Nvidia CEO Jensen Huang arrives to attend the opening ceremony of Siliconware Precision Industries Co. (SPIL)’s Tan Ke Plant site in Taichung, Taiwan Jan. 16, 2025.
Ann Wang | Reuters
Nvidia announced new chips for building and deploying artificial intelligence models at its annual GTC conference on Tuesday.
CEO Jensen Huang revealed Blackwell Ultra, a family of chips shipping in the second half of this year, as well as Vera Rubin, the company’s next-generation graphics processing unit, or GPU, that is expected to ship in 2026.
Nvidia’s sales are up more than sixfold since its business was transformed by the release of OpenAI’s ChatGPT in late 2022. That’s because its “big GPUs” have most of the market for developing advanced AI, a process called training.
Software developers and investors are closely watching the company’s new chips to see if they offer enough additional performance and efficiency to convince the company’s biggest end customers — cloud companies including Microsoft, Google and Amazon — to continue spending billions of dollars to build data centers based around Nvidia chips.
“This last year is where almost the entire world got involved. The computational requirement, the scaling law of AI, is more resilient, and in fact, is hyper-accelerated,” Huang said.
Tuesday’s announcements are also a test of Nvidia’s new annual release cadence. The company is striving to announce new chip families on an every-year basis. Before the AI boom, Nvidia released new chip architectures every other year.
The GTC conference in San Jose, California, is also a show of strength for Nvidia.
The event, Nvidia’s second in-person conference since the pandemic, is expected to have 25,000 attendees and hundreds of companies discussing the ways they use the company’s hardware for AI. That includes Waymo, Microsoft and Ford, among others. General Motors also announced that it will use Nvidia’s service for its next-generation vehicles.
The chip architecture after Rubin will be named after physicist Richard Feynman, Nvidia said on Tuesday, continuing its tradition of naming chip families after scientists. Nvidia’s Feynman chips are expected to be available in 2028, according to a slide displayed by Huang.
Nvidia will also showcase its other products and services at the event.
For example, Nvidia announced new laptops and desktops using its chips, including two AI-focused PCs called DGX Spark and DGX Station that will be able to run large AI models such as Llama or DeepSeek. The company also announced updates to its networking parts for tying hundreds or thousands of GPUs together so they work as one, as well as a software package called Dynamo that helps users get the most out of their chips.
Jensen Huang, co-founder and chief executive officer of Nvidia Corp., speaks during the Nvidia GPU Technology Conference (GTC) in San Jose, California, US, on Tuesday, March 18, 2025.
David Paul Morris | Bloomberg | Getty Images
Vera Rubin
Nvidia expects to start shipping systems on its next-generation GPU family in the second half of 2026.
The system has two main components: a CPU, called Vera, and a new GPU design, called Rubin. It’s named after astronomer Vera Rubin.
Vera is Nvidia’s first custom CPU design, the company said, and it’s based on a core design they’ve named Olympus.
Previously when it needed CPUs, Nvidia used an off-the-shelf design from Arm. Companies that have developed custom Arm core designs, such as Qualcomm and Apple, say that they can be more tailored and unlock better performance.
The custom Vera design will be twice as fast as the CPU used in last year’s Grace Blackwell chips, the company said.
When paired with Vera, Rubin can manage 50 petaflops while doing inference, more than double the 20 petaflops for the company’s current Blackwell chips. Rubin can also support as much as 288 gigabytes of fast memory, which is one of the core specs that AI developers watch.
Nvidia is also making a change to what it calls a GPU. Rubin is actually two GPUs, Nvidia said.
The Blackwell GPU, which is currently on the market, is actually two separate chips that were assembled together and made to work as one chip.
Starting with Rubin, Nvidia will say that when it combines two or more dies to make a single chip, it will refer to them as separate GPUs. In the second half of 2027, Nvidia plans to release a “Rubin Next” chip that combines four dies to make a single chip, doubling the speed of Rubin, and it will refer to that as four GPUs.
Nvidia said that will come in a rack called Vera Rubin NVL144. Previous versions of Nvidia’s rack were called NVL72.
Jensen Huang, co-founder and chief executive officer of Nvidia Corp., speaks during the Nvidia GPU Technology Conference (GTC) in San Jose, California, US, on Tuesday, March 18, 2025.
David Paul Morris | Bloomberg | Getty Images
Blackwell Ultra
Nvidia also announced new versions of its Blackwell family of chips that it calls Blackwell Ultra.
That chip will be able to produce more tokens per second, which means that the chip can generate more content in the same amount of time as its predecessor, the company said in a briefing.
Nvidia says that means that cloud providers can use Blackwell Ultra to offer a premium AI service for time-sensitive applications, allowing them to make as much as 50 times the revenue from the new chips as the Hopper generation, which shipped in 2023.
Blackwell Ultra will come in a version with two paired to an Nvidia Arm CPU, called GB300, and a version with just the GPU, called B300. It will also come in versions with eight GPUs in a single server blade and a rack version with 72 Blackwell chips.
The top four cloud companies have deployed three times the number of Blackwell chips as Hopper chips, Nvidia said.
DeepSeek
China’s DeepSeek R1 model may have scared Nvidia investors when it was released in January, but Nvidia has embraced the software. The chipmaker will use the model to benchmark several of its new products.
Many AI observers said that DeepSeek’s model, which reportedly required fewer chips than models made in the U.S., threatened Nvidia’s business.
But Huang said earlier this year that DeepSeek was actually a good sign for Nvidia. That’s because DeepSeek uses a process called “reasoning,” which requires more computing power to provide users better answers.
The new Blackwell Ultra chips are better for reasoning models, Nvidia said.
It’s developed its chips to more efficiently do inference, so when new reasoning models require more computing power at the time of deployment, Nvidia’s chips will be able to handle it.
“In the last 2 to 3 years, a major breakthrough happened, a fundamental advance in artificial intelligence happened. We call it agentic AI,” Huang said. “It can reason about how to answer or how to solve a problem.”
Alibaba’s global headquarters in Hangzhou, Zhejiang Province, China, on May 9, 2024.
Nurphoto | Nurphoto | Getty Images
Alibaba-backed Banma, a provider of technology for smart cars, is planning to list shares on the Hong Kong Stock Exchange, according to a filing.
In a filing dated Aug. 21, Alibaba said it currently owns about 45% of Banma and will continue to control over 30% of the company’s stock after the listing. Banma said in a filing that the announcement does not guarantee a listing will take place.
Banma, founded in 2015 and based in Shanghai, is “principally engaged in the development of smart cockpit solutions,” Alibaba’s filing says. In March, Alibaba announced that it was deepening its partnership with BMW in China, building an artificial intelligence engine for cars with a solution built by Banma, “Alibaba’s intelligent cockpit solution provider.”
In addition to Alibaba, Banma is backed by investors including China’s SAIC Motor, SDIC Investment Management and Yunfeng Capital, a Chinese investment firm started by Alibaba co-founder Jack Ma.
Alibaba in the past referred to Banma as a joint venture “between us and SAIC Motor.”
Private renewable energy projects are still moving forward despite a pullback in government support, and new technology is making that construction more efficient.
Solar farms, for example, take meticulous planning and surveying, involve long hours and require significant labor. Now, robots are taking on the job.
CivDot is a four-wheeled robot that can mark up to 3,000 layout points per day and is accurate within 8 millimeters. The machine can ride over rugged terrain and work through rough weather.
It is the brainchild of California-based Civ Robotics.
“Our secret sauce and our core technology is actually in the navigation and the geospatial — being able to literally mark coordinates within less than a quarter inch, which is very, very difficult in an uneven terrain, outdoor surfaces, and out in the desert,” said Tom Yeshurun, CEO of Civ Robotics.
The data for manual surveying is uploaded into the Civ software, then the operator chooses the area they want to mark and presses go. The robot does the rest, saving both time and money.
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“The manual surveying equipment, if you use that in the field and you have three crews, they will need three land surveying handheld receivers. That alone is already equal to how much we lease our machines in the field, and all the labor savings is just another benefit,” Yeshurun said.
Civ Robotics has more than 100 of these robots in the field that are primarily being used by renewable energy companies, but they are also used in oil and gas. It is currently working with Bechtel Corporation on several solar projects.
“These were usually pretty highly paid field engineers that we would send out there, and they might be able to do 250 or 350 pile marks a day. With the CivDot robot, we’re able to do about 1250 a day,” said Kelley Brown, vice president at Bechtel.
Brown said the company has used the robot in thick and muddy terrain in Texas and out in the deserts of Nevada.
“And so you have to think about things like the tires, or you may have to think about clearance. Are you trying to get over existing brush and such, across the solar field? So that’s one thing that we contemplate. I think the other is, you know, this runs on batteries, so you’ve got to contemplate battery swaps,” she added.
Civ Robotics is backed by Alleycorp, FF Venture Capital, Bobcat Company, Newfund Capital, Trimble Ventures, and Converge. Total VC funding to date is $12.5 million.
There are other robotics solutions for markings, but the competition is mostly doing work on highways and soccer fields. Yeshurun said those rivals can’t handle the terrains that the solar industry faces as it expands into new territories.
CNBC producer Lisa Rizzolo contributed to this piece.
The PlayStation DualSense controller and PlayStation 5 console.
Jakub Porzycki | Nurphoto | Getty Images
PlayStation 5 game consoles will cost $50 more in the U.S. starting this week, Sony announced on Wednesday.
The price for an entry-level PlayStation 5 Digital Edition will increase from $450 to $500, and a PlayStation 5 with a disc drive is going up to $550 from $500. Sony’s high-end PlayStation 5 Pro will cost $750, up from $700. The PlayStation 5 was first released in 2020.
President Donald Trump’s sweeping tariff plan announced in April went into effect earlier this month on most countries. The U.S. currently has a 30% tariff on imports from China, and higher tariffs on goods from the world’s second-largest economy are currently “paused,” according to the administration. Sony’s home country of Japan was hit with a 15% tariff.
While Sony didn’t attribute the increase to Trump’s tariffs, consumer companies have been warning for months that higher prices are on the way.
“Similar to many global businesses, we continue to navigate a challenging economic environment,” Sony said in its blog post.
The company said that retail prices for console accessories such as controllers haven’t changed.
Earlier this month, Sony officials said the company was working on supply chain diversification to combat U.S. tariffs, and said that the console hardware it sells in the U.S. is produced outside of China.
“It is difficult to speak to our hardware pricing strategy as that has implications for our future competitive strategy,” ” Sony officials said, according to a translated transcript of a call with financial analysts posted on its website. “But we intend to take a flexible approach to such decision-making by monitoring consumer price sensitivity as we think about total full-year segment profits, lifetime value, manufacturing, units sold in, and our content sales potential.”
In May, Microsoftraised the price of its Xbox video game consoles. Nintendo delayed pre-orders of its Switch 2 by a few weeks in April, attributing the delay to tariffs. Although Nintendo did not raise the price of its new consoles, it hiked the price of the original Switch earlier this month.