Expert predicts GTA VI will cost $100 and believes gamers will snap it up without complaint
Grand Theft Auto VI is the most anticipated game of the year.
The long-awaited sequel by developer Rockstar Games is expected in the autumn – 12 years on from the record-breaking GTA V.
While gamers excitedly await its release, the industry itself is buzzing with anticipation over rumblings the base game could command a premium $100 (about £80) price point and still achieve colossal sales.
Setting this precedent could lead to other game publishers wanting a slice of the action by increasing their own starting prices.
However, the GTA series boasts two winning ingredients that some other games do not have – brand power and fan loyalty.
Gamers queuing up outside a Game store in London for the release of GTA V in 2013. Pic: PA
Expert research analyst Michael Pachter told Sky News he believes Rockstar and parent company Take-Two Interactive Software will be able to charge $100 with little complaint.
Mr Pachter, a managing director at US-based Wedbush Securities, highlighted the rising cost of entertainment since GTA V was released in September 2013.
He said: “Realistically, video games are the only form of entertainment that hasn’t kept up pricing with inflation.
“Look at movie tickets, concerts, Disneyland, video on demand (VOD) – all have doubled.”
Mr Pachter said the key to “charging” more is to justify the value to the consumer.
He explained: “I expect GTA VI to be fully integrated with GTA Online, and Rockstar can offer premium edition purchasers $100-worth of in-game items – currency, skins, vehicles, weapons, etc – as a trade-off for the higher price point.
“The level of integration will make the in-game items more valuable, and I don’t expect a lot of pushback.
“I think $100 or so makes sense, and don’t expect that we will ever see a $500 game.”
The GTA V release in California. Pic: Reuters
If history repeats itself, GTA Online will be the moneymaker.
The persistent online world offers endless monetisation opportunities – with gamers enticed to splash out on new vehicles, weapons, properties, businesses and cosmetic upgrades.
Mr Pachter said GTA VI’s integration with its online offering provides an “excuse” for engaged players to spend more money.
He added: “Some players will spend an additional $500 and most won’t, but those who spend more than $100 will do so if they perceive there is value derived from the purchase.”
The Rockstar North studio in Edinburgh. Pic: Thomas Ortega/iStock
The GTA series – which was created in Dundee, Scotland – is one of the biggest franchises in the industry.
GTA V became the fastest entertainment product in history to make $1bn (in its first three days) and has since sold more than 210 million copies worldwide.
Developer Rockstar North (formerly DMA Design), based in Edinburgh, has achieved additional success by collaborating with fellow studio Rockstar San Diego on the Red Dead Redemption games.
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A GTA V billboard in Los Angeles. Pic: AP
When GTA V made its debut, it launched on PlayStation 3 and Xbox 360. That was two consoles ago, with the new game set to arrive via PlayStation 5 and Xbox Series X/S.
AAA (Triple-A) games – big budget, high-profile productions – are now taking longer to make as gamers demand seamless multiplayer experiences, cross-device gaming capabilities, visually impressive graphics, and fully immersive storylines.
From the GTA VI trailer footage, players will be returning to the Miami-flavoured metropolis of Vice City in the fictional state of Leonida.
The Bonnie and Clyde-style story is set to include the first playable female character in the series’ history.
GTA has always poked fun at American culture, with the nation’s past decade of politics like something out of the game.
GTA VI looks certain to continue the series’ tradition of satire, but the trailer also shows that no expense has been spared in regards to bringing the sun-soaked streets of Vice City to life.
The cost of creating a game can vary widely based on a multitude of factors, including the studio size, staff skill level, and development time.
Given the size of Rockstar’s workforce and the number of years the game has been in development, Mr Pachter believes the cost of GTA VI “is highly likely to be nearly $1bn”.
Mr Pachter said: “They spent this much time because they can, and the scope of the game is typically immense.”
Rockstar has so far remained tight-lipped over its budget and whether GTA VI is indeed the most expensive video game ever made.
After COVID all but wiped out trips to see a movie on the silver screen, film studios are now having to contend with the cost of living crisis and audiences preferring to wait for digital releases instead of spending money at the cinema.
For those concerned about a $100 starting point for GTA VI, or indeed if it becomes the new standard for video games, Mr Pachter is advising to similarly wait it out.
He said: “Like theatrical releases, game prices decline over time.
“Rockstar can charge $100 for six months, can drop to $70 for six months, then drop periodically thereafter.
“Nobody has to ‘afford’ $100; they all know they can wait.”
Even if GTA VI fans do wait it out for a cheaper price or for it to potentially drop via Xbox Games Pass, Mr Pachter is confident that will not affect Rockstar’s overall success.
He said: “There is no question they will sell 100 million copies – or more – eventually.”
Pic: Reuters
So, while there is little doubt all eyes will be on GTA VI’s launch, the lasting question is whether other studios will attempt to follow suit if we do indeed see a price rise.
But a word to the wise, there are few games with a legacy as formidable as GTA and any price increase may turn out to be the exception rather than the rule.
As career criminal and former bank robber Trevor Philips (GTA V character) nicely put it: “I said something nice, not expensive.”
Donald Trump has waded into the debate surrounding Sydney Sweeney’s jeans ad.
The American Eagle ad, which features the 27-year-old actress, who starred in the HBO series Euphoria and White Lotus, has the tagline “Sydney Sweeney has great jeans”.
It has sparked a debate in the US over race and Western beauty standards.
One of the Sydney Sweeney jeans ads. Pic: AP
In a Truth Social post, the US president described it as the “hottest ad out there”.
Hailing Sweeney as a “registered Republican”, he said the jeans are “flying off the shelves”, adding: “Go get ’em Sydney!”
Most of the criticism of the ad has centred on videos using the word “genes” instead of “jeans”, with one in which Sweeney says: “Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue.”
Critics argued the play on words potentially promotes eugenics, a discredited theory that believed humanity could be improved through the selective breeding of certain traits.
But others have defended the ad, saying the critics are reading too much into its message.
The video appeared on American Eagle’s Facebook page and other social media channels, but is not part of the ad campaign.
In a statement on Instagram on Friday, American Eagle Outfitters said the campaign “is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Stocks in American Eagle Outfitters jumped by 23.3% after Mr Trump’s intervention.
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In his Truth Social post, which he reposted three times to fix various typos, Mr Trump compared the ad with “woke” ones “on the other side of the ledger” – as he criticised other companies, as well as hitting out at Taylor Swift.
“The tide has seriously turned – Being WOKE is for losers, being Republican is what you want to be,” he wrote.
Sky News has contacted Sweeney’s agent for comment.
Indian actor Dhanush says he has been left “completely disturbed” by the re-release of one of his hit films with an alternative ending assisted by AI – but the production company behind it has rejected criticism of the move.
Hindi-language romantic drama Raanjhanaa, called Ambikapathy in its Tamil-language title, has made headlines over its re-release 12 years after first hitting cinemas in 2013.
Eros Media World says the new version, which sees the film’s original ending switched to a happier one, is a “lawful and creative reinterpretation, not a replacement”, and that the change and use of artificial intelligence has been made clear to viewers.
The company says the alternate ending was “crafted under the direction of a human creative team using AI only as an assistive tool – not as an autonomous content generator”.
In a statement sent to Sky News, group chief executive Pradeep Dwivedi said the studio wanted to offer “fresh dimensions for audiences” and never intended “to undermine the original essence” of the film.
However, the AI-assisted re-release has already drawn criticism from the film’s director Aanand L Rai, and now its star Dhanush has released a statement to say the “AI-altered climax” had left him “completely disturbed”.
“This alternate ending has stripped the film of its very soul, and the concerned parties went ahead with it despite my clear objection,” Dhanush said in a message posted on X. “This is not the film I committed to 12 years ago.”
Dhanush said the use of AI to alter films or other content “is a deeply concerning precedent for both art and artists” that “threatens the integrity of storytelling and the legacy of cinema”.
He added: “I sincerely hope that stricter regulations are put in place to prevent such practices in the future.”
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Eros said Dhanush’s “wonderful performance” in the role of Kundan had brought the character to life “in an unforgettable way”. However, the studio said the actor’s team had been aware of the plans before the re-release and that they had received “no formal objection”.
“While we acknowledge and respect differing views on the use of AI in film, our aim has been to explore how technology can complement storytelling and offer fresh dimensions for audiences – never to undermine the original essence of a film,” Mr Dwivedi said. “The original Raanjhanaa and Ambikapathy remains much loved and widely available, and the IP is fully preserved.”
He added: “Just as storytelling evolves, so too does music – and with responsible use of AI, even the most iconic soundtracks are being respectfully reimagined as remixes to resonate with new generations while preserving their original soul.
“We deeply respect the creative community and remain committed to collaborating in ways that ensure mutual respect, innovation, and progress for the cinematic arts. As one of India’s most storied film studios, Eros remains committed to celebrating Indian cinema, nurturing talent, and embracing technology responsibly.”
Dhanush’s comments come after statements posted by Rai, who has described the re-release as “a betrayal” to the original that has been “dressed up as innovation”.
Writing on Instagram, he said: “This was never just a film to us. It was shaped by human hands, human flaws, and human feeling. What’s now being circulated is not a tribute. It is a reckless takeover that strips the work of its intent, its context, and its soul.”
Responding to the director’s criticism, Mr Dwivedi reiterated that the re-release is “a respectful creative reinterpretation – clearly labelled and separate from the original version” and said such practices are “common in global cinema, and reflect our long-standing commitment to innovation, audience engagement, and cultural preservation”.
He also highlighted an ongoing legal dispute between Eros and Colour Yellow Productions, the studio co-founded by Rai.
Strikes by video game actors ended in June after starting last year. File pic: AP
The re-release comes as artificial intelligence continues to cause concern among some in the creative industries. In June, video game actors in the US ended a strike after nearly a year of industrial action over the use of AI by game studios – an issue that was also part of the concerns raised by the Hollywood writers’ and actors’ strikes in 2023.
Earlier this year, Oscar-nominated film The Brutalist made headlines for using the technology to “refine” Hungarian accents.
It has also been used for de-aging stars such as Harrison Ford for the latest Indiana Jones film and Tom Hanks in the 2024 picture Here – and for helping to create “the last Beatles record” featuring John Lennon’s vocals, released in 2023.
There is a “good side” to the technology but also a “scary side”, Sir Paul McCartney has said, adding: “We will just have to see where that leads.”
Oasis have said they are “shocked and saddened to hear of the tragic death of a fan” at their Wembley Stadium concert on Saturday.
Together with their bandmates, Liam and Noel Gallagher have offered their “sincere condolences to the family and friends of the person involved”.
Metropolitan Police said officers on duty at the stadium responded, alongside venue medics and the London Ambulance Service, to reports a person had been injured at around 10.20pm.
The statement continued: “A man – aged in his 40s – was found with injuries consistent with a fall. He was sadly pronounced dead at the scene.”
According to media reports, the man fell from the stadium’s upper tier.
A concertgoer on social media said they saw the incident and described it as “horrific”.
Liam and Noel Gallagher on stage at their first reunion gig. Pic: AP
Metropolitan Police said: “The stadium was busy, and we believe it is likely a number of people witnessed the incident, or may knowingly or unknowingly have caught it on mobile phone video footage.
“If you have any information that could help us to confirm what happened, please call 101.”
Oasis performed at the venue as planned on Sunday night, delivering the final concert of a five-night run at Wembley.
Addressing fans at the stadium, singer Liam said: “This one’s for all the people who can’t be here tonight, but who are here if you know what I mean, and aren’t they looking lovely. Live Forever.”
The band then played the track of the same name.
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Oasis support act Richard Ashcroft paid tribute on Instagram, writing: “I was shocked to hear of the death of one of the audience last night sending my love to the family and friends.”
A spokesperson for Wembley Stadium said: “Our thoughts go out to his family, who have been informed and are being supported by specially trained police officers.”
They will then head to Scotland, Ireland, Canada and the United States, before returning to Wembley for two more dates in September.
The reunion tour began at the start of July and marks the Gallagher brothers’ first performances together since Oasis split acrimoniously in 2009.
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