Valentine’s Day might be a gift-giving occasion your wallet could do without, but it’s thousands of pounds cheaper than being alone.
Being single costs £2,533 more a year, Sky News can reveal. Suddenly, that box of chocolates doesn’t seem so expensive.
Single people are forced to spend 22% more on rent or mortgages, council tax and energy, 28% more on food and 32% more on broadband and phones.
This is according to Hargreaves Lansdown analysis shared exclusively with Sky News, which found singletons have just £42 left at the end of the month – £341 less than couples.
“They just don’t have that extra money, so they’re making these huge compromises in every bit of their life,” said Sarah Coles, head of personal finance at the leading investment firm.
“And people who are in couples are lulled into a false sense of security and don’t think they have to worry about it.”
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But be it via divorce or bereavement, everyone becomes single again if they live long enough, she said.
A single tax?
“It didn’t even enter my brain,” said Robert Macdonald, 56, from Swansea, whose relationship ended eight months ago.
“Definitely living a single life is a lot more expensive and people who haven’t done it probably don’t understand that.”
The refuse collector said everyday essentials have become dearer now he’s unable to split the likes of broadband and phone bills.
Communication devices cost singles £828 a year on average, while each partner in a couple pays £628, the data showed.
“The renting market out there is ridiculous,” added Robert, who has become one of 8.4 million people in England and Wales living alone.
Image: Robert said it was ‘scary’ how fast rent was rising
He spends 41% of his £1,700 monthly salary on a one-bed flat, 11 percentage points more than what is considered affordable.
The average rent for a one-bed was £726 in 2015 – now it’s £1,095, according to estate agent Hamptons.
And there’s no one to help shoulder the burden of heating it either.
“Frightening” is how Hazel, 71, from London, described the price of keeping warm since her husband passed away.
“The costs of gas in this country are shameful,” said Hazel, who chose not to publish her surname.
“For the most part, I dress in 25 layers and I don’t put my heating on.”
Essential housing costs – rent or a mortgage, council tax and fuel – set single people back £7,974 a year on average, whereas couples spend £6,215 each, according to Hargreaves Lansdown.
This £1,759 bill dwarfs the 25% council tax discount available to people living alone.
‘Extortionate’ food bills
Food offers no respite to singletons, who can’t necessarily take advantage of bulk-buy discounts or get through family packs before the produce expires.
Steph, 30, from London, who chose not to publish her surname, said her weekly shop cost her £20 in 2015 – now it’s an “extortionate” £50, despite cutting out meat and fish to save money.
“In the past couple of years, being single is just so much more difficult than it used to be,” she said.
“I feel like I’m a bit forgotten.”
Food costs single people £574 more a year than each person in a couple.
Image: Steph pays £1,300 in rent for a property almost identical to one that cost her £500 in 2015
Holidays are no break
The single tax doesn’t stop at the border.
Since her husband Hugh died, Hazel has continued to take the cruises they once shared together to escape the loneliness at home.
But she is often forced to pay a single-occupancy fee, a supplement that doubles the cost of a room, charging her the same amount as if Hugh were there.
“It’s fiendish,” the former travel agent said.
“Literally what I pay is what people next door pay for two of them. It’s horrible – and that’s the same for every single hotel.”
Death, love and savings
With higher outgoings and one income, singles find it more difficult to save for a house deposit – which they have to fork out for alone.
Lenders also typically consider a mortgage between four and five times a household’s annual salary, putting many properties out of reach for single people.
This can mean they’re left paying rent into retirement when couples have paid off their mortgage.
“It’s a very difficult situation for single people,” said Hargreaves Lansdown’s Sarah.
“You’re going to have to build a massive pension or you’re going to have to buy.”
Just 20% of people with a mortgage live alone, according to Hamptons, and building a “massive pension” is just not an option for people like Lisa McQuoid, 44, from Colchester.
Raising her 15-year-old son on one income – £1,300 a month plus £1,000 Universal Credit – has left the single mum unable to save.
“There’s no chance of me getting on the property ladder unless I find a boyfriend or my parents die,” said Lisa, who pays £950 a month in rent for the cheapest two-bed she could find.
“I can’t see life improving that much financially, you feel like you have to be in a couple.”
The average deposit in the UK is £24,543, Hamptons says, which would take a single person 11 years to raise if they put aside £185 a month.
Retirement
“Throughout retirement, the number of other people living on their own increases,” said Simon Sarkar, head of research at the Pensions and Lifetime Savings Association.
“It is something that is widespread, that people do face these changes in circumstances that we all should really think about.”
The association estimates it costs singles £31,300 a year to enjoy a moderate living standard in retirement, compared to £21,550 per person in a couple.
Yet less than a third (31%) of singles are on track with their pension savings, compared to almost half of couples (44%), according to Hargreaves Lansdown.
Often overlooked are the costs of physical and health needs in older age, Simon said.
Singles may have to buy in services that a partner would otherwise help provide, from gardening and DIY to personal care.
“Because it’s not in your face, you might think that you’re getting by, but the lack of long-term resilience is a big deal,” said Ms Coles.
Emergency funds
The financial resilience of single people is tested throughout their lives, with 46% of them having failed to save enough to cover three months of essential spending, compared to 16% of couples.
It makes it harder to absorb the financial hits dished out by life’s unwanted surprises.
When Lisa first answered the phone to Sky News, she had just parked a car that broke down the week before, costing her £250.
When Robert picked up, he asked if the gas man was on the other end of the line, who was scheduled to fix his boiler for £170.
“Again, there you go, if two people were here it would be cheaper,” he said.
Rachel Reeves has said she is determined to “defy” forecasts that suggest she will face a multibillion-pound black hole in next month’s budget.
Writing in The Guardian, the chancellor argued the “foundations of Britain’s economy remain strong” – and rejected claims the country is in a permanent state of decline.
Reports have suggested the Office for Budget Responsibility is expected to downgrade its productivity growth forecast by about 0.3 percentage points.
Image: Rachel Reeves. PA file pic
That means the Treasury will take in less tax than expected over the coming years – and this could leave a gap of up to £40bn in the country’s finances.
Ms Reeves wrote she would not “pre-empt” these forecasts, and her job “is not to relitigate the past or let past mistakes determine our future”.
“I am determined that we don’t simply accept the forecasts, but we defy them, as we already have this year. To do so means taking necessary choices today, including at the budget next month,” the chancellor added.
She also pointed to five interest rate cuts, three trade deals with major economies and wages outpacing inflation as evidence Labour has made progress since the election.
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Chancellor faces tough budget choices
Although her article didn’t address this, she admitted “our country and our economy continue to face challenges”.
Her opinion piece said: “The decisions I will take at the budget don’t come for free, and they are not easy – but they are the right, fair and necessary choices.”
Yesterday, Sky’s deputy political editor Sam Coates reported that Ms Reeves is unlikely to raise the basic rates of income tax or national insurance, to avoid breaking a promise to protect “working people” in the budget.
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This, in theory, means those on higher salaries could be the ones to face a squeeze in the budget – with the Treasury stating that it does not comment on tax measures.
In other developments, some top economists have warned Ms Reeves that increasing income tax or reducing public spending is her only option for balancing the books.
Experts from the Institute for Fiscal Studies have cautioned the chancellor against opting to hike alternative taxes instead, telling The Independent this would “cause unnecessary amounts of economic damage”.
Although such an approach would help the chancellor avoid breaking Labour’s manifesto pledge, it is feared a series of smaller changes would make the tax system “ever more complicated and less efficient”.
Roughly 14,000 corporate jobs are to go at tech giant Amazon, the company announced.
The impact on the 75,000-strong UK workforce is not immediately clear from the announcement, which said impacted people and teams would hear from leadership on Tuesday.
A loss of 30,000 jobs had been anticipated based on reporting from Reuters and The Wall Street Journal.
Amazon workers’ union in the UK, GMB, had said, based on those numbers, that “it is almost inevitable that many UK workers will lose their jobs”.
“The fact that companies can accrue such astronomical profits to the point where its [founder, Jeff Bezos] can holiday in space and hire out entire cities for his vulgar wedding prior to casting aside loyal workers without a thought just underlines everything that’s wrong with a system that many feel is beyond repair,” the union said.
Why?
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The growth of artificial intelligence (AI) has been blamed for the cuts.
In a message sent to staff, Amazon’s senior vice president of people experience and technology, Beth Galetti, alluded to the criticism that the company is cutting jobs while profiting £19.2bn in results published in July.
“Some may ask why we’re reducing roles when the company is performing well,” she wrote.
“What we need to remember is that the world is changing quickly. This generation of AI is the most transformative technology we’ve seen since the Internet, and it’s enabling companies to innovate much faster than ever before.”
Amazon is also continuing to unravel some of the hiring it made during the COVID-19 pandemic and has warned about reducing headcount and bureaucracy.
The largest ever cut of 18,000 Amazon roles was announced in January 2023 when the consumer retail part of the business, including Amazon Fresh and Amazon Go, were scaled back.
It plans to replace more than half a million jobs with robots, automating 75% of its operations, according to the New York Times.
What next?
Those who lose their job will be prioritised for openings within Amazon to help “as many people as possible” find new roles, she said.
Hiring will continue, despite the latest cull, in “key strategic areas” while the online retail behemoth finds additional places we can “remove layers, increase ownership, and realise efficiency gains”.
Amazon said it is “shifting resources to ensure we’re investing in our biggest bets and what matters most to our customers’ current and future needs”.
In the UK, GMB said, “We will be supporting our members across Amazon as they face this uncertain future.”
It is to announce financial results for the third quarter of this year on Thursday evening, UK time.
KitKats, Gaviscon, toothpaste, and even Freddo have all fallen victim to shrinkflation, consumer group Which? has found.
As families struggle with the cost of a trip to the supermarket, a survey of shoppers revealed how many products are getting smaller – while others are being downgraded with cheaper ingredients.
Among the examples are:
• Aquafresh complete care original toothpaste – from £1.30 for 100ml to £2 for 75ml at Tesco, Sainsbury’s and Ocado
• Gaviscon heartburn and indigestion liquid – from £14 for 600ml to £14 for 500ml at Sainsbury’s
• Sainsbury’s Scottish oats – from £1.25 for 1kg to £2.10 for 500g
• KitKat two-finger multipacks – from £3.60 for 21 bars to £5.50 for 18 bars at Ocado
• Quality Street tubs – from £6 for 600g to £7 for 550g at Morrisons
• Freddo multipacks – from £1.40 for five bars to £1.40 for four bars at Morrisons, Ocado and Tesco
Which? also received reports of popular treats missing key ingredients, as manufacturers seek to cut costs.
The amount of cocoa butter in white KitKats has fallen below 20%, meaning they can no longer actually be sold as white chocolate.
It comes after Penguin and Club bars lost their legal status as a chocolate biscuit, as they now contain more palm oil and shea oil than cocoa – as reported in the Sky News Money blog.
Which? retail editor Reena Sewraz called on supermarkets to be “more upfront” about price changes to help households “already under immense financial pressure” get better value.
While keeping track of the size and weight of products can be tricky, Which? has two top tips for detecting shrinkflation.
The first is to be wary of familiar products labelled as “new” – because the only thing that’s new may end up being the smaller size.
Meanwhile, the second is to pay attention to how much an item costs per 100g or 100ml, as this can be an easy way of finding out when prices change.
What have the companies said?
A spokeswoman for Mondelez International, which makes Cadbury products, said any change to product sizes are a “last resort”, but it’s facing “significantly higher input costs across our supply chain” – including for energy.
A Nestle spokesman said it was seeing “significant increases in the cost of coffee”, and some “adjustments” were occasionally needed “to maintain the same high quality and delicious taste that consumers know and love”.
“Retail pricing is always at the discretion of individual retailers,” they added.
A spokesman for the Food and Drink Federation also pointed to government policy, notably national insurance increases for employers and a new packaging tax.
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2:14
Is inflation reaching its peak?
Fresh food prices on the rise
The Which? report comes as latest figures showed fresh food costs 4.3% more than it did a year ago.
The increase in October, reported by the British Retail Consortium (BRC) and market researchers NIQ, was up on the 4.1% year-on-year rise in September.
Overall food inflation was down slightly, though, to 3.7% from last month’s 4.2%.
There has also been a slowdown in overall shop price inflation, which the BRC said was down to “fierce competition among retailers” ahead of Black Friday sales.
The annual shopping extravaganza will this year arrive in the same week as the chancellor’s budget, which is set for Wednesday 26 November.
BRC chief executive Helen Dickinson called on Rachel Reeves to help “relieve some pressures” keeping prices high, with the national insurance rise in last year’s budget having “directly contributed to rising inflation”.
“Adding further taxes on retail businesses would inevitably keep inflation higher for longer,” Ms Dickinson warned.