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During a recent trip to Spain for Kia EV Day 2025, I got a chance to test drive the new EV3 compact SUV before it hits the US market. Be sure to check out my video below as well.

Table of contents

Background on the EV3

The lead-up to to our long-anticipated first drive of the Kia EV3 before it launches in the US dates back to the fall of 2023, when the Korean automaker debuted it as a concept at the LA Auto show, next to the EV4, which Kia confirmed will also be sold in the US earlier today.

Since then, we’ve seen countless updates from Kia trickle in, educating the masses on the (compact) size and capabilities of this new bespoke model, which it hopes will become a best seller, given some of its class-leading specifications.

In addition to being compact and affordable, the Kia EV3 also promises to be one of the more sustainable BEV models on the market. It utilizes a slew of recycled materials in its interior, but more on that later. The production intent Kia EV3 debuted in May of 2024, but we still weren’t certain at the time if US consumers would get the opportunity to buy one.

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Kia has since confirmed that the compact SUV will, in fact, be sold in the US. Before then, it launched in Korea, the UK, and parts of Europe with early success. I took a trip to Spain with Kia this past weekend to attend its annual EV Day event in Tarragona, about an hour and a half south of our hotel in Barcelona.

To get there, I was given an EU spec EV3 to test drive and see what this new model is all about. My thoughts are below, as well as a quick video recap.

The Kia EV3 could sell very well with US consumers

Before I dig into my (brief) driving impressions, I want to share some specs about the EV3 so you can better understand where Kia intends to position this compact SUV in the US market and what level of performance you can expect at that price tier.

As you can see from the images I snapped outside of Kia EV Day 2025 in Tarragona, the EV3 is a rather compact SUV that feels like a perfect fit for the EU market, hence why it’s already available overseas. However, open-minded US consumers could get a real kick out of this model, which is sneaky spacious inside and provides plenty of advanced tech for your dollar – something I consistently applaud Hyundai Motor Group for.

In Europe, Kia benchmarked the EV3 against small BEVs like the Volvo EX30, Volkswagen ID. 3, Smart #1, and Renault Megane E-Tech to name a few. While is shared a lot of similarities with those competitors in size and for instance, charge rates, the EV3’s E-GMP platform excels in other ways those models cannot. For example, its 10-80% charge time is comparable to the pack at first glance, but more impressive when you account for how much larger the SUV’s battery pack is:

BEV Model Battery Capacity Charging Time
(10-80% DCFC)
Kia EV3 81.4 kWh 31 mins
Volvo EX30 69 kWh 26 mins
Renault Megane E-Tech 60 kWh 34 mins
Smart #1 66 kWh 30 mins

So while the EV4 may charge at a similar rate to other compact electric SUVs in its class, its replenishing a much larger battery, delivering significantly better all-electric range (AER):

BEV Model Battery Capacity Charging Time
(10-80% DCFC)
AER (Gathered From Charge) km/min Charge Rate
(10-80% DCFC)
Kia EV3 81.4 kWh 31 mins 424 km (264 mi) 13.6 km (8.5 mi)
Volvo EX30 69 kWh 26 mins 333 km (207 mi) 12.8 km (8 mi)
Renault Megane E-Tech 60 kWh 34 mins 323 km (201 mi) 10.6 km (6.6 mi)
Smart #1 66 kWh 30 mins 319 km (198 mi) 9.5 km (5.9 mi)
Kia’s calculations based on 70% of total WLTP rate, not considering charging curve

Yes, it’s WLTP range and not EPA, but that’s all we have to go on at this point as we don’t have official US specs for the Kia EV3 yet. Still, you can gather how much better the charging performance is for a Kia compact SUV that goes farther on a single charge. Here are some other notable specs:

  • Dimensions: 4,200mm long, 1,850 mm wide, and 1,560 mm tall
    • Wheelbase: 2,680 mm
    • Luggage Space: 460 liters and 1,250 liters with rear seats folded down
    • Frunk Space: 25 liters
  • Aerodynamics: 0.263 Cd
    • The exterior front fascia is equipped with Active Air Flaps (AAF) and a 3D body undercover to improve efficiency
  • Kia AI Assistant: New AI voice assistant powered by ChatGPT
  • Digital Key 2.0: Transform your smartphone into your vehicle key using the Kia App
  • Trim Levels: The Kia EV3 will be available in three versions: Standard Base, Long Range Base, and Long Range GT-Line. Here’s how they compare:
EV3 Variant Standard Range Base Long Range Base and GT-Line
Powertrain FWD FWD
Battery Capacity 58.3 kWh 81.4 kWh
Power 150 kW (204 hp) 150 kW (204 hp)
Acceleration 0-100 km/h (0-62 mph) 7.5 seconds 7.7 seconds
All-Electric Range 436 km (271 miles) 605 km (376 miles)
AC Charging Power 11 kW* 11 kW*
DC Charging Time 29 minutes 31 minutes
* – Kia plans to introduce 22 kW AC charging in 2025

Inside and out, the EV3 features an admirable design approach from the Kia team that uses 10 material solutions that will eventually be incorporated into all Kia models. For example, the fender, door garnish, slide sill molding, and bumper cover were built using recycled plastic from automotive waste and the wheel guards were assembled from recycled plastic PET from post-industrial waste.

Moving inward, the door trim was built from Bio PTO, and the sliding center console was made from recycled plastic (PCM). The steering wheel was assembled using bio paint and the floor mats are made from recycled PET carpet. this is all part of a 7-year partnership with The Ocean Cleanup in which Kia plans to help remove 0.5 Mio kg of plastic from the Great Pacific Garbage Patch that plagues our ocean. As such, the EV3’s trunk liner was made using 40% recycled ocean plastic.

The pictures I took were of the base-level trim, but I got to experience a higher trim for my drive. Although my time behind the wheel was short, I do have some driving impressions as Kia prepares to launch the EV3 in the US soon.

Driving the Kia EV3 through Spain and video review

As I stated the trip from Barcelona to Tarragona was only about and hour and a half and included a driver swap, so I only had about 45 minutes behind the wheel. That’s not ideal to give you my full thoughts on how the EV3 drives, but I experienced enough to give you an idea of what to expect.

My first impression was how large the compact SUV feels when inside it. This is a common occurrence when testing Hyundai Motor Group EVs, as its E-GMP platform allows for an entirely flat floor and a wide wheelbase that maximizes every inch of space. The trunk looks small from the outside, but it was surprisingly spacious for the vehicle’s overall length and tiny back end behind the wheels. The frunk, on the other hand, left a lot to be desired, but that’s not uncommon for Kia and Hyundai vehicles. At least the hood opens, right?

When driving, the EV3 is smooth and quiet. It doesn’t have the most giddy-up, but that’s not what this BEV was designed for. This is a daily-use-family car and was designed as such, and Kia nailed that aspect.

I was thoroughly impressed by the massive 12.3″ head-up display (showcased in my video below) which shows your current speed, the speed limit, details of lane keep assist and your next turn, including how far away that turn is and what lane you should be in. I loved this feature.

I, of course, also loved i-Pedal 3.0. HMG’s regenerative braking is some of the smoothest in the business, and they upped their game with i-Pedal 3.0, which now features four separate levels, including a new “auto” mode that uses GPS and sensor data to offer optimal regenerative braking techniques based on conditions like road grade or the traffic ahead of you. Why isn’t every automaker doing this?

One last feature that stood out to me was the battery diagnostics present right on the main center screen. This box to the right (seen in the image below) broke down how the EV3’s battery was being used, broken down by categories and percentages, including driving, electronics, climate, and battery care. That was a nice little touch that could truly help US consumers more easily understand how to manage their battery life and maximize range and efficiency.

Overall, my time with the EV3 was brief, but it was enough to declare that this is a tech-forward, compact SUV designed as an everyday family car with more than adequate range that will more than support that lifestyle. Kia’s charging prowess cannot be denied, and US consumers might scoff at the EV3 at first, but once they get in one and poke around, they will likely change their tune.

We don’t have an exact timeline on when the Kia EV3 will hit the US, but have been told sometime in 2026. We also don’t have official pricing or EPA range yet but have been told it will have an MSRP starting in the mid-$30,000 range. For comparison, the EV3 starts at 29,000 euros ($30,200) for the standard range base model in Spain and 33,790 ($35,190) for the long-range base model.

I hope to get more time in an EV3 as Kia’s US launch moves closer, but for now, you can check out my look at the compact SUV in the video below.

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CNBC Daily Open: Most people don’t start a political party after separation

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CNBC Daily Open: Most people don't start a political party after separation

US President Donald Trump, right, and Elon Musk, chief executive officer of Tesla Inc., during a news conference in the Oval Office of the White House in Washington, DC, US, on Friday, May 30, 2025.

Francis Chung | Bloomberg | Getty Images

When they find themselves without a significant other, most men finally start living: They pay attention to their personal grooming, hit the gym and discover new hobbies.

What does the world’s richest man do? He starts a political party.

Last weekend, as the United States celebrated its independence from the British in 1776, Elon Musk enshrined his sovereignty from U.S. President Donald Trump by establishing the creatively named “American Party.”

Few details have been revealed, but Musk said the party will focus on “just 2 or 3 Senate seats and 8 to 10 House districts,” and will have legislative discussions “with both parties” — referring to the U.S. Democratic and Republican Parties.

It might be easier to realize Musk’s dream of colonizing Mars than to bridge the political aisle in the U.S. government today.

To be fair, some thought appeared to be behind the move. Musk decided to form the party after holding a poll on X in which 65.4% of respondents voted in favor.

Folks, here’s direct democracy — and the powerful post-separation motivation — in action.

 — CNBC’s Erin Doherty contributed to this report.

What you need to know today

Trump confirms tariffs will kick in Aug. 1. That postpones the deadline by a month, but tariffs could “boomerang” back to April levels for countries without deals. Trump on Friday said letters with “take it or leave it” offers will go out to 12 countries Monday.

U.S. stock futures slipped Sunday. Despite the White House pushing back the return of “reciprocal” tariffs, some investors could be worried trade negotiations would result in higher-than-expected duties. Europe’s Stoxx 600 index dropped 0.48% Friday.

OPEC+ members to increase oil output. Eight members of the alliance agreed on Saturday to hike their collective crude production by 548,000 barrels per day, around 100,000 more than expected.

Elon Musk forms a new political party. On Saturday, the world’s richest man said he has formed a new U.S. political party named the “American Party,” which he claims will give Americans “back your freedom.”

[PRO] Wall Street is growing cautious on European equities. As investors seek shelter from tumult in U.S., the Stoxx 600 index has risen 6.6% year to date. Analysts, however, think the foundations of that growth could be shaky.

And finally…

Ayrton Senna driving the Marlboro McLaren during the Belgian Grand Prix in 1992.

Pascal Rondeau | Hulton Archive | Getty Images

The CEO mindset is shifting. It’s no longer all about winning

https://www.cnbc.com/2025/07/06/the-ceo-mindset-is-shifting-its-no-longer-all-about-winning.html

CEOs today aren’t just steering companies — they’re navigating a minefield. From geopolitical shocks and economic volatility to rapid shifts in tech and consumer behavior, the playbook for leadership is being rewritten in real time.

In an exclusive interview with CNBC earlier this week, McLaren Racing CEO Zak Brown outlined a leadership approach centered on urgency, momentum and learning from failure. 

— Spriha Srivastava

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Honda now has an electric Ruckus. Will they bring it to the US?

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Honda now has an electric Ruckus. Will they bring it to the US?

The Honda Ruckus has earned cult status thanks to its minimalist styling, exposed frame, and seemingly endless customizability. The scooter, also known in international markets as the Honda Zoomer, has spent years being seen as a blank canvas for scooter tuners, urban commuters, and anyone who just wanted something simple, small, and kind of weird to zip around town. A few years ago, Honda finally answered the call for an updated version by announcing and producing the “Zoomer e:”, which was an electric version of the Honda Ruckus. So where is it?

When Honda launched the all-electric version of the Ruckus, the Zoomer e:, back in 2023, many fans hoped it was only a matter of time before we saw it quietly glide onto U.S. streets.

But two years later, there’s still no sign of a stateside release, and no indication that Honda plans to change that anytime soon.

The Zoomer e: was first introduced in China in early 2023 alongside two other retro-inspired electrics: the Cub e: and Dax e:.

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The Zoomer e: keeps the stripped-down, industrial look of the classic gas-powered Ruckus, but swaps the 49cc engine for a 400W rear hub motor and a 48V 24Ah battery (around 1.15 kWh).

It was originally given a top speed of a mere 25 km/h (15.5 mph) to keep it street legal as an electric bicycle in its first market of China, where it also came with functional but stubby pedals so riders could pretend it was actually pedalable.

The first version of the electric scooter claimed a range of up to 80–90 km (50–56 miles) from its removable lithium-ion battery, depending on conditions.

An advertisement for a Honda Zoomer e: in the Philippines via Facebook

We’ve since seen the performance bumped up to 40 km/h (25 mph) top speeds when the scooter was introduced into the Philippines market, where the local L1B classification allowed for higher speeds. It’s fairly obvious that the performance can be software-tweaked by Honda depending on the market, though likely to a limit. To achieve speeds much higher than 25 mph, a motor and controller swap may be required, though neither would be complicated.

In other words, the electric Ruckus’ debut revealed an ultra-lightweight, street-legal runabout designed for countries with expansive low-speed e-bike laws. But in the U.S., these types of quasi-e-bikes that are actually scooters are few and far between. The same performance can be had from a $1,000 electric bicycle, and in fact, Class 3 e-bikes in the US can go nearly twice as fast as the original electric Ruckus.

So Honda obviously hasn’t been in a rush to bring its low-spec version of the bike to the US market, where it would be a slower and heavier competitor to the wide range of cheap imported electric bicycles. However, its iconic design and cultural legacy have kept enthusiasm up for riders who have managed to privately import their own models. One Redditor appears to have imported two Honda Zoomer e: models in parts to assemble in the US, while someone else posted a YouTube video of his completely assembled Honda Dax e: model that was launched along the Zoomer e:.

Despite clear consumer interest and a growing market for low-speed electric vehicles, as well as Honda’s own proven interest in growing its electric scooter market, the company hasn’t made any moves to release the Zoomer e: in the US. That’s not surprising since America still lacks a robust electric scooter culture (or even a gasoline scooter culture, for that matter), and anything motorcycle-shaped that doesn’t hit 30+ mph tends to get passed over by mainstream buyers.

But perhaps that could change one day. Technically, bringing the Zoomer e: to the US wouldn’t be a monumental task for Honda. The U.S. is a self-certify country, meaning Honda could design a version that meets federal vehicle safety standards, beef up the motor and controller for higher speeds, and sell it as either a Class 2/3 e-bike, or perhaps more appropriately, as a low-speed motorcycle with a top speed in the 35-45 mph range (55-70 km/h).

With the rise of micromobility, electrification, and growing frustration with car-centric cities, now might actually be the perfect time for a reborn electric Ruckus to hit US roads. But until Honda decides to take that step, American riders will have to keep dreaming – or start importing.

A private import of a Honda Zoomer e: to the US

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BMW ups the ante with the fastest, most powerful electric maxi-scooter

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BMW ups the ante with the fastest, most powerful electric maxi-scooter

BMW Motorrad’s futuristic electric scooter just got its first real refresh since beginning production in 2021. The BMW CE 04, already one of the most capable and stylish electric maxi-scooters on the market, now gets a set of upgraded trim options, new aesthetic touches, and a more robust list of features that aim to make this urban commuter even more appealing to riders looking for serious electric performance on two wheels.

The BMW CE 04 has always stood out for its sci-fi styling and high-performance drivetrain. It’s built on a mid-mounted liquid-cooled motor that puts out 31 kW (42 hp) and 62 Nm of torque. That’s enough to rocket the scooter from 0 to 50 km/h (31 mph) in just 2.6 seconds – quite fast for anything with a step-through frame.

The top speed is electronically limited to 120 km/h (75 mph), making it perfectly capable for city riding and fast enough to hold its own on highway stretches. Range is rated at 130 km (81 miles) on the WMTC cycle, thanks to the 8.9 kWh battery pack tucked low in the frame.

But while the core performance hasn’t changed, BMW’s 2025 update focuses on refining the package and giving riders more options to tailor the scooter to their taste. The new CE 04 is available in three trims: Basic, Avantgarde, and Exclusive.

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The Basic trim keeps things clean and classic with a Lightwhite paint scheme and a clear windshield. It’s subtle, sleek, and very much in line with the CE 04’s clean-lined aesthetic. The Avantgarde model adds a splash of color with a Gravity Blue main body and bright São Paulo Yellow accents, along with a dark windshield and a laser-engraved rim. The top-shelf Exclusive trim is where things get fancy, with a premium Spacesilver metallic paint job, upgraded wind protection, heated grips, a luxury embroidered seat, and its own unique engraved rim treatment.

There are also a few new tech upgrades baked into the options list. Riders can now spec a 6.9 kW quick charger that reduces the 0–80% charge time to just 45 minutes (down from nearly 4 hours with the standard 2.3 kW onboard charger). Tire pressure monitoring, a center stand, and BMW’s “Headlight Pro” adaptive lighting system are also available as add-ons, along with an emergency eCall system and Dynamic Traction Control.

BMW has kept the core riding components in place: a steel-tube chassis, 15-inch wheels, Bosch ABS (with optional ABS Pro), and the impressive 10.25” TFT display with integrated navigation and smartphone connectivity. The under-seat storage still swallows a full-face helmet, and the long, low frame design means the scooter looks like something out of Blade Runner but rides like a luxury commuter.

With these updates, BMW seems to be further cementing the CE 04’s role at the high end of the electric scooter market. It’s not cheap, starting around €12,000 in Europe and around US $12,500 in the US, with prices going up from there depending on configuration. However, the maxi-scooter delivers real motorcycle-grade performance in a package that’s easier to live with for daily riders.

Electrek’s Take

I believe that the CE 04’s biggest strength has always been that it’s not trying to be a toy or a gimmick. It’s a real vehicle. Sure, it’s futuristic and funky looking, but it delivers on its promises. And in a market that’s still surprisingly sparse when it comes to premium electric scooters, BMW has had the lane mostly to itself. That may not last forever, though. LiveWire, Harley-Davidson’s electric spin-off brand, has teased plans for a maxi-scooter-style urban electric vehicle in the coming years, but as of now, it remains something of an undefined future plan.

Meanwhile, BMW is delivering not just a concept bike but a mature, well-equipped, and ready-to-ride electric scooter that keeps improving. For riders who want something faster and more capable than a Class 3 e-bike but aren’t ready to jump to a full-size electric motorcycle, the CE 04 hits a sweet spot. It delivers the performance and capability of a commuter e-motorcycle, yet with the approachability of a scooter. And with these new trims and upgrades, it’s doing it with even more style.

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