Porsche plans to cut 1,900 jobs in Germany by 2029 as it struggles with slumping EV sales. The luxury sports car maker has already warned of lower profits this year. With plans to reduce its workforce, is Porsche sounding the alarm?
Porsche to cut jobs in Germany as EV sales lag
After announcing last week that it expects profit margins of around 10% to 12% this year, significantly lower than its long-term 20% target, Porsche said it would launch new internal combustion (ICE) and plug-in hybrid (PHEV) vehicles in response.
The company warned that developing the new models and other battery-related projects would cost an extra 800 million euros ($830,000) in 2025.
It looks like the situation could be even worse than expected. Porsche said it would cut 1,900 jobs at two German plants by 2029 (via Bloomberg), blaming “challenging geopolitical and economic conditions.” The sites include Porsche’s Zuffenhausen and Weissach plants, where it aims to reduce around 15% of the workforce.
The job cuts are expected to be voluntary, including through early retirement and layoff packages. A job security agreement is still in effect for employees in Germany until 2030.
Porsche Macan EV (Source: Porsche)
Porshe also plans to take a “restrictive approach” to hiring, hinting growth could be slower over the next few years.
Porsche’s global deliveries dropped 3% last year, driven by a sharp decline in China, one of its most profitable markets in recent years.
New 2025 Porsche Taycan GTS (Source: Porsche)
As domestic EV makers like BYD, XPeng, Li Auto, Geely, and others gain momentum with advanced new models, foreign automakers continue to get squeezed out of the market.
A report from Germany’s Handelsblatt suggested other Volkswagen-owned brands could follow Porsche’s lead by introducing more ICE and PHEV models. The Volkswagen Golf, T-Roc, Tiguan, and Audi A3 are potential candidates, but we reportedly won’t see them until after 2030.
2025 Porsche Taycan (Source: Porsche)
In an email to Bloomberg, the company confirmed that “Volkswagen has not changed its plans to phase out the combustion engine in Europe by the early 2030s,” adding it will “react flexibly to possible market changes.”
Electrek’s Take
While Volkswagen, Porsche, and most leading global automakers have cited slowing demand for EVs, the numbers prove otherwise.
According to Rho Motion, 1.3 million electric vehicles were sold globally in January 2025. Although that’s down from the record 1.9 million in December due to typical seasonality, the market has grown 18% from January 2024.
While Porsche continues investing in outdated gas-powered vehicles, EV leaders like BYD are doubling down on software, AI, connectivity, smart driving features, and other tech that buyers are looking for.
BYD just launched 21 of its best-selling vehicles this week with its new “Gods Eye” smart driving system for free. Although BYD is best known for its affordable EVs, like the Seagull and Dolphin, it’s expanding into Porsche territory with several new luxury models under its Denza and Yangwang brands rolling out. And BYD is only one example. Several Chinese EV makers, such as XPeng and NIO, are also expanding, with new models arriving.
Can Porsche keep up? Or will it continue falling behind as the global market shifts to electric vehicles? Let us know your thoughts in the comments below.
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On today’s fleet-focused episode of Quick Charge, we talk about a hot topic in today’s trucking industry called, “the messy middle,” explore some of the ways legacy truck brands are working to reduce fuel consumption and increase freight efficiency. PLUS: we’ve got ReVolt Motors’ CEO and founder Gus Gardner on-hand to tell us why he thinks his solution is better.
You know, for some people.
We’ve also got a look at the Kenworth Supertruck 2 concept truck, revisit the Revoy hybrid tandem trailer, and even plug a great article by CCJ’s Jeff Seger, who is asking some great questions over there. All this and more – enjoy!
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
Got news? Let us know! Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.
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Thanks to Trump’s repeated executive order attacks on US clean energy policy, nearly $8 billion in investments and 16 new large-scale factories and other projects were cancelled, closed, or downsized in Q1 2025.
The $7.9 billion in investments withdrawn since January are more than three times the total investments cancelled over the previous 30 months, according to nonpartisan policy group E2’s latest Clean Economy Works monthly update.
However, companies continue to invest in the US renewable sector. Businesses in March announced 10 projects worth more than $1.6 billion for new solar, EV, and grid and transmission equipment factories across six states. That includes Tesla’s plan to invest $200 million in a battery factory near Houston that’s expected to create at least 1,500 new jobs. Combined, the projects are expected to create at least 5,000 new permanent jobs if completed.
Michael Timberlake of E2 said, “Clean energy companies still want to invest in America, but uncertainty over Trump administration policies and the future of critical clean energy tax credits are taking a clear toll. If this self-inflicted and unnecessary market uncertainty continues, we’ll almost certainly see more projects paused, more construction halted, and more job opportunities disappear.”
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March’s 10 new projects bring the overall number of major clean energy projects tracked by E2 to 390 across 42 states and Puerto Rico. Companies have said they plan to invest more than $133 billion in these projects and hire 122,000 permanent workers.
Since Congress passed federal clean energy tax credits in August 2022, 34 clean energy projects have been cancelled, downsized, or shut down altogether, wiping out more than 15,000 jobs and scrapping $10 billion in planned investment, according to E2 and Atlas Public Policy.
However, in just the first three months of 2025, after Trump started rolling back clean energy policies, 13 projects were scrapped or scaled back, totaling more than $5 billion. That includes Bosch pulling the plug on its $200 million hydrogen fuel cell plant in South Carolina and Freyr Battery canceling its $2.5 billion battery factory in Georgia.
Republican-led districts have reaped the biggest rewards from Biden’s clean energy tax credits, but they’re also taking the biggest hits under Trump. So far, more than $6 billion in projects and over 10,000 jobs have been wiped out in GOP districts alone.
And the stakes are high. Through March, Republican districts have claimed 62% of all clean energy project announcements, 71% of the jobs, and a staggering 83% of the total investment.
A full map and list of announcements can be seen on E2’s website here. E2 says it will incorporate cancellation data in the coming weeks.
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Tesla has reportedly delayed the launch of its new “affordable EV,” which is believed to be a stripped-down Model Y, in the United States.
Last year, Tesla CEO Elon Musk made a pivotal decision that altered the automaker’s direction for the next few years.
The CEO canceled Tesla’s plan to build a cheaper new “$25,000 vehicle” on its next-generation “unboxed” vehicle platform to focus solely on the Robotaxi, utilizing the latest technology, and instead, Tesla plans to build more affordable EVs, though more expensive than previously announced, on its existing Model Y platform.
Musk has believed that Tesla is on the verge of solving self-driving technology for the last few years, and because of that, he believes that a $25,000 EV wouldn’t make sense, as self-driving ride-hailing fleets would take over the lower end of the car market.
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However, he has been consistently wrong about Tesla solving self-driving, which he first said would happen in 2019.
In the meantime, Tesla’s sales have been decreasing and the automaker had to throttle down production at all its manufacturing facilities.
That’s why, instead of building new, more affordable EVs on new production lines, Musk decided to greenlight new vehicles built on the same production lines as Model 3 and Model Y – increasing the utilization rate of its existing manufacturing lines.
Those vehicles have been described as “stripped-down Model Ys” with fewer features and cheaper materials, which Tesla said would launch in “the first half of 2025.”
Reuters is now reporting that Tesla is seeing a delay of “at least months” in launching the first new “lower-cost Model Y” in the US:
Tesla has promised affordable vehicles beginning in the first half of the year, offering a potential boost to flagging sales. Global production of the lower-cost Model Y, internally codenamed E41, is expected to begin in the United States, the sources said, but it would be at least months later than Tesla’s public plan, they added, offering a range of revised targets from the third quarter to early next year.
Along with the delay, the report also claims that Tesla aims to produce 250,000 units of the new model in the US by 2026. This would match Tesla’s currently reduced production capacity at Gigafactory Texas and Fremont factory.
The report follows other recent reports coming from China that also claimed Tesla’s new “affordable EVs” are “stripped-down Model Ys.”
The Chinese report references the new version of the Model 3 that Tesla launched in Mexico last year. It’s a regular Model 3, but Tesla removed some features, like the second-row screen, ambient lighting strip, and it uses fabric interior material rather than Tesla’s usual vegan leather.
The new Reuters report also said that Tesla planned to follow the stripped-down Model Y with a similar Model 3.
In China, the new vehicle was expected to come in the second half of 2025, and Tesla was waiting to see the impact of the updated Model Y, which launched earlier this year.
Electrek’s Take
These reports lend weight to what we have been saying for a year now: Tesla’s “more affordable EVs” will essentially be stripped-down versions of the Model Y and Model 3.
While they will enable Tesla to utilize its currently underutilized factories more efficiently, they will also cannibalize its existing Model 3 and Y lineup and significantly reduce its already dwindling gross margins.
I think Musk will sell the move as being good in the long term because it will allow Tesla to deploy more vehicles, which will later generate more revenue through the purchase of the “Full Self-Driving” (FSD) package.
However, that has been his argument for years, and it has yet to pan out as FSD still requires driver supervision and likely will for years to come, resulting in an extremely low take-rate for the $8,000 package.
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