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This photo illustration created on Jan. 7, 2025, in Washington, D.C., shows an image of Mark Zuckerberg, CEO of Meta, and an image of the Meta logo.

Drew Angerer | AFP | Getty Images

Chinese online retailers have cut back their spending on Facebook and Instagram ads in reaction to President Donald Trump’s tough trade policy with the country.

Meta’s finance chief Susan Li said Wednesday that “Asia-based e-commerce exporters” have reduced their spending with the social media company. It’s likely those firms did so as they prepare for the de minimis trade loophole ending this Friday, Li said during a first-quarter earnings call.

“A portion of that spend has been redirected to other markets, but overall spend for those advertisers is below the levels prior to April,” Li said.

Trump in early April signed an executive order to end the de minimis trade exemptions for Chinese imports, which benefited online retailers like Temu and Shein. Analysts have said they believe that Temu and Shein make up the bulk of Meta’s 2024 China-related sales of $18.35 billion.

Meta’s advertising sales in the Asia-Pacific region were $8.22 billion for the first quarter, the company said. That was below Wall Street projections of $8.42 billion.

Li said that Meta’s second-quarter revenue would come in the range of $42.5 billion to $45.5 billion, which was in line with analysts expectations of $44.03 billion.

“It’s very early, hard to know how things will play out over the quarter, and certainly, harder to know that for the rest of the year,” Li said.

This echoes what Google said last week during its earnings call, warning that it expects headwinds to its advertising business, particularly from the Asia-Pacific region. Similarly, Snap on Tuesday said it had “experienced headwinds to start the current quarter.”

Trump’s China tariffs of 145% also appear to be impacting Meta’s Reality Labs unit, which creates virtual reality and augmented reality devices.

Reality Labs had an operating loss of $4.2 billion while bringing in $412 million in sales during the first quarter.

Meta said its 2025 capital expenditures will come in the range of $64 billion to $72 billion, which is higher than its prior outlook of $60 billion to $65 billion.

“This updated outlook reflects additional data center investments to support our artificial intelligence efforts as well as an increase in the expected cost of infrastructure hardware,” the company said in the earnings release.

Regarding the higher costs of infrastructure hardware, Li told analysts that it’s the result of “suppliers who source from countries around the world.” The higher cost of infrastructure hardware and “higher expected Reality Labs cost of goods sold” has “partially offset” Meta’s lowered projected range for its 2025 total expense, she said.

“There’s just a lot of uncertainty around this, given the ongoing trade discussions,” said Li, adding that Meta is modifying its supply chain as a result.

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Nvidia’s new software could help trace where its AI chips end up

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Nvidia’s new software could help trace where its AI chips end up

Cfoto | Future Publishing | Getty Images

Nvidia is developing software that could provide location verification for its AI graphics processing units (GPUs), a move that comes as Washington ramps up efforts to prevent restricted chips from being used in countries like China.

The opt-in service uses a client software agent that Nvidia chip customers can install to monitor the health of their AI GPUs, the company said in a blog post on Wednesday

Nvidia also said that customers “will be able to visualize their GPU fleet utilization in a dashboard, globally or by compute zones — groups of nodes enrolled in the same physical or cloud locations.”

However, Nvidia told CNBC in a statement that the latest software does not give the company or outside actors the ability to disable its chips.

“There is no kill switch,” it added. “For GPU health, there are no features that allow NVIDIA to remotely control or take action on registered systems. It is readonly telemetry sent to NVIDIA.”

Telemetry is the automated process of collecting and transmitting data from remote or inaccessible sources to a central location for monitoring, analysis and optimization.

The ability to locate a device depends on the type of sensor data collected and transmitted, such as IP-based network information, timestamps, or other system-level signals that can be mapped to physical or cloud locations.

A screenshot of the software posted on Nvidia’s blog showed details such as the machine’s IP address and location.

A screenshot of the software posted on Nvidia’s blog showed details such as the machine’s IP address and location.

Nvidia blog screenshot | Opt-In NVIDIA Software Enables Data Center Fleet Management

Lukasz Olejnik, a senior research fellow at the Department of War Studies, King’s College London, said that while Nvidia indicated that its GPUs do not have hardware tracking technology, the blog did not specify if the data “uses customer input, network data, cloud provider metadata, or other methods.”

“In principle, also, the sent data contains metadata like network address, which may enable location in practice,” Olejnik, who is also an independent consultant, told CNBC.

The software could also detect any unexpected usage patterns that differ from what was declared, he added.

The latest features from Nvidia follow calls by lawmakers in Washington for the company to outfit its chips with tracking software that could help enforce export controls. 

Those rules bar Nvidia from selling its more advanced AI chips to companies in China and other prohibited locations without a special license. While Trump has recently said he plans to roll back some of these export restrictions, those on Nvidia’s cutting-edge chips will remain in place.  

In May, Senator Tom Cotton and a bipartisan group of eight lawmakers introduced the Chip Security Act, which, if passed, would mandate security mechanisms and location verification in advanced AI chips. 

“Firms affected by U.S. export controls or China-related restrictions could use the system to verify and prove their GPU fleets remain in approved locations and state, and demonstrate compliant usage to regulators,” Olejn noted.

“That could actually help in compliance and indirectly on investment outlook positively.”

Pressure on Nvidia has intensified after Justice Department investigations into alleged smuggling rings that moved over $160 million in Nvidia chips to China.

However, Chinese officials have pushed back, warning Nvidia against equipping its chips with tracking features, as well as “potential backdoors and vulnerabilities.” 

Following a national security investigation into some of Nvidia’s chips to check for these backdoors, Chinese officials have prevented local tech companies from purchasing products from the American chip designer. 

Despite a green light from U.S. President Donald Trump for Nvidia to ship its previously restricted H200 chips to China, Beijing is reportedly undecided about whether to permit the imports.

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Oracle shares plummet 11% in premarket, dragging down AI stocks

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Oracle shares plummet 11% in premarket, dragging down AI stocks

Oracle shares plummeted 11% in premarket trading on Thursday, extending yesterday’s losses after the firm reported disappointing results.

The cloud computing and database software maker reported lower-than-expected quarterly revenue on Wednesday, despite booming demand for its artificial intelligence infrastructure. Its revenue came in at $16.06 billion, compared with $16.21 billion expected by analysts, according to data compiled by LSEG.

It dragged other AI-related names down with it. Chip darling Nvidia was last seen down 1.5% in premarket trading, memory and storage firm Micron was 1.4% lower, tech heavyweight Microsoft dipped 0.9%, cloud company Coreweave slid 3% and AMD was 1.3% in negative territory.

Oracle shares drop sharply on mixed results

Oracle has been the subject of much market chatter since raising $18 billion in a jumbo bond sale in September, marking one of the largest debt issuances for the tech industry on record. The name shot onto investor agendas when it inked a $300 billion deal with OpenAI in the same month. Oracle made further moves into cloud infrastructure, where it battles Big Tech names such as AmazonMicrosoft and Google for AI contracts.

Global investors have questioned Oracle’s aggressive AI infrastructure build-out plans and whether it needs such a colossal amount of debt to execute, though other tech firms have also recently issued corporate bonds.

Oracle specifically has secured billions of dollars of construction loans through a consortium of banks tied to data centers in New Mexico and Wisconsin. The firm will raise roughly $20 billion to $30 billion in debt every year for the next three years, according to estimates by Citi analyst Tyler Radke.

Its share price has moved 34% higher year-to-date despite recent losses.

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Google’s AI unit DeepMind announces its first ‘automated research lab’ in the UK

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Google’s AI unit DeepMind announces its first 'automated research lab' in the UK

Google DeepMind, the tech giant’s AI unit, unveiled plans for its first “automated research lab” in the U.K. as it signs a partnership that could lead to the company deploying its latest models in the country. 

The AI company will open the lab, which will use AI and robotics to run experiments, in the U.K. next year. It will focus on developing new superconductor materials, which can be used to develop medical imaging tech, alongside new materials for semiconductors.

British scientists will gain “priority access” to some of the world’s most advanced AI tools under the partnership, the U.K. government said in its announcement.

Founded in London in 2010 by Nobel prize winner Demis Hassabis, DeepMind was acquired by Google in 2014, but has retained a large operational base in the U.K. The company has made several breakthroughs considered crucial to advancing AI technology.

The partnership could also lead to DeepMind working with the government on AI research in areas like nuclear fusion and deploying its Gemini models across government and education in the U.K, the government said.

“DeepMind serves as the perfect example of what UK-US tech collaboration can deliver – a firm with roots on both sides of the Atlantic backing British innovators to shape the curve of technological progress,” said U.K. Technology Secretary Liz Kendall in a statement.

“This agreement could help to unlock cleaner energy, smarter public services, and new opportunities which will benefit communities up and down the country,” she said.

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“AI has incredible potential to drive a new era of scientific discovery and improve everyday life,” said Hassabis.

“We’re excited to deepen our collaboration with the UK government and build on the country’s rich heritage of innovation to advance science, strengthen security, and deliver tangible improvements for citizens.”

The U.K. has been racing to sign deals with major tech companies as it tries to build out its AI infrastructure and public deployment of the technology, since the publication of a national strategy for AI in January.

Microsoft, Nvidia, Google and OpenAI announced plans to funnel over $40 billion of investment into new AI infrastructure in the country in September, during a state visit by U.S. President Donald Trump.

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