
2025 Porsche Macan EV review – a good car, but is it a good EV?
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Published
4 months agoon
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Porsche lent us an electric Macan for a few days and we came away with plenty of thoughts about the already-popular electric SUV from one of the world’s most respected auto manufacturers.
Porsche’s new electric Macan mid-size SUV hit the road recently and is already quite popular, with the electric powertrain reportedly making up 44% of sales of Porsche’s most popular model in the US this year so far.
The company is actually preparing to discontinue the ICE Macan entirely – and already has in Europe. The gas guzzling version will remain on sale in the US through at least 2026, but the immediate popularity of the electric model will (hopefully?) make Porsche feel confident enough to push through the ICE discontinuation to the US.
So… how is that transition going? We got a chance to to test out the new electric Macan and tell you how it fares from the perspective of a longtime EV driver.
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For our test, we actually got the chance to live with two different Macan electric models for a few days each – the high end “Turbo” version in Copper Ruby Metallic and the lower-end “4” version in Ice Grey Metallic. Porsche also sells a base rear-wheel drive model and a mid-spec 4S model, with more power but not quite as much as the Turbo.


Between the two models we got to test a variety of the Macan electric’s options, which we’ll mention through the course of this review.
Performance
While an SUV isn’t a sportscar no matter what anyone says (the Macan EV is a 5,000-5,400lb vehicle, depending on spec, after all), electric SUVs can still perform quite well due to the extremely high torque that electric motors can push out and the low center of gravity provided by a heavy battery laid at the bottom of the car.

And the Macan EV is a Porsche, so you can expect it to perform well. We didn’t get to take it out on a track or anything (but lets be honest, even though it’s a Porsche, this car will see more grocery store parking lots and school drop-off lines than it does track days – likely by multiple orders of magnitude)
On the public roads we did test the car on, it offered more than enough power and great handling even in the lower 382hp 4 trim… and an absurd amount of power in the 576hp Turbo trim (both gain additional power in launch control mode – which will really throw your head back even with the lower-end model).
Frankly, I thought the Turbo was too much – despite not really being anywhere near the most powerful Porsche (that goes to the Taycan Turbo GT with 1,092hp), I still managed to give myself a headache with the violence at which it delivered power with a full stomp of the go pedal. The 4 or 4S would be more than enough for me, but if you’re looking to break some necks, the Turbo can get you there.
And, while the car hasn’t been out all that long yet, its reputation does precede itself. When I took the car to a weekend Porsche meetup (and was, perhaps surprisingly, accepted by the classic 911 admirers there), a man with his kid walked up and said: “hey, you wanted to see the fastest one here? Well, it’s that one.” So at least that battle is well and truly won.

The Macan EV has either 3 or 4 customizable drive modes (Normal, Sport, Offroad, and an optional Sport Plus mode), which is a feature seen on many cars, via a knob on the steering wheel.
A lot of cars merely change the throttle mapping between drive modes, but Porsche allows configuration of simulated motor noise (if you have the $500 “electric sport sound” option, which is a waste of money), chassis stiffness, ride height, and even changes the traction control to be a little more slippy in sport mode – though, I couldn’t find any way to configure steering weight. And you can set your preferences for each mode, which it will save. Once again, another aspect of the car that’s highly customizable.
Regardless of drive mode, the car’s handling was still excellent. I found it much more tossable than a car should be at that weight, and handling was predictable even on wet roads.
Differences between the modes are immediately noticeable – changing the “chassis stiffness” setting really does contribute to a much harsher or softer ride experience right away, and the sportier drive modes did feel like they allowed me a bit more slip.





We even took our brand-new Macan Turbo out to a local off-road trail to test the “off-road” mode (Porsche, you gave us a mode, of course we’re going to test it). The car performed admirably on a bumpy dirt road and some steep grades – but we didn’t dare take it into the wet, rock-strewn riverbed which was occupied primarily by lifted, beaten-up old Jeep Wranglers.
A quick note on regenerative braking
However, despite customizable drive modes, the Macan EV does not have customizable off-throttle regenerative braking. As is the case with many other VW group cars (but not all – the ID.4 now has stronger regen), Porsche has deigned to give us incredibly minimal regen strength (which the car’s included G-force meter helpfully told me tops out at 0.1G).
You still get plenty of regen when hitting the brake pedal, but these are blended brakes, where the car decides whether to apply regen or friction brakes. This means you can feel the transition from regen to friction brakes when you brake hard or each time you come to a full stop, which made each red light more abrupt than it needs to be.
While Porsche’s available regenerative braking force is high, I will continue to note that this is an inferior approach to offering strong off-throttle regen. EV drivers tend to love one-pedal driving, it’s one of the great joys of driving an EV. Also, having one pedal devoted to controlling the motor and another pedal devoted to controlling the brakes not only makes sense, it also makes the car’s performance more predictable.
The counterpoint would be that coasting is more familiar to gas car drivers (and also offers minor efficiency benefits – but if we wanted efficiency we wouldn’t make a 630hp SUV). But the goal of an EV should be to leverage the unique advantages of the powertrain to make it better than a gas car, not just familiar to one.
At the very least, there should be adjustable regen – after all, so much else on the car is customizable – but Porsche has offered only two choices: none, or almost none.

Efficiency & Charging
Over the course of my drives, I found average efficiency of 300-340Wh/mi, using a mixture of various drive modes. Most of this driving was in good weather, though I mixed in some off-road driving with the Turbo, and some rainy roads with the 4 (as a result, my least-efficient drive was on the 4, not the Turbo – due to rain).
My efficiency numbers would add up to a total real-world range of around 280-316 miles from the car’s 95kWh usable battery capacity, which is in line with the 288 mile and 308 mile ranges of the Turbo and the 4 respectively. Porsche told us that its range numbers are on the conservative side, but I found them to be pretty in line with my experience (and I tend to be a relatively efficient driver, so less efficient drivers may lose a few miles on me).

A (not so quick) note on charging
The reason I had two different vehicles is because, due to a series of unfortunate events, I was unable to charge the first one.
To make a long story somewhat shorter (just this section was 1,214 words before I trimmed it down…), a combination of bad charging networks, a communication error between Porsche and Electrify America servers, and bad charge port design conspired together to leave the first Macan I tested in my driveway with 17 miles left and no ability to charge before being sent back to a Porsche service center.
We ended up successfully charging the second loaner we got, which I’ll get to in a moment.
First, I’d like to mention that the Macan has a design feature that we at Electrek have long disliked – this plastic flap over the CCS portion of the charge port:

While this is normally just unnecessary and gets in the way of charging and turns a one-hand job into a two-hand one, in this case it also contributed to a physical failure of the car.
While the plastic bit is spring-loaded to flip up after the charger is removed, one time it didn’t. Then the electronic charge port door tried to close and got stuck on the plastic bit. Then the car detected an error and instead of opening up, it kept trying to shut over and over, and wouldn’t allow the other side’s charge port to be used either. (The Macan EV has two charge port doors, at the rear on each side of the vehicle, though only the driver’s side can do DC charging).
There was no solution other than to send the car back – or to break the plastic bit off, which I wasn’t about to do with a review vehicle (but if it were mine, I’d tear it off and solve the problem for good).
Once that was solved, when I got a second vehicle, the charging experience was actually great. The Macan EV can charge at a peak of 270kW (with best results starting at ~9% SOC), and when I charged it, I started at 18%. Charging was over 250kW at the beginning, and held above a rate of ~150kW until I finished charging at 73%. That charge took 17 minutes for 56kWh of energy and 162 miles of range. And the same car was at the front of the line when I left as when I got there, which means I charged faster than every other car at the station.
While any single one of my issues charging wasn’t necessarily terminal on its own (even the charge port issue was only caused because of the communication issue, which meant lots of plugging and unplugging), they all added up to a negative experience that could easily turn off a new owner from EVs for good. This is why it’s so important for EV companies to get charging right, and right now, Tesla is really the only one doing it right (well, Rivian too, just at much smaller scale).
In comparison, I have never had an issue at a Tesla Supercharger, other than having a wait a few minutes. Neither have most of our readers.
Porsche will likely gain access to the Supercharger network sometime this year, which should help to alleviate some network-related issues.
But for now, my main suggestion would be: don’t get the “power charge port cover,” a $580 option, until Porsche redesigns it or updates the car to have smarter failure modes.

Comfort & usability
The Porsche Macan offered quite a comfortable ride experience, particularly in “comfort” drive mode, which tunes the chassis for a smoother ride (and you can really tell the difference). Neither I nor any of my passengers had any comfort-related complaints.
Better yet, we also had the optional premium package ($3,900) and massage seat function ($670), which was very nice. I confess to sitting in the car for an extra 15 minutes on the last night of our test, doing nothing but getting a massage. It’s not the most comfortable I’ve ever been in a car seat (Hyundai Ioniq 9 and Faraday Future FF91 backseats get that award), but it’s definitely very close, and comparable to the most comfortable front seats I’ve been in (Audi e-tron).
The dash offers a good mix of physical and digital controls, with physical controls for climate and audio in particular.


But one thing I didn’t like was the gear shift lever, which is an up-down lever on the dash, like in the Taycan. I’m sure I’d get used to it over time, but it was a strange adjustment over my two weekends with the car. I also felt the cruise control/InnoDrive lever was placed too low on the steering column for those of us who use our knees to hold the wheel from time to time (don’t lie, you do it too).
The optional rear-wheel steering system ($2,040) has 5º of travel and offered a marked improvement in turning radius. I could really tell the difference between the car with it and the car without it – the turning radius was very tight for a somewhat large vehicle.


By virtue of being an SUV, there’s good storage in the rear, as one might expect. But the frunk is quite small – it came with a large bag to store charge cables (which are frankly bigger than they need to be) and had little more room than that.
Normally I would keep charge cables in the rear trunk under-floor storage, but that was also small, and mostly taken up by a subwoofer, leaving room for a small bag of car tools and that’s about it. So if you’re counting on a space to keep a bunch of things that you like to carry around all the time but don’t use often (e.g. a car cover or something), there are limited options in this vehicle.


Related to comfort: this car makes a lot of funny noises which were unpalatable to my ears (note: I do have exceptionally sensitive ears, so your mileage may vary here).
While the ride itself is quite quiet, this unveils a lot of sounds that probably shouldn’t be there. There’s obviously the federally-required pedestrian warning noise (which I think is misguided), but while regulations only require this up to 18mph, the Macan’s stays active until higher speeds than that (and seems to get louder as you speed up). That’s separate from the Electric Sport Sound, a $500 option for fake engine noise.
But beyond the intentional sounds, there are some other weird ones. The LED matrix headlights seem to make a buzzing sound any time they’re on, though this fades away when high beams are turned on. That’s odd. There also seems to be a fan that runs even when the car is off, though I don’t think it’s for battery cooling, maybe cooling the computer? Either way, it’s audible through the dash panel while just sitting there. There were several other funny unidentified noises, beyond the normal ones I expect on an EV (e.g. brake booster, battery contactors, battery cooling fans, etc.).
Technology
There is a lot of technology in this car, and cool user interface features. There are also a ton of add-on options, as is typical of Porsche.
Like many cars these days, Porsche allows connectivity with the My Porsche app to check charge status, activate climate controls, find charging stations and so on. This is a relatively new path for Porsche, and it sees the Macan EV as the flagbearer for its move towards more in-car connectivity.
The app worked well enough (on a chilly morning before heading to a car show I turned on the heater remotely, and the car got plenty toasty with just one minute or so of blasting the heat, which also turned on the heated mirrors), but the data on charger availability seems inconsistent between the phone app, the in-car navigation system, and the actual reality of the charging stations we stopped at. We also had trouble sending a destination from the phone app to the car’s nav system.
Porsche’s augmented reality HUD is amazing
The absolute coolest tech feature on the Macan EV is Porsche’s “augmented reality heads-up display,” a $2,520 option (exclusive to the EV Macan). Photos don’t do it justice, but I’ll include some here.
You’ve likely used a heads-up display before, which typically takes the form of a screen on the dashboard which is visible on the windshield, causing an illusion of floating letters in the air in front of you.

These often show drivers simple information such as speed, speed limit, and potentially directions from the in-car navigation system. Porsche can show those things, and also many others.
Porsche’s system takes this up to the next level, adding “augmented reality” features.

For example, if you are driving too close to a leading vehicle, it will add a yellow caution sign over the back of the car in 3D space to tell you back off (tailgaters, your day of reckoning… er, uh, visual clutter?… is upon you!).
But more importantly, it also tells you directions, and tells you directions exactly where they sit in 3D space (demo below, I skipped the turn because I just wanted to show the feature):
So if, for example, you’re coming up on a number of driveways and don’t know which one to turn into because your GPS just says “turn right in 300 feet” and you have no idea whether that driveway is 260 feet or 300 feet away cause who the heck can tell when you’re moving at a rapid pace in a big vehicle on a street… the augmented reality HUD will float three blue arrows directly over the driveway you’re supposed to turn into, and those blue arrows will appear as if they’re getting closer as you approach.
Even cooler, everything about the HUD is customizable. You can put the information you want where you want it, or take away the information you don’t want.
It’s hard to describe (hopefully the videos show it well enough), but it really does feel like a HUD done right. And it works with polarized sunglasses, which many HUDs don’t. Usually HUDs are invisible or close to it when wearing polarized sunglasses, which are a popular driving accessory to cut distracting reflections from the road and other cars, but this one is actually usable.
I had some minor quibbles, like I think the design and animation of the blue arrows could be a little different (especially on highways), and could see a dull glow from the corners of the screen on a very dark road at night, but overall this is the best HUD I’ve used.
…Its driver aids are less so
We got a chance to try Porsche’s InnoDrive driver assist system, which includes adaptive cruise control and lane keeping. We found the system somewhat cumbersome to operate and lacking in capability when compared to more advanced driver assist systems available from many other brands.
Other driver safety aids were appreciated. In particular, I liked the blind spot warning which utilized the in-cabin LED light strip, and the lane keep assist (which was active even when InnoDrive is off) intervened hard enough to actually hold me in the lane, even on a pretty curvy rural highway.

Lane keep assist did get confused from time to time when lanes ended or on highway exits, though, and required a little force on the steering wheel to overcome. This happened even when using the blinker for lane changes sometimes, which seems like an oversight. I hope that the high level of intervention and occasional confusion doesn’t result in people turning this off due to annoyance, since it seems like a useful safety feature, but an update to make it act less confused on merges and lane changes would reduce that annoyance.
Everything in the car is highly customizable
It’s not just the AR HUD which is highly customizable, but the whole car is. The car has a lot of settings and you can set all kinds of things just how you like them. It’s actually somewhat daunting trying to remember where all these settings are, and I was still finding new things until my last day with the car.
This is fantastic and I’m glad they offer this level of customizability, which is frankly more extensive than I’ve seen even in a lot of “software-defined vehicles” from startup manufacturers. (Although, we’d like to have more than one single “quick access button” on the steering wheel – it’s totally customizable, but there are so many options that it’s hard to pick just one – esp when having both forward/back would be nice, e.g. for skipping through podcasts).
But the user interface experience is still somewhat fractured – because Porsche has its own UI system (Porsche Communication Management, aka PCM), and also CarPlay/Android Auto, and also its own CarPlay app, which is not available in the Macan EV – yet? – all adding up to a total of 35GB of system software on the car, which seems like quite a lot.

This makes the UI experience feel somewhat unfocused to me, and in general, I’d rather have manufacturers just pick one and put all their effort into it. In the past, in-car UIs were terrible and everyone relied on CarPlay as a crutch, but now most manufacturers finally have acceptable UIs that I wouldn’t mind using, they just need a little more polish, a little more snappiness. (PCM also showed gas stations as points of interest by default, which is always a minus point for me, though this can be turned off).
But I don’t want to harp on this, because the level of customizability that Porsche offers is really exceptional, and it deserves merit for that.
Value
We’ve put this section last, because frankly, value is probably the last reason anyone is buying a Porsche anyway.
Starting at $75k base, the car is already close to not qualifying for the US federal EV tax credit (which caps out at $80k for SUVs). But that won’t matter to most of Porsche’s customers, who on average make about 3 times more than the personal income cap for the tax credit anyway.
The EV’s base price is about $12k more than the base ICE Macan, but across the board, the EV trims offer more power, better performance, and more standard features than comparable ICE trims. Some of these features include lane keep assist, the interior LED light strip, heated steering wheel, panoramic roof, and more.
And some exclusive options, like the augmented reality HUD, are only available on the EV Macan, not the ICE one.
Speaking of options, it’s very easy to go up from the base price, because like most Porsches, there is a vast array of options available, which can rapidly send the price up significantly.

We can’t possibly list all of these options here, so you’ll have to check with Porsche. A couple examples: a bespoke personalized vehicle key + key pouch, for just $770, or a carbon fiber case for your owner’s manual, for $790.
These options added some ~$25k to each of our tested vehicles. The Turbo was $105,300 base, but $131,970 as tested. The 4 was $78,800 base, but $102,320 as tested. Both had plenty of options, but were missing plenty of them as well. Clicking on everything I could in Porsche’s configurator, I found at least $60k worth of options to be added.
So value is a hard thing to examine here, and will depend highly on your option mix and each customer’s personal desires and financial situation. Porsche knows that it’s catering to a different kind of customer, and can offer bespoke customizations because its customers aren’t just looking for any Porsche, but for my Porsche.
What I can say is that there are definitely other electric vehicles on the market that can do a lot of the things the Macan EV can do at a lower price. But you knew that already, and if you were looking for that, you wouldn’t be at the Porsche dealership in the first place.
Conclusion
Porsche is convinced that Porsche buyers want an experience that’s just like every other Porsche. And Porsche fans are relatively famous for their resistance to change – there are still Porsche grognards who are dismayed by Porsche’s move to water-cooled engines, or to electronic power steering.
But Porsche’s first EV, the Taycan, has had an impressive record of bringing drivers over who are “new to Porsche.” So Porsche has an opportunity here to speak to new customers, who might be more open to new experiences.
Macan, too, has brought many buyers to the Porsche brand who might not have otherwise considered a Porsche in the past. It’s a more practical vehicle than a 911, and it’s a more reasonable size than the larger Cayenne.
So the Macan EV is a chance for Porsche to do something different, and I think they’ve missed the mark a little. I don’t think that making a better EV experience – in the form of stronger regen, or a more silent drive experience, or a less fractured UI, or not telling me by default where all the gas stations are (I know it’s small, but seriously how are automakers still doing this on EVs in 2025) – makes for a worse Porsche experience. You can have the excellent drive control that Porsche is famous for – and that the Macan has – while still fully embracing the electric experience.

And note that this publication approaches our reviews from the perspective of all-in EV fans – so we expect a lot out of our EVs. It’s not enough to just replace the powertrain, we’re looking for a complete ownership experience that stands up to the best out there – the Rivians, the Teslas, the companies that are all-in on EVs and really doing them right.
So like many efforts from traditional manufacturers, I see this as a transitional vehicle. It’s obviously not a slapdash first-generation effort like the compliance cars of the 2010s, it’s much better than that. But it feels like there’s still a step between the Macan EV and EVs like the Tesla Model 3, or the Polestar 3, or the post-refresh Rivian R1. It just seems like there’s still a little hesitance from Porsche stopping it from going all-in.
But given the immediately popularity of the Macan EV, maybe we’re looking at it too much from an EV purist perspective. Maybe it is indeed the right transitional path for Porsche’s customers particularly its Macan customers. I just tend to think that it’s better to make a car that doesn’t just happen to be electric, but that’s better because it’s electric – and really goes all-in on leveraging the strengths of the EV.
All that said, everything about the car is customizable, which is a really great thing to see from a traditional manufacturer. If there’s anything you don’t like right out of the gate, you can probably change it to something you do like.
And we may see more of the refinements that I’m hoping for on the upcoming Cayenne or Boxster EV – or they may even come to the Macan over time through software updates, which Porsche has committed to offering for its vehicles. Some companies have had trouble with software – especially VW – but Porsche has done some impressive software things itself, so we have some confidence they’ll be able to provide a consistently improving experience… assuming the Germans let Silicon Valley take the lead on such things.

Overall, the Macan is comfortable, extremely powerful, has great driving dynamics and an incredible amount of customizability. But I can’t help but think that Porsche still has one foot in the non-electric world, and could benefit from diving straight in on EVs.
The Porsche Macan EV is available now. If you’re interested in a 2025 Porsche Macan EV, you can use our link to get in contact with a local dealer and register your interest.
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Environment
In rare earth metals power struggle with China, old laptops, phones may get a new life
Published
5 hours agoon
July 13, 2025By
admin
A stack of old mobile phones are seen before recycling process in Kocaeli, Turkiye on October 14, 2024.
Anadolu | Anadolu | Getty Images
As the U.S. and China vie for economic, technological and geopolitical supremacy, the critical elements and metals embedded in technology from consumer to industrial and military markets have become a pawn in the wider conflict. That’s nowhere more so the case than in China’s leverage over the rare earth metals supply chain. This past week, the Department of Defense took a large equity stake in MP Materials, the company running the only rare earths mining operation in the U.S.
But there’s another option to combat the rare earths shortage that goes back to an older idea: recycling. The business has come a long way from collecting cans, bottles, plastic, newspaper and other consumer disposables, otherwise destined for landfills, to recreate all sorts of new products.
Today, next-generation recyclers — a mix of legacy companies and startups — are innovating ways to gather and process the ever-growing mountains of electronic waste, or e-waste, which comprises end-of-life and discarded computers, smartphones, servers, TVs, appliances, medical devices, and other electronics and IT equipment. And they are doing so in a way that is aligned to the newest critical technologies in society. Most recently, spent EV batteries, wind turbines and solar panels are fostering a burgeoning recycling niche.
The e-waste recycling opportunity isn’t limited to rare earth elements. Any electronics that can’t be wholly refurbished and resold, or cannibalized for replacement parts needed to keep existing electronics up and running, can berecycled to strip out gold, silver, copper, nickel, steel, aluminum, lithium, cobalt and other metals vital to manufacturers in various industries. But increasingly, recyclers are extracting rare-earth elements, such as neodymium, praseodymium, terbium and dysprosium, which are critical in making everything from fighter jets to power tools.
“Recycling [of e-waste] hasn’t been taken too seriously until recently” as a meaningful source of supply, said Kunal Sinha, global head of recycling at Swiss-based Glencore, a major miner, producer and marketer of metals and minerals — and, to a much lesser but growing degree, an e-waste recycler. “A lot of people are still sleeping at the wheel and don’t realize how big this can be,” Sinha said.
Traditionally, U.S. manufacturers purchase essential metals and rare earths from domestic and foreign producers — an inordinate number based in China — that fabricate mined raw materials, or through commodities traders. But with those supply chains now disrupted by unpredictable tariffs, trade policies and geopolitics, the market for recycled e-waste is gaining importance as a way to feed the insatiable electrification of everything.
“The United States imports a lot of electronics, and all of that is coming with gold and aluminum and steel,” said John Mitchell, president and CEO of the Global Electronics Association, an industry trade group. “So there’s a great opportunity to actually have the tariffs be an impetus for greater recycling in this country for goods that we don’t have, but are buying from other countries.”
With copper, other metals, ‘recycling is going to play huge role’
Although recycling contributes only around $200 million to Glencore’s total EBITDA of nearly $14 billion, the strategic attention and time the business gets from leadership “is much more than that percentage,” Sinha said. “We believe that a lot of mining is necessary to get to all the copper, gold and other metals that are needed, but we also recognize that recycling is going to play a huge role,” he said.
Glencore has operated a huge copper smelter in Quebec, Canada, for almost 20 years on a site that’s nearly 100-years-old. The facility processes mostly mined copper concentrates, though 15% of its feedstock is recyclable materials, such as e-waste that Glencore’s global network of 100-plus suppliers collect and sort. The smelter pioneered the process for recovering copper and precious metals from e-waste in the mid 1980s, making it one of the first and largest of its type in the world. The smelted copper is refined into fresh slabs that are sold to manufacturers and traders. The same facility also produces refined gold, silver, platinum and palladium recovered from recycling feeds.
The importance of copper to OEMs’ supply chains was magnified in early July, when prices hit an all-time high after President Trump said he would impose a 50% tariff on imports of the metal. The U.S. imports just under half of its copper, and the tariff hike — like other new Trump trade policies — is intended to boost domestic production.
Price of copper year-to-date 2025.
It takes around three decades for a new mine in the U.S. to move from discovery to production, which makes recycled copper look all the more attractive, especially as demand keeps rising. According to estimates by energy-data firm Wood Mackenzie, 45% of demand will be met with recycled copper by 2050, up from about a third today.
Foreign recycling companies have begun investing in the U.S.-based facilities. In 2022, Germany’s Wieland broke ground on a $100-million copper and copper alloy recycling plant in Shelbyville, Kentucky. Last year, another German firm, Aurubis, started construction on an $800-million multi-metal recycling facility in Augusta, Georgia.
“As the first major secondary smelter of its kind in the U.S., Aurubis Richmond will allow us to keep strategically important metals in the economy, making U.S. supply chains more independent,” said Aurubis CEO Toralf Haag.
Massive amounts of e-waste
The proliferation of e-waste can be traced back to the 1990s, when the internet gave birth to the digital economy, spawning exponential growth in electronically enabled products. The trend has been supercharged by the emergence of renewable energy, e-mobility, artificial intelligence and the build-out of data centers. That translates to a constant turnover of devices and equipment, and massive amounts of e-waste.
In 2022, a record 62 million metric tons of e-waste were produced globally, up 82% from 2010, according to the most recent estimates from the United Nations’ International Telecommunications Union and research arm UNITAR. That number is projected to reach 82 million metric tons by 2030.
The U.S., the report said, produced just shy of 8 million tons of e-waste in 2022. Yet only about 15-20% of it is properly recycled, a figure that illustrates the untapped market for e-waste retrievables. The e-waste recycling industry generated $28.1 billion in revenue in 2024, according to IBISWorld, with a projected compound annual growth rate of 8%.
Whether it’s refurbished and resold or recycled for metals and rare-earths, e-waste that stores data — especially smartphones, computers, servers and some medical devices — must be wiped of sensitive information to comply with cybersecurity and environmental regulations. The service, referred to as IT asset disposition (ITAD), is offered by conventional waste and recycling companies, including Waste Management, Republic Services and Clean Harbors, as well as specialists such as Sims Lifecycle Services, Electronic Recyclers International, All Green Electronics Recycling and Full Circle Electronics.
“We’re definitely seeing a bit of an influx of [e-waste] coming into our warehouses,” said Full Circle Electronics CEO Dave Daily, adding, “I think that is due to some early refresh cycles.”
That’s a reference to businesses and consumers choosing to get ahead of the customary three-year time frame for purchasing new electronics, and discarding old stuff, in anticipation of tariff-related price increases.
Daily also is witnessing increased demand among downstream recyclers for e-waste Full Circle Electronics can’t refurbish and sell at wholesale. The company dismantles and separates it into 40 or 50 different types of material, from keyboards and mice to circuit boards, wires and cables. Recyclers harvest those items for metals and rare earths, which continue to go up in price on commodities markets, before reentering the supply chain as core raw materials.
Even before the Trump administration’s efforts to revitalize American manufacturing by reworking trade deals, and recent changes in tax credits key to the industry in Trump’s tax and spending bill, entrepreneurs have been launching e-waste recycling startups and developing technologies to process them for domestic OEMs.
“Many regions of the world have been kind of lazy about processing e-waste, so a lot of it goes offshore,” Sinha said. In response to that imbalance, “There seems to be a trend of nationalizing e-waste, because people suddenly realize that we have the same metals [they’ve] been looking for” from overseas sources, he said. “People have been rethinking the global supply chain, that they’re too long and need to be more localized.”
China commands 90% of rare earth market
Several startups tend to focus on a particular type of e-waste. Lately, rare earths have garnered tremendous attention, not just because they’re in high demand by U.S. electronics manufacturers but also to lessen dependence on China, which dominates mining, processing and refining of the materials. In the production of rare-earth magnets — used in EVs, drones, consumer electronics, medical devices, wind turbines, military weapons and other products — China commands roughly 90% of the global supply chain.
The lingering U.S.–China trade war has only exacerbated the disparity. In April, China restricted exports of seven rare earths and related magnets in retaliation for U.S. tariffs, a move that forced Ford to shut down factories because of magnet shortages. China, in mid-June, issued temporary six-month licenses to certain major U.S. automaker suppliers and select firms. Exports are flowing again, but with delays and still well below peak levels.
The U.S. is attempting to catch up. Before this past week’s Trump administration deal, the Biden administration awarded $45 million in funding to MP Materials and the nation’s lone rare earths mine, in Mountain Pass, California. Back in April, the Interior Department approved development activities at the Colosseum rare earths project, located within California’s Mojave National Preserve. The project, owned by Australia’s Dateline Resources, will potentially become America’s second rare earth mine after Mountain Pass.
A wheel loader takes ore to a crusher at the MP Materials rare earth mine in Mountain Pass, California, U.S. January 30, 2020. Picture taken January 30, 2020.
Steve Marcus | Reuters
Meanwhile, several recycling startups are extracting rare earths from e-waste. Illumynt has an advanced process for recovering them from decommissioned hard drives procured from data centers. In April, hard drive manufacturer Western Digital announced a collaboration with Microsoft, Critical Materials Recycling and PedalPoint Recycling to pull rare earths, as well as copper, gold, aluminum and steel, from end-of-life drives.
Canadian-based Cyclic Materials invented a process that recovers rare-earths and other metals from EV motors, wind turbines, MRI machines and data-center e-scrap. The company is investing more than $20 million to build its first U.S.-based facility in Mesa, Arizona. Late last year, Glencore signed a multiyear agreement with Cyclic to provide recycled copper for its smelting and refining operations.
Another hot feedstock for e-waste recyclers is end-of-life lithium-ion batteries, a source of not only lithium but also copper, cobalt, nickel, manganese and aluminum. Those materials are essential for manufacturing new EV batteries, which the Big Three automakers are heavily invested in. Their projects, however, are threatened by possible reductions in the Biden-era 45X production tax credit, featured in the new federal spending bill.
It’s too soon to know how that might impact battery recyclers — including Ascend Elements, American Battery Technology, Cirba Solutions and Redwood Materials — who themselves qualify for the 45X and other tax credits. They might actually be aided by other provisions in the budget bill that benefit a domestic supply chain of critical minerals as a way to undercut China’s dominance of the global market.
Nonetheless, that looming uncertainty should be a warning sign for e-waste recyclers, said Sinha. “Be careful not to build a recycling company on the back of one tax credit,” he said, “because it can be short-lived.”
Investing in recyclers can be precarious, too, Sinha said. While he’s happy to see recycling getting its due as a meaningful source of supply, he cautions people to be careful when investing in this space. Startups may have developed new technologies, but lack good enough business fundamentals. “Don’t invest on the hype,” he said, “but on the fundamentals.”
Glencore, ironically enough, is a case in point. It has invested $327.5 million in convertible notes in battery recycler Li-Cycle to provide feedstock for its smelter. The Toronto-based startup had broken ground on a new facility in Rochester, New York, but ran into financial difficulties and filed for Chapter 15 bankruptcy protection in May, prompting Glencore to submit a “stalking horse” credit bid of at least $40 million for the stalled project and other assets.
Even so, “the current environment will lead to more startups and investments” in e-waste recycling, Sinha said. “We are investing ourselves.”

Environment
LiveWire gives surprise unveil of two smaller, lower-cost electric motorcycles
Published
6 hours agoon
July 13, 2025By
admin

LiveWire, the electric motorcycle company that was spun out of Harley-Davidson several years ago, has just shown off two fun-sized electric motorcycles designed to make powered two-wheelers more accessible to new riders, both physically and financially.
The company took to HD Homecoming, a motorcycle festival in Milwaukee, to give a surprise unveiling of the new bikes.
The bikes, which wear what look to be smaller 12″ tires and offer a barely 30″ (76 cm) seat height, are smaller and nimbler than anything we’ve seen from LiveWire before.
But that doesn’t mean they can’t perform. These aren’t some 30 mph (48 km/h) mopeds. LiveWire confirmed that early testing shows respectable performance figures of around 53 mph (85 km/h) speeds and 100 miles (160 km) of range from the pair of removable batteries.
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I’m assuming that range is measured at a lower urban speed, but these appear to be purpose-built to give riders the capability to ride where and how they want at a much more affordable price than LiveWire has ever offered.


Showing off both a trail and a street version, the LiveWire seems to be covering all of its bases.
“The trail model is intended for riding backyards, pump tracks, or even out on the ranch or campgrounds,” the brand explained. “The street model is perfect for urban errands, new riders, mini-moto fans, and anyone looking for a new hobby in the form of a readily customizable, approachable electric moto experience.”
LiveWire hasn’t shared any pricing details yet, and the two models are understood to still be in their development phase, but the advanced stages of the designs mean we likely won’t have to wait too much longer.
And with most of LiveWire’s current electric motorcycle models in the $16k- $17k, these bikes could conceivably cost less than half of that figure, changing the equation for young riders who can’t afford a luxury ride.




Electrek’s Take
Of course, they had to do this unveiling at the exact time that I was banging out a multi-thousand-word treatise bemoaning the fact that LiveWire hadn’t launched any smaller models yet. Hmmm, maybe it’s time for an article about how the e-bike industry needs a single battery standard.
Anyway, I’m all-in on this! I can’t even describe how excited this news makes me! This is an important step for LiveWire’s growth because the kind of folks who are drawn to electric motorcycles are often a different market than that sought by traditional legacy motorcycle manufacturers. LiveWire’s existing models are impressive, both in their extreme performance and their design, but they’re still powerhouses that provide more kick than most riders probably need.
These new mini e-motos could be exactly what new riders are looking for. Consider all the teens and young adults ripping it up on Sur Rons in towns across the US right now. Those Sur Rons aren’t street-legal bikes and they were never meant for the riding they’re most commonly being used for. But a street bike in a fun little Grom form factor like LiveWire is showing off? It could scratch that itch and also provide riders with the safety and support of a motorcycle company that comes from a storied history of over 100 years of motorcycle design, all from a new brand like LiveWire that speaks young riders’ language.
And that trail version – same thing. It’s going to offer the fun off-road riding that so many are looking for, yet do it in a well-designed package that isn’t just produced by some nameless factory in China trying to eke out the best profit margin.

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Environment
This new wireless e-bike charger wants to be the future of electric bikes
Published
1 day agoon
July 12, 2025By
admin

Forget fumbling with cables or hunting for batteries – TILER is making electric bike charging as seamless as parking your ride. The Dutch startup recently introduced its much-anticipated TILER Compact system, a plug-and-play wireless charger engineered to transform the user experience for e-bike riders.
At the heart of the new system is a clever combo: a charging kickstand that mounts directly to almost any e‑bike, and a thin charging mat that you simply park over. Once you drop the kickstand and it lands on the mat, the bike begins charging automatically via inductive transfer – no cable required. According to TILER, a 500 Wh battery will fully charge in about 3.5 hours, delivering comparable performance to traditional wired chargers.
It’s an elegantly simple concept (albeit a bit chunky) with a convenient upside: less clutter, fewer broken cables, and no more need to bend over while feeling around for a dark little hole.

TILER claims its system works with about 75% of existing e‑bike platforms, including those from Bosch, Yamaha, Bafang, and other big bames. The kit uses a modest 150 W wireless power output, which means charging speeds remain practical while keeping the system lightweight (the tile weighs just 2 kg, and it’s also stationary).
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TILER has already deployed over 200 charging points across Western Europe, primarily serving bike-share, delivery, hospitality, and hotel fleets. A recent case study in Munich showed how a cargo-bike operator saved approximately €1,250 per month in labor costs, avoided thousands in spare batteries, and cut battery damage by 20%. The takeaway? Less maintenance, more uptime.
Now shifting to prosumer markets, TILER says the Compact system will hit pre-orders soon, with a €250 price tag (roughly US $290) for the kickstand plus tile bundle. To get in line, a €29 refundable deposit is currently required, though they say it is refundable at any point until you receive your charger. Don’t get too excited just yet though, there’s a bit of a wait. Deliveries are expected in summer 2026, and for now are covering mostly European markets.

The concept isn’t entirely new. We’ve seen the idea pop up before, including in a patent from BMW for charging electric motorcycles. And the efficacy is there. Skeptics may wonder if wireless charging is slower or less efficient, but TILER says no. Its system retains over 85% efficiency, nearly matching wired charging speeds, and even pauses at 80% to protect battery health, then resumes as needed. The tile is even IP67-rated, safe for outdoor use, and about as bulky as a thick magazine.
Electrek’s Take
I love the concept. It makes perfect sense for shared e-bikes, especially since they’re often returning to a dock anyway. As long as people can be trained to park with the kickstand on the tile, it seems like a no-brainer.
And to be honest, I even like the idea for consumers. I know it sounds like a first-world problem, but bending over to plug something in at floor height is pretty annoying, not to mention a great way to throw out your back if you’re not exactly a spring chicken anymore. Having your e-bike start charging simply by parking it in the right place is a really cool feature! I don’t know if it’s $300 cool, but it’s pretty cool!

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