Lucid (LCID) CEO Peter Rawlinson is passing the baton just as the EV maker enters a critical growth phase. After over a decade at the helm, Rawlinson said it’s the right time to step aside. Following the sudden announcement, Lucid’s stock fell over 12% on Wednesday. Despite this, Lucid expects 2025 will still be one of its biggest so far.
Rawlinson will become a strategic technical advisor to the chairman of the board with Marc Winteroff, Lucid’s chief operating officer, serving as interim CEO.
“Now that we have successfully launched the Lucid Gravity, I have decided it is finally the right time for me to step aside from my roles at Lucid,” Rawlinson, who led the company for the past 12 years, said in a statement on Tuesday.
The sudden departure comes after Lucid began delivering its first electric SUV, the Gravity, in December. With the Gravity successfully launched, Rawlinson said it’s “finally the right time for me to step aside.”
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Is it the right time? Lucid is entering an inflection point as it ramps up Gravity output this year. Like other EV startups including Rivian (RIVN), and really any car maker right now, Lucid is aggressively cutting costs to boost profits.
Lucid still has big plans for 2025. The company expects to produce 20,000 vehicles this year, more than double the roughly 9,000 it built in 2024.
Lucid Gravity SUV (left) and Air (right) (Source: Lucid)
Accelerating growth in 2025
Although no delivery or sales guidance was offered, the company said it will “continue to prudently manage and adjust production to meet sales and delivery needs” in 2025.
After four consecutive record quarters, Lucid delivered 10,241 vehicles last year, up 70% (6,001) from the year prior. In the final three months of 2024, Lucid delivered nearly 3,100 alone.
Q4 2022
Q1 2023
Q2 2023
Q3 2023
Full-year 2023
Q4 2023
Q1 2024
Q2 2024
Q3 2024
Q4 2024
Full-year 2024
Lucid EV deliveries by quarter
1,932
1,406
1,404
1,457
6,001
1,734
1,967
2,394
2,781
3,099
10,241
Lucid (LCID) EV deliveries by quarter through 2023 to 2024
With its electric SUV hitting the market, Lucid has high hopes for 2025. In the coming weeks, Winterhoff explained on the company’s earnings call that Lucid expects “virtually all of our studios to have showroom and test drive” Gravity models.
After opening in November, orders for the Gravity Grand Touring in November have “exceeded expectations.” Although no specific numbers were mentioned, Winteroff said Gravity orders “are exceeding the Air Grand Touring by far” in the US. The electric SUV is now available in Canada and Saudi Arabia.
Lucid Gravity Grand Touring in Aurora Green (Source: Lucid)
According to Lucid, 75% of Gravity orders are new to the brand. And this is with “very limited marketing” which Lucid will ramp up throughout the year.
Although others, like Ford, cancelled plans for a three-row electric SUV, Lucid believes its technology gives it an advantage.
Winteroff explained on the call that “others are moving away from larger 3-row SUVs because it’s challenging to create an SUV with lots of space without sacrificing range or having a large battery pack,” making it less profitable and, therefore, less attractive to build.
Lucid Gravity SUV (Source: Lucid Motors)
Lucid stock slips following CEO departure, Q4 earnings
Lucid reported Q4 revenue of $234.5 million, up 50% from the year prior. The company also narrowed operating losses to $732.95 million despite the higher output in the quarter.
The company ended 2024 with around $6.13 billion in liquidity, which Lucid said is enough to fund it through the second half of 2026, when it plans to launch its first midsize EV.
Lucid midsize electric SUV teaser image (Source: Lucid)
Lucid confirmed plans to launch three midsize vehicles, with the first set to start production in late 2026. Rawlinson said earlier this month that when the midsize EVs arrive, it will be “finally when we compete directly with Tesla.”
The company confirmed it has signed off on the advanced engineering phase of two of the midsize models, which are expected to be a Tesla-rivalling electric sedan and SUV.
Last year, Rawlinson boasted that the new midsize models are aimed “right in the heart of Tesla Model 3, Model Y territory” with starting prices around $50,000.
(Source: Lucid Motors)
With some of the most advanced EV powertrain tech, Lucid has another significant opportunity over the next few years.
Lucid is expanding its tech license business. After securing a tech partnership with Aston Martin in 2023 to supply its proprietary “Wunderbox” powertrain tech, Rawlinson recently hinted the company was in talks with several automakers over similar deals.
Lucid Q4 2024 earnings (Source: Lucid Motors)
Winterhoff confirmed on the call that Lucid is “expecting deals to close soon,” but didn’t offer any additional details.
The 2025 Lucid Air is already considered the “world’s most efficient car” with a record 5 miles/kWh. However, the new midsize models will be powered by Lucid’s Atlas powertrain, which Rawlinson claimed is “an absolute breakthrough” in terms of efficiency and cost reduction.
Lucid (LCID) stock chart 2023 through February 2025 (Source: TradingView)
Despite the upbeat outlook, Lucid’s stock fell over 12% on Wednesday following the CEO transition. Lucid shares are down 25% over the past year and around 65% since 2023.
Even with the CEO transition, Lucid has big ambitions over the next few years. What are your thoughts on the shakeup? Let us know in the comments.
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A nearly $50,000 electric SUV for just $99 a month? If that sounds too good to be true, it’s because it kind of is. One Honda dealer is promoting a Prologue lease offer for just $99 for 24 months, but you may have a hard time getting your hands on one.
Honda Prologue EV listed for lease at just $99 per month
Honda’s electric SUV is already one of the most popular EVs in the US. In December, it was the third top-selling electric vehicle trailing only the Tesla Model Y and Model 3.
Since the first models hit the streets last March, the Prologue climbed to become the seventh best-selling EV in 2024, beating out Chevy’s new Equinox EV and even the Rivian R1S.
Although Honda, like most, is offering generous discounts to clear inventory, one dealer is taking it to the extreme.
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Buena Park Honda in California is promoting a Honda Prologue lease deal for just $99 for 24 months (plus taxes) with a $3,977 down payment. The crazy low offer is for the 2024 Prologue EX FWD with 10,000 miles a year, but there’s a catch.
Honda Prologue listed for lease at just $99 per month (Source: Buena Park Honda)
For one, there’s only one model listed in its inventory, and it’s the Elite trim, listed at $51,850 (MSRP of $59,350 minus the $7,500 federal EV tax credit). You will also need a trade-in vehicle, including a 2014 or newer Honda or competitor brand.
A salesperson from the dealership told online auto research firm CarsDirect that the EX models are out of stock because they are “really hard to get your hands on.”
2024 Honda Prologue Elite (Source: Honda)
Also, if you factor in the down payment and $595 acquisition fee, the effective cost is $295 per month. That’s only slightly better than the official $239 for a 24-month lease offer Honda is promoting. With just $1,499 due at signing, the effective rate is $301 per month, or just $6 more.
2024 Honda Prologue trim
Starting Price (w/o $1,395 destination fee)
Starting price after tax credit (w/o $1,395 destination fee)
Starting price after tax credit (with $1,395 destination fee)
EPA Range (miles)
EX (FWD)
$47,400
$39,900
$41,295
296
EX (AWD)
$50,400
$42,900
$44,295
281
Touring (FWD)
$51.700
$44,200
$45,595
296
Touring (AWD)
$54,700
$47,200
$48,595
281
Elite (AWD)
$57,900
$50,400
$51,795
273
2024 Honda Prologue prices and range by trim
Although this is offered in California and other CARB emissions states, the Prologue is on sale in different regions for just $209 for 24 months. With $2,699 due at signing, the effective rate is still just $321 per month.
Honda says the Prologue “delivers the same level of quality, reliability, and performance” you expect from the brand.
Based on GM’s Ultium platform, the electric SUV has an EPA-estimated range of up to 296 miles. Although it shares GM’s tech, Honda fine-tuned the Prologue with an added multi-link front and rear suspension to give it a more “sporty” drive.
The Prologue has more interior space, with 111.7 cu ft of passenger volume, than the Honda CR-V (106 cu ft). It also features an 11.3″ touch-screen infotainment system with built-in Google, Apple CarPlay, and Android Auto support, something GM has moved away from.
Europe will give €100 billion in short-term relief to clean manufacturing in order to compete with China, as it unveiled today in its Clean Industrial Deal. The money comes at the same time as the US is actively seeking to harm its manufacturing sector and send clean jobs to China.
The EU’s Clean Industrial Deal is a new plan focused on advancing clean manufacturing and increasing efficiency for energy-intensive industries.
The European Commission advanced the deal today with the hope of easing Europe’s current energy difficulties and making its manufacturing sector more competitive with China’s.
The €100 billion (~$105 billion USD) from the plan will support several initiatives to improve Europe’s manufacturing and clean energy competitiveness, including acceleration of clean energy and electrification, energy efficiency measures, recycling and raw materials access, and education for clean jobs.
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The hope is that this money, which will be drawn from several sources including existing funds and from member states, will spark additional private sector investment in the amounts of several additional hundreds of billions of Euros through the next decade.
Europe intends to implement a number of reforms to help act on this plan, including cutting red tape, using its scale as a single market in order to better negotiate for raw materials, and bolstering coordination between EU member states to promote quality green jobs. It says the deal will create 500,000 new jobs in Europe.
Overall, the EU expects the plan to save €130 billion annually on energy costs by 2030, largely by boosting domestic supply of clean energy.
European energy concerns drive this deal
These moves are important right now for Europe, as the bloc has experienced significant energy difficulties in recent years. Europe has long been reliant on supplies of methane gas from Russia, despite decades of urging from environmentalists and others. Russia has exploited this reliance to push Europe into accepting various misdeeds over the years, including stealing Crimea and shooting down a passenger plane, knowing that Europe’s addiction to its oil products leaves it in a compromised position.
All of this came to a head during Russia’s (second current) invasion of Ukraine in 2022, where Europe finally woke up and acted to reduce imports of Russian gas. However, since the bloc had not properly readied itself for this moment by building up its own domestic supply, this led energy prices to skyrocket in the short term, and today they remain higher than they were before the crisis started (though it turns out, cutting off Russian gas wasn’t as apocalyptic as some had thought it would be).
This, along with global inflation experienced by every country due to the COVID epidemic, has fueled popular resentment and social unrest in Europe – even counterintuitively leading some voters (and one EV company CEO) to support anti-climate, pro-Russian extremist parties.
But so does looming Chinese dominance in clean tech
It also comes in the context of a steep rise in Chinese clean-tech exports, particularly in the realm of electric vehicles. China recently became the world’s largest exporter of automobiles, an industry which has long been a cornerstone of Europe’s industrial base.
But whether European industry will actually take that time to make the right choices, or whether it will continue to delayEVmanufacturing and therefore lose the lead even further, remains a question. This is one of the reasons why there are better solutions than tariffs – like investment, which incidentally, the Clean Industrial Deal announced today provides.
And so, the Clean Industrial Deal is an important moment. It signals an additional commitment by Europe not just to try to compete with China – by actually investing in doing well, instead of just trying to put up barriers and sit on its laurels – but to acknowledge that the future needs to be clean and that the bloc is currently not doing enough to ensure that it is.
The US made a similar deal under President Biden
The United States undertook a similar effort under President Biden via the Inflation Reduction Act (IRA), which dedicated nearly $400 billion in funding for climate and energy-related programs, with a focus on bringing back American manufacturing of advanced products.
The IRA, along with Biden’s Bipartisan Infrastructure Law (BIL), were incredibly effective at bringing more manufacturing investment and green jobs to the US. In total, companies announced $211B of investment and 227K jobs in EV manufacturing alone since the IRA and BIL were passed. And the net effect of the Biden-Harris administration’s clean investments resulted in a savings of $250B and 200k lives per year.
…But republicans are trying to ruin it
…Or at least, those investments would have helped. Unfortunately for America and the world, the current occupier of the White House is convicted felon Donald Trump, who finally received more votes than his opponent on his third attempt (despite committing treason in 2021, for which there is a clear legal remedy).
While he has only occupied the White House for a little more than a month now, Mr. Trump has already signaled several attempts to give back the environmental, efficiency and manufacturing gains seen under President Biden.
The effect of all this hostility towards manufacturing and energy progress is that companies have canceled billions of dollars in plans to build new manufacturing hubs in the US, seeking greener pastures. These cancellations have disproportionately hit republican districts harder than the rest.
But perhaps it shouldn’t be a surprise that an ignoramus who has famously sent manufacturing jobs to China in his own businesses is actively seeking to cut education and manufacturing investment here in America. All of this can only result in the US becoming less competitive in manufacturing in the long term – especially in the face of greater commitments from the rest of the globe in leaning up their act.
And Europe sees an opening
But that’s not just us saying this: Europe itself recognizes the US’ backwards move, and sees it as an opening. With the US floundering on manufacturing, Europe knows that it has a chance to gain prominence now that one of its global competitors seems ready to take itself out of the game.
“The fact that the US is now moving away from the green agenda… does not mean that we would do the same. The opposite. It means that we need to step forward,” EU energy commissioner Dan Jorgensen said today, as quoted by DW.
China, too, is ready to take advantage of the US’ missteps. It’s looking to throw its weight around against countries (including those in Europe) who would erect trade barriers to EV growth, and shows no sign of relenting on EV development. And since no serious person thinks the future of the auto industry is anything but electric, or that energy won’t become more renewable as time goes on, those who stall on the way there will only be left in the dust of those who carry on.
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