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MAGA protestors surrounded a Tesla store in California with their gas trucks in what has to be the least effective counterprotest ever.

When you need MAGA and Proud Boys to counter-protest for your brand, you know your brand is in trouble.

The ‘Tesla Takedown‘ movement is a grassroots movement that has been organizing peaceful protests at Tesla stores throughout the US.

Their goal is to encourage a boycott of Tesla, which they see as Elon Musk’s personal piggy bank to finance the rise of what they believe is Trump’s authoritarian regime and fascism.

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Every weekend for the past two months, they have been holding growing protests at dozens of Tesla locations across the US.

There have been quite a few altercations with Trump supporters counter-protesting, but we are now starting to see full-fledged counter-protests by MAGA supporters and even far-right neo-fascist groups, like the Proud Boys.

At Tesla’s store in Rocklin, California, MAGA came by the dozens to counter-protest a Tesla protest with a barrage of gasoline trucks in front of the store:

The problem in MAGA’s logic here is that their counter-protests might be just as effective at deterring potential buyers as Tesla Takedown’s protests.

Who wants to go through that to buy a car? Proud Boys members were also reportedly at the event. While there were some interactions between the Tesla protestors and counter-protestors, no significant incidents were reported.

Interestingly, not a single one of these MAGA counter-protestors had a Tesla vehicle. Based on the videos, they all showed up to support Tesla in gasoline trucks.

Electrek’s Take

I’m not gonna lie. I don’t know what timeline we are in right now, but it’s a pretty funny one. A bunch of MAGA climate-deniers and Proud Boys neo-fascists are showing up to “protect” Tesla against left-leaning protestors who see Elon Musk as using Tesla to finance the rise of fascism in the US.

Just a few years ago, I never thought I would write that.

It’s becoming harder for people to argue that Trump is not authoritarian and fascist, as his administration is now openly defying a 9-0 Supreme Court order to help bring back someone that the U.S. Immigration and Customs Enforcement admitted they mistakenly deported and is now in a foreign prison.

Defying a Supreme Court order is as authoritarian as it gets, and deporting people into a foreign prison without due process is fascist, giving weight to the Tesla Takedown argument that Musk, by financing Trump’s election, is financing the rise of fascism in the US.

Meanwhile, Musk recently admitted that his DOGE effort is not working. He first claimed he thought that he could cut $2 trillion. He decreased that to $1 trillion last year. Last week, he said that he now believes DOGE can save the US about $150 billion in 2026, when his DOGE mandate ends.

At the same time, Trump is talking about increasing spending and cutting taxes, which will increase the US deficit, which was the whole reason for DOGE.

It looks like Musk destroyed his reputation for nothing.

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Battery storage hits $65/MWh – a tipping point for solar

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Battery storage hits /MWh – a tipping point for solar

Turning cheap daytime solar into electricity you can actually use at night just got a lot cheaper. A new analysis from energy think tank Ember shows that utility-scale battery storage costs have fallen to $65 per megawatt-hour (MWh) as of October 2025 in markets outside China and the US. At that level, pairing solar with batteries to deliver power when it’s needed is now economically viable.

Battery storage costs have fallen dramatically over the past two years, and the decline continues. Following a steep decline in 2024, Ember’s analysis indicates that prices continued to fall sharply again in 2025.

The findings are based on real-world data from recent battery and solar-plus-storage auctions in Italy, Saudi Arabia, and India, as well as interviews with active developers across global markets.

According to Ember, the cost of a whole, grid-connected utility-scale battery storage system for long-duration projects (four hours or more) is now about $125 per kilowatt-hour (kWh) as of October 2025. That figure applies to projects outside China and the US. Core battery equipment delivered from China costs around $75/kWh, while installation and grid connection typically add another $50/kWh.

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Those lower upfront costs have pushed down the levelized cost of storage (LCOS) to just $65/MWh. Ember’s calculation reflects real-world assumptions around financing costs, system lifetime, efficiency, and battery degradation.

Cheaper hardware isn’t the only reason storage costs are falling. Longer battery lifetimes, higher efficiencies, and lower financing costs, helped by clearer revenue models such as auctions, have all contributed to the sharp drop in LCOS. Ember has published a live calculator alongside the report, allowing users to estimate LCOS using their own assumptions.

Why this matters comes down to how solar is actually used. Most solar power is generated during the day, so only a portion needs to be stored to make it dispatchable. Ember estimates that if half of daytime solar generation is shifted to nighttime, the $65/MWh storage cost adds about $33/MWh to the cost of solar electricity.

With the global average price of solar at $43/MWh in 2024, adding storage would bring the total cost to about $76/MWh, delivering power in a way that better matches real demand.

As Ember global electricity analyst Kostantsa Rangelova put it, after a 40% drop in battery equipment costs in 2024, the industry is now on track for another major fall in 2025. The economics of battery storage, she said, are “unrecognizable,” and the industry is still adjusting to this new reality.

“Solar is no longer just cheap daytime electricity; now it’s anytime dispatchable electricity. This is a game-changer for countries with fast-growing demand and strong solar resources,” Rangelova added.

Together, solar and battery storage are increasingly emerging as a scalable, secure, and affordable foundation for future power systems.

Read more: EIA: Solar + storage soar as fossil fuels stall through September 2025


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Podcast: Tesla Optimus fail, Rivian AI/Autonomy day, Mercedes GLB EV, and more

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Podcast: Tesla Optimus fail, Rivian AI/Autonomy day, Mercedes GLB EV, and more

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss a very telling Tesla Optimus fail, Rivian’s AI/Autonomy day, Mercedes GLB EV, and more.

The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:

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We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:

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Nissan is bringing back its cult-favorite SUV, but this time it will be ‘electrified’

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Nissan is bringing back its cult-favorite SUV, but this time it will be 'electrified'

Nissan is reviving the Xterra, the rugged SUV that once attracted a cult-like following, but this time it will be “electrified.”

The Nissan Xterra will be electrified, but by how much?

Earlier this year, Nissan offered a sneak peek of its upcoming lineup in a shadowy image previewing several new vehicles.

Alongside the new 2026 LEAF, a plug-in hybrid Rogue, updated Pathfinder, and Sentra, Nissan teased a new electric “adventure-focused SUV,” which we later learned will be badged the Xterra.

The rugged electric SUV appeared to have a more upright, boxy stance than the original model. The previous Xterra attracted a cult-like following as a cheaper off-road alternative to the Toyota 4Runner, Ford Bronco, and Jeep Wrangler.

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However, Nissan discontinued it after the 2015 model year as buyers opted for more efficient options like the Honda CR-V and Toyota RAV4.

The new Xterra, but this time “it will have to have electrification,” according to Nissan Americas chief planning officer, Ponz Pandikuthira.

Nissan-Xterra-electric-SUV
Nissan teases a new “Adventure Focused” SUV for the US (Source: Nissan)

Pandikuthira told MotorTrend that the next-gen Xterra “cannot be ICE only,” but just how electrified it will be remains up in the air. “Is that an EREV? Is that a parallel hybrid system? Is that a plug-in system? That’s not defined yet. That’s all being actively studied right now,” he explained.

Nissan plans to launch a series of new extended-range hybrid (EREV) vehicles based on its e-Power system. The e-Power system uses a gas-powered engine connected to a generator.

Nissan-E-Power-hybrid
Nissan e-Power system compared to 100% EV and traditional hybrid setups (Source: Nissan)

The generator feeds energy to the inverter, which charges the battery and electric motor. Since the ICE only charges the battery and does not drive the wheels, it benefits from the instant torque and smooth drive of an EV.

However, it’s still powered by a gas engine at the end of the day. The 2027 Nissan Rogue will be the first e-Power vehicle in the US.

Nissan-Rogue-first-PHEV
The 2026 Nissan Rogue PHEV (Source: Nissan)

The Xterra could also arrive as a plug-in hybrid (PHEV) similar to the 2026 Nissan Rogue. The 2026 Rogue will be Nissan’s first PHEV for the US and is expected to be a key part of its comeback plans.

It will go on sale in early 2026 with an EPA-estimated 36 miles of electric driving range. Combined with the gas engine, the hybrid powertrain provides up to 420 miles of EPA-estimated driving range.

The electrified Xterra will share a body-on-frame platform with the Pathfinder and Frontier, with a V-6 engine, all-wheel drive (AWD), and space for bigger batteries.

Nissan-Xterra-electric-SUV-US
2014 Nissan Xterra (Source: Nissan)

According to Pandikuthira, the V-6 will give it an edge over the competition, while the hybrid powertrain will improve efficiency.

The “electrified” Xterra will be built at Nissan’s Canton, Mississippi, plant, starting in 2028. The following year, a luxury Infiniti electric SUV, based on the Vision QXe concept, will join it.

Electrek’s Take

While Nissan is launching new PHEVs, hybrids, and EREVs, it has already pulled one electric SUV, the Ariya, from its US lineup.

For now, the only fully electric vehicle Nissan offers in the US is the 2026 LEAF. Although it was once viewed as a leader in the shift to EVs with the initial LEAF launching in 2010, Nissan has quickly fallen behind and is now scrambling to catch up.

Nissan hopes to plug the gap with a series of gas-power hybrids over the next few years until new all-electric vehicles begin rolling out in 2028.

Even with less efficient hybrid tech, Nissan is still late to the game and will need to keep pace with Toyota, Honda, Ford, Stellantis, and others betting on hybrids in the US.

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