Hyundai and Kia’s low-cost EVs are supercharging sales — And this is just the start
Hyundai and Kia are on a hot streak. The Korean auto giants just notched another month of strong sales growth in February, thanks to new low-cost EVs like Kia’s EV3 and the Hyundai Casper (Inster EV). With more models on the way this year, Hyundai and Kia setting the stage for an even bigger 2025.
Hyundai and Kia sales rise in February with low-cost EVs
Coming off its second straight year of setting a new global sales record, 2025 is shaping up to be Kia’s biggest year in company history.
Kia is revamping the brand with a new lineup of stylish electric vehicles as part of its “EVs” for all strategy. After launching its first three-row electric SUV, the EV9, in 2023, the company is doubling down on more affordable models.
As part of its “EVs for all” strategy, Kia is launching a series of electric cars with prices ranging from around $30,000 to upwards of $80,000.
After launching the EV5 in China in late November 2023, starting at just over $20,000 (149,800 yuan), Kia introduced the smaller EV3 SUV last year.
Kia opened EV3 orders in Korea last June starting at roughly $30,000 (KRW 42.08 million). After securing over 10,000 reservations within a month, Kia’s vice president Won-Jeong Jeong, was already calling the compact SUV a “game-changer” in its home market.
Even more coming soon
Kia sold 2,257 EV3’s in Korea last month, surging 426% from the 429 sold in January. The EV3 has helped Kia’s domestic sales recover, rising 4.5% in February 2025.
With the EV3 now arriving in Europe, starting at around $38,000 (36,000 euros), Kia expects overseas sales, which were up 4.4%, to gain momentum this year.
Kia’s President, Song Ho-sung, told shareholders on Wednesday the company’s annual sales exceeded 100 trillion won ($68.6 billion) for the first time in 2024. It also notched its highest operating profit in company history at 12.7 trillion won ($8.7 billion).
This year, Kia expects even more growth with new electric models, including the EV4, its first electric sedan, and the PV5, its first electric van. Both were introduced at Kia’s 2025 EV Day last week. We also got our first look at the smaller, even lower-cost EV2 model.
Hyundai’s low-cost Casper Electric, which went on full-scale sale in the second half of 2024, helped boost domestic sales.
Casper Electric sales increased in Hyundai’s home market from just 186 units in January to 1,061 in February. Hyundai’s domestic sales rose 20% in February 2025 compared to the prior year. The Casper EV starts at about $20,000 (27.4 million won) in Korea.
In outside markets, like Europe, the Casper is called the Inster EV, and it’s expected to help Hyundai significantly ramp up overseas EV sales. In Europe, Hyundai’s compact electric SUV starts at around $27,000 (25,000 euros).
Hyundai and Kia are on a hot streak in the US. Both are coming off new February sales records with new models like the 2025 IONIQ 5 and Kia’s EV9 seeing strong demand. With more EVs on the way, including Hyundai’s three-row IONIQ 9 and the Kia EV4, the Korean automakers will be two brands to keep an eye on as the global auto industry continues shifting to electric.
Source: Newsis, Hyundai Motor
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After a month off trying to wrap our heads around all the chaos surrounding EVs, solar, and everything else in Washington, we’re back with the biggest EV news stories of the day from Tesla, Ford, Volvo, and everyone else on today’s hiatus-busting episode of Quick Charge!
It just gets worse and worse for the Tesla true believers – especially those willing to put their money where Elon’s mouth is! One believer is set to lose nearly $50,000 betting on Tesla’s ability to deliver a Robotaxi service by the end of June (didn’t happen), and the controversial CEO’s most recent spat with President Trump had TSLA down nearly 5% in pre-morning trading.
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Hyundai is getting ready to shake things up. A new electric crossover SUV, likely the Hyundai IONIQ 2, is set to debut in the coming months. It will sit below the Kona Electric as Hyundai expands its entry-level EV lineup.
Is Hyundai launching the IONIQ 2 in 2026?
After launching the Inster late last year, Hyundai is already preparing to introduce a new entry-level EV in Europe.
Xavier Martinet, President and CEO of Hyundai Europe, confirmed that the new EV will be revealed “in the next few months.” It will be built in Europe and scheduled to go on sale in mid-2026.
Hyundai’s new electric crossover is expected to be a twin to the Kia EV2, which will likely arrive just ahead of it next year.
It will be underpinned by the same E-GMP platform, which powers all IONIQ and Kia EV models (EV3, EV4, EV5, EV6, and EV9).
Like the Kia EV3, it will likely be available with either a 58.3 kWh or 81.4 kWh battery pack option. The former provides a WLTP range of 267 miles while the latter is rated with up to 372 miles. All trims are powered by a single electric motor at the front, producing 201 hp and 209 lb-ft of torque.
Although it may share the same underpinnings as the EV2, Hyundai’s new entry-level EV will feature an advanced new software and infotainment system.
According to Autocar, the interior will represent a “step change” in terms of usability and features. The new system enables new functions, such as ambient lighting and sounds that adjust depending on the drive mode.
It’s expected to showcase Hyundai’s powerful new Pleos software and infotainment system. As an end-to-end software platform, Pleos connects everything from the infotainment system (Pleos Connect) to the Vehicle Operating System (OS) and the cloud.
Pleos is set to power Hyundai’s upcoming software-defined vehicles (SDVs) with new features like autonomous driving and real-time data analysis.
As an Android-based system, Pleos Connect features a “smartphone-like UI” with new functions including multi-window viewing and an AI voice assistant.
The new electric crossover is expected to start at around €30,000 ($35,400), or slightly less than the Kia EV3, priced from €35,990 ($42,500). It will sit between the Inster and Kona Electric in Hyundai’s lineup.
Hyundai said that it would launch the first EV with its next-gen infotainment system in Q2 2026. Will it be the IONIQ 2? Hyundai is expected to unveil the new entry-level EV at IAA Mobility in September. Stay tuned for more info. We’ll keep you updated with the latest.
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Tesla has unveiled its lithium-iron-phosphate (LFP) battery cell factory in Nevada and claims that it is nearly ready to start production.
Like several other automakers using LFP cells, Tesla relies heavily on Chinese manufacturers for its battery cell supply.
Tesla’s cheapest electric vehicles all utilize LFP cells, and its entire range of energy storage products, Megapacks and Powerwalls, also employ the more affordable LFP cell chemistry from Chinese manufacturers.
This reliance on Chinese manufacturers is less than ideal and particularly complicated for US automakers and battery pack manufacturers like Tesla, amid an ongoing trade war between the US and virtually the entire world, including China.
As of last year, a 25% tariff already applied to battery cells from China, but this increased to more than 80% under Trump before he paused some tariffs on China. It remains unclear where they will end up by the time negotiations are complete and the trade war is resolved, but many expect it to be higher.
Prior to Trump taking power, Tesla had already planned to build a small LFP battery factory in the US to avoid the 25% tariffs.
The automaker had secured older manufacturing equipment from one of its battery cell suppliers, CATL, and planned to deploy it in the US for small-scale production.
Tesla has now released new images of the factory in Nevada and claimed that it is “nearing completion”:
Here are a few images from inside the factory (via Tesla):
Previous reporting stated that Tesla aims to produce about 10 GWh of LFP battery cells per year at the new factory.
The cells are expected to be used in Tesla’s Megapack, produced in the US. Tesla currently has a capacity to produce 40 GWh of Megapacks annually at its factory in California. The company is also working on a new Megapack factory in Texas.
Ford is also developing its own LFP battery cell factory in Michigan, but this facility is significantly larger, with a planned production capacity of 35 GWh.
Electrek’s Take
It’s nice to see this in the US. LFP was a US/Canada invention, with Arumugam Manthiram and John B. Goodenough doing much of the early work, and researchers in Quebec making several contributions to help with commercialization.
But China saw the potential early and invested heavily in volume manufacturing of LFP cells and it now dominates the market.
Tesla is now producing most of its vehicles with LFP cells and all its stationary energy storage products.
It makes sense to invest in your own production. However, Tesla is unlikely to catch up to BYD and CATL, which dominate LFP cell production.
The move will help Tesla avoid tariffs on a small percentage of its Megapacks produced in the US. Ford’s effort is more ambitious.
It’s worth noting that both Ford’s and Tesla’s LFP plants were planned before Trump’s tariffs, which have had limited success in bringing manufacturing back to the US.
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