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Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk.

Tesla famously didn’t use advertising until it started dabbling in it in 2023—shortly after Tesla CEO Elon Musk bought Twitter, a platform that relies on advertising.

Unsurprisingly, it didn’t take long for Tesla to start running ads on Twitter amid an exodus of advertisers on the controversial platform that rebranded to ‘X’.

Despite advertising for the first time, Tesla remains timid on that front and still primarily relies on other marketing strategies, like social media content and word of mouth.

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Historically, Tesla’s social media presence has been quite tame. The automaker wouldn’t post much besides important releases and the occasional marketing material.

That changed in 2023 after Musk acquired the platform. He launched a new account for businesses that cost $1,000 monthly for the main account and then $50 per month for every other “affiliated account.” Tesla quickly created 13 different affiliated accounts for the platforms.

The number has since risen to 37 accounts since our original report. Many of these accounts are barely used today, but a few have become quite active.

They have ramped up their posts lately as Tesla is experiencing severe demand problems amid a brand crisis. Tesla is under boycotts from left-leaning people in the US over the belief that Musk is using Tesla as his own personal piggy bank to finance the rise of fascism in the US.

During that time, Tesla has ramped up its use of social media, primarily X, and it has turned to a growing trend amongst brands on social media: trying to be funny and edgy.

Companies like Wendy’s, Ryan Air, and others have popularized this marketing strategy by responding to social media content with funny replies that some may find offensive.

Tesla is giving it a try over the last few days, but it is falling flat as the sense of humour appears to be to the same level as its CEO’s; a stunted 14-year-old’s humor:

Here Tesla is making fun of the fact that Cybertruck still doesn’t have the “actual smart summon” feature, which some are calling ‘ASS’.

After launching a new Diamond Black color last week, Tesla used this meme, which fell flat:

This one is a bit better. It’s a play of Time’s new front page news about bringing back the dire wolf. Tesla says that it brought back the turn signal stalk:

However, the turn signal stalk was never extinct. Every car except Teslas still has one, and even Tesla’s Model Y still has it. They just didn’t remove it with the redesign.

Going really edgy, Tesla’s Optimus account even posted on adult content on X:

Will this new marketing effort pay off or will Tesla need more to counter the brand damage?

Electrek’s Take

I think we all know the answer to that question. Look, humor is humor. There are different senses of humor out there, and people like different things.

Some people may like these, but personally, I think they all fall flat.

Furthermore and more importantly, Tesla is almost entirely focusing its social media effort on X, which ranks 12th in the world for monthly users in social media.

Tesla is just preaching to the choir there. If it wants to have a real impact, it will have to support Musk’s competitors and go to Instagram, TikTok, etc.

It’s just the latest example of Musk stunting Tesla’s growth due to his extracurricular activities.

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Trump nominates a Tesla critic to lead NHTSA

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Trump nominates a Tesla critic to lead NHTSA

President Trump has nominated Jonathan Morrison to lead the National Highway Traffic Safety Administration (NHTSA). Morrison has previously criticized and tussled with Tesla in his previous role at NHTSA.

Morrison is now Trump’s nominee to head the National Highway Traffic Safety Administration, which is in charge of regulating the auto industry in the US.

The attorney was the agency’s Chief Counsel during Trump’s first term, and he had a few disputes with Tesla during that time.

In September 2018, the US National Highway Traffic Safety Administration (NHTSA) released its Tesla Model 3 crash test results, and the EV got five-star safety ratings in every category.

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Tesla interpreted the data from the test and claimed that Model 3 achieved “the lowest probability of injury of any vehicle ever tested by NHTSA“.

Morrison sent Tesla a cease-and-desist letter over the claim, arguing that it was misleading.

The lawyers also subpoenaed Tesla to get data about a specific crash in 2019.

Next week, Morrison is expected to have his confirmation hearing in the Senate and could take up his role shortly after.

The nomination is significant in the context of the current feud between Tesla CEO Elon Musk and President Trump.

Musk has been criticizing Trump and his allies over their recently passed budget and tax bill, which is expected to significantly increase the federal government’s debt and eliminate virtually all subsidies to electric vehicles and renewable energy, potentially harming Tesla.

Trump has warned Musk that he could go directly after his companies and NHTSA would be the top vehicle for that when it comes to Tesla.

The agency had already launched several investigations into Tesla over the years, with the largest one examining Tesla’s Full Self-Driving program and several fatal crashes related to the ADAS system.

Electrek’s Take

Most NHTSA probes into Tesla have resulted in slaps on the wrist at best, but this FSD probe involves several fatal crashes, and even though it started under the Biden administration, it could potentially ramp up under Trump, especially amid his feud with Musk.

On the one hand, it’s disheartening to see the US reach this point, where feuds between billionaires and elected officials are settled through regulatory agencies. Still, at the same time, Musk did buy the election for Trump, so he created this situation in the first place, and there are serious concerns about how safe FSD is.

At the very least, I would hope that NHTSA will start to force Tesla to release all its FSD crash and disengagement data.

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A 25 mph ambulance? The GEM microcar is now an emergency responder

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A 25 mph ambulance? The GEM microcar is now an emergency responder

You might remember the GEM as a quirky little electric microcar that’s been cruising through campuses, resorts, and planned communities for years. But now, it’s taking on a more serious job – saving lives. Waev Inc., the maker behind the long-running GEM electric vehicle line, has just unveiled the GEM Ambulance, a purpose-built, all-electric, street-legal low-speed vehicle (LSV) designed specifically for emergency medical services.

While it might not replace a full-size ambulance on high-speed highways, this new electric responder is tailor-made for the dense environments where conventional ambulances often struggle: college campuses, sporting events, entertainment venues, airports, and more. With a top speed of 25 mph, it’s built for maneuverability, safety, and zero-emission performance in pedestrian-heavy areas.

“The GEM Ambulance fills a critical gap in medical response – delivering the ideal balance of agility and safety EMS teams need in crowded settings,” said Byron Dudley, Vice President at Waev Inc.

The new GEM Ambulance is built on the same proven electric platform that has powered GEM vehicles for over 25 years. It’s a highly refined LSV that combines practical engineering with professional-grade EMS functionality. In partnership with emergency equipment supplier QTAC, Waev integrated a skid-mounted EMS system that includes secure patient transport, attendant seating, optional oxygen and IV mounts, and rugged PolyTough™ construction designed to handle demanding conditions.

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Unlike golf carts or UTV-based setups that have been DIYed into emergency vehicles, the GEM Ambulance offers a more stable, comfortable, and professional platform. The EMS skid is positioned between the wheels for better weight distribution, and the vehicle’s low deck height and rear step-up provide easy access for patients and personnel alike.

The GEM Ambulance doesn’t skimp on emergency essentials either. It’s equipped with a 360-degree red emergency lighting system, an SAE Class 1-compliant siren with multiple sound patterns, a public address system, turn signals, LED headlights and taillights, and even a pedestrian noise emitter for quiet zones. A backup camera and full 360° sightlines give drivers added confidence when navigating tight environments.

And since it’s 100% electric, there’s no tailpipe emissions to worry about when operating indoors or in crowded spaces. Maintenance is minimal thanks to GEM’s maintenance-free batteries, regenerative braking, and corrosion-resistant aluminum frame. There’s even a seven-year warranty on the lithium-ion battery option.

The biggest surprise might be the price. According to Waev, the GEM Ambulance can cost up to 80% less than a traditional ambulance and 50% less than electric trucks or UTV-based alternatives. Plus, with operating costs of just $0.03 per mile, it promises long-term savings with no fuel, no fluids, and no downtime from engine servicing.

With applications ranging from college campuses and amusement parks to military installations and warehouse sites, the GEM Ambulance could be a game-changer for localized EMS response. It’s available now through GEM’s nationwide dealer network and can also be purchased through government contracts like Sourcewell, Texas BuyBoard, and GSA procurement channels.

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The Kia EV5 might be coming to the US after all

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The Kia EV5 might be coming to the US after all

The Kia EV5 is officially heading to North America in early 2026, paving the way for a potential US launch. If so, it could go head-to-head with the Tesla Model Y.

Is Kia launching the EV5 in the US?

On Tuesday, Kia unveiled the new EV5, a global version of its electric SUV that has been sold in China since 2023.

Starting at around $20,000 (149,800 yuan), the EV5 is leading Kia’s comeback in China. It’s also a top-selling EV in Australia, where it’s exported from Kia’s Chinese joint venture, Yueda Kia.

The global version will be made in Korea with a few slight upgrades. For one, it’s powered by an 81.4 kWh nickel-manganese-cobalt (NMC) battery pack, rather than the BYD LFP Blade battery used in the version sold in China.

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In Europe, the EV5 will be initially available in two variants: a baseline model and a GT-Line model. Both are powered by front-wheel drive (FWD) with up to 215 hp (160 kW) and 218 lb-ft (295 Nm) of torque.

Kia-EV5-US
Kia EV5 baseline trim (Source: Kia)

The global version is 4,610 mm long, 1,875 mm wide, and 1,675 mm tall, or a bit smaller than the Tesla Model Y. It’s about the size of the Hyundai IONIQ 5.

Inside, you’ll find a setup similar to the EV9 and EV3, featuring Kia’s new ccNC (connected car Navigation Cockpit) infotainment system. The setup features a 12.3″ instrument cluster and a 12.3″ infotainment display in a panoramic format. There’s also an added 5.3″ climate control screen.

Kia-EV5-US
Kia EV5 GT-Line interior (Source: Kia)

During the launch event, Kia said the “rollout begins” in Korea and Europe in the second half of 2025, adding North American sales will start in early 2026.

Does that include the US? I wouldn’t get my hopes up. In January, Kia announced the EV5 will be “exclusive to the Canadian market in North America.” It will begin arriving at dealerships in 2026.

Kia-EV5-US
Kia EV5 GT-Line (Source: Kia)

However, it might make sense. The EV5 for North America will have a built-in NACS port, unlocking access to Tesla Superchargers. It will be available in both AWD and FWD powertrains. Two battery sizes will be offered, 60.3 kWh and 81.4 kWh, offering a range of up to 310 miles (500 km).

Kia-EV5-US
Kia EV5 GT-Line interior (Source: Kia)

With sales of the EV6 and EV9 slipping nearly 50% each through the first half of the year in the US, the EV5 could complement the two.

Electrek’s Take

Although it’s still unlikely, the EV5 could serve as a potential electric alternative to the Sportage, Kia’s top-selling vehicle in the US.

Through June, Kia has sold over 87,000 Sportage models in the US. In comparison, it’s only sold 4,938 EV9s and 5,875 EV6 models.

Kia is launching the EV4, its first electric sedan, in the US early next year. However, a smaller compact electric SUV may be an even better fit.

It already builds the EV9 and EV6 in Georgia, so it could produce the EV5 in the US to avoid extra tariff costs. Or, it could even potentially be built at Hyundai’s new EV plant in Georgia. However, nothing is confirmed.

Would you buy the Kia EV5 in the US? Prices would likely start at around $50,000. Drop us a comment below and let us know your thoughts.

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