Apple CEO Tim Cook (L) takes a selfie with a greets customers on arrival for the release of the Vision Pro headset at the Apple Store in New York City on February 2, 2024.
Angela Weiss | AFP | Getty Images
When Apple revealed the Vision Pro in 2023, it called the $3,500 headset its next “major platform.” Two years later, and a year after going on sale, the device is thin on apps.
Apple doesn’t regularly release stats on the number of Vision Pro apps that are available, and it’s hard to tell how many new apps come out in any given month. According to consultancy AppFigures, which tracks Apple’s platforms, the number of new Vision Pro apps has declined every month since the device hit the market in February 2024.
When Apple unveiled the Vision Pro, executives said that developers would be able to create new experiences that weren’t possible with traditional computers. But so far, top developers remain mostly focused elsewhere, and major tech companies like Google, Meta and Netflix have yet to release their most important apps for the headset.
Many of the new apps and ideas for the Vision Pro are coming from independent developers, hacking on the weekends while holding down day jobs.
One person in the indie camp is Adam Roszyk, a programmer in Poland who has created 17 Vision Pro apps since the headset was first released.
For $4, Roszyk’s Night Vision app lets a Vision Pro user tap the depth-sensing cameras of the device to see objects in the dark. If you spend $5, you can perform a chore in a Luigi’s Mansion-like video game usingthe app Vacuume, which overlays virtual coins on your floor that you can vacuum up, along with any real dirt or dust. And for $6, Roszyk’s app Scan Export lets users create a 3D digital scan of an entire building just by walking around, a useful tool for those in construction or real estate.
“We are still early, and we don’t really know how it can be really useful in your life,” Roszyk said. “There’s so many different ideas that just come to your mind.”
Roszyk continues to work on Vision Pro apps because he said he believes “spatial computing” — Apple’s preferred terminology for headset and glasses technology that can integrate 3D objects with the world around them — will be the next big platform. Roszyk is betting that developing apps now can put him in prime position when more people are walking around with a Vision Pro or, perhaps some day, lightweight glasses.
“This type of computing is the future,” Roszyk said. “I would definitely compare it to the first iPhones.”
Roszyk’s efforts have made him money, but not enough for Vision Pro development to become his full-time job. His 17 apps have cleared about $4,000 on the App Store in the last three months. That number is growing as he releases more apps and more people find out about them, Roszyk said.
Apple updated its most recent Vision Pro app count in August, with CEO Tim Cook telling investors on an earnings call that the platform had 2,500 apps. That number covers fully immersive apps that overlay virtual objects over the real world as well as 2D apps with some spatial components.
By AppFigures’ count, less than 1,900 of these apps remained active at the end of January.
Apple declined to comment.
Rival Meta in 2023 said that it had 500 apps in its Quest store, and the company last year said that number had multiplied by 10.
The Quest 3S, which has many of the same features as the Vision Pro, starts at $300. Meta also sold millions of its predecessors in recent years. While Meta hasn’t revealed how many users it has, its Meta Quest app was downloaded about 6 million times in 2024, according to AppFigures data, a useful proxy because users need to download the app in order to set up the headset.
There are also about 1.5 million Vision Pro apps that are ported versions of iPhone and iPad apps. Apple automatically ports iPhone and iPad apps to the Vision Pro when they’re uploaded, but companies can decline. Those apps can be used inside the headset but appear as 2D flat screens. Meta started to emulate that strategy last year with 2D Android apps for Quest, but the company doesn’t have the same library of millions of existing mobile apps.
Apple doesn’t publish Vision Pro sales, but one estimate from IDC suggests fewer than 1 million devices have been sold.
Some services like Netflix and YouTube, and game streaming services like Nvidia GeForce Now can be accessed through the Apple Vision Pro’s browser. And existing apps often receive updates that introduce a spatial mode, such as the NBA scores app, which recently got an experimental feature that allows users to watch a live basketball game as if the players were miniature figurines on a table.
Apple Arcade, a monthly game subscription from Apple, does require that its titles support the Vision Pro in addition to iPhones and iPads. Apple Arcade developers are paid by Apple and their apps are free to subscribers.
Although many of those games are 2D, some are exclusive to the Vision Pro. In January, Apple released Gears & Goo, a Vision Pro app that enables the player to control an army of goofy frog-like characters on a table in the real world.
Meanwhile, Meta is actively courting VR developers with a promise that they can make money. Meta in January said that its payment volume for Quest headsets rose by 12% last year, although it didn’t cite a total number. Meta has also said it has 200 apps that have made more than $1 million through software sales.
No iPhone-like app gold rush
The Apple Vision Pro headset is displayed at the Fifth Avenue Apple store on Feb. 2, 2024 in New York City.
Michael M. Santiago | Getty Images News | Getty Images
The Vision Pro app gold rush has seen slower uptake than the iPhone’s app boom.
A year after the iPhone App Store was launched in 2008, Apple was crowing about the platform having 50 million customers, 2 billion downloads and 85,000 apps. Apple regularly told investors and developers how much money it had paid from App Store sales — it hasn’t released any similar stat for the Vision Pro.
Many in the VR industry hoped Apple’s entry would kick off a boom like the iPhone did for mobile apps, creating fortunes as millions of users sought to fill their new devices with fresh software.
“My assumption back then was whatever Apple releases might be in that final form, so it’s a good idea to be ready as early as possible,” said Nikhil Jacob, who runs Vision Uni, which publishes content about developing apps for the Vision Pro. “But my assumption there ended up being wrong.”
Jacob said he believes that an app developer ecosystem for the Vision Pro will take a lot longer to build out than it did for the iPhone because key pieces are missing. Jacob hopes Apple improves the Vision Pro app store to help users find new apps.
The slow uptake, due largely to the high price tag, has led some to worry that VR and its related technologies are once again entering a lull.
“Winter has come,” said Jarrett Webb, who develops headset apps for Argodesign, a software consultancy. “Even Apple couldn’t produce a winner.”
Still, some optimism remains among Vision Pro developers.
They say that Apple’s hardware is solid, the company’s developer tools are improving, and that the Vision Pro lays the groundwork for future software and hardware updates. It also helps that Vision Pro owners still seem to be excited to try out new apps.
Apple’s entry into the headset market, combined with Google’s recent announcement of its own Android XR platform, as well as Meta’s billions of dollars of investment signals that there will be a market for VR content, said John Gearty, who worked on the Vision Pro at Apple and is the founder of PulseJet Studios, a VR production house focusing on music. Gearty is hoping for steady growth from the market, but he has tempered his expectations.
“I don’t think it’s ever going to be hockey stick growth,” he said.
Apple has not said if it will update the Vision Pro. According to analysts, the company is working on a successor. Developers want it to be lighter and less expensive. They welcome any improvements that would get it on more faces.
“Over time, everything gets better, and it too will have its course of getting better and better,” Cook told The Wall Street Journal in October. “I think it’s just arguably a success today from an ecosystem-being-built-out point of view.”
— CNBC’s Jonathan Vanian contributed to this report.
China is one of Nvidia’s largest markets, particularly for data centers, gaming and artificial intelligence applications.
Avishek Das | Lightrocket | Getty Images
China’s market regulator on Monday said that Nvidia violated the country’s anti-monopoly law, according to a preliminary probe, adding that Beijing would continue its investigation into the U.S. chip giant.
Shares of Nvidia were down around 2% in premarket trading.
Late last year, China’s State Administration for Market Regulation (SAMR) opened an investigation into Nvidia in relation to the acquisition of Mellanox and some agreements made during the acquisition. Nvidia acquired the Israeli technology company that creates network solutions for data centers and servers in 2020, in a deal that was approved by China at the time with certain conditions.
In a preliminary investigation, the SAMR said Nvidia had violated China’s anti-monopoly laws in relation to that acquisition and its conditions. China’s market regulator did not specify how Nvidia allegedly breached the country’s laws.
CNBC has reached out to Nvidia for comment.
The update from the SAMR has the potential to complicate trade talks between Chinese and U.S. officials that began on Sunday in Madrid, Spain.
Tensions between Beijing and Washington appear to be on the rise on the technology front. China opened two separate probes into semiconductors on Saturday: one is an anti-dumping investigation into certain chips imported from the U.S., while the other is an anti-discrimination scrutiny of U.S. restrictions on China’s chip industry.
This is a breaking news story. Please check back for more.
Specialist traders work at the post for Swedish fintech Klarna, during the company’s IPO at the New York Stock Exchange in New York City, U.S., Sept. 10, 2025.
Klarna popped as much as 30% on the day of its New York IPO, before settling to close around 15% higher. The stock declined further to $42.92 by Friday but is still up about 7% from its IPO price of $40.
The debut demonstrated how Wall Street is becoming more welcoming of bumper fintech listings. Prior to Klarna, online trading platform eToro, stablecoin issuer Circle and crypto exchange Bullish all went public to a positive first-day reception.
Gemini, the crypto exchange founded by Cameron and Tyler Winklevoss, surged 14% in its IPO Friday.
“I think the Klarna IPO would be viewed positively by some of the other scaled-up vendors,” Gautam Pillai, head of fintech research at British investment bank Peel Hunt, told CNBC.
There’s a crowded pipeline of fintech names that could be next to IPO after Klarna. CNBC looks at which companies look the most promising.
Stripe
Patrick Collison, chief executive officer and co-founder of Stripe Inc., left, smiles as John Collison, president and co-founder of Stripe Inc., speaks during a Bloomberg Studio 1.0 television interview in San Francisco, California, U.S., on Friday, March 23, 2018.
Bloomberg | Bloomberg | Getty Images
Digital payments firm Stripe has for years been viewed as an IPO contender. Stripe has remained a private company in the 15 years since it was founded, and founders and brothers John and Patrick Collison have long resisted pressure to take the business public.
However, that doesn’t mean a stock market listing hasn’t been on Stripe’s mind. The Collisons told employees in 2023 that Stripe would decide to either go public or allow employees to sell shares via a secondary offering within the next year.
Ultimately, Stripe in January opted for a secondary share sale valuing the company at $91.5 billion — close to its peak valuation of $95 billion, which it achieved in 2021.
That doesn’t mean Stripe couldn’t still pursue a stock market debut further down the line. Many fintech unicorn CEOs have been keeping a close eye on Klarna’s IPO performance for signs of when will be the right moment to list.
Revolut
Revolut CEO Nikolay Storonsky at the Web Summit in Lisbon, Portugal, Nov. 7, 2019.
Pedro Nunes | Reuters
Revolut is widely seen as a potential future fintech IPO candidate. The digital banking unicorn told CNBC last week that it recently gave employees the chance to sell shares on the secondary market at a whopping $75 billion valuation, placing it above some major U.K. banks by market value.
“As part of our commitment to our employees, we regularly provide opportunities for them to gain liquidity,” a Revolut spokesperson told CNBC at the time. “An employee secondary share sale is currently in process, and we won’t be commenting further until it is complete.”
The secondary round buys Revolut some time to remain private for longer while still offering staff the chance to exit some of their holdings. At the same time, though, it now makes Revolut one of the world’s most valuable private fintech firms.
As to where Revolut lists, for now the U.S. appears the likeliest location.
Co-founder and CEO Nikolay Storonsky has spoken candidly about his preference to list in the U.S. due to issues with London’s IPO market. Last year, he told the 20VC podcast that it was “just not rational” to go public in the U.K.
Monzo
Monzo CEO TS Anil.
Monzo
Having recently reached a $5.9 billion valuation in a secondary share sale, British digital bank Monzo is another contender for the public markets.
A report surfaced earlier this year from Sky News that said Monzo had lined up bankers to work on an IPO that could take place as early as the first half of 2026.
However, in a fireside discussion moderated by CNBC at SXSW London, Monzo CEO TS Anil said that an IPO is “not the thing we’re focused on right now” — it’s worth noting though that this was back in June.
“The thing we’re focused on is scale the business, continue to grow it, double it again, reach more customers, build more products, continue to drive great economic outcomes on the back of that,” Anil said at the time.
Anil wouldn’t comment on where Monzo would list if it were to IPO, but he stressed the firm was “deeply committed” to being globally headquartered in London.
Starling Bank
Raman Bhatia, incoming chief executive officer of Starling. Bhatia moved over from OVO Energy Ltd., where he was CEO.
Zed Jameson | Bloomberg | Getty Images
Monzo’s rival neobank Starling Bank has reportedly been considering an initial public offering in the U.S. as part of expansion plans there.
On Thursday, Bloomberg reported that Starling had hired Jody Bhagat, former president of global banking at software firm Personetics Technologies, to lead the growth of its Engine technology unit in the U.S.
Starling declined to comment when asked by CNBC about its listing plans.
Last year, Starling’s CEO Raman Bhatia talked up the bank’s plans to expand globally via Engine, a software platform that Starling sells to other companies so they can set up their own digital banks.
“I am very bullish about this approach around internationalization of what is the best of Starling — the proprietary tech,” Bhatia said during a fireside chat at the Money 20/20 conference moderated by CNBC.
Though a lesser known name, Bulgaria-founded fintech firm Payhawk also has IPO ambitions.
The spend management platform was valued at $1 billion in 2022 and saw revenue surge 85% year-over-year in 2024 to 23.4 million euros ($27.4 million).
“We’re definitely seeing the IPO window open,” Payhawk CEO and co-founder Hristo Borisov told CNBC in an interview earlier this month. However, he stressed that “we are looking at more of a five-year horizon there.”
“If you look at the majority of the IPOs, the majority of those IPOs are companies with $400 million to $500 million-plus ARR [annual recurring revenue],” Borisov said. “That’s our goal.”
Some honorary mentions
There are other fintechs that look like potential IPO contenders further down the line — but the trajectory looks less clear.
Blockchain firm Ripple’s CEO Brad Garlinghouse told CNBC in January last year that the company explored markets outside the U.S. for its IPO due to an aggressive crypto enforcement regime under ex-Securities and Exchange Commission chief Gary Gensler.
That could change now thanks to President Donald Trump’s pro-crypto stance. Garlinghouse said last year though that Ripple had put any plans for an IPO on hold. The startup was most recently valued at $15 billion.
Germany’s N26 is another potential IPO contender. The digital bank was valued at $9 billion in a 2021 funding round.
However, it has faced some setbacks. N26 co-founder Valentin Stalf recently stepped down as CEO after facing pressure from investors over regulatory failings.
Two humanoid robots are on display at the China Mobile booth at the Mobile World Conference in Shanghai on June 19, 2025.
Nurphoto | Nurphoto | Getty Images
Humanoid robots, which have made significant technological advances this year, may be at the precipice of a ChatGPT-like spike in investment and popularity — or at least, that’s what many in the industry believe.
So-called humanoid robots are artificial intelligence-powered machines designed to resemble humans in appearance and movement, with expected use cases across the industrial and service sectors.
Makers of these robots have been working on the technology in the background for years. Now, they say they’re ready to unleash the technology into the world.
“There is a consensus in our industry that the ChatGPT moment for humanoid robots has arrived,” Xiong Youjun, general manager at the Beijing Innovation Center for Humanoid Robotics, said during a panel in Singapore on Thursday, alongside other professionals from China’s robotics industry.
“This year has been defined as the first year of mass production of humanoid robots,” Xiong, chief technology officer and executive director of robotics firm UBTech, said in Mandarin translated by CNBC. He added that there had been rapid progress in both the mechanical bodies and the AI-powered “brains.”
The original “ChatGPT moment” occurred in late 2022, when OpenAI released its groundbreaking generative AI chatbot to the public, leading to mass adoption of large language models and widespread recognition of their potential.
Tesla’s Optimus robot gestures at an unveiling event in Los Angeles, Oct. 10, 2024.
Tesla | Via Reuters
Robotics players hoping to recreate that impact include Tesla’s Optimus. Meanwhile, a growing number of humanoid robot start-ups are emerging in China, with companies like Unitree, Galbot, Agibot and UBtech Robotics bringing products to market.
While humanoid robots are yet to reach a fraction of the adoption seen with generative AI, many experts do expect the technology to have a transformative impact on the global economy in a matter of years.
Meanwhile, robots have begun to appear everywhere, from factories to technology conferences and sporting events.
Humanoids pick up steam
Tesla CEO Elon Musk has said he expects the company to produce 5,000 of its Optimus robots this year, with the technology expected to eventually make up the majority of the EV maker’s business.
Meanwhile, humanoid robot firms in China say their products are already being used in factories and for commercial services.
Speaking on Thursday, Zhao Yuli, chief strategy officer at Galbot, said the start-up had already deployed almost 1,000 robots across different businesses.
Other companies, such as UBTech Robotics and Galbot, have also installed robots in local factories, according to local media reports.
According to Zhao, these deployments have come alongside a surge of investor interest and government support in the sector, as well as the maturation of both robotics and generative AI technology.
Industry experts noted that this maturation in technology has been on display at a number of conferences and events this year, such as China’s World Humanoid Robotics Game, which sees robots compete in practical scenarios.
Galbot won a gold medal in the Robot Skills event after placing first in a pharmaceutical sorting challenge.
Improvements in Chinese humanoid robots’ motion control have also been on display in recent months at sporting events such as marathons and boxing matches.
Guo Yandong, founder and CEO of AI² Robotics, added that improvements in generative AI have also enabled robots to learn on the job rather than rely solely on preset commands, a shift that could expand the uses of humanoids across sectors.
Not so fast
Despite the hype from humanoid robotics companies, however, many experts resist the idea that mass public adoption will occur anytime soon.
“Humanoids won’t arrive all at once in a ChatGPT moment, but slowly enter more and more positions as their capabilities increase,” said Reyk Knuhtsen, analyst at SemiAnalysis, an independent research and analysis company specializing in semiconductors and AI. He added that their first uses will be in low-stakes, failure-tolerant tasks.
That’s not to mention long manufacturing timelines and high costs, which will also slow adoption compared to generative AI, he added.
UBTech humanoid robot is on display during the 27th China Beijing International High-tech Expo at China National Convention Center on May 8, 2025 in Beijing, China.
Vcg | Visual China Group | Getty Images
Even UBTech’s Xiong conceded that some hurdles remain for the sector, such as ethical considerations, laws and regulations that need to be addressed.
Still, analyst Knuhtsen expects investment in the space to continue as long as the autonomy of the robots continues to improve.
“The market opportunity for humanoids is enormous, contingent on how well the AI performs … If the technology works, it has the chance to transform many labor processes around the world,” he said.
Merrill Lynch analysts recently estimated in a research note that global humanoid robot shipments will reach 18,000 units in 2025 from 2,500 units last year. It also predicts a global robot “population” of 3 billion by 2060.