Amazon is looking to expand its competitor to Temu and Shein beyond the U.S.
The company intends to launch its discount storefront, called Haul, in Europe later this year, according to two people familiar with the matter who asked not to be named because the plans are confidential.
Recent job postings indicate Amazon is eyeing a wider global rollout. One listing stated the company is looking to hire a software development engineer in the Haul team to help with a worldwide launch. The job was posted to Amazon’s website but has since been removed. Another role is for a senior product manager to assist with a launch in Mexico. Both openings were posted earlier this month.
An Amazon spokesperson said the company didn’t have anything to share on its plans for Haul, which were earlier reported on by The Information.
“We are always exploring new ways to work with our selling partners to delight our customers around the world with more selection, lower prices, and greater convenience,” the spokesperson said in a statement.
The expansion comes months after Haul’s debut. Amazon unveiled the online store in November, describing it as an “engaging shopping experience that brings lower-priced products into one convenient destination.” Haul is only accessible through Amazon’s mobile app, and most items are priced at $20 or less.
With Amazon Haul, the company is responding to the rise of Temu, Shein and TikTok Shop, which all have ties to China, the world’s second-largest economy. The platforms have rapidly gained popularity in the U.S. over the past few years by hooking deal-hungry shoppers with their low prices on clothing, makeup, home goods and other items. Like Temu, Haul offers ultra-low-priced products, like $1 eyelash curlers and cosmetic bags, or a $2.99 cubic zirconia ring.
Haul remains in beta for U.S. users, but Amazon has continued to build out the service, suggesting the company sees it becoming a more permanent fixture of its online store.
The since-removed job listing indicates Amazon CEO Andy Jassy’s S-team, consisting of top leaders, has set goals this year to make Haul “Go Big” in the U.S. and worldwide.
The launch of Haul in Europe could come with some challenges. Amazon would likely use plastic packaging for Haul shipments, which would conflict with its sustainability goals in the region, according to one of the sources. The company in 2023 transitioned to using only recyclable paper bags, cardboard envelopes and boxes or, in some cases, no added packaging, for deliveries in Europe.
Amazon is taking a page from its legacy online store to monetize Haul in more ways. The company this month began showing sponsored products in some Haul search results, allowing sellers to pay to have certain items appear at the top of the page. The company has stuffed more sponsored items into search results on its desktop site and mobile app over the years. They account for the bulk of Amazon’s ad revenue, which totaled $56.2 billion in 2024.
Amazon has added curated storefronts from lifestyle influencers within the Haul homepage. One features “fashion picks” from Michaela Delvillar, an influencer with more than 150,000 followers on TikTok, whose Amazon storefront says she’s a “Top Creator.”
Amazon is growing Haul, which relies on goods from China-based sellers, even as the practice comes under scrutiny from President Donald Trump. Earlier this month, Trump suspended, then reinstated, the de minimis rule, which allows exporters to ship packages worth less than $800 into the U.S. duty-free.
The loophole is expected to be shut again once the Commerce Department and customs officials put systems in place to process and collect tariffs on the millions of de minimis packages that flow into the U.S. daily. A significant portion of those packages originate from China.
Jassy was asked about the de minimis scrutiny on Thursday in an interview with Bloomberg Television. He said Amazon has a “certain number of items that are shipped in that way” for Haul, but likely fewer than Chinese e-commerce companies like Shein and Temu.
Close up of a woman’s hand paying with her smartphone in a cafe, scan and pay a bill on a card machine making a quick and easy contactless payment.
D3sign | Moment | Getty Images
PayPal and Venmo users will soon be able to earn yield on their stablecoin holdings, the company said Wednesday.
Customers will earn an annual interest rate of 3.7% beginning this summer. It will be paid in the PayPal USD stablecoin (PYUSD) on their holdings of the same token. The rewards will be available to use for transacting with other users on the platform, funding international transfers, exchanging dollars or other fiat currency or to make purchases with PayPal merchants.
PayPal launched PYUSD in 2023, making it the first major financial institution to launch a U.S. dollar-backed stablecoin. It now makes up less than 1% of the market, which is dominated primarily by Tether’s’ USDT (66% of market cap) and Circle’s USDC (28%), according to CryptoQuant. The total market cap for stablecoins has grown 37% in the past year.
Unlike bitcoin, ether and other cryptocurrencies, stablecoins are designed to have a stable value against a non-crypto asset, usually the U.S. dollar. Historically, they’re used for trading and as collateral in decentralized finance (DeFi), and stablecoins are closely watched for evidence of demand, liquidity and activity in the market. More recently, they’ve become more attractive as a way to offer underbanked users access to financial services. Additionally, yield-bearing stablecoins have increased in popularity.
PayPal has long maintained that as its business model lies in payments, its use of stablecoins should be focused on that function, enabling the transfer and exchange of value and purchasing goods. Others, by contrast, such as Tether and Circle, which filed earlier this month to go public, make money from interest income by holding reserves in interest-bearing assets.
Now, in order to get users to use PYUSD within the PayPal ecosystem, the company is incentivizing them to buy the stablecoins to help get them to that step.
“Stablecoins have the power to reshape the future of commerce as the foundation for the next generation of payments,” Alex Chriss, president and CEO of PayPal, said in a statement shared with CNBC. “Combining this innovative technology with our expansive global network allows us to help all users thrive in the world economy.”
PayPal is committed “to an innovative, commerce-ready ecosystem by enabling it for the settlement of cross border transfers, vendor payments and in the future for additional payment use cases like payouts and bill pay,” he added.
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This photo illustration created in Washington, D.C., on July 6, 2023, shows the logo for Threads, an Instagram app, reflected on its opening page.
Stefani Reynolds | AFP | Getty Images
Meta has opened up its Threads microblogging service to all advertisers.
The social networking giant said Wednesday in a blog post that all “eligible advertisers globally” will be able to run ads on Threads, marking an expansion from the company’s initial testing with a few U.S. and Japanese companies, which began in January.
Businesses running Threads ads can also access Meta’s so-called inventory filter that determines whether their promotions appear near offensive content, Meta said in the blog post.
“These ads will be delivered in select markets at launch and will roll out to additional markets as we continue to test and learn,” Meta said in the post.
Meta’s testing of Threads ads represents the company’s initial foray into generating revenue for its Twitter-like service that debuted in July 2023.
In January, Meta Chief Financial Officer Susan Li said during a fourth-quarter earnings call with analysts that the company’s “introduction of ads on Threads will be gradual” and executives “don’t anticipate it being a meaningful driver of overall impression or revenue growth in 2025.”
Analysts have previously noted that Threads could potentially be a major source of revenue for Meta, akin to X, formerly known as Twitter, before Tesla chief Elon Musk bought the social messaging platform in 2022. Twitter’s annual sales were $5 billion in 2021.
Threads has more than 320 million monthly active users “and has been adding more than 1 million sign-ups per day,” Meta CEO Mark Zuckerberg told analysts in January.
“I expect Threads to continue on its trajectory to become the leading discussion platform and eventually reach 1 billion people over the next several years,” Zuckerberg said at the time.
Elon Musk steps off Air Force One upon arrival at Morristown Municipal Airport in Morristown, New Jersey, on March 22, 2025. US President Donald Trump will be spending the weekend at Trump National Golf Club in Bedminster, New Jersey.
Brendan Smialowski | Afp | Getty Images
Elon Musk tried to rally Tesla bulls Tuesday, brushing off a weak first-quarter earnings report and touting a future of “sustainable abundance.”
Tesla missed expectations on the top and bottom lines and reported a 71% plunge in net income from the year prior.
His comments came as the electric vehicle faces a turbulent year, with shares down nearly 40%, European market share slumping along with deliveries — and the brand under siege with regular protests at showrooms across the U.S.
When the report came out Tuesday after hours, shares did not react, with all eyes on Musk‘s comments on the earnings call. Shares popped Wednesday along with the broader stock market.
“I’ll have to continue doing it for, I think, probably the remainder of the president’s term,” Musk said on the call. He added, “So I think I’ll continue to spend a day or two per week on government matters for as long as the President would like me to do so and as long as it is useful but starting next month, I’ll be allocating far more of my time to Tesla.”
Here are five key quotes from Musk on the Tesla earnings call, as transcribed by FactSet:
“Now tariffs are still tough on a company when margins are still low. But we do have localized supply chains in both America, Europe, and China. So that puts us in a stronger position than any of our competitors. And undoubtedly, I’m going to get a lot of questions about tariffs. And I just want to emphasize that the tariff decision is entirely up to the President of the United States. I will weigh in with my advice with the President, which if he will listen to my advice but then it’s up to him, of course, to make his decision.
I’ve been on the record many times saying that I believe lower tariffs are generally a good idea for prosperity. But this decision is fundamentally up to the elected representative of the people being the President of the United States. So I’ll continue to advocate for lower tariffs rather than higher tariffs, but that’s all I can do.”