Expert predicts GTA VI will cost $100 and believes gamers will snap it up without complaint
Grand Theft Auto VI is the most anticipated game of the year.
The long-awaited sequel by developer Rockstar Games is expected in the autumn – 12 years on from the record-breaking GTA V.
While gamers excitedly await its release, the industry itself is buzzing with anticipation over rumblings the base game could command a premium $100 (about £80) price point and still achieve colossal sales.
Setting this precedent could lead to other game publishers wanting a slice of the action by increasing their own starting prices.
However, the GTA series boasts two winning ingredients that some other games do not have – brand power and fan loyalty.
Gamers queuing up outside a Game store in London for the release of GTA V in 2013. Pic: PA
Expert research analyst Michael Pachter told Sky News he believes Rockstar and parent company Take-Two Interactive Software will be able to charge $100 with little complaint.
Mr Pachter, a managing director at US-based Wedbush Securities, highlighted the rising cost of entertainment since GTA V was released in September 2013.
He said: “Realistically, video games are the only form of entertainment that hasn’t kept up pricing with inflation.
“Look at movie tickets, concerts, Disneyland, video on demand (VOD) – all have doubled.”
Mr Pachter said the key to “charging” more is to justify the value to the consumer.
He explained: “I expect GTA VI to be fully integrated with GTA Online, and Rockstar can offer premium edition purchasers $100-worth of in-game items – currency, skins, vehicles, weapons, etc – as a trade-off for the higher price point.
“The level of integration will make the in-game items more valuable, and I don’t expect a lot of pushback.
“I think $100 or so makes sense, and don’t expect that we will ever see a $500 game.”
The GTA V release in California. Pic: Reuters
If history repeats itself, GTA Online will be the moneymaker.
The persistent online world offers endless monetisation opportunities – with gamers enticed to splash out on new vehicles, weapons, properties, businesses and cosmetic upgrades.
Mr Pachter said GTA VI’s integration with its online offering provides an “excuse” for engaged players to spend more money.
He added: “Some players will spend an additional $500 and most won’t, but those who spend more than $100 will do so if they perceive there is value derived from the purchase.”
The Rockstar North studio in Edinburgh. Pic: Thomas Ortega/iStock
The GTA series – which was created in Dundee, Scotland – is one of the biggest franchises in the industry.
GTA V became the fastest entertainment product in history to make $1bn (in its first three days) and has since sold more than 210 million copies worldwide.
Developer Rockstar North (formerly DMA Design), based in Edinburgh, has achieved additional success by collaborating with fellow studio Rockstar San Diego on the Red Dead Redemption games.
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A GTA V billboard in Los Angeles. Pic: AP
When GTA V made its debut, it launched on PlayStation 3 and Xbox 360. That was two consoles ago, with the new game set to arrive via PlayStation 5 and Xbox Series X/S.
AAA (Triple-A) games – big budget, high-profile productions – are now taking longer to make as gamers demand seamless multiplayer experiences, cross-device gaming capabilities, visually impressive graphics, and fully immersive storylines.
From the GTA VI trailer footage, players will be returning to the Miami-flavoured metropolis of Vice City in the fictional state of Leonida.
The Bonnie and Clyde-style story is set to include the first playable female character in the series’ history.
GTA has always poked fun at American culture, with the nation’s past decade of politics like something out of the game.
GTA VI looks certain to continue the series’ tradition of satire, but the trailer also shows that no expense has been spared in regards to bringing the sun-soaked streets of Vice City to life.
The cost of creating a game can vary widely based on a multitude of factors, including the studio size, staff skill level, and development time.
Given the size of Rockstar’s workforce and the number of years the game has been in development, Mr Pachter believes the cost of GTA VI “is highly likely to be nearly $1bn”.
Mr Pachter said: “They spent this much time because they can, and the scope of the game is typically immense.”
Rockstar has so far remained tight-lipped over its budget and whether GTA VI is indeed the most expensive video game ever made.
After COVID all but wiped out trips to see a movie on the silver screen, film studios are now having to contend with the cost of living crisis and audiences preferring to wait for digital releases instead of spending money at the cinema.
For those concerned about a $100 starting point for GTA VI, or indeed if it becomes the new standard for video games, Mr Pachter is advising to similarly wait it out.
He said: “Like theatrical releases, game prices decline over time.
“Rockstar can charge $100 for six months, can drop to $70 for six months, then drop periodically thereafter.
“Nobody has to ‘afford’ $100; they all know they can wait.”
Even if GTA VI fans do wait it out for a cheaper price or for it to potentially drop via Xbox Games Pass, Mr Pachter is confident that will not affect Rockstar’s overall success.
He said: “There is no question they will sell 100 million copies – or more – eventually.”
Pic: Reuters
So, while there is little doubt all eyes will be on GTA VI’s launch, the lasting question is whether other studios will attempt to follow suit if we do indeed see a price rise.
But a word to the wise, there are few games with a legacy as formidable as GTA and any price increase may turn out to be the exception rather than the rule.
As career criminal and former bank robber Trevor Philips (GTA V character) nicely put it: “I said something nice, not expensive.”
The Edinburgh Fringe, the world’s largest arts festival, is getting under way, and the conflict in Gaza seems to be feeding into what’s happening.
From shows cancelled to artists divided, it’s no joke.
Rachel Creeger has had a distressing start to her stand-up run.
Two weeks ago, out of the blue, she says the venue Whistle Binkies rang her and fellow Jewish comedian Philip Simon to cancel their slots.
Rachel Creeger says her Edinburgh shows have been cancelled by the venue
She told Sky News it’s come down to “what we bring to that venue by being ourselves”.
The pair were allegedly given three reasons for the cancellation.
One was linked to a “vigil for IDF soldiers” that she says the venue initially claimed had been held during her performance last year but, according to Creeger, later had to admit hadn’t taken place.
“That never happened,” she insists.
Rachel says she was told her previous performances there had resulted in the venue having to pay for graffiti to be removed from toilet doors every three days.
“Again, we didn’t see evidence of that at all,” she says.
“We’re not the ones writing it… but if it was bothering them and they worried it was bothering us, then maybe we’d have volunteered to help them – or to help clean it.”
She claims she was also told the venue was responding to staff concerns about their own safety should Creeger’s show go ahead.
“It’s a pub in Edinburgh, it’s a music venue, they themselves have bouncers most evenings… And perhaps they might say if there’s a concern about extra risk, we should do all we can to make our performers safe.”
‘More unites us than divides us’
Creeger says her show is in no way political.
“It’s based around the idea that a Jewish mother can answer any question, solve any problem… I will make it better for you, the audience gets to write a question and put it into a chicken soup pot… The reason I kind of love it is because by the end of it people leave feeling actually more unites us than divides us.
“We’re not the people making the trouble,” she adds.
“I’ve certainly never started a protest, I’ve never done graffiti, I’ve never caused harm anywhere; my show doesn’t do that, my show is lovely.”
As Britain’s only touring comedian who is also a practising Orthodox Jew, she says since the 7 October attack she and other Jewish comedians are experiencing a significant increase in antisemitism while performing.
“We’re not Israeli, we’re British Jews,” says Creeger.
“The situation there is horrendous and distressing and painful for people of any number of religions and races… To be kind of scapegoated with dog whistles around that is clearly very, very unpleasant.”
The Fringe Society has said its role is to provide support and advice to all participants at the festival “with a vision to give anyone a stage and everyone a seat”.
A spokesperson explained they don’t manage or programme venues and “we understand that the show cancellations have been a choice made by the venue”.
Whistle Binkies hasn’t responded to multiple requests for comment.
Police Scotland told Sky News it hasn’t “received any reports of concern” about Creeger’s show.
There are, of course, huge sensitivities when it comes to discussing what’s going on in the world right now.
American stand-up Zainab Johnson is making her Fringe debut this year.
While her show Toxically Optimistic is all about putting a positive spin on life’s challenges, she doesn’t shy away from tackling the serious stuff if it comes up.
Zainab Johnson says her show doesn’t shy away from tackling serious issues
‘Shows becoming serious is a part of life’
“If I’m doing a show and somebody wants to yell out Free Palestine, well let’s talk about it,” she tells Sky News.
“I am the comedian where, if the show has to become serious, it becomes serious. That’s a part of life, you know?”
Johnson adds: “I’m from the United States and they talk about free speech all the time, but then you find out free speech ain’t really free because the moment you say something that is contrary to what the majority feels or wants to be heard, then you can be penalised…
“But isn’t that the beauty of this festival? So many people just telling their story, whatever their story is.”
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Comedian Andy Parsons has had a long-standing career in satire, appearing regularly on shows like BBC2’s Mock the Week.
While he has the likes of Elon Musk and Nigel Farage in his sights for his stand-up show, Please #@!$ Off to Mars, they’re not his only focus.
Andy Parsons says comedians ‘should be able to talk about anything’
He says stand-ups “should be able to talk about anything and find a way to get that to work, including Israel and Gaza”.
He explains jokingly: “I’ve got some stuff about Israel in the show and obviously it can work both ways. It can give you some publicity and obviously it can get you cancelled.”
Irish-Palestinian comedian Sami Abu Wardeh – a clown comic – is the only Palestinian doing a full run of a comedy show at this year’s Fringe.
“My show is clowning, it’s storytelling, it’s even got a bit of stand-up and it’s heavily inspired by the comedian Dave Allen, who is one of my comedy heroes,” says Wardeh.
“It felt really important that I come and just exist in this space, as a Palestinian, and speak my words and have my voice heard.
“I’ve used all of these skills to make a show that is about really what’s going on in this country and in the world at the moment.
Irish-Palestinian comedian Sami Abu Wardeh is the only Palestinian doing a full run at this year’s Fringe
“I think most people in this country are going to recognise that Britain is in a very dark place… and I’m hoping to reach those people and to give a voice to the dissatisfaction.”
‘Plans in place’ for disruption
He’s had to consider the possibility of protests and take steps to “make sure that the audience and myself are safe and secure”.
“We have plans in place to know how to deal with people who are disruptive,” he says. “And particularly anybody who wants to bring any kind of bigoted views into the room.”
As one of the very few Palestinians at the festival, Wardeh says it is “not only my duty” but “an honour to be here and to represent my people”.
He also feels it’s wrong that Rachel Creeger has had her venue cancelled.
“I sincerely support free speech and I think everyone should be able to get on the stage and say what they want, within reason obviously,” says Wardeh.
Rachel says she hopes to confirm a new venue for her show on social media in the coming days.
“We’ve thankfully had a number of venues approach us to say that they have space available, so I’m hopeful that I’ll get – if not a full – then at least part of the run for the show.”
Since arriving in Edinburgh she’s been overwhelmed by how many hugs of support she’s received.
“To have super high-profile comedians put their heads above the parapet to say ‘this is wrong’, it means so much…In a way the story is that someone’s done something very hurtful… But look at all the love, that’s amazing.”
Sami Abu Wardeh’s Palestine: Peace de Resistance is at the Pleasance Dome in Edinburgh until 24 August
Andy Parsons’ Please #@!$ Off to Mars is at Pleasance Courtyard’s Cabaret Bar until 10 August
Zainab Johnson: Toxically Optimistic is at Pleasance Courtyard until 24 August
Entertainment
Flintoff praises NHS staff who treated him after crash, as doctor says his injuries were ‘among most complex’ he’s ever seen
Andrew Flintoff has praised the “love and compassion” of “superhero” staff in a visit to the hospital that treated him after his crash.
The cricket legend was seriously injured during the incident on the Top Gear track in Surrey in December 2022.
He was airlifted to St George’s in Tooting, with a surgeon calling Flintoff’s injuries some of the most complex he’s seen.
“I just want to say a massive thank you to all the staff at St George’s,” Flintoff said, as he returned to the London hospital.
“I came here probably the lowest I’ve ever been, in need of help and the expertise, the love, the compassion they showed me was incredible.
“I’ll be eternally grateful – absolute superheroes.”
Maxillofacial surgeon Jahrad Haq said Flintoff’s case was very complex. Pic: PA
Jahrad Haq, a maxillofacial surgeon, said he knew immediately the case was something out of the ordinary.
“I was on call that day and received a phone call from the emergency department consultant,” said Mr Haq.
“A lot of injuries are managed at a more junior level before escalating, so I knew this one was serious.
“Of all the trauma cases I’ve seen in over 20 years, this was among the most complex.”
The ex-cricketer with nurses Linda Holden (left) and Sonia Steer. Pic: PA
Flintoff was also pictured on his visit meeting lead dental nurse Linda Holden and principal orthodontic nurse Sonia Steer.
Shamim Umarji, who also treated the 47-year-old, said it was “wonderful to see Freddie again and his visit gave staff a real boost”.
“He spent a lot of time chatting to everyone and it meant a lot,” added the trauma and orthopaedic surgeon.
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Flintoff previously described how he thought he had died in the accident – which saw him “pulled face-down on the runway” for about 50m under a three-wheel car.
The incident led to the BBC pulling the plug on Top Gear and it remains unclear if it will ever return.
Hollywood actor Brian Cox has told Sky News that Donald Trump is talking “bollocks” after suggesting there should be 50 or 75 years between Scottish independence referendums.
The US president said a country “can’t go through that too much” when questioned by reporters during his visit to Scotland this week.
The Emmy-winning star, who is an independence supporter, has hit back, branding him “that idiot in America”.
The 79-year-old told Sky News: “He’s talking bollocks. I’m sorry, but he does. It’s rubbish. Let’s get on with it and let’s get it [independence] done. We can do it.
“It’s been tough as there’s a great deal of undermining that has gone on.”
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Trump responds to Sky question on Israel
SNP fraud probe causing ‘harm’
Mr Cox said the police fraud investigation examining the SNP’s finances has done “enormous harm” to the party and wider independence movement.
Nicola Sturgeon was arrested as part of the long-running police probe but cleared of any wrongdoing earlier this year.
The former first minister’s estranged husband Peter Murrell, who was SNP chief executive for two decades, appeared in court in April to face a charge of alleged embezzlement. He has entered no plea.
Brian Cox is preparing to return to the Scottish stage for the first time in a decade in a play about the Royal Bank of Scotland’s role in the 2008 financial crash.
Ahead of the Edinburgh festival performances, the veteran actor told Sky News: “I think it’s a masterpiece. It’s certainly one of the best pieces of work I’ve been involved in.
Brian Cox speaking to Sky’s Connor Gillies
‘My friend Spacey should be forgiven’
The Succession star was also asked about his “old friend” Kevin Spacey.
The former House of Cards actor, 65, was exiled from the showbiz world in 2017 after allegations of sexual misconduct.
Spacey has admitted to “being too handsy” in the past and “touching someone sexually” when he didn’t know they “didn’t want him to”.
Spacey stood trial in the UK for multiple sexual offences against four men in July 2023 but was acquitted on all counts.
Kevin Spacey
Mr Cox told Sky News: “I am so against cancel culture. Kevin has made a lot of mistakes, but there is a sort of viciousness about it which is unwarranted.
“Everybody is stupid as everybody else. Everybody is capable of the same mistakes and the same sins as everybody else.”
Asked if he could see a return to showbiz for Spacey, Cox replied: “I would think so eventually, but it’s very tough for him.
“He was tricky, but he has learnt a big lesson. He should be allowed to go on because he is a very fine actor. I just think we should be forgiving.”
He concluded: “What is the joy you get out of kicking somebody in the balls when they are down? That is what I cannot stand.”
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