Ford’s vehicles are about to get a whole lot cheaper. With its new “From America, For America” campaign, launched Thursday, Ford is rolling out steep discounts, including employee pricing for all, and a free home charger for EV buyers.
The new campaign promotes Ford’s “American-made” vehicles with some pretty sweet deals. Ford is offering employee pricing on most 2024 and 2025 model vehicles.
All Ford and Lincoln models except the F-150 Raptors, 2025 Super Duty pickups, and Expedition are included. The Lincoln Navigator and Ford’s fleet vehicles are also excluded.
Ford is also extending its “Power Promise” promo, which offers EV shoppers a free Level 2 home charger (plus standard installation), 24/7 live electric vehicle support, roadside assistance, and an 8-year, 100,000-battery warranty.
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The program was initially launched in October, but Ford extended it through the end of March after seeing an uptick in EV sales.
Ford’s Power Promise now runs through June 30 and is available for any new EV purchase or lease, including the Mustang Mach-E and F-150 Lightning pickup.
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)
According to Rob Kaffl, Ford’s director of US sales, the company is able to offer steep discounts because it has the inventory. Kaffl told The Detroit Free Press, “We’re in a very competitive position in our stock.”
With “a lot of uncertainty in the market right now” amid Trump’s new tariffs taking effect, Kaffl said Ford’s new “From America, For America” will provide some security.
2025 Ford Mustang Mach-E (Source: Ford)
How significant are the discounts? Well, it will depend on the vehicle’s cost. A Ford dealer (who asked to remain anonymous) said an F-150 XLT hybrid with an MSARP of $65,000 would cost $55,000 under the employee pricing plan. The price of an Escape ST SUV, with an MSRP of $36,300, would be cut to $33,000.
Ford introduced the 2025 F-150 Lightning last week, with a new “Dark Elements” package and improved charging features. It still starts at $62,995.
The 2025 Ford Mustang Mach-E starts at $36,495 and is available in RWD (260-mile range) or eAWD (240-mile range). Upgrading to the extended battery will cost an extra $5,500 (eAWD only).
Electrek’s Take
The new promo comes after Ford reported on Tuesday that US sales fell by 1.3% in the first quarter. Despite limited inventory, the Mustang Mach-E is off to a record start in 2025, with over 11,600 units sold, outpacing the Chevy Equinox EV and Honda Prologue.
GM reported US sales growth of nearly 17% in the first three months of 2025. After EV sales doubled to 31,887, GM remained the number two seller of EVs in the US behind Tesla, topping Ford’s 22,550.
Although Ford has the largest manufacturing footprint in the US of any legacy automaker, CEO Jim Farley says it’s still not immune to the tariffs.
Ford imports about 21% of the vehicles it sells in the US. GM imports around 46%. Both are looking to get ahead of any potential impacts.
Ready to snag the savings on Ford’s electric vehicles while they are still here? You can use our links below to find deals on the Ford F-150 Lightning and Mustang Mach-E models in your area.
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Fortescue has taken the wraps off a prototype of its proposed “Infinity Train” electric locomotive, making the 1,100 km (about 685 miles) trip from Perth to the Pilbara and marking a major milestone in the decarbonization of the company’s heavy haul operations.
UPDATE 15DEC2025: now there are two!
This week, two of Fortescue battery-electric locomotives began operating at the company’s Pilbara mines in Australia, where the so-called Infinity Trains (co-developed with Caterpillar’s Progress Rail division) began regular duty.
“It’s not every day you welcome not just one, but two of the world’s largest battery-electric locomotives into your operations,” said Fortescue Metals CEO, Dino Otranto, on LinkedIn. “[I] can’t wait to see these in motion soon!”
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The two new trains are now fully operational assets, packing almost unimaginably massive 14.5 MWh battery packs that were charged once with grid power upon deployment, and which will (in theory) remain at a usable state of charge indefinitely thanks to a cleverly applied combination of gravity, regenerative braking, and human intelligence.
Co-developed with the locomotive experts at Downer Group, Fortescue revealed its concept for a battery electric “Infinity Train” back in March of 2022. At the time, the company promised a “world’s first” iron ore train capable of fully charging its batteries through regenerative braking. The two companies claimed the clever technology would create a self-sustaining, zero-emission rail system powered entirely by the force of gravity during the train’s loaded downhill travels.
This week, the concept went from the drawing board to the real world, completing an 1,100 km trip across Australia and proving itself to be up to the task of handling the grueling demands of Fortescue’s massive mining operations.
“We’re thrilled to see our battery electric locomotive prototype arrive in the Pilbara,” said Ellie Coates, CEO of Fortescue Zero. She added that the achievement, using zero fossil fuels, “represent(s) a major step in Fortescue’s journey to Real Zero.”
The Fortescue Infinity Train uses the energy produced by slowing the loaded train on downhill sections of the company’s 385 mile private, heavy-haul rail network to recharge its battery systems. That energy is enough to bring the unloaded train back to the mine, eliminating the need for external charging infrastructure or additional renewable energy sources, making the train almost entirely self-sufficient.
Fortescue says the deployment of the Infinity Train concept at its mines will eliminate more than 82 million liters of diesel fuel consumption (about 21 million gallons, which ChatGPT tells me amounts to about 235,200 tons of CO₂ emissions).
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Develon is kicking off the holidays with seven new or updated electric excavators, led by its seriously impressive flagship offering: the new 25‑ton DX250LCE-7 battery-electric crawler excavator developed by HD Hyundai.
Develon says its new electric machines offer identical performance to their diesel counterparts, while delivering significant reductions in emissions, noise, and vibration — and that the breadth and scope of the brand’s new, zero-emission lineup underscores its continued commitment to sustainable innovation in the heavy equipment space.
“Moving forward, Hyundai Infracore is focusing on innovation and smart technology, as well as productivity and fuel efficiency. I think the timing very good for us, with exciting new technologies on the market,” Young-cheul Cho, President and CEO of Develon parent company HD Hyundai Infracore, told Construction Europe at last summer’s Intermat construction show. “Our next generation machines will use AI and have sensors that will be reliable in all environments and all weathers, which will improve safety.”
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The new Develon DX250LCE-7 brings Cho’s Intermat vision to life with specs that meet or beat the diesel-powered DX255LC-7’s capabilities in a quiet, zero-emission package.
Starting with horsepower, the DX250LCE-7’s electric motors pot out about 200 hp (comparable to the diesel) while tipping the scales at a ~26 metric ton operating weight. Bucket capacity matches the diesel at 1.4 cubic meters, too — but the Develon’s standout feature is its oversized battery pack, offering up to 12 hours of continuous runtime on a single charge under typical conditions (kWh capacity hasn’t been released), with DC fast-charging options that can get it back in action at full capacity in under two hours — making it ideal for a full-day of moving dirt.
North American pricing and availability should be released in Q1.
Electrek’s Take
As demand for low-emission solutions rises throughout Europe and SE Asia, the latest electric excavators from Develon and parent company Hyundai provide an ideal balance between eco-friendly operation and real-world job site requirements – especially when fitted with articulating buckets and other versatile implements.
Regardless of who is in power in the US, the fact is that these electric machines deliver quiet, efficient performance in challenging environments, cutting both emissions and noise while maintaining productivity and improving both operators’ safety and working conditions. They’re winners all the way.
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BYD is making a significant move to boost confidence in its electric vehicles in Europe. The Chinese automaker has announced a major update to its warranty terms, extending the battery coverage to 8 years or 250,000 km (approx. 155,000 miles), whichever comes first.
This new policy significantly outpaces the industry standard and puts pressure on competitors like Tesla and Volkswagen to follow suit.
The announcement was made via BYD Europe’s official channels today, confirming that the new warranty terms apply to its lineup of “New Energy Vehicles” (NEVs) in the region:
Previously, BYD offered a warranty that was more in line with the industry average, typically around 8 years or 160,000 km (100,000 miles), with some variations like 200,000 km in specific markets. This bump to 250,000 km is a massive increase in mileage coverage, effectively targeting high-mileage drivers, taxi fleets, and Uber drivers who might be wary of long-term degradation.
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For context, here is how the new BYD warranty stacks up against the main competition in Europe:
BYD (New): 8 years / 250,000 km
Tesla (Model 3/Y RWD): 8 years / 160,000 km
Tesla (Long Range/Perf): 8 years / 192,000 km
Volkswagen (ID. Series): 8 years / 160,000 km
Hyundai/Kia: 8 years / 160,000 km
As you can see, BYD is now offering nearly 60% more mileage coverage than the standard warranty provided by Volkswagen and the base Tesla models. Even compared to Tesla’s Long Range battery warranty, BYD offers an additional 58,000 km of protection.
The move is enabled by BYD’s confidence in its Blade Battery technology, which is interestingly used by competitors, such as Tesla.
The Blade Battery uses Lithium Iron Phosphate (LFP) chemistry, which is known for having a longer cycle life than the Nickel Cobalt Manganese (NCM) cells traditionally used in long-range EVs.
BYD has often claimed that the Blade Battery can sustain over 3,000 charge cycles while maintaining reasonable capacity. Even when accounting for linear degradation to 70% capacity over that lifespan, 3,000 cycles on a vehicle with a 400 km starting range would still result in roughly 1 million kilometers of total service life. Consequently, a 250,000 km warranty remains quite conservative for the chemistry, even if it is aggressive for the market.
This comes as BYD continues to expand aggressively in Europe, having recently launched the Sealion 7 and updated versions of the Seal and Atto 3.
Electrek’s Take
This is exactly the kind of competition we like to see.
It’s great to see BYD using the inherent durability of LFP cells to offer a tangible benefit to consumers rather than just cutting costs.
I’m looking at Tesla here. Tesla has been a pioneer in battery longevity, and we know their packs can last a very long time, especially the LFP packs in the standard range Model 3 and Y.
In fact, Tesla even used BYD’s blade batteries in some of the vehicles it sells in Europe.
It would be great to see Tesla follow BYD here.
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