Mercedes will stop treating EVs as a separate lineup and thats a good thing
Mercedes will use the designation “with EQ technology” rather than naming its EVs with separate “EQ” model names, to focus on treating them more like normal models – in what this author considers an overdue move.
For many years now, Mercedes has added “EQ” to the model name of its electric models, as in the Mercedes EQS, EQE and so on. It’s meant to stand for “electric intelligence,” a play on the concept of “IQ.”
The convention started with Mercedes’ EQ concept cars, first named as such in 2016 (special mention here for the awesome EQA hot hatch concept, which ended up turning into an SUV… sigh).
Since then, Mercedes has carried it over into all of its electric models, treating “EQ” as a separate sub-brand or a model line on its own, to distinguish it from the company’s staid fossil-powered offerings.
But that has led to some confusion among buyers. With models named EQA, EQB, EQC, EQE, EQE SUV, EQS, EQS SUV, EQV, and EQT, it starts to look like alphabet soup.
Mercedes noticed this confusion and commented on it back in 2023, when it first announced its plan to drop EQ branding from its model names.
Mercedes buyers are used to the convention of naming vehicles with lettering based on body style and numbers based on engine displacement. But for the EV line, all vehicles share the letters “EQ,” which could lead customers to think that there is some similarity between them, and engine displacement doesn’t really make any sense to apply to an EV. So there is room for confusion there.
Instead, Mercedes now says it will follow the convention it established with the release of the electric G-Class, which it officially calls “G580 with EQ technology.” That “with EQ technology” portion will stick and be carried through other Mercedes EVs, like the upcoming electric CLA. Plug-in hybrids will use “with EQ hybrid technology” as their designation.
Mercedes is treating this as somewhat of a compromise between dropping “EQ” entirely and still maintaining continuity with its past electric models. In this way, there is still a way to tell that a model is electric, but they will be treated more like “normal” models within the model range, instead of as a separate sub-brand.
Alongside these changes, Mercedes has also signaled a return to more “traditional” designs for its EVs, such as a fake grille for the 2025 EQS and perhaps less streamlined exterior shapes for upcoming EVs.
Electrek’s Take
It’s a bit of a mouthful, especially on the first available model with such naming, the G580 with EQ Technology – but we expect that people will start calling it “the electric G-Class” or “G-Class EQ” (perhaps a similar treatment to how people use AMG) or thereabouts, and that as other models gain the same designation, they will get the same colloquial treatment until it eventually feels normal. (Although, we still don’t know what the “580” means in that name).
And, I have long thought that automakers should do something like this, and treat electric models as normal models rather than some foreign thing.
We’ve seen a lot of odd naming conventions from automakers as they try to figure out what to call their EVs – like Audi, which originally introduced the E-tron as a singular concept model and later ended up using it as a designation for anything with an electric motor, or BMW, which started a separate “Projekt i” sub-brand in the early days (with actually interesting designs for once), then killed it off, then brought back the “i” to make more conventional-looking vehicles.
My theory is that by treating models as something foreign, something different, you create an internal conflict within the organization, confusion among customers, and all-in-all make the EVs seem less like a “normal” choice that a buyer could make. It almost feels like you’d have to go to a separate dealership, talk to a separate specialist, in order to find an EV. It adds another layer of friction which could push customers away.
But EVs don’t need to be different and weird, especially here in 2025 where just about everyone at this point has seen them, taken rides in them, has a friend who has one, or something of the sort. And if the entire auto industry is going to electrify – which, I think it bears repeating, is happening and is inevitable, no matter who tries to stop it – at some point we need to drop this idea that EVs are “something else” and recognize that they’re just cars.
So, why not call EVs something normal? Every gas car gets its own name – Tucson, Elantra, Camry, Palisade – so why can’t EVs just be normal too? Let’s get more Taycans, more Dolphins, more Leafs.
And, this is one step along the way towards that for Mercedes, and that’s a good thing. Other automakers should consider the same.
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Your next camping trip is about to get an upgrade. Kia just dropped two new electric van concepts based on the PV5. With AI-powered home appliances like a refrigerator and microwave, and even a wine cellar, Kia’s new PV5 “Speilraum” is an electric van built for camping and more.
Meet the Kia PV5 Spielraum: An electric van for camping
Kia wasn’t lying when it said its first electric van would offer something for everyone. At the 2025 Seoul Mobility Show on Thursday, Kia and LG Electronics unveiled two new electric van concepts based on the PV5.
The Spielraum electric vans are built for more than just getting you from one place to another. With LG’s AI-powered home appliances, custom interiors, and a wine cellar, the Speilraum models take the PV5 to the next level.
Kia unveiled two new concept vans, the Spielraum Studio and Spielraum Glow cabin. For those wondering, the term Spielraum is German for “Play Space” or leeway. In other words, Kia is giving you more freedom to move.
The Studio version is designed as a mobile workspace with LG appliances like smart mirrors and a coffee pot. Using AI, the system can actually determine how long your trip will take and will recommend when to use the appliances.
Even more exciting (at least for the vanlifers out there), the Glow cabin converts the PV5 into a mobile camper van.
With a refrigerator, microwave oven, and added wine cellar (you know, for those long trips), Kia’s electric van is sure to upgrade your next camping trip.
Kia and LG signed an MOU and plan to launch production versions of the Spielraum electric vans in the second half of 2026. The South Korean companies are also developing a new series of advanced home appliances and other AI solutions that could be included in the vans when they arrive.
The PV5 will initially be available in Passenger, Cargo, and Chassis Cab setups. However, Kia plans to introduce several new versions, including a Light Camper model.
At 4,695 mm long, 1,895 mm wide, and 1,899 mm tall, the Kia PV5 passenger electric van is slightly smaller than the European-spec Volkswagen ID.Buzz (4,712 mm long, 1,985 mm wide, 1,937 mm tall).
With the larger 71.2 kWh battery pack, Kia’s electric van offers up to 400 km (249 miles) of WLTP driving range. It can also fast charge (10% to 80%) in about 30 mins to get you back on the road.
Kia will launch the PV5 in Europe and Korea later this year, with a global rollout scheduled for 2026. Ahead of its official debut, we got a closer look at the PV5 on public roads last month (check it out here).
Would you take the PV5 Spielraum Glow cabin for camping? Or are you going with the Studio version? Let us know in the comments.
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Tesla Cybertruck owners are starting to get the fix for the truck’s recent recall related to a falling trim. The fix is ridiculous for a $80,000-$100,000 vehicle as it leaves a weld burn and a panel gap.
Last month, Electrek reported that Tesla had quietly put a containment hold on Cybertruck deliveries.
While the reason was not confirmed at the time, we reported that we suspected that it was a problem with the cantrail, a decorative trim that covers the roof ledge of a vehicle. For the Cybertruck, it consists of the highlighted section below:
A week later, Tesla announced that it recalled all Cybertrucks ever made over an issue with the cantrail: it is falling off the Cybertruck.
Now, some Tesla Cybertruck owners are starting to receive the “fix” for the recall, but it is quite disappointing for what is a $80,000 to $100,000 vehicle.
A Cybertruck owner in New Jersey was already having issues with his cantrail and had to have his tent system installed, so his truck was already at the service center when the recall happened. He was given back his truck with the fix, but he was disappointed with the results, which left a mark on the cantrail and a significant panel gap. He shared pictures via the Cybertruck Owners Club:
According to the recall notice, the fix is as simple as removing the trim, applying some butyl patches, and reapplying the trim with two new nuts to secure it.
In the case of this Cybertruck, the new nut is leaving a significant gap on the chassis that Tesla should never have felt acceptable to deliver to a customer.
As for the burn or rust mark, the owner speculated that it was a weld mark as they weld the new nut, but there’s no welding required in the fix. Therefore, it’s not clear what happened, but there’s clearly a mark where the new nut is located.
Here’s a video of the process:
Electrek’s Take
Tesla is lucky. Many of its owners, especially with newer vehicle programs, like the Cybertruck, are early adopters who don’t mind dealing with issues like this.
However, this is a $80,000 to $100,000 vehicle, and most people expect a certain level of service with those vehicles.
You can’t have a remedy for a manufacturing defect that results in panel gaps and marks like this. It shouldn’t be acceptable, and Tesla shouldn’t feel good about giving back a vehicle like that to a customer.
On top of all of this, this is a pain for Cybertruck owners with wraps. They are going to have to rewrap the trim and it doesn’t look like Tesla is going to cover that.
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Romain Costaseca | Afp | Getty Images
As crypto prices rallied to record highs last year, venture investors piled into new bitcoin-related startups.
The number of pre-seed transactions in the market climbed 50% in 2024, according to a report published Thursday from Trammell Venture Partners. The data indicates that more entrepreneurs entered the bitcoin arena despite a cautious funding environment for the broader tech startup universe.
Bitcoin more than doubled in value last year, while ethereum rose by more than 40%. Early in the year, the Securities and Exchange Commission approved exchange-traded funds that invest directly in bitcoin and then extended the rule to ethereum, moves that brought a wider swath of investors into the market. The rally picked up steam in late 2024 after Donald Trump’s election victory, which was heavily funded by the crypto industry.
The early-stage startup boom dates back several years. According to the Trammell report, the number of pre-seed deals in the bitcoin-native category soared 767% from 2021 to 2024. Across all early-stage funding rounds, nearly $1.2 billion was invested during the four-year period.
“With four consecutive years of growth at the earliest stage of bitcoin startup formation, the data now confirm a sustained, long-term venture category trend,” said Christopher Calicott, managing director at Trammell, in an interview.
Venture capital broadly has been slow to rebound from a steep drop that followed a record 2021. Late that year, inflation started to jump, which led to increased interest rates and pushed investors out of risky assets. The market bounced back some in 2024, with U.S. venture investment climbing 30% to more than $215 billion from $165 billion in 2023, according to the National Venture Capital Association. The market peaked at $356 billion in 2021.
Trammell’s research focuses on companies that build with the assumption that bitcoin is the monetary asset of the future and use the bitcoin protocol stack to develop their products.
The numbers weren’t universally positive for the industry. Across all rounds as high as Series B, the total capital raised declined 22% in 2024.
But Calicott said he’s looking at the longer-term trend and the increase in the number of pre-seed deals. He said the renewed interest in building on blockchain is largely due to technical upgrades and increased confidence in bitcoin’s long-term resilience.
“Serious people no longer question whether bitcoin will remain 15 or 20 years into the future,” he said. “So the next question becomes: Is it possible to build what the founder is trying to achieve on bitcoin? Increasingly, the answer is yes.”
Trammell has been investing in bitcoin startups since 2014 and launched a dedicated bitcoin-native VC fund series in 2020. Its portfolio includes companies like Kraken, Unchained, Voltage and Vida Global.
Recent reports show momentum in crypto startup funding more widely. In February, crypto VC deals topped $1.1 billion, according to data and analytics firm The Tie.
PitchBook forecasts that crypto VC funding will surpass $18 billion in 2025, nearly doubling the $9.9 billion annual average from the 2023 to 2024 cycle. The firm expects greater institutional engagement from firms like BlackRock and Goldman Sachs to deepen investor trust and catalyze further capital inflows.
Joe McCann, a former software developer, is launching his third venture fund, and said this one will be “exclusively focused on consumer apps in crypto.”
He draws a direct parallel to the internet’s early days.
“In the 1990s, VCs were investing in physical infrastructure,” said McCann, who runs Asymmetric, a digital asset investment firm managing two hedge funds and two early-stage venture capital funds, with $250 million under management. “Ten years later, it was Groupon, Instagram, Facebook — apps built on top. That’s where we are with Web3 right now.”
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