Expert predicts GTA VI will cost $100 and believes gamers will snap it up without complaint
Grand Theft Auto VI is the most anticipated game of the year.
The long-awaited sequel by developer Rockstar Games is expected in the autumn – 12 years on from the record-breaking GTA V.
While gamers excitedly await its release, the industry itself is buzzing with anticipation over rumblings the base game could command a premium $100 (about £80) price point and still achieve colossal sales.
Setting this precedent could lead to other game publishers wanting a slice of the action by increasing their own starting prices.
However, the GTA series boasts two winning ingredients that some other games do not have – brand power and fan loyalty.
Gamers queuing up outside a Game store in London for the release of GTA V in 2013. Pic: PA
Expert research analyst Michael Pachter told Sky News he believes Rockstar and parent company Take-Two Interactive Software will be able to charge $100 with little complaint.
Mr Pachter, a managing director at US-based Wedbush Securities, highlighted the rising cost of entertainment since GTA V was released in September 2013.
He said: “Realistically, video games are the only form of entertainment that hasn’t kept up pricing with inflation.
“Look at movie tickets, concerts, Disneyland, video on demand (VOD) – all have doubled.”
Mr Pachter said the key to “charging” more is to justify the value to the consumer.
He explained: “I expect GTA VI to be fully integrated with GTA Online, and Rockstar can offer premium edition purchasers $100-worth of in-game items – currency, skins, vehicles, weapons, etc – as a trade-off for the higher price point.
“The level of integration will make the in-game items more valuable, and I don’t expect a lot of pushback.
“I think $100 or so makes sense, and don’t expect that we will ever see a $500 game.”
The GTA V release in California. Pic: Reuters
If history repeats itself, GTA Online will be the moneymaker.
The persistent online world offers endless monetisation opportunities – with gamers enticed to splash out on new vehicles, weapons, properties, businesses and cosmetic upgrades.
Mr Pachter said GTA VI’s integration with its online offering provides an “excuse” for engaged players to spend more money.
He added: “Some players will spend an additional $500 and most won’t, but those who spend more than $100 will do so if they perceive there is value derived from the purchase.”
The Rockstar North studio in Edinburgh. Pic: Thomas Ortega/iStock
The GTA series – which was created in Dundee, Scotland – is one of the biggest franchises in the industry.
GTA V became the fastest entertainment product in history to make $1bn (in its first three days) and has since sold more than 210 million copies worldwide.
Developer Rockstar North (formerly DMA Design), based in Edinburgh, has achieved additional success by collaborating with fellow studio Rockstar San Diego on the Red Dead Redemption games.
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A GTA V billboard in Los Angeles. Pic: AP
When GTA V made its debut, it launched on PlayStation 3 and Xbox 360. That was two consoles ago, with the new game set to arrive via PlayStation 5 and Xbox Series X/S.
AAA (Triple-A) games – big budget, high-profile productions – are now taking longer to make as gamers demand seamless multiplayer experiences, cross-device gaming capabilities, visually impressive graphics, and fully immersive storylines.
From the GTA VI trailer footage, players will be returning to the Miami-flavoured metropolis of Vice City in the fictional state of Leonida.
The Bonnie and Clyde-style story is set to include the first playable female character in the series’ history.
GTA has always poked fun at American culture, with the nation’s past decade of politics like something out of the game.
GTA VI looks certain to continue the series’ tradition of satire, but the trailer also shows that no expense has been spared in regards to bringing the sun-soaked streets of Vice City to life.
The cost of creating a game can vary widely based on a multitude of factors, including the studio size, staff skill level, and development time.
Given the size of Rockstar’s workforce and the number of years the game has been in development, Mr Pachter believes the cost of GTA VI “is highly likely to be nearly $1bn”.
Mr Pachter said: “They spent this much time because they can, and the scope of the game is typically immense.”
Rockstar has so far remained tight-lipped over its budget and whether GTA VI is indeed the most expensive video game ever made.
After COVID all but wiped out trips to see a movie on the silver screen, film studios are now having to contend with the cost of living crisis and audiences preferring to wait for digital releases instead of spending money at the cinema.
For those concerned about a $100 starting point for GTA VI, or indeed if it becomes the new standard for video games, Mr Pachter is advising to similarly wait it out.
He said: “Like theatrical releases, game prices decline over time.
“Rockstar can charge $100 for six months, can drop to $70 for six months, then drop periodically thereafter.
“Nobody has to ‘afford’ $100; they all know they can wait.”
Even if GTA VI fans do wait it out for a cheaper price or for it to potentially drop via Xbox Games Pass, Mr Pachter is confident that will not affect Rockstar’s overall success.
He said: “There is no question they will sell 100 million copies – or more – eventually.”
Pic: Reuters
So, while there is little doubt all eyes will be on GTA VI’s launch, the lasting question is whether other studios will attempt to follow suit if we do indeed see a price rise.
But a word to the wise, there are few games with a legacy as formidable as GTA and any price increase may turn out to be the exception rather than the rule.
As career criminal and former bank robber Trevor Philips (GTA V character) nicely put it: “I said something nice, not expensive.”
The grieving mother of a Scottish teenager who vanished for almost five weeks has told Sky News she believes a “third party” was involved in her son’s death – but police say there’s “no evidence” of that.
Cole Cooper, 19, was discovered dead in woods near Falkirk earlier this month following a missing persons inquiry his relatives don’t believe was taken seriously enough by police.
He was last seen on CCTV in May after leaving a house party, but police later revealed a former school friend had spoken to Cole a few days later nearby.
Speaking exclusively to Sky News, his mother Wendy Stewart, 42, revealed her son had “various arguments” in the days and hours before he disappeared.
Cole’s mum Wendy (L) and his aunt Aimee
In an emotional interview, she said: “He was only 19, he should never have been taken. I am never going to see him again. I never got a chance to give him a last cuddle and hold his hand.
“Someone has taken that away from me far too soon. Whether it be intentionally or unintentionally, I do believe there has been some involvement by a third party and the result is the death of Cole.”
The family, who organised a local vigil in Cole’s memory last weekend, have vowed to get “justice”.
Asked what that means, Ms Stewart told Sky News: “Finding the culprit and getting justice that way. Finding the person that is responsible for the death of my child.”
Police previously said 400 residents were spoken to during door-to-door enquiries and more than 2,000 hours of CCTV footage was collected.
The 19-year-old’s death is being treated as “unexplained”, with a top police officer saying “at this time there is no evidence of any third party involvement”.
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A vigil was held in Banknock for Cole Cooper. Pic: PA
Cole’s aunt Aimee Tennie, 32, revealed the family’s anger over the police handling of the case as they attempt to find out what happened.
She said: “We are aware of small details surrounding the weekend leading up to it with arguments. He had a few arguments over that weekend. We want the details re-examined thoroughly.”
Sky News put all of the family’s concerns and allegations to Police Scotland.
The force initially swerved our questions and responded saying: “Enquiries remain ongoing.”
In an update later on Wednesday morning, Detective Chief Inspector Bob Williamson said: “We are carrying out significant enquiries into Cole’s death, however, at this time there is no evidence of any third party involvement.
“It is vital that we establish the full circumstances leading up to Cole’s death so that we can provide some answers to his family.
“The thoughts of everyone involved in this investigation are very much with his family and friends and officers will continue to offer them support and keep them informed as our enquiries progress.”
Ms Stewart claimed the probe has been handled “shockingly” with a failure to take her son’s disappearance seriously.
The 42-year-old said: “I have had to scream and shout from rooftops to be heard by the police. I don’t think they have handled it well.
“The police really need to take accountability and listen to families, they are reporting a missing child and understand the family knows their child best.”
Cole’s loved ones still have not been told when his body will be released to allow them to lay him to rest.
A member of Irish-language rap group Kneecap has appeared in court in London after being charged with a terror offence – as hundreds of protesters gathered outside.
Liam O’Hanna, or Liam Og O hAnnaidh, is accused of displaying a flag in support of Hezbollah, a proscribed organisation in the UK, at a gig last year.
The charge against the 27-year-old, from Belfast, was brought last month after counter-terror officers assessed a video reported to be from a Kneecap concert at the O2 Forum in Kentish Town, London, on 21 November 2024.
O hAnnaidh arrived at Westminster Magistrates’ Court on Wednesday with bandmates Naoise O Caireallain and JJ O Dochartaigh, as a crowd of fans and supporters gathered with placards and flags outside.
O’Hanna (centre) arrived at court with his bandmates, including Naoise O Caireallain (below). Pics: PA
During a short appearance, O hAnnaidh confirmed his name and address, and was released on unconditional bail until his next hearing on 20 August.
Chief Magistrate Paul Goldspring told him he must attend court on that day.
Kneecap released their first single in 2017 and rose to wider prominence in 2024 following the release of their debut album and award-winning eponymous film – a fictionalised retelling of how the band came together and their fight to save the Irish language.
The group are known for their provocative lyrics and merchandise – and have been vocally opposed to Israel’s military action in Gaza.
O hAnnaidh performs under the stage name Mo Chara, while O Caireallain is known as Moglai Bap, and O Dochartaigh as DJ Provai.
Pic: PA
They have built a following for their hedonistic anti-establishment tracks, but their outspoken stance has proved polarising – prompting a surge in streaming for their songs and, at the same time, resulting in several of their gigs being cancelled this year.
Last year, they won a discrimination case against the UK government after Conservative leader Kemi Badenoch tried to refuse them a £14,250 funding award when she was business secretary.
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