More trifold smartphones are popping up after Huawei’s $3,600 splash
BARCELONA — China’s Huawei isn’t the only smartphone maker adding a third display to its devices.
At the Mobile World Congress (MWC) trade show in Barcelona, a number of firms were showing off their display technology innovations.
The South Korean tech giant Samsung revealed its new “trifold” concept devices at the event: the Flex G and Flex S.
The Flex G has three screens and folds flat inwards and outwards, a bit like a book. The Flex S, on the other hand, has a more zigzag-like shape. It’s meant to resemble an “S” — hence the name.
The Flex S is another concept device Samsung showed off at MWC. It folds in a more zigzag-like way to make an “S” shape.
Ryan Browne | CNBC
It comes after Chinese tech giant Huawei last month launched its new Mate XT, a 3,499 euro ($3,678.56) smartphone with three screens, in international markets.
Samsung stressed that its Flex G and S models were only concept devices — so don’t expect to find them on shelves anytime soon.
Still, it’s a sign of where smartphone makers are seeing the next wave of innovation.
‘Sea of sameness’
The smartphone market has hit something of a plateau over recent years, with many models not straying far from the standard form factor of a bar-shaped device.
Apple set the tone for what the devices in our pockets would look like when it launched the first iPhone in 2008. But smartphone makers are now trying to pull the market out of this so-called “sea of sameness.”
On Tuesday, British consumer tech startup Nothing launched its new Phone (3a), a 329-euro ($356.28) budget model with a quirky design and LED light system that lights up when you get calls or notifications.
Nothing co-founder Akis Evangelidis — who is planning a move to India as the startup plans an aggressive expansion push in the country — told CNBC the company is trying to shake up the smartphone market with something more fun and unique.
Using the Indian market as an example, Evangelidis said: “People are walking away from pure functional needs when it comes to product. They aspire to brands that have more of an emotional benefit, and I think that’s where the opportunity is.”
Innovating on display
However, although smartphone makers have been aggressively working to release new folding devices, the category remains a relatively niche area of the market.
Plus, folding phones can represent a big jump for the average consumer.
For one, they tend to be bulkier than non-folding phones because of the additional screen. And they’re not cheap, either. According to data from market research firm IDC, the average selling price of folding phones is nearly three times higher than that of normal smartphones — roughly $1,218 vs. $421 for non-folding phones.
While the foldable phone market grew 6.4% year-over-year to 19.3 million units, the category “represents only 1.6% of total global shipments,” according to Francisco Jeronimo, vice president EMEA for devices at IDC.
Nevertheless, this year at MWC, phone companies showed they’re getting better at developing folding phones that can better cater to everyday users.
For example, Oppo showed off its new Find N5 device this week. It only has two screens, but it’s a lot thinner than competing folding phones, such as Samsung’s Galaxy Fold 6.
Samsung currently holds the leading position in the global foldables segment. In 2024, it commanded a 32.9% share of the market. Huawei was close behind, with 23.1%, while Motorola was the third-biggest folding phone manufacturer with 17% market share.
And despite the punchy prices, these companies are betting consumers will be willing to pay for a more premium-grade experience.
Close-up of a hand holding a cellphone displaying the Amazon Pharmacy system, Lafayette, California, September 15, 2021.
Smith Collection | Gado | Getty Images
Amazon is expanding its online pharmacy to fill prescription pet medications, the company announced Thursday.
The company said it has added “hundreds of commonly prescribed pet medications” to its U.S. site, ranging from flea and tick solutions to treatments for chronic conditions.
Prescriptions are purchased via Amazon’s storefront and must be approved by a veterinarian. Online pet pharmacy Vetsource will oversee the dispensing and delivery of medications, said Amazon, adding that items are typically delivered within two to six days.
Amazon launched its digital drugstore in 2020 with the added perk of discounts and free delivery for Prime members. The company has been working to speed up prescription shipments over the past year, bringing same-day delivery to a handful of U.S. cities. Last October, Amazon set a goal to make speedy medicine delivery available in nearly half of the U.S. in 2025.
The new pet medication offerings puts Amazon into more direct competition with online pet pharmacy Chewy, as well as Walmart, which offers pet prescription delivery.
Amazon Pharmacy is part of the company’s growing stable of healthcare offerings, which also includes One Medical, the primary care provider it acquired for roughly $3.9 billion in July 2022. Amazon’s online pharmacy was born out of the company’s 2018 acquisition of online pharmacy PillPack.
Whoop member wears the new device.
Courtesy of Whoop
Whoop on Thursday announced two new wearable devices, Whoop 5.0 and Whoop MG, which feature sleeker hardware, a longer battery life and additional in-app health insights.
Both of the company’s new devices are designed for 24/7 wear.
The Whoop 5.0 and Whoop MG support 14 days of battery life, which is around triple the four-to-five-day range offered by Whoop 4.0. The new hardware is also 7% smaller than the previous device, with a processor that’s 60% faster, the company said.
“We’ve taken everything we’ve learned over the past decade and built a platform to help our members perform and live at their peak for longer,” Whoop founder and CEO Will Ahmed said in a release.
The launch marks Whoop’s first major hardware update since 2021, when the company released Whoop 4.0. Whoop said its new devices will help users understand how their daily decisions impact their performance and health outcomes over time, according to a release.
Cost and tiers
There are three annual membership tiers: Whoop One, which costs $199 and includes the Whoop 5.0; Whoop Peak, which costs $239 and includes the Whoop 5.0; and Whoop Life, which costs $359 and includes the Whoop MG. Accessories like additional bands will come at an extra cost.
Whoop 5.0 and Whoop MG memberships and accessories are available for purchase online starting on Thursday.
Whoop’s new membership options.
Whoop
Whoop One members will be able to use their Whoop 5.0 to measure sleep, strain and recovery, as well as the cardiovascular and muscular impact of various workouts. Users can also track their menstrual cycles and pregnancies.
Whoop Peak builds on those core metrics. Members have access to a Health Monitor feature, which provides a quick look at vitals like respiratory rate, heart rate, blood oxygen, and skin temperature. Whoop Peak also supports a real-time stress monitor, where users can see their stress level and complete guided breathing sessions if they’d like to increase relaxation or alertness.
The company also unveiled a feature called Healthspan, which uses nine metrics to calculate adult users’ Whoop Age and Pace of Aging. A user’s Whoop Age compares their physiological age to their actual age, and Pace of Aging assesses how fast or slow someone is aging based on their behavior.
The Healthspan feature is updated every week, and users will get tips about how they can improve their Whoop Age and Pace of Aging in their app. Whoop developed this feature in partnership with the Buck Institute for Research on Aging, the company said.
The most comprehensive membership is Whoop Life, which will give users access to additional medical-grade health features with Whoop MG.
Whoop Life members can record an electrocardiogram, or an ECG, to detect irregular heart rhythms like AFib, high heart rate or low heart rate. Once the reading is complete, they can share a PDF of the recording with their doctor.
The ECG feature has been cleared by the U.S. Food and Drug Administration. It’s not intended for users under 22 years old, or for users with a cardiac pacemaker or other implanted devices. It will be available in the U.S., the UAE and Qatar at launch, with additional countries coming soon.
Whoop Life members can also get daily insights about their blood pressure, including estimated systolic and diastolic ranges. Users will have to log a traditional cuff-reading to act as a baseline to unlock this feature, and it’s not intended for treatment, diagnosis or medical use.
Whoop said Blood Pressure Insights has been in development for several years, and the feature is currently in beta.
Quick takeaways
Ashley Capoot wearing Whoop MG
Ashley Capoot
I got a sneak peek at the Whoop MG, and I’ve been wearing it for the past few days. I can’t speak to what it’s like to wear the device over an extended period, but my initial experience has been largely positive.
From a hardware standpoint, the Whoop MG looks and feels sleeker than the Whoop 4.0, which I tested out in April. The actual sensor is roughly an inch wide, and the band is slightly thinner than that. I’ve found that both the Whoop MG and the Whoop 4.0 are a little hard to take off — you really have to tug on the latch.
The Whoop MG’s setup is very straightforward, and I was up and running on the app in a matter of minutes. With all the new features, there’s a lot of additional data to make sense of, so the app seemed pretty busy to me at first. I felt like I had a better handle on it after a few hours, though, and I haven’t felt pressure to constantly monitor it.
Of the new features, I thought Healthspan was particularly interesting. As a relatively healthy 24-year-old, I noticed I still felt relieved to be “younger” than my age. I’d be curious to see how that feature would change based on my behaviors from week to week.
I also liked the Whoop MG’s detailed sleep tracking and the real-time stress monitor, as stress is something I’ve personally been trying to be more mindful of. I’ve learned that my stress levels really skyrocket while I’m taking public transport, for instance, and adjust accordingly.
After about a dozen tries, I wasn’t able to log a successful ECG reading. I kept getting errors, even after switching wrists and the positioning of my arms. That’s been disappointing, as I’m interested to see my results. The Blood Pressure Insights are neat, and assuming other users can successfully record ECG readings, it’s easy to see the potential benefit. That said, I don’t think I need those features in my daily life yet, so the Whoop Life membership probably wouldn’t be the right pick for me.
I’m not totally sold on the Whoop MG’s aesthetics. I have small hands and wrists, so I always feel like smart devices tend to look clunky on me.
I definitely felt like the Whoop 4.0 was too big for me, but the Whoop MG doesn’t bother me quite as much. That’s just my personal taste, and there are lots of Whoop accessories you can buy to spiff up the device for different occasions.
After just a few days, there’s a lot I can still learn from the Whoop MG, but I feel like I’d personally reach for the Whoop 5.0. The range of membership options helps ensure that users don’t have to break the bank, so I’d feel comfortable recommending Whoop 5.0 and Whoop MG to my friends and family. And for existing Whoop customers who are thinking about an upgrade, the extended battery life alone is worth considering.
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