Apple CEO Tim Cook (L) takes a selfie with a greets customers on arrival for the release of the Vision Pro headset at the Apple Store in New York City on February 2, 2024.
Angela Weiss | AFP | Getty Images
When Apple revealed the Vision Pro in 2023, it called the $3,500 headset its next “major platform.” Two years later, and a year after going on sale, the device is thin on apps.
Apple doesn’t regularly release stats on the number of Vision Pro apps that are available, and it’s hard to tell how many new apps come out in any given month. According to consultancy AppFigures, which tracks Apple’s platforms, the number of new Vision Pro apps has declined every month since the device hit the market in February 2024.
When Apple unveiled the Vision Pro, executives said that developers would be able to create new experiences that weren’t possible with traditional computers. But so far, top developers remain mostly focused elsewhere, and major tech companies like Google, Meta and Netflix have yet to release their most important apps for the headset.
Many of the new apps and ideas for the Vision Pro are coming from independent developers, hacking on the weekends while holding down day jobs.
One person in the indie camp is Adam Roszyk, a programmer in Poland who has created 17 Vision Pro apps since the headset was first released.
For $4, Roszyk’s Night Vision app lets a Vision Pro user tap the depth-sensing cameras of the device to see objects in the dark. If you spend $5, you can perform a chore in a Luigi’s Mansion-like video game usingthe app Vacuume, which overlays virtual coins on your floor that you can vacuum up, along with any real dirt or dust. And for $6, Roszyk’s app Scan Export lets users create a 3D digital scan of an entire building just by walking around, a useful tool for those in construction or real estate.
“We are still early, and we don’t really know how it can be really useful in your life,” Roszyk said. “There’s so many different ideas that just come to your mind.”
Roszyk continues to work on Vision Pro apps because he said he believes “spatial computing” — Apple’s preferred terminology for headset and glasses technology that can integrate 3D objects with the world around them — will be the next big platform. Roszyk is betting that developing apps now can put him in prime position when more people are walking around with a Vision Pro or, perhaps some day, lightweight glasses.
“This type of computing is the future,” Roszyk said. “I would definitely compare it to the first iPhones.”
Roszyk’s efforts have made him money, but not enough for Vision Pro development to become his full-time job. His 17 apps have cleared about $4,000 on the App Store in the last three months. That number is growing as he releases more apps and more people find out about them, Roszyk said.
Apple updated its most recent Vision Pro app count in August, with CEO Tim Cook telling investors on an earnings call that the platform had 2,500 apps. That number covers fully immersive apps that overlay virtual objects over the real world as well as 2D apps with some spatial components.
By AppFigures’ count, less than 1,900 of these apps remained active at the end of January.
Apple declined to comment.
Rival Meta in 2023 said that it had 500 apps in its Quest store, and the company last year said that number had multiplied by 10.
The Quest 3S, which has many of the same features as the Vision Pro, starts at $300. Meta also sold millions of its predecessors in recent years. While Meta hasn’t revealed how many users it has, its Meta Quest app was downloaded about 6 million times in 2024, according to AppFigures data, a useful proxy because users need to download the app in order to set up the headset.
There are also about 1.5 million Vision Pro apps that are ported versions of iPhone and iPad apps. Apple automatically ports iPhone and iPad apps to the Vision Pro when they’re uploaded, but companies can decline. Those apps can be used inside the headset but appear as 2D flat screens. Meta started to emulate that strategy last year with 2D Android apps for Quest, but the company doesn’t have the same library of millions of existing mobile apps.
Apple doesn’t publish Vision Pro sales, but one estimate from IDC suggests fewer than 1 million devices have been sold.
Some services like Netflix and YouTube, and game streaming services like Nvidia GeForce Now can be accessed through the Apple Vision Pro’s browser. And existing apps often receive updates that introduce a spatial mode, such as the NBA scores app, which recently got an experimental feature that allows users to watch a live basketball game as if the players were miniature figurines on a table.
Apple Arcade, a monthly game subscription from Apple, does require that its titles support the Vision Pro in addition to iPhones and iPads. Apple Arcade developers are paid by Apple and their apps are free to subscribers.
Although many of those games are 2D, some are exclusive to the Vision Pro. In January, Apple released Gears & Goo, a Vision Pro app that enables the player to control an army of goofy frog-like characters on a table in the real world.
Meanwhile, Meta is actively courting VR developers with a promise that they can make money. Meta in January said that its payment volume for Quest headsets rose by 12% last year, although it didn’t cite a total number. Meta has also said it has 200 apps that have made more than $1 million through software sales.
No iPhone-like app gold rush
The Apple Vision Pro headset is displayed at the Fifth Avenue Apple store on Feb. 2, 2024 in New York City.
Michael M. Santiago | Getty Images News | Getty Images
The Vision Pro app gold rush has seen slower uptake than the iPhone’s app boom.
A year after the iPhone App Store was launched in 2008, Apple was crowing about the platform having 50 million customers, 2 billion downloads and 85,000 apps. Apple regularly told investors and developers how much money it had paid from App Store sales — it hasn’t released any similar stat for the Vision Pro.
Many in the VR industry hoped Apple’s entry would kick off a boom like the iPhone did for mobile apps, creating fortunes as millions of users sought to fill their new devices with fresh software.
“My assumption back then was whatever Apple releases might be in that final form, so it’s a good idea to be ready as early as possible,” said Nikhil Jacob, who runs Vision Uni, which publishes content about developing apps for the Vision Pro. “But my assumption there ended up being wrong.”
Jacob said he believes that an app developer ecosystem for the Vision Pro will take a lot longer to build out than it did for the iPhone because key pieces are missing. Jacob hopes Apple improves the Vision Pro app store to help users find new apps.
The slow uptake, due largely to the high price tag, has led some to worry that VR and its related technologies are once again entering a lull.
“Winter has come,” said Jarrett Webb, who develops headset apps for Argodesign, a software consultancy. “Even Apple couldn’t produce a winner.”
Still, some optimism remains among Vision Pro developers.
They say that Apple’s hardware is solid, the company’s developer tools are improving, and that the Vision Pro lays the groundwork for future software and hardware updates. It also helps that Vision Pro owners still seem to be excited to try out new apps.
Apple’s entry into the headset market, combined with Google’s recent announcement of its own Android XR platform, as well as Meta’s billions of dollars of investment signals that there will be a market for VR content, said John Gearty, who worked on the Vision Pro at Apple and is the founder of PulseJet Studios, a VR production house focusing on music. Gearty is hoping for steady growth from the market, but he has tempered his expectations.
“I don’t think it’s ever going to be hockey stick growth,” he said.
Apple has not said if it will update the Vision Pro. According to analysts, the company is working on a successor. Developers want it to be lighter and less expensive. They welcome any improvements that would get it on more faces.
“Over time, everything gets better, and it too will have its course of getting better and better,” Cook told The Wall Street Journal in October. “I think it’s just arguably a success today from an ecosystem-being-built-out point of view.”
— CNBC’s Jonathan Vanian contributed to this report.
SpaceX CEO Elon Musk attends a cabinet meeting held by U.S. President Donald Trump at the White House on March 24, 2025.
Win McNamee | Getty Images
Tesla shares fell almost 6% on Monday, a day ahead of the electric vehicle company’s first-quarter earnings report, as analysts fret over “ongoing brand erosion.”
The stock closed at $227.50 leaving it less than $6 above its low for the year on April 8. The shares are now down 44% for the year after wrapping up their worst quarter since 2022 in March. It’s the 12th time this year the stock has dropped by at least 5% in a single session.
CEO Elon Musk’s many distractions outside of Tesla, especially his role within the Trump administration, are in focus, along with the company’s progress on a long-delayed robotaxi and self-driving technology for its existing cars.
In the online forum that Tesla uses to solicit investor inquiries in advance of its earnings calls, more than 300 questions were submitted pertaining to Tesla’s self-driving systems, around 200 came in about the company’s Optimus humanoid robots in development, and more than 160 questions poured in about Musk individually. One investor asked, “What steps has the board of directors taken to mitigate the brand damage caused by Elon’s political activities?”
After spending $290 million to help return Trump to the White House, Musk is now leading an initiative to slash tens of thousands of federal jobs, sell off or end leases for federal office buildings, and reduce U.S. government capacity.
Musk’s politics and antics have elicited a massive backlash in Europe and parts of the U.S. This year, the company has been hit with waves of protests, boycotts and some criminal activity that targeted Tesla vehicles and facilities in response to Musk.
Earlier this month, Tesla reported 336,681 vehicle deliveries in the first quarter, a 13% decline from the same period a year earlier.
The company is expected to report revenue of $21.24 billion for the first quarter, according to LSEG, which would mark a slight drop from the same period last year. Analysts expect earnings per share of 40 cents. Investors will be paying particularly close attention to any commentary about Trump’s widespread tariffs and the potential impact on revenue and earnings as the year progresses.
Oppenheimer analysts wrote in a note out Monday that “ongoing brand erosion” for Tesla in the U.S. and Europe is weighing on sales already, but a “bigger issue for the company is potential weakness in China demand and margin impact due to the Trump tariffs.”
They wrote that competition in China, coupled with “nationalistic” consumer trends there, could “drive sales toward domestic brands.” Tesla would then have to export more of its China-made cars, which could lead to “downward pressure on pricing,” the Oppenheimer analysts said.
Caliber, a research firm that tracks how U.S. consumer sentiment is shifting around major brands, found that only 27% of its survey respondents in March would consider purchasing a Tesla, compared to 46% in January 2022.
Wedbush Securities analyst Dan Ives, a longtime Tesla bull, is hoping for a “turnaround vision” from Musk on Tuesday’s earnings call.
“Tesla has now unfortunately become a political symbol globally of the Trump Administration/DOGE,” he wrote, noting that “Tesla’s stock has been crushed since Trump stepped back into the White House.”
Ives estimated 15% to 20% “permanent demand destruction for future Tesla buyers due to the brand damage Musk has created” by working for Trump.
Late last week, Barclays maintained the equivalent of a sell rating and slashed its price target on Tesla to $275 from $325, citing a “confusing set-up” on the first-quarter with “weak fundamentals.” The firm said it could see a positive reaction if Musk is more focused on his automaker, and depending on what the company discloses about an anticipated “FSD event,” referring to Tesla’s Full Self-Driving offering.
Tesla said in announcing its reporting date that, in addition to earnings, it will provide a “live company update,” language the company hasn’t typically used in disclosures.
CEO of Alphabet and Google Sundar Pichai meets Polish Prime Minister at the Chancellery in Warsaw, Poland on March 29, 2022.
Mateusz Wlodarczyk | Nurphoto | Getty Images
As Google heads back to the courtroom Monday, the company is arguing that the U.S. needs the company in its full form to take on chief adversary China and uphold national security in the process.
The remedies trial in Washington, D.C., follows a judge’s ruling in August that Google has held a monopoly in its core market of internet search, the most-significant antitrust ruling in the tech industry since the case against Microsoftmore than 20 years ago.
The Justice Department has called for Google to divest its Chrome browser unit and open its search data to rivals. Google said in a blog post on Monday that such a move is not in the best interest of the country as the global battle for supremacy in artificial intelligence rapidly intensifies. In the first paragraph of the post, Google named China’s DeepSeek as an emerging AI competitor.
The DOJ’s proposal would “hamstring how we develop AI, and have a government-appointed committee regulate the design and development of our products,” Lee-Anne Mulholland, Google’s vice president of regulatory affairs, wrote in the post. “That would hold back American innovation at a critical juncture. We’re in a fiercely competitive global race with China for the next generation of technology leadership, and Google is at the forefront of American companies making scientific and technological breakthroughs.”
Google is one of a number of U.S. tech companies trying to fend off the Trump administration’s antirust pursuits, most of which is held over from the Biden administration. Google lost a separate antitrust case last week, when a federal judge ruled Thursday that Google held illegal monopolies in online advertising markets due to its position between ad buyers and sellers.
Meta is currently in court against the Federal Trade Commission, which has alleged that the company monopolizes the social networking market and shouldn’t have been able to acquire Instagram and WhatsApp. Amazon also faces an FTC lawsuit for allegedly maintaining an illegal monopoly. And beyond antitrust, Trump’s FTC on Monday sued Uber, accusing the ride-hailing company of deceptive billing and cancellation practices tied to its subscription service.
It’s the type of enforcement actions the tech industry was hoping to avoid when President Trump took office in January. Google, Meta, Amazon and Uber — and top executives from some — publicly donated to Trump’s inaugural fund, part of a widespread corporate effort to cozy up to the incoming administration.
For Google, the search remedies trial will determine the consequences of the guilty verdict from August. The three-week trial will end on May 9. Judge Amit Mehta is expected to make his ruling in August, at which point Google plans to file an appeal.
“At trial we will show how DOJ’s unprecedented proposals go miles beyond the Court’s decision, and would hurt America’s consumers, economy, and technological leadership,” Mulholland wrote.
Google plans to argue that Chrome provides freedom. The browser helps people access the web, and its open source code is used by other companies. One of the DOJ’s proposals is that Google open its search data, such as search queries, clicks and results to other companies.
That would “introduce not just cybersecurity and even national security risks, but also increase the cost of your devices,” Google said.
A central part of Google”s challenge is to strike a balance between being seen as essential to American innovation, but not so essential that other companies can’t compete, particularly when it comes to AI.
Google will likely tout how it’s fueled AI innovation for years and will point to the “Transformers” research paper, which provided technical architecture used in AI chatbots like OpenAI’s ChatGPT, Perplexity and Anthropic.
The DOJ has said that in search, “Google’s agreements continue to insulate Google’s monopoly.” The department plans to bring testimony from Nick Turley, ChatGPT’s head of product, and Perplexity Chief Business Officer Dmitry Shevelenko.
In a blog post on Monday, Perplexity said that “the remedy isn’t breakup,” but rather that consumers should have more choice. The company said phone makers should be able to offer their customers an assortment of search options “without fearing financial penalties or access restrictions.”
“Consumers deserve the best products, not just the ones that pay the most for placement,” Perplexity wrote. “This is the only remedy that ensures consumer choice can determine the winners.”
Amazon CEO Andy Jassy speaks at a company event in New York on Feb. 26, 2025.
Michael Nagle | Bloomberg | Getty Images
Amazon has delayed some commitments around new data center leases, Wells Fargo analysts said Monday, the latest sign that economic concerns may be affecting tech companies’ spending plans.
A week ago, a Microsoft executive said the software company was slowing down or temporarily holding off on advancing early build-outs. Amazon Web Services and Microsoft are the leading providers of cloud infrastructure, and both have ramped up their capital expenditures in recent quarters to meet the demands of the generative artificial intelligence boom.
“Over the weekend, we heard from several industry sources that AWS has paused a portion of its leasing discussions on the colocation side (particularly international ones),” Wells Fargo analysts wrote in a note. They added that “the positioning is similar to what we’ve heard recently from MSFT,” in that both companies are reeling in some new projects but not canceling signed deals.
Tech stocks have been under pressure across the board his year as President Donald Trump’s proposals for widespread tariffs raised the prospect for dramatically higher costs on imports of equipment while also threatening to slow the economy. Cloud infrastructure providers have been aggressively announcing plans to collectively spend hundreds of billions of dollars securing Nvidia’s graphics processing units, or GPUs, and building new data centers.
That was before the announcement on tariffs earlier this month. Microsoft and Amazon both report quarterly results next week. Their stock prices were down on Monday, bringing Amazon’s decline for the year to 25% and Microsoft’s drop to 15%.
An AWS spokesperson did not immediately provide a comment. Earlier this month, Amazon CEO Andy Jassy told CNBC’s Andrew Ross Sorkin that he did not see the company cutting down on data center construction.