Regulators have proposed sweeping changes for the baby formula industry, saying high prices and branding are leading to “poor outcomes” for parents.
The Competition and Markets Authority (CMA) found many brands cost more than the weekly value of people’s benefits, leading some parents to forgo food to buy formula.
The report was released nearly two years after Sky News revealed how a black market for baby formula had evolved as desperate families struggled to feed their children.
Parents openly described having no choice but to steal products, no longer able to afford formula as prices soared above inflation.
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From May 2023: Parents stealing formula
In its final report on surging prices in recent years, the CMA said parents could be saving £300 annually by switching to lower-priced brands that offered the same nutritional benefits.
The CMA said the NHS could have its own non-brand baby formula, in a bid to help drive prices down.
But the watchdog stopped short of recommending a price cap, which it had said it was looking into last year.
This is a moment of vindication for every parent who has struggled to afford baby formula.
It’s the same for every charity that has picked up the pieces of a family in crisis because they can’t safely feed their baby. Their long-held suspicions that parents were getting a poor deal from the baby formula market were right.
The CMA has scrutinised the industry and recommended the biggest shake-up in decades. The changes they propose are far-reaching and could help end the stigma and shame that many families feel because of the difficulties of feeding their babies.
Better information, clearer labelling and greater efforts to empower parents are all long overdue.
Nobody should have to feel like their only option is to steal baby milk but that is exactly what Sky News found when our investigation started two years ago. It was described to us then as a “national scandal” that was putting the health and development of babies at risk.
Baby banks still report a never-ending demand from families needing help even though prices have started to come down and new budget formula milk brands are entering the market.
The measures recommended to ministers today represent a huge opportunity for change – it is down to governments and the industry itself to make it happen.
The CMA has previously reported a 25% increase in prices over the past two years, with just three companies – Nestle, Kendamil and Danone – controlling 90% of the market.
The watchdog had determined that the lack of manufacturers meant there was no incentive to compete on prices, which meant additional factory costs had been passed on “quickly” and in full to shoppers.
The CMA, which has no powers to bolster competition by increasing the number of formula producers, said its four main recommendations were aimed at delivering better outcomes for parents on both choice and price.
It said formula provided in hospitals should come in plain packaging to reduce brand influence while parents are in a “vulnerable” setting.
Formula sold in shops should display nutritional information and not carry any claims that cannot easily be checked by parents, it said.
It also recommended extending the ban on advertising to include follow-on formula, and allowing parents to use vouchers and loyalty points to buy infant formula.
Sarah Cardell, chief executive of the CMA, said many parents “pick a brand at a vulnerable moment, based on incomplete information, often believing that higher prices must mean better quality”.
“This is despite NHS advice stating that all brands will meet your baby’s nutritional needs, regardless of brand or price.”
Public health minister Ashley Dalton responded: “I welcome this report and would like to thank the Competition and Markets Authority for their thorough investigation.
“There are many benefits of breastfeeding but for those families that cannot or choose not to breastfeed, it is vital that they can access formula that is affordable and high quality. Families should not be paying over the odds to feed their babies because of outdated regulation.
“As part of our Plan for Change, we’re determined to ensure every child has the best start to life. We will carefully consider these recommendations and respond fully in due course.”
Winter is closing in on the Bidston Rise housing estate in Birkenhead, but there’s one front garden that hasn’t given in yet.
A hydrangea is thriving in a shady spot and the borders are still in bloom. The man inside can give his neighbours advice on everything from ericaceous compost and fertiliser but he can’t earn a living from it.
Mick is a landscape gardener by trade but has been unemployed for almost a decade now because of his health, which deteriorated rapidly after a heart attack in his 30s.
A few years later, an operation to remove a clot in his right leg resulted in an amputation.
In 2016, he also lost his left leg to vascular disease. Now in his 60s, he still wants to work but the opportunities available to him are slim.
Image: Bidston Rise, Birkenhead
Image: Mick’s garden
Still, he counts himself lucky. “I know I’m getting on a bit now. I’ve lost my legs, but I can still do certain amounts of stuff.
“There are people out there who struggle to get out of bed in the morning, but they’re having their benefits cut because they’re saying they are fit for work. It’s ridiculous.”
Statistics met with ‘surprise and disbelief’
Mick is among the 10.4 million people of working age who report a disability in Britain today – that’s around a quarter of all 16-64 year olds.
It is a statistic that has been met with both surprise and disbelief as policymakers grapple for explanations behind the nation’s declining health, which is apparently so bad that 2.8 million people have dropped out of the labour market altogether, meaning they have stopped looking for work.
In Westminster, alarm has slowly crept in as the government struggles to digest the bill: Disabled people are entitled to benefits that support them with the costs of their disability.
They are also less likely to be in work than the rest of the population. The natural consequence is that Britain’s benefits bill has ballooned.
One-in-10 people now claim either incapacity or disability benefits. At £76.8bn, about 6% of everything the government spends now goes on these benefits and the costs are only forecast to rise.
People with health conditions in this country can apply for two types of health benefits – incapacity and/or disability benefits.
They are very different.
Incapacity benefits are offered to people whose health limits their ability to work.
These are means-tested and only given to people in low-income families.
Applicants have to undergo a work assessment.
If they are judged to have “a limited capability for work-related activity”, they receive a top-up of £4,994 a year above their standard Universal Credit payment.
These people do not have to continue looking for work to receive the award.
Disability benefits help people cover the additional living costs of their disability.
The main one for working-age adults is the personal independence payment, also known as PIP.
PIP is not means-tested.
You can get it even if you have a job and about one-in-six people who claim it have jobs.
Applicants are tested on their ability to complete a range of tasks and, if they meet the criteria, receive between £1,500 and £9,610 a year.
About 45% of people claiming this benefit report mental or behavioural problems as their main condition.
Mental ill health
So what is actually going on?
There are no clear-cut answers but a few theories have been put forward: Some say the pandemic has had a clear long-term impact on our health, particularly our mental health.
The workforce is also getting older, so more of us are living with chronic conditions. Then there’s the cost of living crisis, which might have pushed more people to claim benefits when they may not have needed to in the past.
In the absence of any concrete explanations, however, the data has also fostered suspicions. Some people believe the system is too soft and that “everyday woes” are being medicalised.
Those “everyday woes” are mental health conditions, like depression and anxiety, which are driving the increase in reported disability.
The vast majority- 86% – of people on health-related benefits now have a mental health condition, even if it is not their primary condition.
After a failed attempt to reform disability benefits, the government has ordered a review into the diagnosis of mental health conditions, as well as autism and attention-deficit hyperactivity disorder (ADHD).
The health secretary has spoken about “overdiagnosis”.
Meanwhile, Conservative leader Kemi Badenoch has proposed a “crackdown on people exploiting the system”, including those with “mild” conditions like anxiety or depression.
But on the streets of Bidston, where NHS figures suggest 27.7% of people experience depression (more than double the national average), and where almost 40% of working-age people aren’t even looking for work, these debates seem to skip over the nuances and, in turn, miss the point.
Image: Bidston Rise
A combination of ailments
For someone like Mick, who is so physically disabled that no one can accuse him of making it up, it isn’t his wheelchair that stops him from looking for work but his periodic bouts of depression. The mental anguish – when it hits – is far more disabling than his physical condition. He would know because he experiences both.
Image: Mick and Gurpreet
“Oh, God. If it wasn’t for my dog, I’ll guarantee you, I probably wouldn’t be here now because I was in such a dark place,” he said.
“So many things were going on in my life at the time, and I was constantly in major pain, but I couldn’t get rid of it, no matter what medication I took or anything.
“I wasn’t coming out of my house, I didn’t open my blinds, I didn’t do hardly anything at all, and that’s not me.”
“Mental health problems have gone through the roof recently,” he said. “A lot of people are struggling mentally. I mean, I’ve gone through it myself.”
The trouble with trying to determine “how sick is too sick?” or “how disabled is too disabled?” is that most people report more than one condition, sometimes a mixture of mental and physical conditions.
For those on incapacity benefits, which are given to people deemed unfit to work, the average is about 2.7 conditions per person.
It could be a bad back that flares up with depression. Or, hearing loss that triggers anxiety.
Eventually, one might take over the other as the primary condition.
Then there are the agonies of life – perhaps a divorce during the cost-of-living crisis that caused emotional despair.
The medical perspective and the cost of living
Dr Mark Fraser, a local GP at the Fender Way Medical Centre, has seen it all.
“Demand has gone up considerably. An awful big driver of that probably is mental health, but we’re also seeing a general deterioration in people’s health and well-being,” he said.
“So, more chronic disease, certainly more cancers, more people are coming to us with lifestyle-related problems.”
Across the country, spending on health-related benefits accelerated significantly from 2022, when energy bills started to soar and inflation climbed above 11%.
Image: Dr Mark Fraser
Dr Fraser is seeing more patients than he used to and almost all of them – from pensioners to young people – are in debt.
“It’s more expensive just to stay alive now. The cost of food, the cost of energy, the cost of housing, the cost of clothes, have gone up considerably in price over the last five or 10 years,” he said.
“And if you’re down at the lower end of income, the impact on that is massively disproportionate. Where the bread line used to be. We’re down to the breadcrumbs line.
“There’s no doubt that it’s very difficult for you to contemplate healthy living when you’re awake all night worrying about if you can afford the next bill or if you can afford the next shop.”
Increasingly anxious children
The degradation in young people’s mental health has been striking, with local GPs increasingly prescribing antidepressants to young people.
At the Fender Way Medical Centre, doctors are increasingly dealing with anxious children and young adults, some of whom are struggling to function and hold down jobs even when they get them.
Image: Dr Mark Fraser and Sky’s Gurpreet Narwan
Dr Fraser said children might be growing up less resilient but they also appear to have been deeply affected by lockdowns, the loss of routine and the closure of local clubs and leisure centres.
“They don’t see a bright future for themselves. So they are a little bit resigned… there is despair later,” he said.
That despair is also finding its way into his surgery.
“There are more people in acute mental health crises, more often.
“I think that that used to be kind of unusual in general practice for you to be dealing with someone who you were worried wasn’t going to make it through the night if you let them go… a person at the point of ending their life… deciding that there is no point in carrying on, what’s the point?.. And it’s more frequent than it ever used to be.”
A nationwide issue
This is likely to ring true for GPs across the country.
Across the country, the number of people in contact with NHS mental health services has risen, as has antidepressant use.
Then there are deaths caused by alcohol, drugs or suicide, which have increased substantially among the working-age population since the pandemic.
They were up 24% – 3,700 deaths – in 2023 compared with pre-pandemic levels in England and Wales.
‘Deaths of despair’
It’s a phenomenon more closely associated with the US, where deaths linked to opioid use among middle-aged Americans – largely those without college degrees – led economists to first coin the phrase “deaths of despair” about a decade ago.
In Britain, we don’t have the same issues but among 45 to 54-year-olds, these deaths are now a bigger killer than heart disease.
So, while greater levels of reporting and diagnosis might be playing a part in the explosion of reported mental health conditions, there is clear evidence that our mental well-being has deteriorated over the past few years in very real ways.
The actual health conditions only tell one part of the story.
The austerity impact
Economic decline, wage stagnation and loss of community might tell another.
Changes to our benefit system, going back decades, could also be playing a part.
During the austerity years, the country’s safety net was pared back, with the government cutting housing benefits, raising the state pension age for women and lowering the benefit cap.
But they may have been a false economy. New research by the Institute of Fiscal Studies suggests that they nudged more people onto health-related benefits instead.
David Finch, assistant director at the Health Foundation, which funded the study, said: “Cuts to one part of the welfare system can push people to claim health-related benefits, potentially driven by the cuts worsening health.
“This creates a long-term risk that they spend longer out of the workforce and with lower incomes. Future welfare reform must learn the lessons of the past.”
Those lessons are not always immediately obvious but policymakers will have to reach into all corners of society to find them.
Resolving Britain’s problem with worklessness will take more than just a carrot or a stick.
A co-founder of Ben & Jerry’s has accused its owners of a fresh attempt to “silence” its social mission through the departures of three members of its independent board.
Ben Cohen spoke up after it emerged that its chair Anuradha Mittal, who had previously resisted parent company pressure to remove her, had left Ben & Jerry’s in the wake of new rules imposed by the US brand that included nine-year term limits for board members.
It is understood that two other long-standing directors, Daryn Dodson and Jennifer Henderson, will see their terms expire on 31 December.
Ben & Jerry’s has, since last week, been owned by The Magnum Ice Cream Company (TMICC) which was created by a spin-off from the UK-based consumer goods firm Unilever.
Image: The demerger from Unilever created an ice cream firm with 20% of the global market. Pic:TMICC
Unilever bought Ben & Jerry’s in 2000 but the relationship has been sour since, despite the creation of the independent board at that time which was aimed at protecting the brand’s social mission.
The most high-profile spat came in 2021 when Ben & Jerry’s took the decision not to sell ice cream in Israeli-occupied Palestinian territories on the grounds that sales would be “inconsistent” with its values.
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Sept: ‘Free Ben & Jerry’s’
A series of rows have followed akin to a tug of war, with Magnum refusing repeated demands by the co-founders of Ben & Jerry’s to sell the brand back.
Magnum and Unilever argue its mission has strayed beyond what was acceptable back in 2000, with the brand evolving into one-sided advocacy on polarising topics that risk reputational and business damage.
Image: Co-founders Jerry Greenfield (right) with Ben Cohen in September 2024. Pic: AP
TMICC declared last month that Ms Mittal “no longer meets the criteria” to serve after internal investigations.
An audit of the separate Ben & Jerry’s Foundation, where she is also a trustee, found deficiencies in financial controls and governance. Magnum said the charitable arm risked having funding removed unless the alleged problems were addressed.
Ms Mittal had accused Magnum of attempts to “discredit” her and undermine the authority of the independent board.
Neither she, or the other two directors set to leave the board, were yet to comment.
Mr Cohen said the three directors had served the company with integrity and courage, calling their departure “another step in Magnum’s systematic effort to dismantle Ben & Jerry’s from the inside and silence the very social mission that gives the brand its value.”
Magnum said it fully supported the steps Ben & Jerry’s was taking to enhance board governance.
Acres of sweet, red strawberries are ripening in West Sussex this winter ready to be sold in UK supermarkets.
LED lighting in vast glasshouses is enabling berries to be grown all year on a commercial scale for the first time ever.
It means less reliance on fruit flown in from countries like Egypt.
Image: Bartosz Pinkosz
“The LED lighting is the prime reason for successful growing,” said Bartosz Pinkosz, operations director of The Summer Berry.
“If it was not a sunny day, the LED lighting would create enough energy for leaves to absorb that energy, take it in and deliver the energy to the berries.
“We are able to have the right sweetness in the berries and the right shape, right size.”
There are 36,000 square metres of the greenhouses at the site in Chichester, partially powered by renewable energy and buzzing with bees as pollinators.
Image: Acres of strawberries ripening in West Sussex
And the new strand to the business means year-round work for 50 people.
But while it might cut the food miles dramatically, there’s still an inevitable environmental impact when a colossal space is created warm enough for pickers to wear short sleeves in winter.
Dr Tara Garnett, director of food systems platform TABLE, said: “You’re going to need a lot of heat and you’re going to need a lot of light in order to reproduce those summer growing conditions so everything hinges on the energy source you’re going to be using.
“And when we look at the UK self sufficiency levels in fruit and vegetables they are appalling – 16% of the fruit we consume is UK-grown, so the vast majority is imported, and when it comes to vegetables we’re looking more at 50% or so, so there’s a lot more we can do to build up, and should be doing.”
Around 1.5 million punnets of strawberries are expected to be picked on the site over the full stretch of winter, allowing British strawberries to be eaten this Christmas.
But for some, it’s simple – strawberries should be saved for summer, even if it is a much shorter journey from plant to plate.