Morgan Stanley analyst Adam Jonas, often described as Tesla’s (TSLA) biggest cheerleader on Wall Street, just slashed his delivery estimate for the automaker by 300,000 units.
And yet, he still thinks the stock is going to double.
Since last year, Tesla has been seeing its demand tumble and in 2025, the tumble is accelerating into a free fall in Europe amid broader brand destruction thanks to its CEO Elon Musk.
He recently updated his estimates on Tesla downgrading his Q1 deliveries to 351,000 units – down roughly 10% compared to the same period last year. Just a few weeks ago, Jonas thought Tesla would deliver 415,000 units in Q1.
The analyst also greatly reduced his full-year delivery estimate from 1,924,000 to 1,615,000 units.
He went from believing Tesla would grow deliveries by 7.5% in 2025 to predicting it will be down about 10%.
Despite this major shift, Jonas is still recommending people buy Tesla’s stocks.
His recommendation is based on Tesla being “a highly diversified play on AI and robotics” in his view:
“In our view, Tesla’s softer auto deliveries are emblematic of a company in the transition from an automotive ‘pure play’ to a highly diversified play on AI and robotics.”
Jonas reduced his price target on Tesla from $430 to $410 a share.
Morgan Stanley has been criticized in the past for Jonas’ ultra-optimistic views on Tesla while having many separate financial dealings with CEO Elon Musk.
Electrek’s Take
To summarize Jonas’ positive view on Tesla, he believes that it doesn’t matter that its main business (selling cars) is crumbling because other products (that don’t exist yet) might come later and they might be profitable.
It’s ridiculously dumb.
Tesla is nowhere near achieving self-driving on its consumer vehicles. It will likely never happen in HW4 and HW3 vehicles – resulting in a giant liability since they sold vehicles with that promise.
As for the robots, I’m a little more bullish on those since I think it’s an easier AI problem to solve since the safety issue is less significant. However, I don’t see Tesla having a considerable advantage over the competition, like Unitree, which actually looks to be ahead of Tesla.
Tesla’s main business is still selling cars. That’s not going well, and even Jonas admits it.
He sees Tesla’s deliveries going down two years in a row while gross margins are crashing even faster.
Sure, he also sees Tesla increasing deliveries later this decade, leading to 4 million deliveries in 2030, but that’s purely based on Tesla’s demand picking back by solving self-driving, which again is unlikely.
His prediction for 2030 is also down from 5 million units and Musk himself had recently predicted 20 million units in 2030.
It all sounds pretty ridiculous at this point.
FTC: We use income earning auto affiliate links.More.
Acura is bringing back the RSX, but you wouldn’t recognize it. It’s now a sporty electric SUV, and a fairly impressive one at that. It’s also the first electric vehicle built on Honda’s new Zero global EV platform.
Honda’s all-electric vehicle offering is quite limited – especially in North America.
It only sells the Prologue and Accura ZDX, which are based on GM’s Equinox EV. In Asia and Europe, the Japanese automaker has more electric models, but its efforts are still very much fragmented.
Now, it is preparing to launch a series of new EVs based on its in-house global EV platform: Zero.
Advertisement – scroll for more content
Today, Acura is unveiling what should become the first vehicle on the platform: the Acura RSX concept.
This is still only a concept, but Acura says that it’s a good preview for the final vehicle that will go into production at Honda’s new EV hub in Ohio during the second half of 2026.
It will be built on the same production line as the Acura Integra, which can get a bit confusing since the name RSX was also used for the Integra in some markets during the original run in the 90s.
But the name is about the only thing that the current Integra and the RSX concept share. You won’t confuse the sporty sedan with this all-electric performance SUV.
Lance Woelfer, vice president of Auto Sales at American Honda Motor Co, commented on the new concept:
“The dramatic styling of our Acura RSX Prototype demonstrates that it’s not just a new EV, but a compelling all-new Acura model. RSX will deliver on nearly four decades of Acura Precision Crafted Performance brand DNA with appealing design and cutting-edge technology.”
Acura took advantage of the freedom given by the new EV platform it’s based on and delivered a vehicle with a sleek yet aggressive design.
Yasutake Tsuchida, Acura Creative Director and vice president of American Honda R&D, said that the design aimed at “excellent aerodynamic” performance:
“The Acura RSX has a sporty coupe style that expresses the performance that comes from excellent aerodynamics. Starting from this all-new RSX we will redefine the Acura brand around timeless beauty and a high-tech feel that is essential for a performance and unique brand.”
For now, the design is the primary information available about the Acura RSX, as the company hasn’t shared specifications yet. I am with Acura at the Monterey Car Week for the next few days, and I’ll do my best to gather more details.
In the meantime, we know that it will be equipped with a potent dual-motor all-wheel drive powertrain, sport-tuned double wishbone front suspension, a low center-of-gravity and Brembo brakes, and Acura is talking about all this being standard in the new RSX.
Acura is also talking about having “the brand’s top-of-class driver assistive technologies.”
With the ability to run various applications on the Acura RSX, similar to operating systems found on smartphones, ASIMO OS will offer a personalized experience that will enhance the joy of driving and the ownership experience. ASIMO OS will utilize OTA updates to bring new customizable features and services to the RSX to enhance the ownership experience.
It will also have machine learning capabilities, enabling it to learn about how you like to use your car and personalize to your specifications.
Last but not least, Acura has already confirmed that the RSX will be capable of bi-directional charging. The details are not available yet, but the automaker is talking about powering devices from the vehicle (V2X) and providing back power to your home (V2H).
The prototype is at Pebble Beach this week if you want to check it out. We certainly will, and we will report back with more.
FTC: We use income earning auto affiliate links.More.
A new report claimed that Lucid Motors’ (LCID) new Gravity SUV had just nine registrations in its first six months. Lucid denied the rumors, telling us Gravity deliveries are “well into the 3-digit range.”
Lucid denies rumors of slow Gravity SUV sales
There’s no denying that the Gravity is an impressive electric SUV. It can drive up to 450 miles on a single charge and has more interior space than a Ford Explorer. With up to 828 hp, it’s also faster than most sports cars.
However, a new Automotive News report claimed the Gravity only managed to secure nine registrations in its first six months on the market, citing S&P Global Mobility data.
Nick Twork, Lucid’s head of communications, confirmed in an email to Electrek that the claim is “completely inaccurate.”
Advertisement – scroll for more content
Twork added that “a quick review of social media postings from our customers shows that those numbers are simply not credible.” Although Lucid doesn’t provide a breakdown, Gravity deliveries are “well into the 3-digit range,” he said.
Lucid Gravity Grand Touring (Source: Lucid)
In the second half of the year, Lucid expects the Gravity SUV to account for the majority of production and deliveries.
The EV maker anticipates a significant ramp-up in production during the second half of the year. On the company’s second-quarter earnings call, interim CEO Marc Winterhoff said that after overcoming most of the supply chain issues, including the industry-wide magnet shortage, the company was “beginning to ramp up Lucid Gravity production.”
Lucid Gravity electric SUV at a Tesla Supercharger (Source: Lucid Motors)
Winterhoff added that “our daily order rate has nearly doubled” since introducing Gravity models in its studios and offering test drives.
If it weren’t for Lucid’s quick actions, the company would have had to halt production in the second quarter. Instead, Lucid produced just over 6,000 vehicles in the second quarter.
Lucid Air (left) and Gravity (right) Source: Lucid
During an interview with CNBC the following day, Lucid’s CEO stated that the company now has the raw materials, earth magnets, and licensing for the remainder of the year.
Lucid has reduced its production goal for 2025 from 20,000 to between 18,000 and 20,000 units. The company cited a changing market as the reason for the updated range.
The EV maker also scored a partnership with Uber and Nuro to launch 20,000 Gravity robotaxis over the next six years. Uber is investing $300 million into Lucid as part of the deal.
Meanwhile, Lucid’s Air remained the best-selling luxury electric sedan in the US. The Air outsold the Tesla Model S, Porsche Taycan, and even most gas models in its segment in the first half of 2025.
FTC: We use income earning auto affiliate links.More.
Ford’s next “Model T” is a midsize electric pickup that will start at around $30,000. The new model will be the first of a family of affordable electric vehicles based on the new Ford Universal EV Platform. As Ford shifts to lower-cost EVs, a few popular SUVs you may recognize are getting axed.
Ford’s new $30,000 EV pickup will replace gas SUVs
At its Louisville, Kentucky, plant on Monday (see our recap of the event), Ford revealed plans to build a new midsize EV pickup, claiming it will have a lower cost of ownership than a Tesla Model Y.
It will also have more interior space, thanks to its new “Ford Universal EV Platform,” which was also unveiled during the event.
The platform will underpin a series of new affordable electric cars that Ford promises will compete with the best. Ford is set to begin production of the new midsize EV pickup in 2027 at the Louisville Assembly plant, meaning it will need to clear room.
Advertisement – scroll for more content
Ford currently builds the Escape and Lincoln Corsair at the facility, both of which will be retired. The Ford Escape and Lincoln Corsair will officially be discontinued after the 2026 model year.
CEO Jim Farley presents the Ford Universal EV Platform in Kentucky (Source: Ford)
The announcement came as a shock to some, as the Escape is Ford’s second-best-selling SUV, behind the Explorer. It even outsold the Bronco Sport in the first half of the year (82,589 vs 72,438).
The Corsair is the second-best-selling Lincoln brand model through June, behind the Nautilus, with 13,096 units sold.
Ford Universal EV Platform (Source: Ford)
Although production is slated to end later this year, Ford confirmed the SUVs will continue to be sold well into 2026.
Ford has invested around $5 billion in its Louisville Assembly Complex, creating nearly 4,000 jobs, as it prepares for its next generation of electric vehicles. It will begin with Ford’s new midsize EV pickup, which is expected to launch in 2027 with a starting price of around $30,000.