Meghan shares rare picture of Lilibet as she unveils renamed lifestyle brand As Ever
The Duchess of Sussex has relaunched her lifestyle brand under a new name – and shared a rare picture of her daughter Lilibet.
Posting to her recently-created Instagram account, Meghan said she was “thrilled” to be changing the name of her American Riviera Orchard lifestyle brand to As Ever – a project which she “poured my heart into”.
As Ever’s website features an image of Lilibet running outside with her mother, surrounded by nature.
Meghan shares a rare picture of her daughter as she rebrands. Pic: As Ever
In the Instagram video post, Meghan, who married Prince Harry in 2018, says in the caption that As Ever “means ‘as it’s always been’ or some even say ‘in the same way as always’.
“If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me.
“This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish – food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”
Her Netflix show With Love, Meghan – which the streamer says “reimagines the genre of lifestyle” – launches in two weeks.
Read more:
Mindy Kaling spills the beans on Meghan’s cooking skills
Sussexes make surprise visit to hand out food to LA fires evacuees
The former Suits star returned to Instagram after four years on 1 January, when she appeared in a black and white video as she ran along a beach and wrote “2025” in the sand.
She followed it up the next day with the trailer for the upcoming Netflix show, with the message: “I have been so excited to share this with you! I hope you love the show as much as I loved making it.”
The launch of the show was delayed due to the devastating LA wildfires in January.
“I’m thankful to my partners at Netflix for supporting me in delaying the launch, as we focus on the needs of those impacted by the wildfires in my home state of California,” Meghan said at the time in a statement to Tudum, the official companion site to Netflix.
Meghan’s latest post before her video announcing As Ever was on Valentine’s Day, when she posted a picture of her and Harry kissing and said: “My love, I will eat burgers & fries and fish & chips with you forever. Thank you for you.”
Elon Musk says he has created a new political party – the America Party –
after asking his followers if he should do so in an online poll.
It follows his public falling out with Republican President Donald Trump.
On Friday, the billionaire had asked his followers on X whether a new US political party should be created.
On Saturday evening he wrote on the same platform: “By a factor of 2 to 1, you want a new political party and you shall have it!
“When it comes to bankrupting our country with waste & graft, we live in a one-party system, not a democracy.
“Today, the America Party is formed to give you back your freedom.”
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Trump threatens to ‘put DOGE’ on Musk
The world’s richest man made the announcement just one day after President Trump signed a tax-cut and spending bill into law on Friday, which Musk had fiercely opposed.
Musk had previously said we would form and fund a new political party to unseat lawmakers who supported the bill.
From bromance to bust-up
The Tesla boss backed Trump’s election campaign with more than a quarter of a billion dollars, later rewarded with a high profile role running the newly created department of government efficiency (DOGE).
But observers of the two men, both with huge wealth and reputations, wondered how long the bromance would last.
Donald Trump gave Musk a warm send-off in the Oval Office in May. Pic: Reuters
In May Musk left the role, still on good terms with Trump but criticising key parts of his legislative agenda.
After that, the attacks ramped up, with Musk slamming the sweeping tax and spending bill as a “disgusting abomination” and Trump hitting back in a barbed tit-for-tat.
Trump earlier this week threatened to cut off the billion-dollar federal subsidies that flow to Musk’s companies, and said he would even consider deporting him.
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