Trust & Will founders, Cody Barbo (CEO), Brian Lamb, and Daniel Goldstein.
Courtesy: Trust & Will
Legal technology company Trust & Will said Tuesday that it has raised $25 million in a Series C funding round. The San Diego-based firm, ranked No. 41 on last year’s CNBC Disruptor 50 list, has now raised $75 million to date.
Trust & Will aims to shake things up in the arcane estate planning industry and make these key wealth preservation and wealth transfer services more accessible to families. Relying on a mix of technology and human oversight, Trust & Will provides legally valid documents that adhere to state guidelines.
The company says the funding will be used to double down on artificial intelligence.
“AI enables families and advisors to plan with greater clarity and confidence,” co-founder and CEO Cody Barbo said in a statement announcing the funding. “By combining technology with human compassion, we’re transforming how people protect and preserve their legacies.”
The new round was led by Moderne Ventures, and includes Northwestern Mutual Future Ventures, UBS Next and Erie Insurance. The most recent publicly available valuation figure for Trust & Will was $169 million, according to PitchBook data as of June 2022. The company told CNBC its valuation is now in the hundreds of millions of dollars, and has increased by more than 5x from its 2020 Series B valuation to its new Series C, but declined to be more specific.
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Trust & Will started when two friends wondered why there weren’t more online options to create a will. Most of their financial lives were already online — banking, taxes, insurance — but wills would require thousands of dollars and talking to a lawyer. Or a barebones online template that doesn’t leave room for customization or questions.
Its closest competitors, LegalZoom and Rocket Lawyer, focus on a broader variety of services. There’s also FreeWill.com, which offers free templates for people to fill out.
A recent annual report from Trust & Will found that although 83% of Americans believe estate planning is important, only 31% have a will, and 55% have no plan at all. Today, the company says it has helped hundreds of thousands of families create estate plans and settle probate to solve for that problem, and over one million Americans have started their legacy planning on the platform.
The company works directly with individuals and through partnerships with financial institutions. Trust & Will’s partnerships include Bank of America, USAA and Navy Federal. To get the word out to the general public, the company recently hired its first celebrity brand ambassadors, Super Bowl Champion Matthew Stafford and his wife, podcaster Kelly Stafford, to talk about their estate planning experience in a national TV commercial. It also recently became the official estate planning partner to two professional sports teams, the Los Angeles Kings and San Diego Wave.
“Every family deserves access to estate planning, and every professional deserves tools that simplify the process while delivering exceptional results,” Barbo stated in the release. “This Series C funding is more than a company milestone — it’s a step toward transforming estate planning into an essential service that touches every family’s life and legacy.”
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Salesforce CEO Marc Benioff participates in an interview at the World Economic Forum in Davos, Switzerland, on Jan. 22, 2025.
Chris Ratcliffe | Bloomberg | Getty Images
Salesforce has cut 4,000 of its customer support roles, CEO Marc Benioff recently said while discussing how artificial intelligence has helped reduce the company headcount.
Benioff revealed the layoffs during an interview published Friday on The Logan Bartlett Show podcast.
“I’ve reduced it from 9,000 heads to about 5,000, because I need less heads,” Benioff said while discussing the impact of AI on Salesforce operations.
Salesforce has been on the front lines of the AI revolution and has built what it calls an “Agentforce” of customer service bots.
“Because of the benefits and efficiencies of Agentforce, we’ve seen the number of support cases we handle decline and we no longer need to actively backfill support engineer roles,” Salesforce said in a statement Tuesday to NBC Bay Area.
Laurie Ruettimann, a human resources consultant, said AI is affecting jobs in several industries.
“There have been layoffs all over America directly attributed to AI,” Ruettimann said, adding anyone who wants to stay employed or looking for work needs to learn new skills.
“If your network could get you a job, it would have done it already. It would have done it yesterday,” Ruettimann said. “It’s on you to expand your vision, to expand your horizons and to meet new people.”
Analyst Ed Zitron said AI is being blamed by tech companies that over hired during the pandemic. The companies are now looking to lure investors by claiming to be more efficient, Zitron said.
“It’s just a growth at all costs mindset,” Zitron said. “The only thing that’s important is growth, even if it ruins people’s lives. Even if it makes the company worse and provides an inferior product.”
Tim Cook, CEO of Apple Inc., during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, on June 9, 2025.
David Paul Morris | Bloomberg | Getty Images
Apple shares rose more than 3% in extended trading Tuesday after a federal judge ruled that Alphabet may continue making payments to preload Google Search onto the iPhone.
Although Apple wasn’t a party in the search monopoly trial, the judge was considering remedies that would bar Google from paying billions per year to Apple to be the default search engine on the Safari browser on iPhones, Macs and iPads.
“Google will not be barred from making payments or offering other consideration to distribution partners for preloading or placement of Google Search, Chrome, or its GenAI products,” Judge Amit Mehta wrote in his decision.
“Cutting off payments from Google almost certainly will impose substantial — in some cases, crippling — downstream harms to distribution partners, related markets, and consumers, which counsels against a broad payment ban,” the decision continued.
The landmark case focused on Google’s dominance of the general search market, Google’s violations of the Sherman Act and the barriers to entry that the search engine erected.
However, the judge said that Google will be barred from entering or maintaining “any exclusive contract” related to preloading its search engine or key apps on devices, specifying that Google can’t bundle its Android services with Google search or condition revenue share agreements on the acceptance of other Google apps or services.
The decision said that Apple’s deal with Google to be the default search engine was “exclusive” because it established Google as the default out-of-the-box search engine.
But while Mehta put restrictions on Google making payments to ensure its products receive exclusive distribution, he fell short of banning those payments entirely, leaving open the possibility that the two companies could strike a new deal. The remedies would limit any revenue-sharing agreement to one year, according to the Department of Justice.
Apple did not immediately respond for a request for comment.
“Now the Court has imposed limits on how we distribute Google services, and will require us to share Search data with rivals,” Google said in a blog post. “We have concerns about how these requirements will impact our users and their privacy, and we’re reviewing the decision closely.”
The U.S. Department of Justice filed its suit against Google in 2020, alleging that Google kept its share of the general search market by erecting strong barriers for challengers, such as its default search deals. The U.S. District Court in Washington ruled last August that Google violated Section 2 of the Sherman Act. Eddy Cue, Apple’s senior vice president of software and services, testified on Google’s behalf about potential remedies.
Tuesday’s filing was the first time the judge had detailed his proposed remedies.
Analysts previously said that it may take years before Apple is forced to make changes in response to a Google suit ruling. Google has said it will appeal the ruling, and analysts say any remedies trial could last for up to two years. Google can also appeal the outcome of the remedies trial, and the Supreme Court can choose take a look at it once appeals are exhausted.
Google CEO Sundar Pichai (L) and Apple CEO Tim Cook (R) listen as U.S. President Joe Biden speaks during a roundtable with American and Indian business leaders in the East Room of the White House on June 23, 2023 in Washington, DC.
Anna Moneymaker | Getty Images
Default agreements
While Google contracts with companies such as Samsung and browser-maker Mozilla to be the default search engine on their platforms, the most important and biggest such “default agreement” deal is with Apple. Google paid all partners $26 billion in total to be the default search engine in 2021, according to documents discussed in court.
Google paid because it funnels traffic from Apple’s 1 billion iPhone users to its search engine, and the revenue is critical for the growth of Apple’s services business, which investors love because it is so much more profitable than hardware sales.
In addition to the licensing payments, Apple says that it uses Google because it’s the best search engine and that its priority is to offer the best tools to its customers.
Apple also has options if it cannot make Google the default search engine. Earlier this year, for example, Apple’s Cue said in court as a witness for Google that the iPhone maker is also considering adding AI search engines as options to its software.
“Cue’s testimony establishes that Google’s high revenue share payments deterred Apple from trying to capture for itself all the advertising rents that flow through the Safari browser’s default search box,” the judge wrote in Tuesday’s filing.
Apple’s revenue from Google is reported in its financials as advertising revenue, which is reported as part of the company’s Services business, which also includes AppleCare warranties, cloud services like iCloud, and digital content like apps and Apple Music.
Waymo partners with Uber to bring robotaxi service to Atlanta and Austin.
Uber Technologies Inc.
Alphabet’s Waymo unit will begin test drives of its robotaxis in Denver and Seattle this week, with humans behind the wheel, the company said Tuesday.
“We will begin driving manually before validating our technology and operations for fully autonomous services in the future,” a company spokesperson said in an email. Waymo announced the tests in blog posts.
The autonomous vehicle venture aims to expand its driverless, ride-hailing service across the U.S. after already launching commercial operations in Austin, Texas, as well as Atlanta, San Francisco, Phoenix and Los Angeles.
In some markets, including Austin and Atlanta, Waymo’s driverless rides can only be hailed through the Uber app. In others, riders must use the company’s stand-alone Waymo One app to book a robotaxi.
Safety drivers, who are employees of Waymo, will man the steering and braking behind the test vehicles in Denver and Seattle. The company is also running similar tests with its robotaxis in New York, having recently obtained permits in the biggest U.S. market.
The company’s test fleet in Denver and in Seattle will include a mix of their fully electric Jaguar iPace and Geely Zeekr AVs.
Waymo told CNBC that it will have up to a dozen cars each in Denver and Seattle to start testing.
Waymo’s primary competition on the global stage is Baidu-owned Apollo Go in China, which operates driverless ride-hailing services across Asia. Meanwhile, Tesla has obtained a permit to operate a ride-hailing business in Texas, and is testing a manned robotaxi service in Austin and another in San Francisco.