Mercedes will stop treating EVs as a separate lineup and thats a good thing
Mercedes will use the designation “with EQ technology” rather than naming its EVs with separate “EQ” model names, to focus on treating them more like normal models – in what this author considers an overdue move.
For many years now, Mercedes has added “EQ” to the model name of its electric models, as in the Mercedes EQS, EQE and so on. It’s meant to stand for “electric intelligence,” a play on the concept of “IQ.”
The convention started with Mercedes’ EQ concept cars, first named as such in 2016 (special mention here for the awesome EQA hot hatch concept, which ended up turning into an SUV… sigh).
Since then, Mercedes has carried it over into all of its electric models, treating “EQ” as a separate sub-brand or a model line on its own, to distinguish it from the company’s staid fossil-powered offerings.
But that has led to some confusion among buyers. With models named EQA, EQB, EQC, EQE, EQE SUV, EQS, EQS SUV, EQV, and EQT, it starts to look like alphabet soup.
Mercedes noticed this confusion and commented on it back in 2023, when it first announced its plan to drop EQ branding from its model names.
Mercedes buyers are used to the convention of naming vehicles with lettering based on body style and numbers based on engine displacement. But for the EV line, all vehicles share the letters “EQ,” which could lead customers to think that there is some similarity between them, and engine displacement doesn’t really make any sense to apply to an EV. So there is room for confusion there.
Instead, Mercedes now says it will follow the convention it established with the release of the electric G-Class, which it officially calls “G580 with EQ technology.” That “with EQ technology” portion will stick and be carried through other Mercedes EVs, like the upcoming electric CLA. Plug-in hybrids will use “with EQ hybrid technology” as their designation.
Mercedes is treating this as somewhat of a compromise between dropping “EQ” entirely and still maintaining continuity with its past electric models. In this way, there is still a way to tell that a model is electric, but they will be treated more like “normal” models within the model range, instead of as a separate sub-brand.
Alongside these changes, Mercedes has also signaled a return to more “traditional” designs for its EVs, such as a fake grille for the 2025 EQS and perhaps less streamlined exterior shapes for upcoming EVs.
Electrek’s Take
It’s a bit of a mouthful, especially on the first available model with such naming, the G580 with EQ Technology – but we expect that people will start calling it “the electric G-Class” or “G-Class EQ” (perhaps a similar treatment to how people use AMG) or thereabouts, and that as other models gain the same designation, they will get the same colloquial treatment until it eventually feels normal. (Although, we still don’t know what the “580” means in that name).
And, I have long thought that automakers should do something like this, and treat electric models as normal models rather than some foreign thing.
We’ve seen a lot of odd naming conventions from automakers as they try to figure out what to call their EVs – like Audi, which originally introduced the E-tron as a singular concept model and later ended up using it as a designation for anything with an electric motor, or BMW, which started a separate “Projekt i” sub-brand in the early days (with actually interesting designs for once), then killed it off, then brought back the “i” to make more conventional-looking vehicles.
My theory is that by treating models as something foreign, something different, you create an internal conflict within the organization, confusion among customers, and all-in-all make the EVs seem less like a “normal” choice that a buyer could make. It almost feels like you’d have to go to a separate dealership, talk to a separate specialist, in order to find an EV. It adds another layer of friction which could push customers away.
But EVs don’t need to be different and weird, especially here in 2025 where just about everyone at this point has seen them, taken rides in them, has a friend who has one, or something of the sort. And if the entire auto industry is going to electrify – which, I think it bears repeating, is happening and is inevitable, no matter who tries to stop it – at some point we need to drop this idea that EVs are “something else” and recognize that they’re just cars.
So, why not call EVs something normal? Every gas car gets its own name – Tucson, Elantra, Camry, Palisade – so why can’t EVs just be normal too? Let’s get more Taycans, more Dolphins, more Leafs.
And, this is one step along the way towards that for Mercedes, and that’s a good thing. Other automakers should consider the same.
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Tesla is talking about finally bringing the next-generation Roadster to production in new job listing.
However, you shouldn’t hold your breath.
The prototype for the next-generation Tesla Roadster was unveiled in 2017 and was supposed to enter production in 2020, but it has been delayed each year since then.
It has become a running gag in the Tesla community and an example of CEO Elon Musk’s tendency to stretch the truth about timelines.
Since missing its original 2020 production timeline, Musk has given six updated production timelines for the new electric supercar, and each has been wrong.
The latest timeline hasn’t even been about producing the vehicle. It has been about the unveiling of a new version of the next-generation as the last prototype of what is supposed to be a “next-gen” car was unveiled almost a decade ago.
Musk has been talking about an unveiling and demonstration of the New Roadster by the end of the year.
This week, Tesla has posted a new job listing for a ‘Manufacturing Engineer, Roadster‘. In the job description, Tesla mentions working on battery manufacturing equipment for the Roadster:
Tesla is looking to hire a Manufacturing Engineer to contribute to the concept development and launch of battery manufacturing equipment for our cutting-edge Roadster vehicle. In this role you will take large scale manufacturing systems for new battery products and architectures from the early concept development stage through equipment launch, optimization and handover to local operations teams. Battery development is at the heart of our company, and this is an exciting opportunity to work directly on the central challenges for the all-new Roadster product architecture while still in its early development stages.
The comment does point to Tesla starting to set up manufacturing for the production of the new Roadster.
Since this does sound like early manufacturing development work, it would be optimistic to hope to see new Roadsters rolling off the production line by the end of next year. More likely to be in 2027.
In its updated annual installed production capacity chart, Tesla listed Roadster production as still being in the “design development” phase as of last week:
The location of Roadster production is also listed as “to be determined.”
The new job listing for a manufacturing engineer on the Roadster program mentions being based in Fremont, which could mean Tesla plans to launch production at its California factory.
Tesla next-gen Roadster
As unveiled in 2017, the new Roadster was supposed to get 620 miles (1,000 km) of range and accelerate from 0 to 60 mph in 1.9 seconds.
It was listed for $200,000, and a “Founder Series” was also offered for $250,000.
At the time, Tesla used the Roadster as a prize for its referral program when it badly needed to generate sales. A few dozen Tesla owners referred enough new sales to win one or two free new Roadsters each.
Some have suspected that Tesla didn’t want to bring the vehicle to production because it would have to deliver over 30 of them for free and hundreds more at heavy discounts due to its original referral program.
Others believe that updates to the vehicles have led to delays.
Shortly after the unveiling of the next-gen Roadster in 2017, Musk discussed adding cold-air thrusters to the supercar to deliver unprecedented racing performance and possibly even allow it to hover over the ground.
The CEO referenced demonstrating that the “Roadster can fly” on several occasions in the last few years.
Electrek’s Take
It looks like we are talking about the Roadster possibly coming to market in 2027—maybe late 2026 at the earliest.
That’s roughly 10 years after it was unveiled.
I’ll believe it when I see it. And if it does happen, I might have one or two flying Roasters for sale.
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Just like it says on the tine: TV brand SHARP is following Sony into the automotive space with the new LDK+ concept that transforms into a mobile movie theater. It’s a type of concept we’ve seen before – but not like this!
The SHARP LDK+ promises to be a Living room, a Dining room, and a Kitchen on wheels – and more (the plus, obviously), building off the decidedly more blobular™ concept first shown back in 2024. This updated version, however, takes the LDK concept and brings it significantly closer to reality by basing it on Foxconn’s “Model A EV by Hon Hai Technology Group” chassis.
And, now that it’s a little bit closer to some kind of reality, it might be time to climb on the SHARP hype train and take a minute to genuinely enjoy the movie/gaming environment the company is promising to deliver with the LDK+ concept.
Get hyped, kids
Not to be overly crude here, but if you roll in a van with a sliding projector table, opaque windows, and fully reclining seats, you probably hit the “family planning” section of your local Walgreens on a regular basis. Similarly, as more and more young people find themselves struggling to afford their own space, offering a vehicle that delivers a little privacy. And even if that’s more Netflix than chill, I think it’s bound to find a few buyers.
Whether I’m right or wrong about that will remain to be seen for a while, however. The official press release is light on specs, offering the following description of the LDK+ concept …
The second iteration of “LDK+” retains the original concept while featuring both high maneuverability with its compact body and a spacious, relaxing interior. Developed based on the“Model A” EV by Hon Hai Technology Group (Foxconn), this compact minivan model offers an expansive cabin layout.
When parked, the vehicle can be used as a theater room or a remote workspace. A console box equipped with a table and projector is placed between the driver’s and passenger’s seats. By swiveling the driver’s seat to face backward, it creates a living room-like atmosphere where you can sit around with the rear seats. Pulling down the screen installed above the rear seats allows you to enjoy movies or conduct online meetings on a large display. Through Sharp’s AIoT platform, which connects AI and home appliances, the vehicle links with household devices such as kitchen appliances, air conditioning, and laundry systems. The AI learns residents’ lifestyles and preferences, creating personalized new ways of living. In addition, the system can connect with V2H (Vehicle to Home) solutions, enabling efficient energy management by integrating solar power generation and residential storage batteries.
SHARP
… but skipping automotive basics like battery capacity, anticipated driving range, and the usual horsepower and torque figures. Pricing and, perhaps most importantly, when the vehicle might see the light of day weren’t revealed, either.
SHARP LDK+ concept
All of which is to say: they’re probably never going to actually build something like this – and that’s too bad, because a new-age Honda Element/Nissan Cube-style boxy little EV would absolutely sell like hotcakes.
SOURCE | IMAGES: SHARP, The Japan News.
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All those people who want you to believe mining for EV batteries is as dirty as drilling for oil? They don’t want you to know about recycling – and they really don’t want you to know about a new pilot recycling program is promising a radical leap in battery recycling efficiency, with recovery reportedly rates exceeding 99% for critical metals like nickel, cobalt, and manganese.
Thanks to a new, highly detailed, and (crucially) enforceable regulatory framework of 22 national standards backed by a newly formed national technical committee, a team of Chinese-led researchers is raising the bar when it comes to battery recycling efficiency.
These new standards brings together stakeholders from raw material supply, battery production, recycling and dismantling, and chemical processing disciplines to address battery recycling needs across automotive, marine, and energy storage applications. The rules feature titles like, “Vehicle power battery recycling and dismantling specification,” and, “Vehicle power battery remaining energy detection (standard),” and provide the nation’s auto industry with clear and uniform procedures for handling retired batteries.
The results of a single, standardized approach have been revolutionary, and companies adhering to the new protocols are, according to CarNewsChina, seeing recovery rates of 99.6% for nickel, cobalt, and manganese, and an impressive 96.5% for lithium – figures that were once considered a distant goal for the global industry.
Electrek’s Take
Despite being presented as an environmental liability, EV batteries represent a single sunk carbon cost that diminishes rapidly over time. Simply put: the more you use an EV battery, the greener it gets – and now that more than 99% of the battery materials can be recycled and reused in batteries that are as good as or better than they were the first time around, the batteries can become a predictable source of critical raw materials, generating significant economic value while drastically reducing the need for virgin mining and encouraging domestic job growth.
Too bad our own US policymakers can’t get this one right.
SOURCE | IMAGES: CarNewsChina; Enel.
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