Juiced Bikes brand to be revived after surprise purchase by pair of e-bike icons
Last year we reported on the storied e-bike brand Juiced Bikes falling on hard financial times and eventually closing down. Now, in a video announcement just posted to the seemingly defunct Juiced Bikes YouTube channel, the charismatic young founders of Lectric Ebikes have announced their purchase of Juiced Bikes along with their intention to revive the brand to its former glory.
Juiced Bikes was founded in 2009, making it one of the first major electric bicycle brands in the US. Operating continuously until its closure in 2024, its decade and a half of high-performance electric bicycle building created a massive fan base and a reputation for pushing the industry towards power and speed built around innovative designs instead of mere cookie-cutter copycats.
In a candid video posted to the brand’s previously abandoned YouTube channel, Lectric Ebikes founders Levi Conlow and Robbie Deziel openly shared several details about their lengthy bid to purchase Juiced Bikes and their plans to revive the company.
Now to achieve their goal, the pair will have to rely on the lessons they learned in building their own brand, Lectric Ebikes, into the largest electric bicycle company in North America.
Founded in 2009, Juiced Bikes was the epitome of old school in the e-bike industry. On the other hand, Lectric Ebikes and its two charismatic “e-bike bro” founders are the full embodiment of young e-bike whipper snappers. But despite bursting onto the scene relatively recently in 2019, Lectric Ebikes rocketed past hundreds of other e-bike brands to snatch the title of most annual e-bike sales by 2023. Clenching the title again in 2024 and likely on track for a three-peat in 2025, Levi and Robbie obviously know a thing or two about building up a successful e-bike company.
Lectric has now become known as the go-to source for the best bang-for-your-buck electric bikes, from folding e-bikes to off-road adventure-style rides, cargo e-bikes, and more. But despite Lectric Ebikes’ success, it doesn’t look like its founders intend to merely bring Juiced Bikes into the Lectric family. Instead, the duo seems to be focused on reviving the brand as it is – or at least as it was.
“What drew us into Juiced is the same thing that drew many Juiced customers into the brand in the first place,” explained Levi Conlow, CEO of Lectric Ebikes. “That high performance, that torque, that acceleration, the thing you love about Juiced. That is our full intention, to preserve and continue that beautiful performance into the future, and carry Juiced into its next 15 years. It’s had this hiccup now, but I hope that everyone has seen what we’ve done with Lectric Ebikes and has a great level of confidence in what we’re going to do.”
As Robbie and Levi explained, the process of purchasing the Juiced Bikes brand and attempting to revive it was a long and complicated journey that still seems to be taking shape. Lectric originally placed a winning bid when the brand’s assets were put up at auction in an attempt to pay back Juiced Bikes’ creditors, but the winning bid was rejected, leaving Juiced’s future in limbo. As Levi detailed, eventually he and Robbie were able to salvage a deal where they purchased nearly all of Juiced’s assets outside of its physical inventory. That means the branding, the website, the intellectual property, and pretty much everything else that was once part of the Juiced Bikes company… other than the bikes that used to line the shipping department of its Chinese factory.
And while the pair didn’t explicitly say it, we’ve since seen much of Juiced’s inventory siphoned off by a Chinese-backed e-bike brand called VeloWave, which has been selling it seemingly dropshipped online, so it doesn’t take a lot of internet sleuthing to see why they couldn’t get everything at once.
That means there’s a lot of hard work ahead of Levi and Robbie to rebuild supplier relationships and get bikes moving again. There’s also a number of disappointed Juiced customers who had placed orders for e-bikes just before Juiced collapsed last year and never received them. Levi explained that the company had hoped to fulfill those orders, and may still be able to help those customers out, but that it would take some time to get things moving again.
But while they admit that they may not be able to immediately help many of the frustrated customers or support the larger Juiced Bikes owner community with spare parts until they can build up some inventory, they appear focused on bringing the same commitment to customer service and support to Juiced that they’ve built at Lectric Ebikes.
This is of course still a developing story and we’ll be learning more soon about the backstory to Lectric’s purchase of the Juiced Bikes brand and their plans to return Juiced to its heyday. If you have questions, put them in the comments below and we’ll be sure to find out more when we sit down with Robbie and Levi soon.
Electrek’s Take
This is fascinating. We all thought that there was a chance Juiced Bikes could be saved, but it was a long shot. It meant finding someone who could convince investors that there was still hope, and not that many still saw the hope. But if there ever was, it’s with Levi and Robbie. These guys built the modern-day equivalent of a garage startup into the biggest e-bike company on the continent and almost single-handedly brought previous titans of the industry to their knees. Yet instead of merely forcing other e-bike brands out, here they are trying to save them.
And what I love about this is that it comes from a place of genuine love for the game. If you watch the video above (which you should), you can see Levi and Robbie nerding out about how great Juiced Bikes’ e-bikes were. And they’re right. Those were awesome bikes. Saving the company isn’t just about offering another revenue stream in the high-performance market that Lectric hasn’t previously focused on, but also saving an important part of the history of the nascent American e-bike market. Juiced Bikes WAS the American e-bike market for a long time, back when it was basically just those guys and Pedego… and a few weird chainstay-mounted brush motor e-bikes that looked like they had toaster-shaped batteries strapped to their rear racks.
All of this is to say that this is a really cool story, one that is currently being written, and for which we likely won’t really know how well it will work for many months to come. But damn, am I here for the ride!
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With 272 miles of range and more room inside its walls than your first apartment, GM’s Chevy Brightdrop electric van is one of the best commercial EVs you can buy. And if you’re a Costco Executive member, you can get one for yourself or your business with an absolutely incredible $31,500 discount. (!)
Fleet electrification expert Tony Nisam took to LinkedIn yesterday to post a deal that he ran across at a Washington State Costco that stacks a $25,500 manufacturer rebate with $3,000 in “regular” Costco Member Savings, $2,750 in “LIMITED-TIME” Manufacturer to Member Incentives, plus an additional $250 for Costco Executive members.
Do a bit of math (add up 25,500 + 3,000 + $2,750 + 250), and you’ll calculate an almost unheard of $31,500 discount on one of the best, most capable commercial vans on the market – ICE or electric. And that’s before you factor in the 0% interest financing (72 mo.) being advertised at Blade Chevrolet, the Mount Vernon, Washington, where VIN 2G58J2TY6S9104313 (the exact van shown, below) is shown as stock number 16757.
If you’re not a Costco member yet and you’re looking for a new truck for your business or even a unique #vanlife ride with zero emissions, modern tech, and a nationwide dealer network, GM makes that $130 Executive membership seem like a no-brainer.
Kind of a big deal
“But wait,” says the floating, disembodied ghost of the great Billy Mays. “There’s more!” In addition to the $31,500 worth of discounts Costco Executive members get, there are deals to be had on chargers AND a number of other state and local utility incentives your business might qualify for, bringing the cost of adding a new Chevy Brightdrop to your fleet even lower. In northern Illinois, for example, ComEd commercial customers can get up to $7,500 in rebates for a new Brightdrop Zevo van.
Is a $39,000 price cut enough to get you to take a look at a new Brightdrop? At $45,235 (from a starting price of $84,235), can you afford not to? Head down to the comments and let us know.
SOURCE | IMAGES: Tony Nisam.
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Tesla has quietly removed the Cybertruck’s range extender from the options in its online configurator.
Does Tesla still plan to bring the product to market?
When Tesla unveiled the production version of the Cybertruck in late 2023, there were two main disappointments: the price and the range.
The tri-motor version, which was the most popular in reservation tallies, was supposed to have over 500 miles of range and start at $70,000.
Tesla now sells the tri-motor Cybertruck for $100,000 and only has a range of 320 miles.
As for the dual-motor Cybertruck, it was supposed to cost $50,000 and have over 300 miles of range. The reality is that it starts at $80,000, and it has 325 miles of range.
However, Tesla had devised a solution to bring the range closer to what it originally announced: a separate battery pack that sits in the truck’s bed. Tesla called it a “range extender.” It costs $16,000 and takes up a third of the Cybertruck’s bed.
Even though the Cybertruck has been in production for a year and a half at this point, the range extender has yet to launch.
Initially, Tesla said that it would come “early 2025”, but we reported that it was pushed to “mid-2025” late last year.
At the time, Tesla also reduced the range that the removable battery pack adds to the Cybertruck to “445+ miles” rather than “470+ miles” for the dual motor – a ~25-mile reduction in range.
Now, Tesla has removed the option from its online Cybertruck configurator. It used to take reservations for the range extender with a “$2,000 non-refundable deposit”, as seen on the image above, but now it’s not in the configurator at all at the time of writing.
It’s unclear if Tesla is not planning to launch the product anymore or if it is just pausing reservations.
In its specs page, Tesla still lists the achievable range of both versions of the Cybertruck with and without the range extender battery:
Electrek’s Take
I’m curious. Is it dead, or does Tesla just want to stop taking reservations for it?
At first, I was curious about the product even though I didn’t think it would make up for Tesla’s significant miss on Cybertruck specs.
However, after it was confirmed that it takes up 30% of your bed and that it needs to be installed and removed by Tesla at a service center, I think it’s pretty much dead on arrival at $16,000.
It’s going to be a product limited to only a few people at best. And now that’s if it makes it to market.
With the option being removed from the configurator, there’s no production timeline available. Again, the last one was “mid-2025”, which is soon.
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Environment
EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member’s Festival
Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.
EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:
Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.
To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.
EcoFlow and its members look to provide “Power for All”
Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.
This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:
In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.
In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.
To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.
Save big and give back during the 2025 Member’s Festival
As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.
As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.
Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!
Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.
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