Expert predicts GTA VI will cost $100 and believes gamers will snap it up without complaint
Grand Theft Auto VI is the most anticipated game of the year.
The long-awaited sequel by developer Rockstar Games is expected in the autumn – 12 years on from the record-breaking GTA V.
While gamers excitedly await its release, the industry itself is buzzing with anticipation over rumblings the base game could command a premium $100 (about £80) price point and still achieve colossal sales.
Setting this precedent could lead to other game publishers wanting a slice of the action by increasing their own starting prices.
However, the GTA series boasts two winning ingredients that some other games do not have – brand power and fan loyalty.
Gamers queuing up outside a Game store in London for the release of GTA V in 2013. Pic: PA
Expert research analyst Michael Pachter told Sky News he believes Rockstar and parent company Take-Two Interactive Software will be able to charge $100 with little complaint.
Mr Pachter, a managing director at US-based Wedbush Securities, highlighted the rising cost of entertainment since GTA V was released in September 2013.
He said: “Realistically, video games are the only form of entertainment that hasn’t kept up pricing with inflation.
“Look at movie tickets, concerts, Disneyland, video on demand (VOD) – all have doubled.”
Mr Pachter said the key to “charging” more is to justify the value to the consumer.
He explained: “I expect GTA VI to be fully integrated with GTA Online, and Rockstar can offer premium edition purchasers $100-worth of in-game items – currency, skins, vehicles, weapons, etc – as a trade-off for the higher price point.
“The level of integration will make the in-game items more valuable, and I don’t expect a lot of pushback.
“I think $100 or so makes sense, and don’t expect that we will ever see a $500 game.”
The GTA V release in California. Pic: Reuters
If history repeats itself, GTA Online will be the moneymaker.
The persistent online world offers endless monetisation opportunities – with gamers enticed to splash out on new vehicles, weapons, properties, businesses and cosmetic upgrades.
Mr Pachter said GTA VI’s integration with its online offering provides an “excuse” for engaged players to spend more money.
He added: “Some players will spend an additional $500 and most won’t, but those who spend more than $100 will do so if they perceive there is value derived from the purchase.”
The Rockstar North studio in Edinburgh. Pic: Thomas Ortega/iStock
The GTA series – which was created in Dundee, Scotland – is one of the biggest franchises in the industry.
GTA V became the fastest entertainment product in history to make $1bn (in its first three days) and has since sold more than 210 million copies worldwide.
Developer Rockstar North (formerly DMA Design), based in Edinburgh, has achieved additional success by collaborating with fellow studio Rockstar San Diego on the Red Dead Redemption games.
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A GTA V billboard in Los Angeles. Pic: AP
When GTA V made its debut, it launched on PlayStation 3 and Xbox 360. That was two consoles ago, with the new game set to arrive via PlayStation 5 and Xbox Series X/S.
AAA (Triple-A) games – big budget, high-profile productions – are now taking longer to make as gamers demand seamless multiplayer experiences, cross-device gaming capabilities, visually impressive graphics, and fully immersive storylines.
From the GTA VI trailer footage, players will be returning to the Miami-flavoured metropolis of Vice City in the fictional state of Leonida.
The Bonnie and Clyde-style story is set to include the first playable female character in the series’ history.
GTA has always poked fun at American culture, with the nation’s past decade of politics like something out of the game.
GTA VI looks certain to continue the series’ tradition of satire, but the trailer also shows that no expense has been spared in regards to bringing the sun-soaked streets of Vice City to life.
The cost of creating a game can vary widely based on a multitude of factors, including the studio size, staff skill level, and development time.
Given the size of Rockstar’s workforce and the number of years the game has been in development, Mr Pachter believes the cost of GTA VI “is highly likely to be nearly $1bn”.
Mr Pachter said: “They spent this much time because they can, and the scope of the game is typically immense.”
Rockstar has so far remained tight-lipped over its budget and whether GTA VI is indeed the most expensive video game ever made.
After COVID all but wiped out trips to see a movie on the silver screen, film studios are now having to contend with the cost of living crisis and audiences preferring to wait for digital releases instead of spending money at the cinema.
For those concerned about a $100 starting point for GTA VI, or indeed if it becomes the new standard for video games, Mr Pachter is advising to similarly wait it out.
He said: “Like theatrical releases, game prices decline over time.
“Rockstar can charge $100 for six months, can drop to $70 for six months, then drop periodically thereafter.
“Nobody has to ‘afford’ $100; they all know they can wait.”
Even if GTA VI fans do wait it out for a cheaper price or for it to potentially drop via Xbox Games Pass, Mr Pachter is confident that will not affect Rockstar’s overall success.
He said: “There is no question they will sell 100 million copies – or more – eventually.”
Pic: Reuters
So, while there is little doubt all eyes will be on GTA VI’s launch, the lasting question is whether other studios will attempt to follow suit if we do indeed see a price rise.
But a word to the wise, there are few games with a legacy as formidable as GTA and any price increase may turn out to be the exception rather than the rule.
As career criminal and former bank robber Trevor Philips (GTA V character) nicely put it: “I said something nice, not expensive.”
Gary Glitter will stay in prison after the Parole Board refused the disgraced singer’s bid to be released.
Glitter, 81, was recalled to jail less than six weeks after he was released halfway through his 16-year sentence in 2023 for breaching his licence conditions by allegedly viewing downloaded images of children.
He was sentenced to 16 years imprisonment in 2015 after being found guilty of sexually assaulting three schoolgirls between 1975 and 1980.
The Parole Board last year said it was “not satisfied that release at this point would be safe for the protection of the public” after a hearing held behind closed doors.
Glitter was jailed in 2015 Pic: PA
A spokesman on Tuesday said his release was refused again following a “paper review”.
“Parole Board decisions are solely focused on what risk a prisoner could represent to the public if released and whether that risk is manageable in the community,” a statement said.
“A panel will carefully examine a huge range of evidence, including details of the original crime, and any evidence of behaviour change, as well as explore the harm done and impact the crime has had on the victims.
“Parole reviews are undertaken thoroughly and with extreme care. Protecting the public is our number one priority.”
Glitter, whose real name is Paul Gadd, will be eligible for a further review at a date set by the Ministry of Justice. His sentence expires in February 2031.
He was made bankrupt earlier this year after failing to pay more than £500,000 in damages to a woman who sued him for abusing her when she was 12 years old.
Richard Scorer, head of abuse law and public inquiries at Slater and Gordon, who represented the woman, told Sky News the Parole Board has made “the right decision”.
He added: “My client is relieved at this ruling but apprehensive about having to go through the merry-go-round of Gadd coming up for parole again, and the fear of him being let out on licence.
“This is unfair on victims and it would be better if they were assured that he would serve the rest of his sentence.”
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Glitter was first jailed for four months in 1999 after he admitted possessing around 4,000 indecent images of children.
He was expelled from Cambodia in 2002, and in March 2006 was convicted of sexually abusing two girls, aged 10 and 11, in Vietnam, where he spent two-and-a-half years in prison.
Glitter was automatically released from HMP The Verne, a low-security prison in Portland, Dorset, in February 2023 after serving half of his fixed-term determinate sentence.
But he was back behind bars weeks later after reportedly trying to access the dark web and images of children.
Kim Woodburn – a former cleaner who found fame presenting the hit TV show How Clean Is Your House? – has died.
Woodburn, who was 83, later became a contestant on Celebrity Big Brother in 2017, finishing as runner-up.
Woodburn came third in Celebrity Big Brother 2017. Pic: PA
Her manager said in a statement: “It is with immense sadness that we let you know our beloved Kim Woodburn passed away yesterday following a short illness.
“Kim was an incredibly kind, caring, charismatic and strong person.
“Her husband, Peter, is heartbroken at the loss of his soulmate.
“We are so proud of the amazing things Kim achieved in her life and career.
“We kindly ask that Kim’s husband and close friends are given the time and privacy they need to grieve.
“We will not be releasing any further details.”
Woodburn with Aggie MacKenzie (L). Pic: PA
On Tuesday, her husband shared a video montage of photos of Woodburn over the years, starting when she was just four years old, with the message: “My wonderful, beautiful, Kim passed away last night. God bless, my love, xx xx”
Known for her trademark tight, plaited bun, Kim was largely blind in her right eye, and had poor sight in her left eye, and earlier this year had told her followers she was undergoing emergency eye surgery.
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Woodburn, who had been selling video greetings to fans, shared her last Instagram post in February, when she posted a message saying “Kim is unable to record any further videos for the foreseeable future due to a health problem”.
She wrote: “No more videos for now, my loves, I need to get better!”
Woodburn, born Patricia Mary in Hampshire, left a turbulent home life aged 16, moving to Liverpool to become a live-in cleaner.
She revealed in her 2006 autobiography that, at the age of 23, she prematurely gave birth to a stillborn son and buried him in a park.
The revelation in her book led to a police inquiry, but no action was taken by officers.
In the same year as the stillbirth, she changed her name to Kim – after American actress Kim Novak.
Years later, she was scouted by a TV company looking for a cleaner with an engaging personality to front How Clean is Your House?
Paired with Scottish cleaner Aggie MacKenzie, the two professional cleaners fronted the show – a ratings hit and a pioneer for the home cleaning genre – from 2003 to 2009.
Woodburn went on to appear in Celebrity Big Brother, I’m A Celebrity… Get Me Out Of here! and E4’s Celebrity Cooking School, as well as regularly contributing to ITV’s This Morning and Loose Women.
She also appeared on The Oprah Winfrey Show, Big Brother’s Bit On The Side, Celebrity Come Dine With Me and A Place In The Sun.
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