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The Office for National Statistics (ONS) is making major changes to how it gathers some of the UK’s most important data. These figures shape decisions on wages, benefits, and public spending.

One of the biggest shifts involves how inflation is measured, which is changing on Tuesday. The Consumer Price Index (CPI), which tracks the cost of everyday essentials like food, energy, and transport, is being updated with a new system that aims to capture price changes more accurately.

This matters because inflation figures influence the Bank of England’s decisions on interest rates, which in turn affect the cost of borrowing, savings, and even rent.

For workers, inflation also plays a role in wage negotiations. This is because when prices rise, there’s often pressure on employers and the government to increase salaries, pensions, and benefits.

The ONS will continue sending researchers to shops to check prices and speak to retailers, but from this month, a new digital system will speed up how the data is processed.

It’s also testing a new method using real checkout data from supermarkets. Instead of just recording shelf prices, it will track what people actually pay, including discounts from loyalty schemes like Clubcard and Nectar. This should give a more accurate picture of real spending habits, with full rollout expected by 2026.

The change has been brought about over concerns the previous method measured price changes but failed to capture how consumers changed what they buy as a result.

Take the example of butter, which has gone up in price by 18% in the past year. That increase was reflected in the CPI, influencing the overall inflation figure. However, many consumers will have switched to a dairy spread or margarine rather than keep paying for the more expensive butter.

How is inflation data changing?

While this should improve inflation accuracy, tracking individual product prices may become harder. Sky News’ Spending Calculator, which helps users track price changes, will need updates and won’t be refreshed this month.

An ONS spokesperson said: “From next year we will be replacing much of the physical price collection in supermarkets with information from supermarket tills. While we won’t know what each consumer has bought, we will know both the price and quality of items sold in shops up and down the country, marking a step-change in our understanding of inflation and consumer behaviour.”

Data reliability concerns prompt changes

While these changes to the inflation data are intended to better reflect consumer behaviour, other changes are being introduced due to concerns over reliability.

One of the most affected datasets is the Labour Force Survey (LFS), the UK’s largest household study, which measures the state of the labour market and helps shape decisions on interest rates and employment. However, plummeting response rates mean its reliability is now in question.

“I think policymakers just don’t have as much trust or confidence in the LFS, so they have to find other ways to get the clear insights they used to rely on the LFS for,” said Michael McMahon, professor of economics at Oxford and former Bank of England economist.

“The Bank of England has a set of regional agents who will go out and speak to businesses. They’ll speak to local bodies and even in some cases do citizens’ panels. They were doing that before the LFS issue. It’s just they have to rely on these alternatives more, because they can rely less on the LFS.”

The pandemic accelerated these issues when face-to-face LFS interviews were replaced with phone surveys, causing a sharp drop in participation.

Internal ONS emails, revealed by the Financial Times, showed how one key estimate’s sample size had “collapsed to only five individuals” — too small for reliable statistics.

Resolution Foundation analysis shows that HMRC payroll and self-employment data aligned with LFS estimates before 2020 but after the pandemic began to diverge.

To address this, the ONS is developing the Transformed Labour Force Survey (TLFS), using shorter questionnaires and shifting primarily to online responses, with some face-to-face interviews remaining.

Survey issues aren’t just affecting job figures, they’re also complicating GDP estimates.

The Living Costs and Food Survey (LCF), which tracks incomes and spending and is used for GDP estimates, has seen a sharp drop in response rates, with fewer than one in five forms completed as of December 2024. The survey is particularly time-consuming, requiring participants to log spending for two weeks. A new digital tool allowing receipts to be scanned is in development but won’t launch until late 2025.

For policymakers, these delays are frustrating. “It’s certainly a moment of embarrassment: the idea that the chancellor and the governor [of the Bank of England] go to G7 meetings, talk to other advanced economies, and explain why we don’t know how our labour market is doing with any great confidence,” said McMahon.

Flawed migration data

Recent improvements to the way the ONS gathers migration data also highlight significant failings in the recent past.

Long-term migration estimates are a vital part of public debate and key policy decisions.

Before COVID, migration estimates relied on traveller surveys at airports and ports. These surveys frequently underestimated migration levels, as they depended on people’s own predictions about how long they would stay in the UK.

Under this method, net migration was seen to have peaked in December 2022, at 764,000.

Now, the ONS has shifted to using visa records, higher education statistics, and tax data to provide a clearer picture. Under this new method, it has become clear that net migration has been much higher than previously thought, peaking at 906,000 in June 2023.

Overall, the ONS increased its estimate for net migration in 2023 by more than 25%.

However, while these changes are making migration data more reliable, they also highlight how much of the political debate on immigration in recent years has been built on incomplete figures. The transition to administrative data is a step forward, but further refinements will be needed to ensure long-term accuracy.


The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open-source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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Daily Mail owner lines up NatWest to help fund £500m Telegraph bid

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Daily Mail owner lines up NatWest to help fund £500m Telegraph bid

The owner of the Daily Mail is lining up one of Britain’s biggest high street lenders to help bankroll its £500m deal to buy The Daily Telegraph.

Sky News has learnt that DMGT has turned to its long-standing bank, NatWest Group, to lend a substantial chunk of the Telegraph purchase price.

City sources said on Thursday that discussions between the two were still in progress.

It was unclear how much of the consideration NatWest might finance, or how much equity DMGT intended to put up as part of the deal.

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Last month’s announcement that DMGT was in exclusive talks to buy Telegraph Media Group achieved a long-standing ambition of the Mail proprietor, Lord Rothermere, to own the rival right-leaning newspaper.

However, the transaction still needs to be formally submitted to the culture secretary, Lisa Nandy, who has effectively asked for details of the proposed deal by early next week.

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Lengthy inquiries by the Competition and Markets Authority and Ofcom are also expected to follow.

DMGT’s exclusivity period came within days of a consortium led by RedBird Capital Partners abandoning its own deal amid opposition from within the Telegraph newsroom.

NatWest’s position as a principal lender would, in theory, be advantageous to Lord Rothermere, who will not want to be reliant on overseas financing for the deal.

The DMGT owner had originally intended to acquire a minority stake of just under 10% in the Telegraph titles as part of the RedBird-led transaction.

A previous deal proposed by a consortium including RedBird and the Abu Dhabi state-owned investment firm IMI collapsed after the government changed the law regarding foreign state ownership of national newspapers.

“I have long admired the Daily Telegraph,” Lord Rothermere said last month.

“My family and I have an enduring love of newspapers and for the journalists who make them.

“The Daily Telegraph is Britain’s largest and best quality broadsheet newspaper, and I have grown up respecting it.

“It has a remarkable history and has played a vital role in shaping Britain’s national debate over many decades.”

If the deal is completed, it would bring the Telegraph newspapers under the same stable of ownership as titles including Metro, The i Paper and New Scientist.

DMGT said in November that it planned “to invest substantially in TMG with the aim of accelerating its international expansion”.

“It will focus particularly on the USA, where the Daily Mail is already successful, with established editorial and commercial operations.”

NatWest declined to comment.

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OpenAI bags Disney characters for Sora short video app

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OpenAI bags Disney characters for Sora short video app

OpenAI has signed its first major licensing deal to bring well-known characters to life on its Sora video generation tool.

The company said the agreement with Walt Disney was part of a push to ensure the rights of creators in the generative artificial intelligence (AI) space amid growing concerns over copyright, fakes and misinformation.

It forms part of a $1bn Disney investment in OpenAI, that will see the entertainment firm roll out ChatGPT to its staff and grow its AI capabilities.

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The initial three-year licensing deal will allow Sora users to generate and share videos based on more than 200 Disney, Marvel, Pixar and Star Wars characters.

These include Mickey Mouse, Cinderella and Luke Skywalker.

Sora allows people to quickly create realistic clips based merely on text prompts.

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Disney and OpenAI said they were committed to responsible use of AI amid the backlash from critics who have pointed to widespread misuse of generative AI in the social media space – a practice known as AI slop.

Some have depicted fake messages from celebrities and even used the dead.

OpenAI CEO Sam Altman said: “This agreement shows how AI companies and creative leaders can work together responsibly to promote innovation that benefits society, respect the importance of creativity, and help works reach vast new audiences.

His counterpart at Disney, Bob Iger, added that the partnership would “extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works”.

As part of the deal, some user-generated Sora videos will be made available on the Disney+ streaming service.

Dan Coatsworth, head of markets at AJ Bell, said of the tie-up: “It’s a win-win situation for Disney and OpenAI. Disney gets to deploy its beloved brands in the world of AI while keeping control of the intellectual property.

“Fans can use Disney characters to make videos and take social media content to another level. That could drive significant traffic to OpenAI’s Sora social media platform, turning a relatively unknown entity into a household name in a flash.

“As part owner of the business, Disney will be able to use the equity stake in OpenAI to ensure its characters are used in a controlled environment.

“It’s a significant step forward for the concept of fan fiction”, he concluded.

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Burger King UK lands new backing from buyout firm Bridgepoint

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Burger King UK lands new backing from buyout firm Bridgepoint

The private equity backer of Burger King UK has injected millions of pounds of new funding as part of a deal which paves the way for their partnership to be extended into the 2040s.

Sky News understands that Bridgepoint has invested a further £15m into the fast food giant in recent days, with a further sum – thought to be up to £20m – to be deployed over the next 18 months.

The new funding has been committed as Burger King UK’s Master Franchise Agreement with a subsidiary of Restaurant Brands International has been extended to 2044 in a deal which is said to align the interests of its various financial stakeholders more closely.

Burger King’s British operations comprise roughly 575 outlets, and employ approximately 12,000 people.

In results released this week, Burger King UK said it had delivered a “solid performance…amid sector headwinds” in 2024.

Revenue increased by 7% to £408.3m, with underlying earnings before interest, tax, depreciation and amortisation up 12% to £26m.

The company also said it had completed a refinancing process, with the maturity of its bank facilities pushed out to March 2028.

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Under the leadership of Alasdair Murdoch, its long-serving chief executive, Burger King plans to open roughly 30 new sites next year.

It comes at a challenging time for the UK hospitality sector, with casual dining chains TGI Fridays and Leon both filing to appoint administrators in the last few days.

Industry bosses say that last month’s Budget has piled fresh cost pressures on them.

Bridgepoint declined to comment on the injection of new capital into Burger King UK.

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