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Apple CEO Tim Cook poses as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, on Sept. 9, 2024.

Manuel Orbegozo | Reuters

The most anticipated part of Apple’s Thursday earnings won’t be iPhone sales or Mac forecasts – it’ll be CEO Tim Cook’s comments on how the company is dealing with President Donald Trump’s tariffs. 

Apple is one of the most exposed companies to Trump’s tariffs and expected retaliation. It makes about three-quarters of its overall revenue from physical goods — iPhones, Macs and Apple Watches — mostly made in China or elsewhere in Asia. And the U.S. is its largest market.

“It’s how Apple responds to ‘everything else’ that will set the tone for post-earnings sentiment,” wrote Morgan Stanley analyst Erik Woodring in a Monday note.

He has an overweight rating on the stock, and wants to hear what Cook and Apple finance chief Kevan Parekh have to say about how the company is mitigating supply chain and tariffs risks, if Apple will raise prices or eat costs, and the status of Cook’s relationships with Trump and Chinese President Xi Jinping.

Apple hasn’t commented on the hefty tariffs Trump announced for every country in the world on April 2, but they represent a deep threat to the iPhone maker’s supply chain and sent the company’s share price down 9%. 

“We are monitoring the situation and don’t have anything more to add than that,” Cook said during Apple’s January earnings call. Those were the company’s most recent comments on Trump’s trade policy.

Apple is perhaps the highest-profile example of a company that’s gotten caught up in Trump’s trade war. 

It’s the most valuable U.S. company, hundreds of millions of Americans own iPhones and Cook built his reputation in Silicon Valley as an operations expert who keeps Apple’s inventory low and its logistics tight.

But Apple and Cook have stayed tight-lipped publicly even as Trump administration officials called for the company to move iPhone production to the U.S., imagining millions of Americans “screwing in little screws” to build the devices.

The White House suggested that Apple was capable of building iPhones in the U.S., something that many analysts said is impossible at worst and would result in a $3,500 iPhone at best

“I speak to Tim Cook. I helped Tim Cook, recently, and that whole business,” Trump said in an oval office briefing earlier this month after he delayed the highest-tariffs on non-China nations for 90 days. It was a move that boosted Apple stock. Cook has maintained a line of communication with the Trump administration, according to Trump, dating back to his first term.

Apple CEO Tim Cook escorts President Donald Trump as he tours Apple’s Mac Pro manufacturing plant with Treasury Secretary Steven Mnuchin looking on in Austin, Texas, November 20, 2019.

Tom Brenner | Reuters

Now it’s time to hear from Apple itself. 

The tariffs are a material issue that will eventually affect the company’s financials. TD Cowen predicts that the current tariffs will cost Apple about 6% of its annual earnings this year. Apple reported about $94 billion in profit in its fiscal 2024.

It’s not just investors that want a peek into Apple’s thinking — Sen. Elizabeth Warren, D-Mass., questioned Cook about what he discussed with the Trump administration ahead of the president’s decision to pause tariffs on non-China nations.

Apple’s share price remains lower than it was on April 2, even though analysts have said the pause will give Apple some flexibility to avoid the highest tariffs, thanks to its production locations in India and Vietnam.

Several recent reports have said that Apple will try to source as many iPhones as possible from from India, which only faces a 10% tariff, to avoid the highest 145% tariffs on China. But although Apple has been ramping up iPhone production in India since 2017, the company has only recently begun to ship commercially significant quantities in recent years, and Apple hasn’t confirmed the pivot to India or discussed its Indian production capabilities.

“While it’s possible for all 25 million of India capacity to be allocated to the US near-term, we think it could take approximately a year for production to double to 50 million overall,” TD Cowen analyst Krish Sankar wrote Monday, saying that Apple is expected to sell between 65 million and 70 million iPhones in the U.S. this year.

Apple declined to comment on sourcing iPhones to the U.S. from India.

Another closely-watched metric will be Apple’s China revenue, which could indicate if rising nationalism will hurt iPhone sales in the company’s third largest market, which includes Hong Kong and Taiwan.

Some analysts have noted that the smartphone owners in China are more likely to switch phone brands than Western consumers. There’s concern that now those Chinese consumers could take cues from media and government officials and buy Chinese phone brands, such as phones made by Huawei.

Dipanjan Chatterjee, principal analyst at Forrester, said that if Apple were to move a lot of production out of China, it would also have to consider if that could upset the Chinese consumer.

“If Apple is going to pull production out of China, that’s not going to go down well in that market,” Chatterjee said. “They’re going to hedge. You’re going to see a lot more saying and a little bit of tinkering and not a whole lot of doing.”

Analysts polled by FactSet expect Apple to report $1.62 in earnings per share on $94.19 billion in sales, which would be an almost 4% revenue increase on an annual basis.

WATCH: Street’s biggest Apple bear says a production move to India is unrealistic

Street's biggest Apple bear says a production move to India is unrealistic

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Microsoft says Chinese hacking groups exploited SharePoint vulnerability in attacks

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Microsoft says Chinese hacking groups exploited SharePoint vulnerability in attacks

Microsoft CEO Satya Nadella speaks during an event commemorating the 50th anniversary of the company at Microsoft headquarters in Redmond, Washington, on April 4, 2025. Microsoft Corp., determined to hold its ground in artificial intelligence, will soon let consumers tailor the Copilot digital assistant to their own needs.

David Ryder | Bloomberg | Getty Images

Microsoft on Tuesday said Chinese hacking groups were part of the recent attacks on its SharePoint collaboration software.

As early as July 7, the Chinese nation-state actors it calls Linen Typhoon and Violet Typhoon have been trying to exploit the vulnerability, as has a China-based actor called Storm-2603, Microsoft said in a Tuesday blog post.

On Monday, Charles Carmakal, technology chief of the Google-owned Mandiant cybersecurity consulting group, said in a LinkedIn post that “we assess that at least one of the actors responsible for the early exploitation is a China-nexus threat actor.”

On Sunday, the U.S. Cybersecurity and Infrastructure Security Agency said it was “aware of active exploitation” of the vulnerability, and Microsoft rolled out patches for two versions of its on-premises SharePoint releases. The software company issued a fix for a third version on Monday.

SharePoint is a key component of Microsoft’s widely used Office productivity software, enabling many people inside organizations to access internal files.

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Last year, Microsoft CEO Satya Nadella made cybersecurity a top priority after a U.S. government report criticized the company’s handling of China’s breach of U.S. government officials’ email accounts.

Last week, the company said it would stop relying on engineers based in China to support the Pentagon’s use of cloud services, after a media report suggested that the architecture could have led to China-sponsored attacks against the U.S. defense arm.

In 2021, attackers affiliated with the Chinese nation-state group known as Hafnium targeted a different piece of Office software, Exchange Server, which provides mail and calendar services.

WATCH: Clode: Cybersecurity budgets won’t be the ones getting cut

Clode: Cybersecurity budgets won’t be the ones getting cut

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Tesla Diner: Photos show opening of Musk’s futuristic California drive-in

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Tesla Diner: Photos show opening of Musk's futuristic California drive-in

People dine inside during the opening of the Tesla Diner and Drive-In restaurant and Supercharger on Santa Monica Blvd in the Hollywood neighborhood Los Angeles, California on July 21, 2025.

Patrick T. Fallon | Afp | Getty Images

Elon Musk‘s flagship Tesla Diner opened Monday in Hollywood, California, and the CEO is already eyeing expansion

“If our retro-futuristic diner turns out well, which I think it will, @Tesla will establish these in major cities around the world, as well as Supercharger sites on long distance routes,” Musk wrote on X..

He later replied to a user requesting a location at the Starbase city in Texas, which is home to Musk’s SpaceX: “Ok.”

The Tesla Diner has 80 charging stations, two giant megascreens and classic American diner food. It is open 24 hours a day, seven days a week.

Diners can watch movies on two of the 66-foot screens or in their vehicle using the Tesla Diner app. The location features all things Tesla, with merchandise and an Optimus robot serving popcorn.

Scroll through photos from the Tesla Diner below:

A view of the entrance of the Tesla Diner and Drive-In restaurant and Supercharger on July 21, 2025 in Los Angeles, California.

Vcg | Visual China Group | Getty Images

Tesla Cybertruck inspired food boxes are displayed during the opening of the Tesla Diner and Drive-In restaurant and Supercharger on Santa Monica Blvd in the Hollywood neighborhood Los Angeles, California on July 21, 2025.

Patrick T. Fallon | Afp | Getty Images

Tesla Bot Optimus hands a boy a tub of popcorn at the Tesla Diner and supercharger station on July 21, 2025 in Los Angeles, California. Tesla’s first “retro futuristic” diner and drive-in theater, featuring 32 V4 Supercharger stalls, has opened in Hollywood.

China News Service | China News Service | Getty Images

Tesla electric vehicles charge as people wait in line outside the Tesla Diner and Drive-In restaurant and Supercharger on July 21, 2025 in Los Angeles, California.

Vcg | Visual China Group | Getty Images

A Tesla Optimus robot scoops popcorn and waves at attendees during the opening of the Tesla Diner and Drive-In restaurant and Supercharger on Santa Monica Blvd in the Hollywood neighborhood Los Angeles, California on July 21, 2025.

Patrick T. Fallon | Afp | Getty Images

Tesla electric vehicles charge outside the Tesla Diner and Drive-In restaurant and Supercharger on July 21, 2025 in Los Angeles, California.

Vcg | Visual China Group | Getty Images

People dine inside the Tesla Diner and Drive-In restaurant and Supercharger on July 21, 2025 in Los Angeles, California.

Vcg | Visual China Group | Getty Images

The newly installed sign for Elon Musk’s Tesla Diner is seen at the restaurant on Santa Monica Blvd in the Hollywood neighborhood of Los Angeles on July 8, 2025.

Robyn Beck | Afp | Getty Images

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Clout wars: Jensen Huang eclipses Elon Musk and Tim Cook in Washington

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Clout wars: Jensen Huang eclipses Elon Musk and Tim Cook in Washington

U.S. President Donald Trump (L) listens as Nvidia CEO Jensen Huang speaks in the Cross Hall of the White House during an event on “Investing in America” on April 30, 2025 in Washington, DC.

Andrew Harnik | Getty Images

The China-U.S. trade war in the first Donald Trump administration saw Apple CEO Tim Cook go on a charm offensive with the president while maintaining strong relations with Beijing.  

Apple avoided U.S. tariffs and continued to grow in China, while Cook earned the reputation as a skilled policy navigator and prominent American business envoy to Beijing.

But, in Trump 2.0, not only has Apple lost its crown to Nvidia as America’s most valuable company, several tech pundits say the AI darling’s charismatic leader, Jensen Huang, has left Cook far behind in political influence. 

“Huang has become a global figure and taken on a new role politically due to his success in the AI revolution,” said Wedbush’s Dan Ives, adding that the importance of Nvidia’s AI chips has “vaulted him ahead of Cook.”  

“He has found himself in a very strong position to navigate the political landscape … [as] there is only one chip in the world fueling the AI revolution, and that’s Nvidia’s,” Ives said.

The optics of Huang’s political ascendancy have never been stronger, as Nvidia last week announced during its CEO’s latest visit to Beijing that it expected to soon resume sales of its H20 AI chips to China.

Huang’s ‘historic’ week 

The exports of the H20 chip to China had been restricted earlier this year — a move that Huang openly lobbied against.

“It was a historic win for Nvidia and Jensen … and I think it shows the increasing political influence that Huang’s having within the Trump administration,” Ives said. Huang had met with Trump in DC right before his China visit. 

The H20 reversal has been linked to trade negotiations between the U.S. and China. However, several experts told CNBC that Huang’s lobbying played a large role in it. 

The Nvidia CEO has met with Trump many times this year, including joining him on a trip to the Middle East in May, which resulted in a massive AI deal that will see the delivery of hundreds of thousands of Nvidia’s advanced AI chips to the United Arab Emirates. 

The Emirates deal had been seen as a way for America to push its global tech leadership, solidifying its technology stack in a new market over potential rivals like China’s Huawei.

After the trip, Huang increasingly began making a case against U.S. chip restrictions, arguing that they would erode America’s tech leadership to the benefit of domestic Chinese players. 

According to a report from the New York Times, this had also been a narrative Huang had been pushing to Trump and his officials behind the scenes. 

Paul Triolo, senior vice president for China, and technology policy lead at DGA-Albright Stonebridge Group, told CNBC that Huang’s arguments aligned with the thinking of influential White House AI and Crypto Czar David Sacks, further swaying the administration to lift restrictions on H20 chip exports. 

“Sacks and Huang both argue that limiting exports of U.S. technology such as select and non-cutting-edge GPUs to China risks pushing Chinese companies to use domestic alternatives … At the end of the day, this argument likely carried the day on the H20 issue,” he said. 

It’s unclear when or if Nvidia will restart production lines of the H20, but if Nvidia is simply able to sell existing stocks of H20s, it will still be a “significant revenue boost and beneficial to Nvidia in terms of retaining clients’ goodwill in China,” Triolo added.  Nvidia said it took a $4.5 billion writedown on its unsold H20 inventory in May.

Huang said last week that every civil AI model should run on the U.S. technology stack, “encouraging nations worldwide to choose America,” as Nvidia announced resuming H20 sales soon.

Not Musk, not Cook

When Trump won his second presidential election in November, many had expected a different tech CEO to hold the most influence on the administration and to act as a bridge between the U.S. and China. But Tesla’s Elon Musk had a rather public break-up with Trump.

In November, experts told CNBC that Musk’s close ties to Trump and his business interests in China could help soften the president’s aggressive trade stance toward Beijing, while cautioning against putting too much stock into the Tesla CEO.

Meanwhile, under Trump’s second presidency, Apple’s Cook has seen some strong pushback from the administration.

In May, Trump expressed a “little problem with Tim Cook” over Apple manufacturing products in India, despite the iPhone maker’s commitment of a $500 billion investment in the U.S., announced in February.

In response to the latest trade tensions between China and the U.S., Apple has accelerated efforts to de-risk supply chains from China by moving more iPhone production to India.

Earlier this month, Trump adviser Peter Navarro also criticized Cook, saying he was not moving production out of China fast enough.  

Apple and Cook were seen as the most influential company and CEO, respectively, in the first Trump administration, but now its Huang and Nvidia, said Ray Wang, CEO of Silicon Valley-based Constellation Research Inc. “Almost everything rides on Nvidia’s chips.”

Risks remain

According Triolo, while Huang has so far been able to “fairly deftly straddle both the U.S. government and China market” and “President Trump appears to be a big fan,” it remains unclear exactly where the administration will draw the line on chip restrictions. 

“The goalposts here have been changed several times, causing significant and costly forced redesigns and booking capacity,” he said. 

Despite Huang’s growing influence in the tech world and in the Trump administration, there is no guarantee it will remain that way, other experts said. 

“For the moment, NVIDIA has gone from being the chief target of chip controls to chief influencer. The question is, how long will that moment last?” said Reva Goujon, director at Rhodium Group. 

The U.S. is also currently carrying out an investigation on the semiconductor industry that could result in sector-wide tariffs, and once again put the Trump administration’s aims at odds with Nvidia’s business. While Nvidia has been moving more manufacturing to the U.S., most of it remains in Taiwan. 

Cook may offer a lesson on how tricky it can be to operate a major technology business that views both China and the U.S. as key markets.

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