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Tories trail Reform UK on a range of key indicators according to an exclusive new YouGov poll for Sky News that reveals Nigel Farage’s party now has the potential to reach as much of the electorate as the party run by Kemi Badenoch. 

Detailed comparisons of voter opinion towards the Tories and Reform UK reveal that profound damage to the Tory brand is still evident, while the figures suggest that the new challenger party which has topped recent voting intention polls has the capacity to perform at least as well.

This brand testing is helpful so early in a parliament when distinctive policy programmes have not been set out by other parties.

Sky News deputy political editor Sam Coates takes a look at polling for the UK's leading right-wing parties.
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Sky News deputy political editor Sam Coates takes a look at polling for the UK’s leading right-wing parties

Sky News and YouGov tested the Tories and Reform on a string of key positive and negative measurements.

Only 10% of voters currently see the Tories as strong, while 61% see them as weak.

Reform UK does much better on this measure, with 31% of voters calling Reform UK strong, and 27% weak. This means three times as many voters see Reform as strong as the Tories.

There is a similar gap over whether both parties have a sense of direction. Only 18% of voters say they think the Conservatives have a clear sense of purpose, 59% say that’s unclear.

Trustworthy/untrustworthy polling of the Tories and Reform.
How people perceive the Conservatives and Reform on whether they are strong or weak.
How the two right-wing parties line up on a sense of purpose and what they stand for according to exclusive Sky News polling.

However, the figures are different with Reform UK, and more positive, 49% say it has a clear sense of purpose, only 24% say they are unclear on what the party stands for.

That means voters are more than twice as likely to see Reform UK as having a clear direction when compared to the Tories.

The gap is smaller when it comes to trust, though Reform UK still does better than the Tories.

Only 11% say the Tories are trustworthy, 65% say they’re untrustworthy. Again the Reform figures are higher, although by less than others – 19% say they are trustworthy, 52% untrustworthy

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Back 10 years ago, when Nigel Farage led UKIP, some thought he or the party brand was potentially too toxic to lead or for him to become prime minister.

They believed there might be a ceiling on his support that was lower than the pool of potential Tory voters.

But how has that picture changed now he’s leading the new party Reform UK?

One way to measure this is to compare the proportion of the electorate who say they would never vote Tory – those who definitely rule it out – with the proportion that would never vote Reform UK.

Some 56% say they definitely would not vote Reform UK – leaving a potential pool of voters of 44%. But an almost identical figure say they would never vote Tory – 55% – meaning their potential pool of voters is 45%, within the margin of error.

This means there is no discernable lower ceiling on Reform UK than the Tories.

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Voters on the right look more likely to switch from Tory to Reform than the other way around.

Among people who voted Reform UK in the election, some 46% can rule out voting Tory.

However among Conservative voters in last year’s general election, that drops to 36%.

Some 24% of Tory voters last year “will” or “might” vote for Reform UK now, while 8% of Reform voters “will” or “might” vote Tory.

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Palace confirms dates of Trump’s state visit – as King and Queen to host him at Windsor Castle

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Palace confirms dates of Trump's state visit - as King and Queen to host him at Windsor Castle

The dates for Donald Trump’s state visit to the UK have been announced, with the US president due to be welcomed by the King from 17 to 19 September.

Buckingham Palace also confirmed that President Trump and first lady Melania will be hosted by the King and Queen at Windsor Castle.

It was expected that the three-day state visit would take place in September after Mr Trump let slip earlier in April that he believed that was when his second “fest” was being planned for.

Windsor was also anticipated to be the location after the US president told reporters in the Oval Office that the letter from the King said Windsor would be the setting. Refurbishment works at Buckingham Palace also meant that Windsor was used last week for French President Emmanuel Macron’s visit.

This will be Mr Trump’s second state visit to the UK, an unprecedented gesture towards an American leader, having previously been invited to Buckingham Palace in 2019.

Donald Trump and Melania Trump pose with Prince Charles and Camilla in 2019
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Donald Trump and Melania Trump posing with Charles and Camilla in 2019. Pic: Reuters

He has also been to Windsor Castle before, in 2018, but despite the considerable military pageantry of the day, and some confusion around inspecting the guard, it was simply for tea with Queen Elizabeth II.

Further details of what will happen during the three-day visit in September will be announced in due course.

More on Donald Trump

On Friday, Sky News revealed it is now unlikely that the US president will address parliament, usually an honour given to visiting heads of state as part of their visit. Some MPs had raised significant concerns about him being given the privilege.

But the House of Commons will not be sitting at the time of Mr Trump’s visit as it will rise for party conference season on the 16 September, meaning the president will not be able to speak in parliament as President Macron did during his state visit this week. However, the House of Lords will be sitting.

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Labour MP: ‘Trump isn’t welcome here’

In February this year, Prime Minister Sir Keir Starmer presented the US president with the letter from the King inviting him to visit during a meeting at the White House.

After reading it, Mr Trump said it was a “great, great honour”, adding “and that says at Windsor – that’s really something”.

U.S. President Donald Trump holds a letter from Britain's King Charles as he meets with British Prime Minister Keir Starmer in the Oval Office at the White House in Washington, D.C., U.S., February 27, 2025. REUTERS/Kevin Lamarque     TPX IMAGES OF THE DAY
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In February, Sir Keir Starmer revealed a letter from the King inviting Donald Trump to the UK. Pic: Reuters

In the letter, the King suggested they might meet at Balmoral or Dumfries House in Scotland first before the much grander state visit. However, it is understood that, although all options were explored, complexities in both the King and Mr Trump’s diaries meant it wasn’t possible.

Read more from Sky News:
Is the UK ready for a ‘Trump-fest’?
Elton and Jagger at royal banquet
King and Trump won’t hold private meeting

This week, it emerged that Police Scotland are planning for a summer visit from the US president, which is likely to see him visit one or both of his golf clubs in Aberdeenshire and Ayrshire, and require substantial policing resources and probably units to be called in from elsewhere in the UK.

Precedent for second-term US presidents, who have already made a state visit, is usually tea or lunch with the monarch at Windsor Castle, as was the case for George W Bush and Barack Obama.

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Fireball at Southend Airport after small plane crashes

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Fireball at Southend Airport after small plane crashes

A small plane has crashed at Southend Airport in Essex.

Essex Police said it was at the scene of a “serious incident”.

Images posted online showed huge flames and a large cloud of black smoke, with one witness saying they saw a “fireball”.

A police statement said: “We were alerted shortly before 4pm to reports of a collision involving one 12-metre plane.

“We are working with all emergency services at the scene now and that work will be ongoing for several hours.

“We would please ask the public to avoid this area where possible while this work continues.”

Fireball after plane crash at Southend Airport. Pic: Ben G
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A huge fireball near the airport. Pic: Ben G

It has been reported that the plane involved in the incident is a Beech B200 Super King Air.

According to flight-tracking service Flightradar, it took off at 3.48pm and was bound for Lelystad, a city in the Netherlands.

One man, who was at Southend Airport with his family around the time of the incident, said the aircraft “crashed headfirst into the ground”.

John Johnson said: “About three or four seconds after taking off, it started to bank heavily to its left, and then within a few seconds of that happening, it more or less inverted and crashed.

“There was a big fireball. Obviously, everybody was in shock in terms of witnessing it. All the kids saw it and the families saw it.”

Mr Johnson added that he phoned 999 to report the crash.

Southend Airport said the incident involved “a general aviation aircraft”.

Four flights scheduled to take off from Southend this afternoon were cancelled, according to its website.

Flightradar data shows two planes that had been due to land at Southend were diverted to nearby airports London Gatwick and London Stansted.

Smoke rising near Southend airport. Pic: UKNIP
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Plumes of black smoke. Pic: UKNIP

Essex County Fire and Rescue Service said four crews, along with off-road vehicles, have attended the scene.

Four ambulances and four hazardous area response team vehicles are also at the airport, as well as an air ambulance, the East of England Ambulance Service said.

Its statement described the incident as “still developing”.

Fire engines at the scene at Southend Airport
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Fire engines at the airport

David Burton-Sampson, the MP for Southend West and Leigh, posted on social media: “I am aware of an incident at Southend Airport. Please keep away and allow the emergency services to do their work.

“My thoughts are with everyone involved.”

Local councillor Matt Dent said on X: “At present all I know is that a small plane has crashed at the airport. My thoughts are with all those involved, and with the emergency services currently responding to the incident.”

This breaking news story is being updated and more details will be published shortly.

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Heidi Alexander says ‘fairness’ will be government’s ‘guiding principle’ when it comes to taxes at next budget

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Heidi Alexander says 'fairness' will be government's 'guiding principle' when it comes to taxes at next budget

Another hint that tax rises are coming in this autumn’s budget has been given by a senior minister.

Speaking to Sunday Morning with Trevor Phillips, Transport Secretary Heidi Alexander was asked if Sir Keir Starmer and the rest of the cabinet had discussed hiking taxes in the wake of the government’s failed welfare reforms, which were shot down by their own MPs.

Trevor Phillips asked specifically if tax rises were discussed among the cabinet last week – including on an away day on Friday.

Politics Hub: Catch up on the latest

Tax increases were not discussed “directly”, Ms Alexander said, but ministers were “cognisant” of the challenges facing them.

Asked what this means, Ms Alexander added: “I think your viewers would be surprised if we didn’t recognise that at the budget, the chancellor will need to look at the OBR forecast that is given to her and will make decisions in line with the fiscal rules that she has set out.

“We made a commitment in our manifesto not to be putting up taxes on people on modest incomes, working people. We have stuck to that.”

Ms Alexander said she wouldn’t comment directly on taxes and the budget at this point, adding: “So, the chancellor will set her budget. I’m not going to sit in a TV studio today and speculate on what the contents of that budget might be.

“When it comes to taxation, fairness is going to be our guiding principle.”

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Afterwards, shadow home secretary Chris Philp told Phillips: “That sounds to me like a barely disguised reference to tax rises coming in the autumn.”

He then went on to repeat the Conservative attack lines that Labour are “crashing the economy”.

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Chris Philp also criticsed the government’s migration deal with France

Mr Philp then attacked the prime minister as “weak” for being unable to get his welfare reforms through the Commons.

Discussions about potential tax rises have come to the fore after the government had to gut its welfare reforms.

Sir Keir had wanted to change Personal Independence Payments (PIP), but a large Labour rebellion forced him to axe the changes.

With the savings from these proposed changes – around £5bn – already worked into the government’s sums, they will now need to find the money somewhere else.

The general belief is that this will take the form of tax rises, rather than spending cuts, with more money needed for military spending commitments, as well as other areas of priority for the government, such as the NHS.

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