Another global luxury automaker is cutting jobs after struggling to keep pace as the industry shifts to electric vehicles (EVs). With EVs gaining market share in most major regions, some are starting to get left behind.
Aston Martin cuts jobs, delays its first EV (again)
Aston Martin announced plans to cut 5% of its workforce on Wednesday after its fourth-quarter losses (before tax) surged 400%. The company expects the move will save around 25 million pounds ($31,700).
The British luxury brand missed full-year estimates after wholesale volume slipped 9% last year. It’s ballooning debt also reached 1.16 billion pounds ($1.47 billion), up 43% from 2023.
CEO Adrian Hallmark blamed “industry-wide supply chain disruptions” and the “macroeconomic weakness in China” for the poor performance and job cuts.
Advertisement – scroll for more content
Aston Martin’s wholesale volumes plunged 49% in China last year compared to 2023. Like most global OEMs, Aston Martin is getting squeezed out of the market after struggling to keep up with EV leaders like BYD, Tesla, XPeng, NIO, and others.
Despite falling behind early, Aston Martin is delaying its first fully electric vehicle (EV), yet again. The luxury automaker pushed back the long-awaited EV last year until 2026. It was initially scheduled to launch later this year. Now, it’s planned for “the latter part of this decade.”
In 2023, the British luxury brand entered a strategic tech partnership with Lucid Motors to use its advanced EV powertrain technology for its future electric sports cars.
Aston Martin is the latest luxury automaker to announce job cuts as it struggles to keep up in the global EV race. Earlier this month, Porsche announced plans to cut 1,900 jobs in Germany by 2029, also due to lower profits and sales in China, one of its most important markets.
Other global OEMs, including Ford (in Europe), Nissan, Stellantis, and Volkswagen all announced plans to cut jobs with more competition and rising losses in China.
In the meantime, Aston Martin will focus on its first mid-engine plug-in hybrid vehicle (PHEV), the Valhalla, which will launch later this year. The Valhalla is already sold out for the first year’s production, which is limited to just 999 units.
Electrek’s Take
Like most global automakers, Aston Martin is struggling to keep up with China’s EV surge. Luxury automakers like Aston Martin and Porsche have been hit especially hard, with more advanced, tech-loaded EVs coming out of China, many times at a much lower price.
Although BYD is best known for its cheap EVs, like the $10,000 Seagull, it’s quickly expanding with luxury sedans, SUVs, and electric sports cars hitting the market.
And BYD is not the only one. XPeng, NIO, Li Auto, and others are all gaining market share in China’s luxury market.
With China now flooded with domestic models, these companies are expanding into new overseas markets, including Europe, Southeast Asia, and Central and South America, to drive growth.
Can global automakers keep up? Or will China continue dominating the market over the next few years as the industry shifts to EVs? Drop us a comment below and let us know your thoughts.
FTC: We use income earning auto affiliate links.More.
EV charging veteran ChargePoint has unveiled its new charger product architecture, which is described as a “generational leap in AC Level 2 charging.” The new ChargePoint technology designed for consumers in North America and Europe will enable vehicle-to-everything (V2X) capabilities and the ability to charge your EV in as quickly as four hours.
ChargePoint is not only a seasoned contributor to EV infrastructure but has established itself as an innovative leader in the growing segment. In recent years, it has expanded and implemented new technologies to help simplify the overall process for its customers. In 2024, the network reached one million global charging ports and has added exciting features to support those stations.
Last summer, the network introduced a new “Omni Port,” combining multiple charging plugs into one port. It ensures EV drivers of nearly any make and model can charge at any ChargePoint space. The company also began implementing AI to bolster dependability within its charging network by identifying issues more quickly, improving uptime, and thus delivering better charging network reliability.
As we’ve pointed out, ChargePoint continues to utilize its resources to develop and implement innovative solutions to genuine problems many EV drivers face regularly, such as vandalism and theft. We’ve also seen ChargePoint implement new charger technology to make the process more affordable for fleets.
Advertisement – scroll for more content
Today, ChargePoint has introduced a new charger architecture that promises to bring advanced features and higher charging rates to all its customers across residential, commercial, and fleet applications.
Source: ChargePoint
ChargePoint unveils maximum speed V2X charger tech
This morning, ChargePoint unveiled its next generation of EV charger architecture, complete with bidirectional capabilities and speeds up to double those of most current AC Level 2 chargers.
As mentioned above, this new architecture will serve as the backbone of new ChargePoint chargers across all segments, including residential, commercial, and fleet customers. Hossein Kazemi, chief technical officer of hardware at ChargePoint, elaborated:
ChargePoint’s next generation of EV chargers will be revolutionary, not evolutionary. The architecture underpinning them enables highly anticipated technologies which will deliver a significantly better experience for station owners and the EV drivers who charge with them.
The new ChargePoint chargers will feature V2X capabilities, enabling residential and commercial customers to use EVs to power homes and buildings with the opportunity to send excess energy back to the local grid. Dynamic load balancing can automatically boost charging speeds when power is not required at other parts of the connected building structure, enabling efficiency and faster recharge rates.
ChargePoint shared that its new charger architecture can achieve the fastest possible speed for AC current (80 amps/19.2 kW), charging the average EV from 0 to 100% in just four hours. That’s nearly double the current AC Level 2 standard (no pun intended).
Other features include smart home capabilities where residential or commercial owners can implement the charger within a more extensive energy storage system, including solar panels, power banks, and smart energy management systems. The new architecture also enables series-wiring capabilities, meaning fleet depots, multi-unit dwellings, or even residential homes with multiple EVs can maximize charging rates without upgrading their wiring configuration or energy service plan.
These new chargers will also feature ChargePoint’s Omni Port technology, enabling a wider range of compatibility across all EV makes and models. According to ChargePoint, this new architecture complies with MID and Eichrecht regulations in Europe and ENERGY STAR in the US.
The first charger models on the platform are expected to hit Europe this summer followed by North America by the end of 2025.
FTC: We use income earning auto affiliate links.More.
Crashing oil prices triggered by waning demand, global trade war fears and growing crude supply could more than double Saudi Arabia’s budget deficit, a Goldman Sachs economist warned.
The bank’s outlook spotlighted the pressure on the kingdom to make changes to its mammoth spending plans and fiscal measures.
“The deficits on the fiscal side that we’re likely to see in the GCC [Gulf Cooperation Council] countries, especially big countries like Saudi Arabia, are going to be pretty significant,” Farouk Soussa, Middle East and North Africa economist at Goldman Sachs, told CNBC’s Access Middle East on Wednesday.
Spending by the kingdom has ballooned due to Vision 2030, a sweeping campaign to transform the Saudi economy and diversify its revenue streams away from hydrocarbons. A centerpiece of the project is Neom, an as-yet sparsely populated mega-region in the desert roughly the size of Massachusetts.
Plans for Neom include hyper-futuristic developments that altogether have been estimated to cost as much as $1.5 trillion. The kingdom is also hosting the 2034 World Cup and the 2030 World Expo, both infamously costly endeavors.
Digital render of NEOM’s The Line project in Saudi Arabia
The Line, NEOM
Saudi Arabia needs oil at more than $90 a barrel to balance its budget, the International Monetary Fund estimates. Goldman Sachs this week lowered its year-end 2025 oil price forecast to $62 a barrel for Brent crude, down from a previous forecast of $69 — a figure that the bank’s economists say could more than double Saudi Arabia’s 2024 budget deficit of $30.8 billion.
“In Saudi Arabia, we estimate that we’re probably going to see the deficit go up from around $30 to $35 billion to around $70 to $75 billion, if oil prices stayed around $62 this year,” Soussa said.
“That means more borrowing, probably means more cutbacks on expenditure, it probably means more selling of assets, all of the above, and this is going to have an impact both on domestic financial conditions and potentially even international.”
Financing that level of deficit in international markets “is going to be challenging” given the shakiness of international markets right now, he added, and likely means Riyadh will need to look at other options to bridge their funding gap.
The kingdom still has significant headroom to borrow; their debt-to-GDP ratio as of December 2024 is just under 30%. In comparison, the U.S. and France’s debt-to-GDP ratios of 124% and 110.6%, respectively. But $75 billion in debt issuance would be difficult for the market to absorb, Soussa noted.
“That debt to GDP ratio, while comforting, doesn’t mean that the Saudis can issue as much debt as they like … they do have to look at other remedies,” he said, adding that those remedies include cutting back on capital expenditure, raising taxes, or selling more of their domestic assets — like state-owned companies Saudi Aramco and Sabic. Several Neom projects may end up on the chopping block, regional economists predict.
Saudi Arabia has an A/A-1 credit rating with a positive outlook from S&P Global Ratings and an A+ rating with a stable outlook from Fitch. That combined with high foreign currency reserves — $410.2 billion as of January, according to CEIC data — puts the kingdom in a comfortable place to manage a deficit.
The kingdom has also rolled out a series of reforms to boost and de-risk foreign investment and diversify revenue streams, which S&P Global said in September “will continue to improve Saudi Arabia’s economic resilience and wealth.”
“So the Saudis have lots of options, the mix of all of these is very difficult to pre-judge, but certainly we’re not looking at some sort of crisis,” Soussa said. “It’s just a question of which options they go for in order to deal with the challenges that they’re facing.”
Global benchmark Brent crude was trading at $63.58 per barrel on Thursday at 9:30 a.m. in London, down roughly 14% year-to-date.
Comments