Twenty years ago today when Jawed Karim uploaded a grainy 19-second clip titled “Me at the Zoo” to his new platform, YouTube, he ushered in a new era in online video.
The video of Karim visiting the San Diego Zoo was the first to appear on YouTube, the video platform founded by him, Steve Chen and Chad Hurley. The trio sold the service to Google in 2006 for $1.65 billion, and in the nearly two decades since, YouTube has evolved from a simple video-sharing site into a global media juggernaut.
If it was a stand-alone business, YouTube would be worth between $475 billion and $550 billion, according to analysts at MoffettNathanson. YouTube is the second-most visited website in the world, according to Similarweb, behind only Google, and more than 20 trillion videos — including music, Shorts, podcasts and more — have been uploaded to the site as of April, YouTube said Wednesday.
“This is the streaming winner,” MoffettNathanson founding partner Michael Nathanson told CNBC. “They don’t have to invest in content. They just hope that the creator community comes to them and builds their business.”
YouTube is on track to be the biggest media company by revenue in 2025, beating Disney, Nathanson said. Nielsen’s latest Media Distributor Gauge put YouTube in first place in total TV viewership by company, taking up 12% of time watched, ahead of Disney, Fox and Netflix.
Brad Erickson, RBC Capital Markets internet services senior analyst, agreed with Nathanson’s YouTube valuation, but he said that a sum-of-the-parts viewpoint is not always the best way to value aspects of internet companies on its own.
“YouTube benefits from the fact that it’s inside of Google’s business,” Erickson said. “They have contextual data about their user base from other parts of the business that massively benefit their ability to target and drive value with their advertising.”
YouTube remains a key pillar of Google’s business at a time when its core moneymaker, Search, is facing new pressure from the rise of artificial intelligence chatbots, like OpenAI’s ChatGPT and Anthropic’s Claude, and the company comes under fire from U.S. regulators pursuing antitrust cases.
Along with Google Cloud, YouTube is a critical driver of the company’s near- to medium-term growth, and could be a hedge if and when search ever slows down, Nathanson said. Together, they contribute more than 30% of Alphabet‘s total revenue and are its fastest-growing scaled businesses, according to MoffettNathanson.
The video service’s growth is primarily driven by its Premium, Music and YouTube TV subscription offerings. Nathanson estimates that YouTube Premium and Music have roughly 107 million paid subscribers collectively, and that is expected to grow to 145 million by the end of 2027. YouTube TV, meanwhile, will have roughly 11.5 million subscribers by the end of 2027, according to Nathanson’s estimates.
Neal Mohan, chief executive officer of YouTube Inc., at the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, US, on Wednesday, July 12, 2023.
David A. Grogan | CNBC
The threat of TikTok and antitrust
One of YouTube’s key competitors is TikTok, which gained popularity in the U.S. as a result of pandemic lockdowns in 2020. In response, Google invested in the development of YouTube Shorts, a short-form, vertical video feature within the video platform. Shorts competes with TikTok and also offers an ad-share program for creators.
Though Shorts has helped Google stay competitive in the short-form video market, Nathanson said the format has been a drag on YouTube’s overall revenue due to the ongoing challenges of monetization.
“It’s probably helping them drive engagement, but I don’t think it’s an added benefit to revenues,” said Nathanson.
Despite TikTok’s rise, YouTube continues to play a key role in the creator economy. Between 2021 and 2024, YouTube paid $70 billion to creators, with payouts rising each year, according YouTube CEO Neal Mohan.
Among those creators is Jacklyn Dallas, 23, who has been posting videos to YouTube since 2015 when she was 13 years old. Dallas has amassed nearly a quarter million subscribers since then.
“I think being a YouTuber is the greatest thing of all time,” said Dallas, whose full time job since graduating college is making videos for her NothingButTech channel. “There are all these doors and paths that would never be open previously that you now get to do and it’s all enabled, not only by YouTube, but also by the audience that watches the videos.”
Dallas has posted more than 500 videos to YouTube. Her videos include breakdowns about innovations in tech and interviews with tech executives, including Google CEO Sundar Pichai.
In her 10 years as a creator, Dallas says YouTube has significantly changed how creators can connect with their audiences, how YouTubers are perceived by the media and the value of a subscriber. Looking ahead, Dallas said she’s excited about new features the Google video service could implement to make it easier for creators to reach viewers that have yet to be announced.
“I feel like YouTube is like a knowledge game, and so anyone could become a creator if they put in the repetitions of learning what makes a great video,” Dallas said. “Data gives you the ability to do that.”
A key challenge for YouTube will be how Google parent company Alphabet fares in federal court.
A federal judge last week ruled that Google held illegal monopolies in online advertising markets. It’s unclear what remedies the Justice Department will seek in that case, but YouTube is a key focus and potential asset that Google could be forced to divest.
“Google will have incentives to encourage more competition possibly by loosening certain restrictions on certain media it controls, YouTube being one of them,” Gartner’s Andrew Frank said.
— CNBC’s Jennifer Elias contributed to this report.
Shares of advertising technology company AppLovin and stock trading app Robinhood Markets each jumped about 7% in extended trading on Friday after S&P Global said the two will join the S&P 500 index.
The changes will go into effect before the beginning of trading on Sept. 22, S&P Global announced in a statement. AppLovin will replace MarketAxess Holdings, while Robinhood will take the place of Caesars Entertainment.
In March, short-seller Fuzzy Panda Research advised the committee for the large-cap U.S. index to keep AppLovin from becoming a constituent. AppLovin shares dropped 15% in December, when the committee picked Workday to join the S&P 500. Robinhood, for its part, saw shares slip 2% in June when it was excluded from a quarterly rebalancing of the index.
It’s normal for stocks to go up on news of their inclusion in a major index such as the S&P 500. Fund managers need to buy shares to reflect the updates.
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AppLovin and Robinhood both went public on Nasdaq in 2021.
Robinhood has been a favorite among retail investors who have bid up shares of meme stocks such as AMC Entertainment and GameStop.
AppLovin itself became a stock to watch, with shares gaining 278% in 2023 and over 700% in 2024. As of Friday’s close, the stock had gained only 51% so far in 2025. AppLovin’s software brings targeted ads to mobile apps and games.
Earlier this year, AppLovin offered to buy the U.S. TikTok business from China’s ByteDance. U.S. President Donald Trump has repeatedly extended the deadline for a sale, most recently in June.
At Robinhood’s annual general meeting in June, a shareholder asked Vlad Tenev, the company’s co-founder and CEO, if there were plans for getting into the S&P 500.
“It’s a difficult thing to plan for,” Tenev said. “I think it’s one of those things that hopefully happens.”
He said he believed the company was eligible.
Shares of MarketAxess, which specializes in fixed-income trading, have fallen 17% year to date, while shares of Caesars, which runs hotels and casinos, are down 21%.
U.S. Federal Trade Commission Commissioner Rebecca Slaughter raised questions on Friday about the status of an artificial intelligence chatbot complaint against Snap that the agency referred to the Department of Justice earlier this year.
In January, the FTC announced that it would refer a non-public complaint regarding allegations that Snap’s My AI chatbot posed potential “risks and harms” to young users and said it would refer the suit to the DOJ “in the public interest.”
“We don’t know what has happened to that complaint,” Slaughter said on CNBC’s ‘The Exchange.” “The public does not know what has happened to that complaint, and that’s the kind of thing that I think people deserve answers on.”
Snap’s My AI chatbot, which debuted in 2023, is powered by large language models from OpenAI and Google and has drawn scrutiny for problematic responses.
The DOJ did not immediately respond to a request for comment. Snap declined to comment.
Slaugther’s comments came a day after President Donald Trump held a White House dinner with several tech executives, including Google CEO Sundar Pichai, Meta CEO Mark Zuckerberg and Apple CEO Tim Cook.
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“The president is hosting Big Tech CEOs in the White House even as we’re reading about truly horrifying reports of chatbots engaging with small children,” she said.
Trump has been attempting to remove Slaughter from her FTC position, but earlier this week, U.S. appeals court allowed her to maintain her role.
On Thursday, the president asked the Supreme Court to allow him to fire her from the post.
FTC Chair Andrew Ferguson, who was selected by Trump to lead the commission, publicly opposed the complaint against Snap in January, prior to succeeding Lina Khan at the helm.
At the time, he said he would “release a more detailed statement about this affront to the Constitution and the rule of law” if the DOJ were to eventually file a complaint.
Alphabet and Google CEO Sundar Pichai meets with Polish Prime Minister Donald Tusk at Google for Startups in Warsaw, Poland, on February 13, 2025.
Klaudia Radecka | Nurphoto | Getty Images
From the courtroom to the boardroom, it was a big week for tech investors.
The resolution of Google’s antitrust case led to sharp rallies for Alphabet and Apple. Broadcom shareholders cheered a new $10 billion customer. And Tesla’s stock was buoyed by a freshly proposed pay package for CEO Elon Musk.
Add it up, and the U.S. tech industry’s eight trillion-dollar companies gained a combined $420 billion in market cap this week, lifting their total value to $21 trillion, despite a slide in Nvidia shares.
Those companies now account for roughly 36% of the S&P 500, a proportion so great by historical standards that Howard Silverblatt, senior index analyst at S&P Dow Jones Indices, told CNBC by email, “there are no comparisons.”
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There was a certain irony to this week’s gains.
Alphabet’s 9% jump on Wednesday was directly tied to the U.S. government effort to diminish the search giant’s market control, which was part of a years-long campaign to break up Big Tech. Since 2020, Google, Apple, Amazon and Meta have all been hit with antitrust allegations by the Department of Justice or Federal Trade Commission.
A year ago, Google lost to the DOJ, a result viewed by many as the most-significant antitrust decision for the tech industry since the case against Microsoft more than two decades earlier. But in the remedies ruling this week, U.S. District Judge Amit Mehta said Google won’t be forced to sell its Chrome browser despite its loss in court and instead handed down a more limited punishment, including a requirement to share search data with competitors.
The decision lifted Apple along with Alphabet, because the companies can stick with an arrangement that involves Google paying Applebillions of dollars per year to be the default search engine on iPhones. Alphabet rose more than 10% for the week and Apple added 3.2%, helping boost the Nasdaq 1.1%.
Analysts at Wedbush Securities wrote in a note after the decision that the ruling “removed a huge overhang” on Google’s stock and a “black cloud worry” that hung over Apple. Further, they said it clears the path for the companies to pursue a bigger artificial intelligence deal involving Gemini, Google’s AI models.
“This now lays the groundwork for Apple to continue its deal and ultimately likely double down on more AI related partnerships with Google Gemini down the road,” the analysts wrote.
Mehta explained that a major factor in his decision was the emergence of generative AI, which has become a much more competitive market than traditional search and has dramatically changed the market dynamics.
New players like OpenAI, Anthropic and Perplexity have altered Google’s dominance, Mehta said, noting that generative AI technologies “may yet prove to be game changers.”
On Friday, Alphabet investors shrugged off a separate antitrust matter out of Europe. The company was hit with a 2.95-billion-euro ($3.45 billion) fine from European Union regulators for anti-competitive practices in its advertising technology business.
Broadcom pops
While OpenAI was an indirect catalyst for Google and Apple this week, it was more directly tied to the huge rally in Broadcom’s stock.
Following Broadcom’s better-than-expected earnings report on Thursday, CEO Hock Tan told analysts that his chipmaker had secured a $10 billion contract with a new customer, which would be the company’s fourth large AI client.
Several analysts said the new customer is OpenAI, and the Financial Times reported on a partnership between the two companies.
Broadcom is the newest entrant into the trillion-dollar club, thanks to the company’s custom chips for AI, already used by Google, Meta and TikTok parent ByteDance. With Its 13% jump this week, the stock is now up 120% in the past year, lifting Broadcom’s market cap to around $1.6 trillion.
“The company is firing on all cylinders with clear line of sight for growth supported by significant backlog,” analysts at Barclays wrote in a note, maintaining their buy recommendation and lifting their price target on the stock.
For the other giant AI chipmaker, the past week wasn’t so good.
Nvidia shares fell more than 4% in the holiday-shortened week, the worst performance among the megacaps. There was no apparent negative news for Nvidia, but the stock has now dropped for four consecutive weeks.
Still, Nvidia remains the largest company by market cap, valued at over $4 trillion, with its stock up 56% in the past 12 months.
Microsoft also fell this week and is on an extended slide, dropping for five straight weeks. Shares are still up 21% over the last 12 months.
On the flipside, Tesla has been the laggard in the group. Shares of the electric vehicle maker are down 13% this year due to a multi-quarter sales slump that reflects rising competition from lower-cost Chinese manufacturers and an aging lineup of EVs.
But Tesla shares climbed 5% this week, sparked mostly by gains on Friday after the company said it wants investors to approve a pay plan for Musk that could be worth up to almost $1 trillion.
The payouts, split into 12 tranches, would require Tesla to see significant value appreciation, starting with the first award that won’t kick in until the company almost doubles its market cap to $2 trillion.
Tesla Chairwoman Robyn Denholm told CNBC’s Andrew Ross Sorkin the plan was designed to keep Musk, the world’s richest person, “motivated and focused on delivering for the company.”