technology.
FTC: We use income earning auto affiliate links. More.
If you’re considering going electric, May will be a great time to score a deal on an EV lease. Automakers are slashing lease prices on some of the most popular EVs to move inventory – here are four standouts.
Nissan Ariya SUV
The Nissan Ariya SUV has an MSRP of $41,805. Its lease term is 36 months, with $4,409 due at signing and a mileage allowance of 10,000 a year. Monthly payment? A sweet $129!
Nissan cut the 2025 Ariya Engage’s price by $144 in April, so it now has an effective monthly cost of $251 – that’s seriously affordable for an electric SUV. If you’re already a Nissan driver, then you’re going to get an even better deal, because Nissan is offering a $1,000 loyalty discount on the Ariya, which brings its effective cost down to $224 per month.
CarsDirect, which sniffed out this deal, thinks this Ariya deal will be in place until Memorial Day, so take advantage of tariff-free pricing while you can.
Click here to find a local dealer that may have the Nissan Ariya in stock. –trusted affiliate copy
Honda Prologue SUV
The Honda Prologue SUV has an MSRP of $48,850. Its lease term is 36 months, with $1,399 due at signing and a mileage allowance of 10,000 a year. The monthly payment on the Prologue is $239.
The 2024 Honda Prologue has up to $18,800 in rebates, and the price includes a $1,000 lease loyalty discount or conquest offer. In California and other ZEV states, the EX has an effective cost of just $278 per month; in other parts of the US, pricing will be around $30 higher. This offer ends July 7.
Click here to find a local dealer that may have the Honda Prologue in stock. –trusted affiliate copy
Tesla Model 3
The Tesla Model 3 has an MSRP of $43,880. Its best lease term is 24 months, with $1,044 due at signing and a mileage allowance of 10,000 a year. The monthly payment on the Model 3 is $349.
The 2025 Tesla Model 3 still has the $7,500 federal government EV rebate. Several months ago, Tesla reduced the amount due at signing on all Model 3s. And for those who want to lease a Long Range Model 3, the effective cost can be as low as $393 per month.
You can lease the Model 3 for 36 months, but the folks at CarsDirect found that the better deal will be had on 24-month leases. They compared the Model 3’s MSRP to the 2025 Lexus IS 300 F Sport’s MSRP, which is nearly identical, and the Model 3 was around 30% cheaper to lease.
Acura ZDX
The 2024 Acura ZDX has an MSRP of $65,850. Its best lease term is 36 months, with $4,699 due at signing and a mileage allowance of 7,500 a year. The monthly payment on the ZDX is $299.
The 2024 ZDX is Acura’s cheapest vehicle to lease because it features up to $29,450 in lease cash. However, the best deal is limited to California and ZEV states. If you cash in on a loyalty discount or conquest cash, the effective cost is $430 per month. This offer runs til June 30.
Click here to find a local dealer that may have the Acura ZDX in stock. –trusted affiliate copy
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links. More.
Ford (F) reported its first-quarter earnings, beating Wall Street’s revenue and EPS expectations. However, with Trump’s auto tariffs, Ford is suspending full-year guidance. Here’s a breakdown of Ford’s Q1 2025 earnings
Ford Q1 2025 earnings preview
After crosstown rival General Motors cut its full-year financial guidance last week, investors are waiting to see if Ford will follow suit.
Ford’s previous 2025 forecast called for EBIT of $7 billion to $8.5 billion and capital expenditures between $8 billion and $9 billion.
The biggest threat is Trump’s new auto tariffs, which include a 25% duty on imported vehicles and many parts. Since Ford builds a greater percentage of vehicles in the US than any other major automaker, outside of Tesla, it isn’t expected to see as big of an impact.
CEO Jim Farley called it “an opportunity for Ford,” during an interview with CNN last week, saying the company has a “different footprint, a different exposure for tariffs.”
Ford imports around 21% of the vehicles it sells in the US, while GM imports around 46%. According to Estimize, Wall St expects Ford to post Q1 EPS of $0.0 on revenue of $38.02 billion.
The company reports earnings for each of its three business units, Ford Blue (gas-powered vehicles), Model e (electric vehicles), and Ford Pro (commercial and software business).
In the fourth quarter, Ford’s EV unit (Model e) lost another $1.4 billion while Pro and Blue each reported an adjusted EBIT of $1.6 billion.
Financial breakdown
Ford beat Wall Street estimates, reporting first-quarter revenue of $40.7 billion with an adjusted EPS of 0.49.
- Q1 2025 Revenue: $40.7 billion vs $38.02 billion expected.
- Q1 2025 Adjusted EPS: $0.49 vs $0.0 expected.
The company posted adjusted EBIT of $1 billion, down 63% from Q1 2024. Ford said its first-quarter EBIT suffered a nearly $200 million hit from added tariff costs, primarily in Ford Blue and Ford Pro.
Ford Pro generated an EBIT of $1.3 billion, Ford Blue $96 million, and Ford Model e reported an EBIT loss of $849 million.
For Model e, the company is focused on improving gross margins and “exercising a disciplined approach to investments in battery facilities and next-generation products.” Although still a nearly $1 billion loss, it’s still a $500 million improvement from Q1 2024.
Ford said higher Model e revenue was driven by new EVs launching in Europe, like the electric Explorer and Capri.
The company said its “Power Promise” promotion, which includes a free home charger and several other benefits, has helped drive demand in the US.
Although it’s tracking within its previous full-year adjusted EBIT guidance of between $7 billion and $8.5 billion, Ford is suspending full-year guidance due to the uncertainty surrounding tariffs.
Ford estimates the full-year gross cost of tariffs to be around $2.5 billion. It expects a tariff-related net adverse adjusted EBIT impact of about $1.5 billion for the full year 2025.
Ford also extended its “From America, For America” campaign last week. The promo includes employee pricing on most 2024 and 2025 models and now runs through July 4.
Check back for more info from Ford’s first quarter conference call. Ford is also hosting its annual meeting on Thursday, May 8, where we should learn more about its EV plans and how it will navigate the new tariffs.
FTC: We use income earning auto affiliate links. More.
-
Sports3 years ago‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports1 year agoStory injured on diving stop, exits Red Sox game
-
Sports2 years agoGame 1 of WS least-watched in recorded history
-
Sports2 years agoMLB Rank 2023: Ranking baseball’s top 100 players
-
Sports4 years ago
Team Europe easily wins 4th straight Laver Cup
-
Environment2 years agoJapan and South Korea have a lot at stake in a free and open South China Sea
-
Environment2 years agoGame-changing Lectric XPedition launched as affordable electric cargo bike
-
Business3 years agoBank of England’s extraordinary response to government policy is almost unthinkable | Ed Conway
Comments