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Kia recently held its annual EV Day event overseas, and we were one of the select outlets invited to attend in person. During that time, Kia executives outlined the Korean brand’s global EV strategy, which reiterated its unwavering approach to going all-electric, bolstered by several new models that made global debuts, including the Concept EV2, PV5 lineup, and the Kia EV4, which we learned will officially be sold in the US.

Kia continues to establish itself as a bona fide mover in the EV segment as part of a larger electrification strategy from the parent company, Hyundai Motor Group. The Group’s decision to invest in advanced platform technology early on culminated in the E-GMP platform, the 800—or 400-volt nucleus of all its bespoke EV models. This platform has already paid dividends in the market growth of all its marques, particularly Hyundai and Kia.

The Korean marque found early success with its EV6 and EV9 models and has since introduced several additional vehicles set to join the lineup, including the EV3, EV4, and EV5. Additionally, Kia shared plans to enter the commercial EV segment with a new lineup of modular BEVs called “Platform Beyond Vehicles,” or PBVs for short.

During Kia’s second annual EV Day event, these models and some additional surprises were on display in Tarragona, Spain. We were there in person to get an up-close look at the nine different models on display (see the video recap below) and have some exciting news to share about Kia EVs and the US market.

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Kia unveils EV4 and confirms it’s coming to the US

Much of Kia’s EV Day 2025 touched upon new models designed for Korean and European markets, hence why the event was held in Spain, but there were some juicy tidbits for North American customers, including news that the new EV4, which was unveiled in Tarragona, will enter the US market.

The EV4 initially debuted as a concept model at the 2024 LA Auto Show alongside the EV3 concept, which has since been confirmed for the US market. We have been covering all the glimpses of the EV4 since, which has expanded into sedan and hatchback configurations.

During EV Day 2025, Kia officially unveiled both four- and five-door versions of the EV4, described as an “athletic all-rounder launched to redefine the C-segment.” This is another core model in Kia’s global EV strategy and the automaker’s first dedicated sedan hatchback EV.

When it arrives, it will offer the best-in-class cabin and cargo space (490 liters in the sedan and 435 liters in the hatchback) and is currently being optimized to deliver the best-in-class EV range. Kia is also targeting another IIHS Top Safety Pick award for this model, and it will be the first in the EV lineup to feature over-the-air (OTA) updates available through the Kia App. Here are some key specs:

  • Battery size: Standard (58.3 kWh) and Long Range (81.4 kWh) packs will be available
  • The Long Range battery is expected to deliver up to 630km (392 miles) of WLTP range, and 430 km (267 miles) of range in the Standard model
    • The long-range hatchback version can deliver up to 590km (367 miles) of WLTP range
  • A full underbody cover contributes to aerodynamic performance and a drag coefficient of 0.23 Cd
  • A front-mounted 150 kW motor can accelerate from 0-100 km/h (0-62 mph) in 7.4 seconds with the standard pack and 7.7 seconds with the long range battery.
    • Both battery variants can reach a top speed of 170 km/h (106 mph)
  • It features a 400V E-GMP platform, enabling the long-range pack to charge from 10-80% in 31 minutes (29 minutes for the standard pack)
  • Comes equipped with vehicle-to-load (V2L) (3.6 kVa) and vehicle-to-grid (V2G) (10 kVa) capabilities with an 11 kW onboard charger

Here’s a closer look at the sedan version:

Source: Kia

The Kia EV4 will also arrive with new tech, including Digital Key 2.0, which allows your smartphone to act as a key and is compatible with Apple Watch. The BEV also features i-Pedal 3.0 regenerative braking, which we recently tested in the 2025 Hyundai IONIQ 5.

Another feature is “Rest Mode,” which utilizes front-row relaxation seats and a mood lamp to create a comfortable atmosphere while parked and/or charging. Theater mode optimizes the dashboard’s 30″ display, mood lighting, and optional Harmon/Kardon 8-speaker sound system for video streaming on newly added services like YouTube, Netflix, and Disney+.

Per Kia, the EV4 sedan will be built at its new EVO Plant in Korea, and the hatchback version will be built in Slovakia for targeted sales in Europe only. Sedan production will begin in Korea in mid-March, followed by hatchback production in the second half of 2025. Production for North America is planned for later this year, but we do not have a more concrete timeline yet.

Kia President Ho Sung Song told the crowd the automaker is targeting a build of 160,000 units of the EV4, 80,000 of which will be sold in North America. Kia said it targets a starting MSRP of 37,000 euros for the EV4. While we don’t have US pricing yet, Mr. Song told reporters the US dollar and Euro are pretty even right now, so we can expect US pricing to be similarly competitive to Europe, at least for the entry-level model.

Kia debuts the Concept EV2 alongside the EV4

In addition to the EV4, Kia unveiled its new Concept EV2 – its smallest BEV model to date, representing the automaker’s “vision for a B-segment all-electric SUV.—its smallest BEV model to date.” Per Kia President and CEO, Ho Sung Song:

The Kia Concept EV2 represents a bold step forward for the future of urban mobility. With the Concept EV2, we challenged ourselves to create a vehicle that defies expectations, offering innovative technology and practicality beyond its size. This concept previews Kia’s future vision to redefine the segment, bringing a new level of sophistication and usability to urban drivers. It’s a clear signal of our dedication to making electric vehicles truly accessible for everyone.

While the EV2 remains a concept for now, Kia expressed a goal to deliver a production version that closely resembles it. Kia’s executive vice president and head of global design, Karim Habib, told the media that it is much easier to accomplish on a vehicle’s exterior. Still, it will try to bring as many elements of the EV2 interior to the masses as well.

We hope Kia will continue to incorporate sustainable materials in the EV2’s interior as well as its unique seat configuration, which includes a folding second row, a sliding front bench, and rear-hinged back doors, which allow the BEV to open up for an innovative spot to hang out. Here’s a detailed look from Kia:

Source: Kia

Per Kia, the EV2 is targeting a starting MSRP of 30,000 euros but, unfortunately, is not planned for a US launch, just Europe and “other regions” in 2026.

Our best look at the PV5, which may or may not come to the US

In addition to the EV4 and Concept EV2 debuts, Kia also shared complete details of its PV5 EVs, the first model from its new PBV lineup to hit the market. The Korean automaker drove four unique variants onto the stage in Spain, showcasing the PV5’s modularity atop Kia’s new E-GMP.S platform, designed specifically for those vehicles. The “s” stands for “service.”

Kia describes the PV5 as a Car-Derived Van (CDV) offered in three body styles: Passenger, Cargo, and Chassis Cab. The variants on display were Passenger, Cargo, Crew, and WAV, which stands for “Wheelchair Accessible Vehicle.”

While these are commercial BEVs at their core, Kia has taken a welcomed sales approach and will sell them to the public as well. That means the everyday consumer can get their hands on one and design it to their liking using Kia AddGear, enabling customers to choose from a wide range of custom accessories for personal and business use.

On the commercial side, Kia announced several partnerships to empower fleet customers with cutting-edge software with the help of companies like 42dot, Geotab, and Samsung. Furthermore, the PBV’s Android Automotive Operating System (AAOS) will allow commercial customers to integrate their own software into fleets. Here are some key specs:

  • Choice of a 51.5 kWh or 71.2 kWh NMC battery pack for all versions, plus the option for an additional 43.3 kWh LFP battery in the PV5 Cargo
  • All versions feature a 150 kW front motor than can produce 250 Nm of torque
  • The PV5 Passenger with the larger pack delivers a range up to 400km (249 miles)
  • All versions can charge from 10-80% in 30 minutes
  • PV5 Passenger: A three-row seat configuration that can be optimized for luggage or camping scenarios and has been developed with ride-hailing use cases in mind (Kia has partnered with Uber)
  • The PV5 Cargo (High Roof): This variant offers up to 5.1 m³ of capacity, with standard, long, and high-roof options available. There is also an optional L-track mounting system and V2L functionality
  • The PV5 Chassis Cab: It will be delivered as an unfinished vehicle, with a shared cabin, which utilizes the front section of the PV5 Cargo. It was developed with modularity to support a range of conversion configurations, from Drop Side to Freezer Box models

Other variants in the works include the PV5 Crew, which features various cargo securing options like lashing points and L-tracks, plus the PV5 WAV (both pictured above), which comes equipped with a sliding ramp that supports up to 300 kg (661 lbs) and can be positioned on the road or the sidewalk, as well as hardware to secure the wheelchair during transit.

My first thought after seeing the modularity of the PV5 was “electric camper van,” so when I interviewed Mr. Song, it was the first thing I asked. The Kia President could not confirm a camper version of the PV5 or larger PV7 was coming but did say it was being discussed. You may remember Kia unveiled a similar PV5 concept called the WKNDR at SEMA 2024, so this feels imminent and could sell well. Furthermore, Kia’s press release outlining the 2025 Kia EV Day event specifically mentioned a camper option:

Additionally, Kia has developed the Flexible Body System, an innovative technology that enables the modular assembly of body components, akin to assembling a puzzle. This capability allows Kia to effectively address the diverse needs of its customers by providing standard models including Passenger, Cargo, Chassis-Cab, WAV (Wheelchair Accessible Vehicle), and Family. Additionally, it will feature conversion models including the Crew, Drop Side, Box Van, Freezer Box, Prime (advanced model based on Passenger), and Light Camper.

Kia said the PV5 Cargo will have a starting MSRP of 35,000 euros, including VAT, and other models will be “priced competitively.”

Like the EV4, the PBVs will be built at Kia’s new dedicated EVO plant in Korea, which also includes a conversion facility next door for those customized builds. Kia shared that PV5 sales will begin in Korea and Europe in July, followed by launches in additional markets in 2026. Conversion models are also expected to begin production “sequentially” between 2025 and 2026.

But will the PV5 come to the US? This question came up multiple times during executive interviews, but we still don’t have a concrete answer. Mr. Song confirmed that the PV5 would be sold in Canada but cited the United States’ “chicken tax” as a hurdle for market entry in the US.

Given that information, it is hard to believe Kia won’t find a workaround to get its PV5s imported into the US market, but that has been all but confirmed so far. That will undoubtedly be a process to keep an eye on.

Other key highlights from Kia EV Day 2025

Overall, EV Day 2025 showcased Kia’s continued dedication to BEVs and its impressive innovation in the space, including variety, modularity, and advanced technology. I always reiterate that Hyundai Motor Group appears to be doing everything right, and you can look at the growing global market share of both Hyundai and Kia in recent years as clear evidence of modularity.

What I found most impressive was President Song’s unwavering support of Kia’s all-electric future, which entails staying the course set out when the Korean automaker rebranded itself in 2021. Mr. Song said that the automaker has no plans to backtrack to ICE vehicles like some competitors. Tariffs came up a lot in interviews, and Mr. Song took a moment to gather his thoughts before addressing the looming threat to the room.

His sentiment was that the threat of tariffs in the US is scary, but it affects most automakers, not just Hyundai Motor Group. Kia plans to keep the best interests of its customers in mind. The location of EV production and its position in the market are key factors in its business strategy. Still, if tariffs arise, Kias is ready to pivot its strategy to continue providing customers with the best technology at a competitive price (again, there was no mention of steering away from BEVs at all). That’s refreshing to hear.

Chinese BEVs also came up in interviews, and Mr. Song’s response was forthcoming and honest (again quite refreshing from a CEO):

Chinese brands are a big burden to all OEMs. Their prices are significantly lower, and they’re growing in new markets. We are growing too. Maybe someone is losing market share, but we aren’t. We cannot catch up with that price gap, but will continue to improve our technology and customer experience.

Alongside potential plans for the PV5 in the US, Kia executives also told the media that it is exploring the possibility of bringing the EV5 to the US but cannot confirm anything at this time. So, in total, we know the US will see sales of the Kia EV3 and EV4 for sure; the PV5 and EV5 are question marks, and the EV2 is a definitive no.

Overall, Kia’s EV Day 2035 showcased the brand’s continued innovation and expansion into new segments led by some of the best bang for your buck in technology and charging capabilities. Like Hyundai, Kia is becoming an absolute vanguard in BEVs (one of its internal goals), which is why its market share continues to grow (see evidence above). Here’s an up-close look at some of the sights from EV Day 2025, including footage of the EV4 sedan, hatchback, and GT-Line.

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Trump tariffs push Asian trade partners to weigh investing in massive Alaska energy project

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Trump tariffs push Asian trade partners to weigh investing in massive Alaska energy project

Japan, South Korea and Taiwan are considering investing in a massive natural gas project in Alaska in an attempt to reach trade deals that would both satisfy demands from President Donald Trump and avoid high U.S. tariffs on their exports.

Alaska has long sought to build an 800-mile pipeline crossing the state from the North Slope in the Arctic Circle to the Cook Inlet in the south, where gas would be cooled into liquid for export to Asia. The project, with a staggering price tag topping $40 billion, has been stuck on the drawing board for years.

Alaska LNG, as the project is known, is showing new signs of life — with Trump touting the project as a national priority. Treasury Secretary Scott Bessent said earlier this month that the liquified natural gas (LNG) project could play an important role in trade negotiations with South Korea, Japan and Taiwan.

“We are thinking about a big LNG project in Alaska that South Korea, Japan [and] Taiwan are interested in financing and taking a substantial portion of the offtake,” Bessent told reporters on April 9, saying such an agreement would help meet Trump’s goal of reducing the U.S. trade deficit.

Taiwan’s state oil and gas company CPC Corp. signed a letter of intent in March to purchase six million metric tons of gas from Alaska LNG, said Brendan Duval, CEO and founder of Glenfarne Group, the project’s lead developer.

“You can imagine the geopolitical enhancements whether it’s for tariff or military reasons — Taiwan is really, really focused on getting that signed up,” Duval told CNBC in an interview. CPC has also offered to invest directly in Alaska LNG and supply equipment, Duval said.

March trade mission

Duval and Alaska Governor Mike Dunleavy traveled to South Korea and Japan on a trade mission in March, meeting with high-ranking officials in government and industry. Japanese and South Korean companies have asked whether their development banks can help finance Alaska LNG, Duval said.

“Lately, there has been quite a lot of inquiries from India, so there’s a fourth horse that’s entered the race,” Duval said. Thailand and other Asian countries have also shown interest, he said.

The Alaska LNG project has three major pieces: The pipeline, a gas processing plant on the North Slope and a plant to liquify the gas for export at Nikiski, Alaska. These facilities are estimated to cost roughly $12 billion, $10 billion, and $20 billion respectively, Dunleavy said at an energy conference in Houston in March.

The permits for Alaska LNG are already in place, the CEO said. Glenfarne expects to reach a final investment decision in the next six to 12 months on the first phase of the project, a pipeline from the North Slope to Anchorage that will supply gas for domestic consumption in Alaska, Duval said.

Construction on the LNG plant is expected to begin in late 2026, the CEO said. The goal is to complete construction on the entire Alaska LNG project in four and a half years with full commercial operations starting in 2031, he said.

Alaska LNG plans to produce 20 million metric tons of LNG per year, equal to about 23% of the 87 million tons of LNG that the U.S. exported last year, according to data from Kpler, a commodity researcher.

‘Unleashing’ Alaska’s resources

Alaska plays a central role in Trump’s goal to boost production and exports of U.S. oil and gas, part of the White House’s agenda for U.S. “energy dominance.” The president issued an executive order on his first day in office seeking to tap Alaska’s “extraordinary resource potential,” prioritizing the development of LNG in the state.

“We’ll have that framed on our walls in Alaska for decades,” Gov. Dunleavy said at the Houston conference last month, referring to the executive order.

Once a net importer, the U.S. has rapidly become the largest exporter of LNG in the world, playing an increasingly vital role in fueling power plants in Asia and Europe for allies with limited domestic energy resources. Japan and South Korea, for example, each took about 8% of U.S. LNG exports last year, according to Kpler data.

The Trump administration views Alaska LNG as “an important strategic project,” Interior Secretary Doug Burgum said at the Houston energy conference. LNG exports from Alaska would reach Japan in about eight days rather than having to pass through the congested Panama Canal from terminals on the Gulf Coast, Dunleavy said at the same conference.

“They can have the opportunity to get delivered to them the most efficient LNG from an allied partner,” while avoiding chokepoints, Duval said. “This is the only LNG the U.S. can supply that has a direct route, and they are very cognizant about that in today’s environment.”

North Pacific talks

Trump told reporters during a joint press conference with Japanese Prime Minister Shigeru Ishiba in February that the two countries were discussing the pipeline and the possibility of a joint venture to exploit Alaska oil and gas. Trump said he discussed the “large scale purchase of U.S. LNG” in an April 8 phone call with South Korea’s acting President Han Duck-Soo, and Korea’s participation in a “joint venture in an Alaska pipeline.”

Japan wants to maintain its security agreement with the U.S. against a rising China and avoid tariffs, officials at the Alaska Industrial Development and Export Authority told the Alaska Senate finance committee during a February presentation. “We are now in a completely ‘transactional’ trade world,” the executives said. Tokyo must invest more in the U.S., buy more LNG and enter a joint venture linked to Alaska oil and gas, they said.

The project would likely be a structured as a loose joint venture, with Asian partners signing contracts for large volumes of LNG, Duval said, and won’t necessarily translate into Japan, Taiwan and South Korea holding direct equity stakes in Alaska LNG, though Glenfarne is open to the possibility, he said.

Glenfarne’s goal is to be the long-term owner and operator of Alaska LNG with partners, Duval said. Glenfarne is a privately-held developer, owner and operator of energy infrastructure based in New York City and Houston. The company assumed a 75% stake in Alaska LNG from the Alaska Gasline Development Corporation in March, with AGDC keeping 25%.

Roadblocks and commercial viability

The Trump administration is clearly pressuring Japan, South Korea, and Taiwan to invest in Alaska LNG, said Bob McNally, president of Rapidan Energy and former energy advisor to President George W. Bush. Although Japan wants to both placate Trump and diversify its LNG supplies, Tokyo may yet hesitate to invest in Alaska LNG due to the project’s cost, complexity and risk, McNally said.

Another roadblock is that Democrats could return to power in 2028 and try to stop the project from advancing, citing environmental effects, McNally said. President Joe Biden, after all, paused permits for new LNG exports to countries including Japan that don’t have free trade agreements with the U.S. But Trump reversed Biden’s suspension as part of a torrent of executive orders tied to energy on his first day in office in January.

In addition to political risk, Alaska LNG “doesn’t have a clear cut commercial logic,” said Alex Munton, head of global gas and LNG research at Rapidan. “If it did, it would have had a lot more support than it has thus far, and this project has been on the planning board for literally decades,” Munton said. There are more attractive, existing LNG options for Asian customers on the Gulf Coast, he said.

The project is expensive even by the standards of an LNG industry that builds some of the costliest infrastructure in the energy sector, Munton said. The price tag of more than $40 billion likely needs to be revised upwards given that it is two years old, the analyst said.

“You have to assume that the costs are going to be much higher than the publicly quoted figures,” Munton said. Alaska LNG will likely need “public policy or a public commitment of funds to bring it to life,” the analyst said.

Duval said Alaska LNG will be competitive with no government subsidy. “It is a naturally competitive source of LNG, independent of the geopolitical benefits, independent of the tariff discussions,” he said.

“We have the support of the president of the United States,” Dunleavy said in Houston. “We have Asian allies that need gas. Geopolitical alliances are changing. Tariff questions are coming up. When we really look at it in that context, it’s a very viable project.”

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Can an electric bike really do 100 miles on a single charge?

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Can an electric bike really do 100 miles on a single charge?

When it comes to electric bikes, range anxiety is real — but it might be less of a concern than you think. In a recent real-world endurance test, Priority Bicycles’ Will Maurillo and Connor Swegle set out to answer a simple but ambitious question: Can a Current Plus e-bike hit 100 miles (160 km) on a single charge?

The test was part of the ongoing series Will Will Do It?, where Priority Bicycles’ Will Maurillo attempts new feats on bikes to see if he can pull them off.

The Priority Current Plus was upgraded late last year with a new 720Wh battery, or around 40% larger than the previous version. The bike is rated for up to 75 miles (121 km) on a single charge, and Will outfitted a stock Priority Current Plus with the company’s range extender battery to add another 500 Wh of battery as a reserve. Considering the bike is rated for 75 miles of range, that reserve battery was likely good planning.

It may seem like attempting a century, or a 100 mile (160 km) ride, would be problematic on a bike rated for just three-quarters of that distance. But that’s where real-world riding clashes with spec-sheet numbers. While the spec sheet can give riders an idea of an e-bike’s range on a single charge, the same e-bike can achieve drastically different ranges when ridden in different power modes.

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You’ll have to forgive the quick math here, but to put it simply, many e-bikes can achieve as little as 5-8 Wh/mile in the lowest power pedal assist mode. For comparison, an average electric car uses around 30-50x as much energy to travel the same distance. So, for a 720 Wh battery, 100 miles on a charge would require just 7.2 Wh/mile. That’s on the extreme end of efficiency for a commuter e-bike, but not totally impossible.

Will started his journey in upstate New York, setting out from Poughkeepsie and attempting to make it to Manhattan, nearly 90 miles (145 km) away. Taking what looks like bicycle trails most of the way, he and Connor rolled along on a cold morning with sights set on the distant downtown NYC.

Things started out well and after an impressive 57 miles (92 km), Will still had 40% charge remaining on the main downtube battery. After some playful shenanigans, including a quick stop at a trailside skatepark, he cruised on and finally made it to Manhattan, where he began a new battle against urban traffic, stoplights, and the general everyday tribulations of riding through big cities.

By mile 91.8 though, the main battery finally tapped out. At that point, he switched over to the range extender battery to finish up the last few miles and hit his goal of 100 miles (160 km). So while he technically went the distance, the last few miles did require the bike’s optional reserve battery.

This kind of real-world, long-distance ride is rare for most e-bike owners, but it’s a fascinating look at what’s becoming possible in the latest generation of electric bikes. While most riders won’t need to cover 100 miles in a single day, the demonstration speaks volumes about how far e-bikes have come.

For most commuters, even a 10 to 20 mile (16 to 32 km) daily round trip is well within the capability of even basic e-bikes today. But rides like Will’s show that e-bikes aren’t just limited to short hops across town. They’re becoming viable tools for longer-distance adventures, weekend exploration, or just eliminating range anxiety entirely.

And for those wondering how far the bike could have gone without such a fit rider using the lowest power pedal assist mode, I may be able to help. I actually own the same Current Plus e-bike and use it for my regular commuter/recreational bike. I only charge every few rides and often get a range of somewhere between 40-50 miles (64 to 80 km) when I’m using medium power pedal assist with occasional throttle usage.

Between the big battery and the low-maintenance components like the Gates belt drive, internally geared rear hub, and 140 Nm mid-drive motor, there’s a lot to like about the bike. I don’t push mine anywhere as far as Will did, and I’m certainly not as fit of a cyclist, but I can vouch for the Current Plus being the one bike I grab when I want a long and smooth ride that mixes fitness with recreational riding. I’d be lying if I said I never use the throttle when I’m tired, but the smooth torque sensor pedal assist definitely encourages me to pedal more than I do on my other e-bikes!

If you want to see my type of riding, check out my review video of the Current Plus, below.

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What’s happening with Tesla’s solar roof?

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What's happening with Tesla's solar roof?

The Tesla Solar Roof tiles are still alive, but the product is on the back burner at Tesla as it failed to achieve its promises.

When launching the solar roof in 2016, CEO Elon Musk presented it as a critical product to accelerate solar power deployment, as it opens up the market to people who want to go solar but also need to replace their roof soon.

He said that he aimed for Tesla to produce 1,000 new solar roofs per week by the end of 2019. 

However, Tesla didn’t reach volume production of the solar roof tiles until 2020, and even then, it was at a fraction of the deployment it was aiming for.

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In 2022, Electrek reported that Tesla installed solar roofs for the first time and confirmed that the Company deployed 2.5 MW of solar roofs during the second quarter of 2022, equivalent to approximately 23 roofs per week, which is far short of its goal.

Since then, Tesla has even further pulled back its solar effort – and even stopped reporting its solar deployment.

Many people are asking what it means for the solar roof, which Musk touted as a revolutionary product.

In 2023, we reported that Tesla began phasing out its solar business, particularly its in-house installations.

Tesla shifted its focus on deploying Powerwalls and solar inverters through third-party installers.

The same thing is happening with Tesla’s solar roof tiles. The company appears to be giving up on installing them itself, but some installations are still happening with third-party certified installers.

Tesla doesn’t even give online quotes on its solar roof anymore and has people submit requests for quotes through third-party installers:

“In order to receive pricing and product information, Tesla will share your contact information with a Tesla Certified Installer.”

We are hearing less about solar roof installations lately, as Tesla has gone virtually silent on the program; however, some ongoing installations are still being carried out by third-party installers.

Weddle and Sons Roofing just posted about a new 20 kW Tesla Solar Roof installation in Topeka, Kansas:

It’s challenging to determine the exact deployment rate of the solar roof, but based on our checks with a few installers, it doesn’t appear to have increased since 2022.

Tesla-certified installers are even convincing potential buyers to opt for a regular roof with solar panels instead of a solar roof. Potential buyer Jeff Betty shared this text from an unnamed installer:

This is not entirely surprising, as the primary issue with the Tesla Solar Roof tiles is their pricing. Tesla aimed for the solution to be competitive with higher-end roofing options, but it remains expensive and much less affordable than many durable roof options, plus solar panels.

Electrek’s Take

In short, the Tesla Solar Roof is still alive, but it’s nowhere near the revolutionary product Tesla claimed it would be.

Instead, it has become a very niche higher-end roofing product that Tesla deploys in very low volume through third-party installers.

It’s not in any way a significant part of Tesla’s energy business, which is now almost entirely Megapacks and Powerwalls.

While Tesla’s solar roof is not for everyone, now is a great time to go solar with rooftop solar panels.

If you want to make sure you’re finding a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage. EnergySage is a free service that makes it easy for you to go solar – whether you’re a homeowner or renter. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20 to 30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and you share your phone number with them.

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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