Ford’s vehicles are about to get a whole lot cheaper. With its new “From America, For America” campaign, launched Thursday, Ford is rolling out steep discounts, including employee pricing for all, and a free home charger for EV buyers.
The new campaign promotes Ford’s “American-made” vehicles with some pretty sweet deals. Ford is offering employee pricing on most 2024 and 2025 model vehicles.
All Ford and Lincoln models except the F-150 Raptors, 2025 Super Duty pickups, and Expedition are included. The Lincoln Navigator and Ford’s fleet vehicles are also excluded.
Ford is also extending its “Power Promise” promo, which offers EV shoppers a free Level 2 home charger (plus standard installation), 24/7 live electric vehicle support, roadside assistance, and an 8-year, 100,000-battery warranty.
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The program was initially launched in October, but Ford extended it through the end of March after seeing an uptick in EV sales.
Ford’s Power Promise now runs through June 30 and is available for any new EV purchase or lease, including the Mustang Mach-E and F-150 Lightning pickup.
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)
According to Rob Kaffl, Ford’s director of US sales, the company is able to offer steep discounts because it has the inventory. Kaffl told The Detroit Free Press, “We’re in a very competitive position in our stock.”
With “a lot of uncertainty in the market right now” amid Trump’s new tariffs taking effect, Kaffl said Ford’s new “From America, For America” will provide some security.
2025 Ford Mustang Mach-E (Source: Ford)
How significant are the discounts? Well, it will depend on the vehicle’s cost. A Ford dealer (who asked to remain anonymous) said an F-150 XLT hybrid with an MSARP of $65,000 would cost $55,000 under the employee pricing plan. The price of an Escape ST SUV, with an MSRP of $36,300, would be cut to $33,000.
Ford introduced the 2025 F-150 Lightning last week, with a new “Dark Elements” package and improved charging features. It still starts at $62,995.
The 2025 Ford Mustang Mach-E starts at $36,495 and is available in RWD (260-mile range) or eAWD (240-mile range). Upgrading to the extended battery will cost an extra $5,500 (eAWD only).
Electrek’s Take
The new promo comes after Ford reported on Tuesday that US sales fell by 1.3% in the first quarter. Despite limited inventory, the Mustang Mach-E is off to a record start in 2025, with over 11,600 units sold, outpacing the Chevy Equinox EV and Honda Prologue.
GM reported US sales growth of nearly 17% in the first three months of 2025. After EV sales doubled to 31,887, GM remained the number two seller of EVs in the US behind Tesla, topping Ford’s 22,550.
Although Ford has the largest manufacturing footprint in the US of any legacy automaker, CEO Jim Farley says it’s still not immune to the tariffs.
Ford imports about 21% of the vehicles it sells in the US. GM imports around 46%. Both are looking to get ahead of any potential impacts.
Ready to snag the savings on Ford’s electric vehicles while they are still here? You can use our links below to find deals on the Ford F-150 Lightning and Mustang Mach-E models in your area.
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Now, we have the delivery numbers for Tesla in all European countries, and the automaker is down 37% on the old continent compared to 2024, which was already a down year for Tesla.
On top of it, Tesla is down in every single country except the UK.
Here are Tesla’s Q1 2025 deliveries in each European country compared to Q1 2024:
Country
Q1 2024
Q1 2025
Change
Germany
13,068
4,935
-62.2%
UK
11,768
12,474
6.0%
France
11,360
6,696
-41.1%
Belgium
7,219
3,019
-58.2%
Netherlands
6,854
3,445
-49.7%
Norway
5,121
3,817
-25.5%
Other
4,420
3,301
-25.3%
Sweden
4,312
1,929
-55.3%
Italy
3,721
3,469
-6.8%
Spain
3,601
3,169
-12.0%
Denmark
3,558
1,549
-56.5%
Switzerland
3,264
1,238
-62.1%
Portugal
2,888
2,145
-25.7%
Austria
2,506
1,304
-48.0%
Poland
1,264
899
-28.9%
Finland
894
475
-46.9%
The drop in sales in Germany was the most devastating for Tesla. It went from being Tesla’s biggest European market to being a distant third.
France also saw a significant 41% decline in sales.
This is also happening while electric vehicle sales are surging, regardless of Tesla’s performance.
Tesla is feeling the pain virtually everywhere in Europe except in the UK, but that’s because Tesla is selling its vehicles for much cheaper there.
In the UK, the Model Y PCP leasing starts at £399, which is the equivalent of €462, when the same vehicle starts €570 in Germany:
Interestingly, that’s not the case for the Model 3, which starts higher in the UK than in Germany.
Electrek’s Take
The reason for that is unclear to me. I’d love to hear theories in the comment section.
Could it be that Tesla planned to produce too many right-hand-drive vehicles and had to lower prices to ensure that it could deliver them?
It’s unclear, but I think the theory has some traction since I just learned that Tesla is also already discounting the new Model Y in Hong Kong – another right-hand-drive market.
Either way, I think it’s clear at this point that Tesla is having significant brand issues in Europe, in addition to increased competition.
Yes, Model Y had some supply issues due to the design changeover, but Model 3 sales are also down 11% compared to Q1 2024, when Tesla was still ramping up production of the Model 3 design refresh.
Tesla shareholders need to wake up. This is a self-inflicted wound that can be remedied by removing Elon Musk.
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That Kia EV sedan we’ve been waiting for is almost here. Kia also confirmed it will launch a midsize pickup in North America. Next week, three new Kia vehicles, including the EV4, its first electric sedan, will debut at the New York International Auto Show. Here’s what to expect.
Kia’s first electric sedan will debut at the NY Auto Show
Back in 2023, the EV4 stole the show as a concept during Kia’s first EV Day. Earlier this year, Kia unveiled the production model, debuting as the brand’s first electric sedan and hatchback.
The electric sedan is among the most highly anticipated EV launches of 2025. Kia’s EV4 will arrive this year as part of its low-cost EV lineup, and it could be a true challenger to the Tesla Model 3.
After opening orders in Korea last month, Kia said the EV4 will “set a new standard for electric sedans,” starting at just 41.92 million won, or about $28,000. It has two battery options, 58.3 kWh or 81.4 kWh, providing a range of 237 miles (382 km) and 331 miles (533 km) in Korea.
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With its North American debut now officially set for next week, Kia teased the new EV, claiming it will be one of three new vehicles.
The new vehicles include a sedan, an SUV, and “something in between.” Two will be fully electric, while the other offers a “sporty and versatile approach in the compact car segment.”
Kia EV4 electric sedan teaser for North America (Source: Kia)
More EVs are on the way, including an electric pickup
During its CEO Investor Day on Wednesday, Kia confirmed plans to launch a new midsize EV pickup for North America. In the long-term, the company aims to eventually sell 90,000 units for about 7% of the market share.
Kia’s electric pickup will be based on a new EV platform built for city and outdoor use. According to Kia, it will offer “best-in-class interior and cargo space, a robust towing system, off-road capabilities, and advanced infotainment and safety features.”
Kia Tasman pickup truck (Source: Kia)
Following the EV6 and EV9, Kia is expanding its electric car lineup with the new EV3, EV4, and EV5, which will roll out this year. Kia is also launching its first electric van, the PV5, to kick off its new PBV business.
By 2030, the company plans to sell 2.33 million electrified vehicles, accounting for 56% of global sales. This includes 1.26 million EVs and 1.07 million hybrids.
Kia unveils EV4 sedan and hatchback, PV5 electric van, and EV2 Concept at 2025 Kia EV Day (Source: Kia)
As it expands its lineup, Kia expects electrified models to account for 70% of sales in North America, 85% in Europe, and 73% in Korea by the end of the decade.
Kia boasted that it will “lead the mass adoption of EVs by expanding its EV lineup with the addition of another volume model, the EV2,” which is expected to launch in early 2026.
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An oil pumpjack is seen in a field on April 08, 2025 in Nolan, Texas.
Brandon Bell | Getty Images
U.S. crude oil futures fell about 3% on Wednesday, as China announced retaliatory tariffs on the U.S. after President Donald Trump’s sweeping levies took effect.
The U.S. benchmark dropped $1.83, or 3.07%, to $57.75 per barrel by 9:41 a.m. ET. Global benchmark Brent tumbled $1.93, or 3.07%, to $60.89.
The oil sell-off took a leg lower earlier in the session after Beijing announced tariffs of 84% on U.S. goods in response to Trump’s levies. U.S. crude fell more than 7% to an intraday low of $55.12, while Brent tumbled to $58.40 at its lowest point during the session.
China’s tariffs take effect on April 10.
Traders are worried the world is descending into a full-blown trade war that will trigger a recession, hitting crude oil demand. OPEC+, meanwhile, has agreed to accelerate output in May, which will bring more oil to a market that was already facing a surplus.
The collision of recession fears and growing oil supply is a “toxic cocktail,” Helima Croft, global head of commodity strategy at RBC Capital Markets, told CNBC on Tuesday.
The U.S. and Iran are scheduled to hold talks in Oman on Saturday to discuss the Islamic Republic’s nuclear program. Successful negotiations could result in more Iranian oil entering the global market.