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President Donald Trump’s aggressive tariff policy on April 2 didn’t just cause mayhem in the stock market. It sent Amazon sellers into a panic.

Many sellers on Amazon count on China for manufacturing and assembly due to lower costs and established infrastructure – up to 70% of goods on Amazon come from China, according to Wedbush Securities. With nearly all imports from China being taxed a staggering 145% under the latest tariffs, Amazon sellers are having to decide whether to raise prices or absorb the vastly increased cost of importing their goods.

Amazon CEO Andy Jassy on Thursday told CNBC that its vast network of third-party sellers will likely “pass the cost on” to consumers. He added that Amazon has done some “strategic forward inventory buys” and looked to renegotiate terms on some purchase orders to keep prices low.

Although Trump temporarily lowered tariffs on most countries to 10% on Wednesday, he doubled down on the huge tariffs on goods from China. Before the pause, average tariff rates under Trump were at the highest level since the Great Depression. The “reciprocal tariffs” were far steeper in regions like Southeast Asia. Tariffs also hit U.S. allies at unusual rates, including 20% on the European Union and previously announced 25% tariffs on Mexico and Canada.

Josianne Boisvert of Canadian-based Portable Winch Co. said she “was in a state of shock” when the tariffs were announced. For 20 years, the company has driven its products an hour to the U.S. border for duty-free shipping to American customers. 

“We are questioning ourselves if we just move our focus to Europe,” Boisvert said.

CNBC talked to several Amazon sellers to find out how the new tariffs are having an impact on their decisions about prices and where to manufacture.

Price hikes

In a small warehouse in San Rafael, California, Dusty Kenney showed CNBC hundreds of boxes filled with her PrimaStella brand baby spoons, bento boxes and other kids products. Most of them arrived by sea from China before tariffs went into effect. Paying the added tariffs could put her out of business if they continue, she said.

“I will hold my prices for as long as I can and just absorb those tariffs because I’m already competing against those Chinese sellers that are undercutting me,” Kenney said. Although tariffs will also impact her Chinese-based competitors, the cost of doing business in the U.S. is far higher than in China.

“The administration would like people to think that this is a China problem, and that this is only hurting Chinese-based businesses and helping U.S.-based businesses. But I am a U.S.-based business, let’s be clear,” Kenney said. “Everything’s warehoused here, designed here, photographed here. All the income that comes from that stays here.” 

Several sellers said they are considering raising prices if Trump’s tariffs stick around.

The vast majority of products on Amazon are sold by third-parties, but tariffs will also impact the company’s first-party brands.

That includes Amazon Basics-branded batteries, which compete against the likes of Duracell and Energizer by retailing at lower prices, said Jason Goldberg of the Publicis Groupe. 

If Amazon has to raise the price of its own batteries, he said, “consumers are likely to have a preference for that well-known, familiar brand.” 

The Seattle-based tech company is likely to wait at least six months before passing the tariff costs on to consumers, said Dan Ives of Wedbush Securities. 

“The last thing they want to do is right away just pass it to the consumer, because you don’t know how transitory this is,” said Ives, adding that Amazon likely got “well ahead of this” by diversifying its supply chain outside of China.

That’s a strategy many Amazon sellers are also trying.

Amazon did not immediately respond to a request for comment.

Reviving U.S. manufacturing?

Workers making Care Bears at a factory in Ankang, China.

CNBC

A lot of toy manufacturing moved to Vietnam, Mexico and India in the last five years because of China tariffs during Trump’s first term, Foreman said. But many of the toy factories there are also owned by Chinese companies, he said. 

“So you’re sort of not escaping doing business with the Chinese,” Foreman said. 

Other product categories, like teas, can’t easily be grown in the U.S. because of the climate.

“You need high humidity. Usually you need to be at a very high altitude. And those things only come together in certain parts of the world, ” said James Fayal, who runs high-energy tea brand Zest. With its green tea grown in coastal China and black tea in India, Fayal said he’ll have to pass the cost on to consumers because he doesn’t have a U.S. option.

For the brands that do manufacture in the U.S., the tariffs are creating a competitive advantage, those companies said. 

“Put our products side by side to a competitor’s that is getting it overseas and it’s a night and day difference,” said Dayne Rusch of Vyper Industrial

Vyper’s American-made stools and other shop equipment range in price from $350 to $650 while foreign-made alternatives can sell for less than $40, Rusch said.

At the National Hardware Show in March, Rusch said he was approached by many vendors asking if Vyper would consider manufacturing their products.

“There’s a huge opportunity for OEM manufacturers to start taking on more work from these people that were purchasing overseas and start making it here in the United States,” Rusch said.

The other sells that spoke to CNBC said it’s not financially feasible to relocate manufacturing to the U.S., even though it would allow them to avoid tariffs. 

Some, like William Su, are moving manufacturing completely out of China, but staying overseas. Su set up a factory for his Teamson brand in Vietnam in reaction to China tariffs during Trump’s first term. He’s now in talks to manufacture in India. Trump hit both countries with significant tariffs last week, although they’re temporarily on hold.

Surrounded by her colorful baby products in California, Kenney told CNBC she considered opening her own manufacturing site. 

“But that’s way over my head and out of my budget,” she said. “I would love to be able to manufacture in the U.S., but the truth is that the infrastructure is not there.”

With fewer factories in the U.S. than in China, Kenney said the cost to make her products domestically would be double or triple what she pays now.

“The people in China are hungry for the work,” she said. “They’ll get back to you right away. They make sure you get your shipments right away. They’re on it.”

Ending ‘de minimis’

There is one tariff announcement Trump made that’s a boon for U.S-based sellers like Kenney: closing the loophole known as “de minimis.” 

This exemption allowed orders under $800 to avoid paying duties and taxes, and it’s what made absurdly low prices possible on direct-from-China sites like Temu, Alibaba and Shein. U.S. Customs and Border Protection said it processed more than 1.3 billion de minimis shipments in 2024, up from over 1 billion shipments in 2023.

Chinese sellers send small orders directly to U.S. customers to keep shipments under the $800 limit. U.S. sellers like Kenney don’t often qualify for de minimis because they ship in large quantities by the pallet, bringing products to their warehouses for quality checks instead of shipping straight to customers from Chinese factories.

Kenney used to sell her most popular product, a set of six silicone baby spoons, for $9.99 on Amazon. She’s reduced the price to $7.99 to compete with knockoffs that sell for as low as $3 on Temu.

“I’ve even had them rip off all of my photos and content that I’ve created and use it to sell their knockoff products,” Kenney said.

Dusty Kenney showed CNBC some of her PrimaStella brand kids feeding products she sells on Amazon, at her warehouse in San Rafael, California, on March 25, 2025.

Katie tarasov

Trump briefly put de minimis on hold in February. Days later, he temporarily reinstated the loophole because huge numbers of Chinese packages started piling up at U.S. post offices and customs offices ill-equipped to collect duties at such a fast pace. 

The president on April 2 again announced that he was ending de minimis, effective May 2. 

The White House said “adequate systems” are now in place to collect tariffs. It added that the loophole is being closed to target “deceptive” Chinese-based shippers who “hide illicit substances, including synthetic opioids, in low-value packages to exploit the de minimis exemption.”

Foreman of Basic Fun said his Tonka Truck goes through many layers of inspection before landing on Amazon. 

“Anything that comes in on de minimis is not going through that safety scrutiny at all,” Foreman said. “Small packets that might have included a dress or some kind of tchotchke might have been stuffed with illegal drugs or things like that, might be counterfeit, might be bootlegs or knockoffs.”

Some Amazon sellers were benefiting from de minimis, particularly on its separate direct-from-China site Amazon Haul, which launched in November to compete with Temu. But killing de minimis will be a net positive for Amazon because it will hurt competitors like Temu, said Ives at Wedbush Securities. 

De minimis is a “loophole that’s been tugging at Amazon really for the last 18 months,” Ives said. 

What remains to be seen is how Trump’s tariffs will shift in coming weeks and what tariffs other countries will impose on U.S. goods. Those pose a risk for Amazon and its U.S. merchants that sell to foreign customers.

“It just has a cascading impact across the entire economy,” Goldberg of Publicis Groupe said. “Uncertainty is really bad for business, regardless of who wins or loses on any specific tariff.”

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Uber CEO says changing employee benefits ‘is a risk we decided to take’

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Uber CEO says changing employee benefits 'is a risk we decided to take'

Uber CEO, Dara Khosrowshahi speaks during the “Intentional Equity in Sustainability” conversation at the Asia-Pacific Economic Cooperation (APEC) Leaders’ Week in San Francisco, California, on November 15, 2023.

Andrew Caballero-Reynolds | AFP | Getty Images

Uber CEO Dara Khosrowshahi last week told employees “it is what it is” at a heated all-hands meeting after the company announced it would increase its in-office requirements and change benefits.

The ride-sharing company informed employees on April 28 that they will be required to come into the office three days a week, up from two, starting in June, CNBC reported. Uber also changed the eligibility for its month-long paid sabbatical benefit, raising the requirement from five years at the company to eight years. The company also informed some employees who had been previously approved for remote work that they would be required to start coming in.

Khosrowshahi defended the policy changes against feisty employees who peppered him with questions and criticism at the company meeting and on Uber’s internal forum, according to audio and correspondence obtained by CNBC. 

“If you’re here for a sabbatical and this change causes you to change your mind, it is what it is,” Khosrowshahi told employees at the April 29 all-hands meeting. “I’m sorry about that. The reason we want you to be here is the impact on the company. The learning here. We recognize some of these changes are going to be unpopular with folks. This is a risk we decided to take.”

The clash inside Uber highlights the growing tension between tech workers and tech management. Workers for years were drawn to Silicon Valley for its idealistic values, perks and job security, but since 2022, tech companies have cut back on benefits and conducted on-going rounds of layoffs.

Google, for example, informed some employees who were previously approved for remote work that they needed to return to the office if they want to avoid getting caught in layoffs, CNBC reported last month.  

Being in person more frequently is better for collaboration, innovation and company culture, Uber told CNBC in a statement.

“It’s hardly a surprise that not everyone was thrilled about changes to remote work and sabbatical policies,” the company said. “But the job of leadership is to do what’s in the best interest of our customers and shareholders.”

After Uber announced the changes in a memo last week, employees flooded the company’s internal Slido forum with questions and comments.

“The Slido essentially has been invaded by questions about the changes we’ve made,” Khosrowshahi said at the beginning of meeting, adding that the questions had been consolidated.

“How is five years of service not a tenured employee? Especially when burnout is rampant in the org,” a highly-rated comment from one employee said, adding that they had already paid for a trip for their upcoming sabbatical.

Khosrowshahi said Uber is a “Gen-AI powered company” that needs to be on its A game. He said employees should be more interested in learning and their impact on the company than on its benefits, which spurred more employee pushback.

Some questions asked if Uber made policy changes in hopes that it would force some people to quit.

“It has nothing to do in terms of a need to drive attrition or layoffs,” said Khosrowshahi, adding that the changes had nothing to do with cost cutting. “None of that is planned. The business is operating really, really well. But listen, good isn’t good enough for us. We have to be great as a company.”

Uber will report its first quarter financial results Wednesday.

Nikki Krishnamurthy, Senior Vice President, Chief People Officer of Uber.

Courtesy: Uber

After the all-hands meeting, Uber Chief People Officer Nikki Krishnamurthy sent out a memo saying some employee comments on the meeting broadcast “crossed the line into unprofessional and disrespectful.” 

“That’s not O.K., and we will be speaking with the employees who made them,” Krishnamurthy wrote, according to the memo which CNBC viewed. “Through good times and bad, we are open with each other. Yet when we see behavior like this, it makes it harder to continue being open in the same way.”

Uber in 2022 established Tuesdays and Thursdays as “anchor days” where most employees must spend at least half of their work time in the company’s office and the rest of the week could be spent working remotely for “individual productivity,” according to a now-removed blog post

“Our business also exists in the real world, on the streets of thousands of cities, and it’s important we stay connected to the places we serve,” Krishnamurthy wrote at the time.

On the company forum, several employees questioned the change to three days in-office, citing insufficient meeting rooms and work space, according to comments viewed by CNBC.

“It’s a challenge every anchor day to even find a place to sit with your team,” one employee comment said. 

The goal of anchor days is “to get as many people in the office as possible,” Khosrowshahi said, adding that Uber will be keeping track of employee attendance.

Krishnamurthy addressed the concerns about office space at the company meeting, announcing that Uber is adding 700,000 square feet of office space between its San Francisco Mission Bay and Seattle offices. The additional space will go toward more meeting rooms and cafeterias, said Krishnamurthy, adding the retrofitting will be in construction through 2026.

WATCH: Uber raises in-office requirement to 3 days, claws back remote workers

Uber raises in-office requirement to 3 days, claws back remote workers

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SpaceX gets FAA permission for fivefold increase in Starship launches from Texas

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SpaceX gets FAA permission for fivefold increase in Starship launches from Texas

The Super Heavy booster returns to its launch pad after the SpaceX Starship continued to space after it was launched on its eighth test at the company’s Boca Chica launch pad in Brownsville, Texas, U.S., March 6, 2025. 

Joe Skipper | Reuters

SpaceX has been granted permission by the Federal Aviation Administration to launch and land its massive Starship rockets and Super Heavy boosters up to 25 times per year from the company’s Starbase spaceport in Texas.

The aerospace and defense contractor run by Elon Musk was previously restricted to five Starship launches per year from the site. While SpaceX submitted the proposal to increase its launch cadence on the Texas Gulf Coast during the Biden administration, a final environmental assessment was just announced on Tuesday, more than three months into President Donald Trump’s term.

Musk has been a central figure in President Trump’s second administration, leading an effort to shrink the federal government and regulatory agencies, including those that oversee his companies.

The decision that the FAA announced on Tuesday is one piece of the agency’s license review process for launches.

“There are other licensing requirements still to be completed,” the FAA said in an emailed statement, with ongoing reviews that pertain to “policy, payload, safety, financial responsibility and environmental impacts.”

“Once the evaluation process is complete, the FAA will make a determination to approve or deny the license application,” the agency said.

In its final environmental assessment, the FAA decided that SpaceX’s proposal for more launches from Boca Chica, Texas, would have “no significant impact” to the environment in the vicinity. The determination follows a string of SpaceX Starship test flights and explosions, and legal clashes between the company, environmental groups and the FAA.

SpaceX's Starship rocket explodes a few minutes after the launch

SpaceX originally designed its Starship rockets with the goal of launching cargo, and as many as 100 people at a time, to space. Musk has long promised SpaceX would conduct manned missions to Mars in the near future with Starship, though a realistic timeline for his goal remains elusive.

SpaceX’s first integrated Starship vehicle launched from the Boca Chica facility in April 2023, and exploded mid-flight. The U.S. Fish and Wildlife Service soon disclosed details about the aftermath of that explosion, including that a “3.5-acre fire started south of the pad site on Boca Chica State Park land,” following the test flight. Fire and debris destroyed nests, eggs and fragile habitat of endangered species in the area, the New York Times reported.

The next month, the Center for Biological Diversity and other environmental advocates, sued the FAA over purportedly inadequate environmental reviews before granting SpaceX permission to conduct those launches.

By August 2024, Texas state and federal environmental regulators had fined SpaceX after determining the company had violated the Clean Water Act at Starbase, repeatedly polluting waters in the area. Musk then threatened to sue the FAA for “regulatory overreach” when the agency said it would levy fines against SpaceX after alleged licensing and safety-related violations during two other launches in 2023.

Musk didn’t sue, however. Instead, he spent almost $300 million to propel Trump back to the White House.

A senior attorney with the Center for Biological Diversity, Jared Margolis, said in an email to CNBC on Tuesday, that his group was “incredibly disappointed, though not surprised, that the FAA has allowed SpaceX to drastically increase the number of launches and the associated harm to an ecologically critical area without taking the time to fully analyze and mitigate the impacts to the community and wildlife.”

A SpaceX spokesperson didn’t respond to a request for comment.

The decision by the FAA comes days after SpaceX won an election over the weekend to incorporate Starbase as its own city. The mayor and two city commissioners both come from SpaceX’s employee ranks.

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Super Micro issues weak guidance, cites ‘economic uncertainty and tariff impacts’

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Super Micro issues weak guidance, cites 'economic uncertainty and tariff impacts'

Charles Liang, CEO of Super Micro, speaks at the HumanX AI conference at in Las Vegas on March 10, 2025.

Big Event Media | HumanX Conference | Getty Images

Super Micro issued disappointing guidance on Tuesday, a week after the server maker provided preliminary results for the latest quarter that fell far shy of Wall Street’s expectations. The stock slid about 4% in extended trading.

Here’s what the company reported in comparison with LSEG consensus:

  • Earnings per share: 31 cents adjusted vs. 50 cents expected
  • Revenue: $4.60 billion vs. $5.42 billion expected

While the latest numbers were below analysts’ estimates, they were in line with early results that Super Micro disclosed last week. The company said at the time that revenue in the fiscal third quarter would be between $4.5 billion and $4.6 billion, and that earnings per share would fall in the range of 29 cents to 31 cents. The stock plummeted 12% following that release.

But Super Micro on Tuesday gave investors their first glimpse into fourth-quarter results, and those are also below expectations. Super Micro called for 40 cents to 50 cents in adjusted earnings per share on $5.6 billion to $6.4 billion in revenue. Analysts polled by LSEG had been looking for 69 cents in adjusted earnings per share on $6.82 billion in revenue.

The macroeconomic environment is likely to weigh on performance, the company said, following President Donald Trump’s announcement in early April of sweeping new tariffs on imported goods. CEO Charles Liang also said that some customers delayed purchases of data center technology in the latest quarter.

“We do expect many of those commitments to land in the June and September quarters, reinforcing my confidence in our ability to meet our long-term targets,” Liang said in the release. He added that “economic uncertainty and tariff impacts may have a short-term impact.”

Super Micro’s revenue grew 19% year over year during the quarter, which ended on March 31. Net income of 17 cents per share were down from 66 cents in the same quarter a year ago.

It’s been a treacherous past year for Super Micro. Prior to that, the stock had been on a tear due to the company’s position in the artificial intelligence market, selling servers packed with Nvidia’s graphics processing units.

Over the summer, short seller Hindenburg Research issued a report on the Super Micro, claiming it had found proof of “accounting manipulation.” In October, Ernst & Young resigned as the company’s auditor after raising concerns about internal control over financial reporting and other matters.

An independent special committee investigated but “did not raise any substantial concerns about the integrity of Super Micro’s senior management or Audit Committee, or their commitment to ensuring that the Company’s financial statements are materially accurate,” according to a statement.

In February, Super Micro filed an annual report for its 2024 fiscal year, which ended on June 30, helping to keep the stock from being delisted on Nasdaq. Staff from the exchange had informed Super Micro that the company was back in compliance with filing requirements, according to a statement.

As of Tuesday’s closing bell, Super Micro had gained 9% so far in 2025, while the S&P 500 index had declined by 4%.

Executives will discuss the results on a conference call starting at 5 p.m. ET.

This is breaking news. Please check back for updates.

WATCH: Super Micro Computer cuts full year revenue guidance

Super Micro Computer cuts full year revenue guidance

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