Apple CEO Tim Cook, after nearly a month of anticipation from investors, on Thursday finally revealed how Apple was navigating the Trump administration’s tariffs.
The company only saw a “limited impact” on tariffs between January and the end of March, Cook told investors on an earnings call for the company’s second quarter results.
For the current quarter which ends in June, Apple is predicting about $900 million in additional costs for those tariffs — assuming nothing changes, Cook said. That surprised analysts who said on the call that they expected the costs to be higher.
The vast majority of Apple’s products are “currently not subject” to Trump’s reciprocal tariffs, Cook said. But beyond June, he didn’t say much.
“I don’t want to predict the future because I’m not sure what will happen with tariffs,” said Cook, adding that “it’s very difficult to predict beyond beyond June.”
Apple doesn’t usually give a lot of details or guidance beyond the current quarter, but investors didn’t like Thursday’s lack of clarity. Apple shares fell as much as 4% in extended trading on Thursday despite the company reporting results that beat Wall Street expectations for revenue and showed strong sales growth for iPads and Mac computers.
“As we look ahead, we remain confident,” Cook said.
Apple’s uncertainty highlights how even a company with a reputation for world-class operations can get whacked by the unpredictability of the Trump administration’s shifting tariff rates and dates.
Cook, who built his reputation in Silicon Valley as Apple’s operations guru, discussed how the company has dealt with the tariffs to minimize their impact so far on Thursday. He praised his old division on a call with analysts.
“‘l’ll just say that the operational team has done an incredible job around optimizing the the supply chain and the inventory,” he said.
Apple is currently sourcing American-bound products from India and Vietnam, Cook said. Those countries currently have 10% tariffs on them, and the company is sourcing Apple computers for rest of the world from China, which the Trump administration has hit with a 145% tariff rate.
Cook also said that Apple had built up inventory ahead of the tariffs, which would be reported as manufacturing purchase obligations in the company’s filings with the Securities and Exchange Commission. Cook said there was no “obvious evidence” that consumers were buying more Apple products ahead of tariffs.
“We do expect the majority of iPhones sold in the U.S. will have India as their country of origin,” Cook said. “Vietnam will be the country of origin for almost all iPad, Mac, Apple Watch and AirPods products sold in the U.S.”
Apple will still pay higher 145% tariffs on some Chinese imports for AppleCare, its extended warranty program, and accessories, Cook said.
One issue for forecasting tariffs going forward is that both Vietnam and India are in line to get hit with hefty tariffs on imported goods as soon as July.
Trump previously targeted both countries under his “reciprocal tariffs” on April 2, but a week later, he paused the tariffs for 90 days. Apple expanded its supply chain to those countries in recent years as a hedge for its business, but the Vietnam and India strategy won’t work if Trump’s tariffs ultimately take effect.
Cook also mentioned the possibility that technology products such as semiconductors might receive additional tariffs under a process called a Section 232 Investigation.
Apple is not the only big tech company to get rattled by the Trump administration’s tariffs.
Amazon finance chief Brian Olsavsky said Thursday that Amazon would offer a wider range of guidance because of tariff uncertainty, and he also alluded to the possibility of weakening consumer demand. Microsoft raised Xbox prices on Thursday, despite tariffs coming up just once on the company’s Wednesday earnings call.
Apple didn’t offer guidance for its profitable Services division on Thursday, but offered the same kind of top-line forecast that it has in previous quarters. Apple expects overall revenue to grow “low to mid-single digits” on an annual basis during the current quarter. Apple reported $85.78 billion in sales during the June quarter last year.
And at least during that quarter, Apple investors will know what to expect.
Money keeps flowing into artificial intelligence companies but out of AI stocks.
In what looks like — once again — a scenario of the left hand scratching the right, Microsoft and Nvidia will be investing a combined $15 billion into Anthropic, while the OpenAI competitor has committed to buying compute power from its two newest stakeholders. At this point, it seems as if a big proportion of AI news can be summarized as: “Company X invests in Company Y, and Company Y will buy things from Company X.”
Okay, that’s unfair. There are a lot of developments in the AI world that are not about investments but, well, development. Google unveiled the third version of Gemini, its AI model, which Demis Hassabis, CEO of Google’s AI unit DeepMind, said “will be “trading cliché and flattery for genuine insight.” (But I still want an AI chatbot to compliment me on my curiosity when I ask how to cut a pear, so I’m not sure if that’s a pro for me.)
Investors, however, still appear skeptical about AI. Major names such as Nvidia, Amazon and Microsoft tumbled Tuesday stateside, giving the S&P 500 its fourth straight session in the red — the longest decline since August.
And if Nvidia — “the top company within the top industry within the top sector,” as CFRA’s chief investment strategist Sam Stovall puts it — fails to satisfy investors’ expectations when it reports earnings Wednesday, we might be seeing the S&P 500’s slide extend.
Anthropic signs deal with Microsoft and Nvidia. Microsoft announced Tuesday it will invest up to $5 billion in the startup, while Nvidia will put in up to $10 billion. That puts Anthropic’s valuation around $350 billion, according to a source.
Google announces its latest AI model Gemini 3. Alphabet CEO Sundar Pichai said Tuesday it will require “less prompting” for desired answers. The update comes eight months after Google introduced Gemini 2.5, and will be rolled out in the coming weeks.
[PRO] Potentially resilient stocks amid AI slump. There are some global stocks and non-equity assets that could weather the turbulence in U.S. tech names happening recently, strategists told CNBC.
Miffed over Japanese Prime Minister Sanae Takaichi’s comments related to Taiwan, China on Friday advised its citizens against travelling to the country. Japanese tourism-exposed stocks fell in the aftermath of that warning, while experts caution the impact could be more severe over a longer duration.
Takahide Kiuchi, executive economist at Nomura Research Institute, said tensions between the two Asian powers could result in a 1.79 trillion yen drop in Japan’s GDP over the course of one year — a 0.29% decline in the country’s GDP.
Every weekday, the CNBC Investing Club with Jim Cramer releases the Homestretch — an actionable afternoon update, just in time for the last hour of trading on Wall Street. Markets: Stocks continued their recent declines Tuesday as megacap tech lagged on worries about valuations within the artificial intelligence trade. The S & P 500 was on track for its worst losing streak since August as it closed in on its fourth consecutive session of losses. Club stocks Amazon and Microsoft weighed on the market, shedding 4% and 2.7%, respectively, in the afternoon. Club holding Nvidia ‘s 1.5% drop didn’t help sentiment either, going into its highly anticipated earnings report Wednesday evening. The Club also had a busy day of trades. We bought more Home Depot on its post-earnings decline , and sold half of our Disney stake following a disappointing quarter last week. Later in the session, we booked some big profits in Eli Lilly , while adding to our Nike position. The Club also initiated a position in Procter & Gamble , a consumer powerhouse behind household brands like Tide, Crest, and Gillette. Done deal : Salesforce closed its $8.3 billion acquisition of AI-powered data management company Informatica ahead of schedule. The companies had been targeting early next year for completion. “The market didn’t really care for this deal when it was announced in May,” Jeff Marks, director of portfolio analysis for the Club, said Tuesday afternoon, recalling Salesforce shares sinking on reports of the deal and the subsequent announcement a few days later. Marks added that the early completion of the purchase is a “good sign of confidence in the integration that Salesforce expects the deal to be accretive to non-GAAP operating margin and non-GAAP earnings per share one year faster than originally believed.” Despite these positive developments, Marks said Salesforce is still a “show me” story. Salesforce has yet to convince investors that AI doesn’t threaten the software giant’s core business, which operates using a seat-based model. The stock lost more than 1.5% in Tuesday’s trading. Big win: Meta Platforms got a big win Tuesday afternoon in an important antitrust case against the Federal Trade Commission. A federal judge ruled that the FTC did not prove its claims that Meta holds a monopoly in social networking or that the company should not have been allowed to acquire Instagram and WhatsApp back in 2012 and 2014, respectively. The agency, which wanted those two units to be divested, argued that there are no major apps like Facebook and Instagram. The judge, however, said that there are plenty of competitors, citing TikTok and YouTube, and contended that the social media landscape has changed radically since those Meta acquisitions were made over a decade ago. Shares of Club name Meta turned positive late Tuesday. The favorable Meta ruling came 10 weeks after Alphabet’s Google avoided the harshest penalties in the antitrust case it lost last year. Good news: iPhone sales in China surged in October, taking Apple’s dominance in the country’s smartphone market to one in every four phones sold, according to the latest data from Counterpoint Research . Apple last achieved this milestone in 2022. Overall, sales for Apple’s flagship device in China jumped 37% last month from the year prior. Analysts at Counterpoint pointed to solid demand for the iPhone 17, in particular, for the market share gains. All three iPhone 17 variants have outperformed iPhone 16 models in sales, according to Counterpoint, posting mid-to-high double-digit percentage growth from year-earlier levels. The base model of the iPhone 17 continued to grow at the fastest rate. Apple shares were up slightly on Tuesday. Jim Cramer has pounded the table on the new iPhones since the September launch. He previously described its debut as “gigantic” and argued that Apple’s newest devices are “more of a bargain” than past versions. The Club maintains its long-held “own it, don’t trade it” thesis on Apple stock. Up next: Club holding TJX will report quarterly earnings Wednesday morning, along with other retailers like Target and Lowe’s . Then, Nvidia and Palo Alto Networks , both Club names, will release their results after Wednesday’s market close. Investors will also get the minutes from the October Fed meeting at 2 p.m. ET on Wednesday. (See here for a full list of the stocks in Jim Cramer’s Charitable Trust.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust’s portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.
Meta CEO Mark Zuckerberg appears at the Meta Connect event in Menlo Park, California, on Sept. 25, 2024.
David Paul Morris | Bloomberg | Getty Images
Meta won its high-profile antitrust case against the Federal Trade Commission, which had accused the company of holding a monopoly in social networking.
In a memorandum opinion released Tuesday, Judge James Boasberg of the U.S. District Court in Washington, D.C.,said the FTC failed to prove its argument. The case, initially filed by the FTC five years ago, centered on Meta’s acquisitions of Instagram and WhatsApp.
“Whether or not Meta enjoyed monopoly power in the past, though, the agency must show that it continues to hold such power now,” Boasbergsaid in the filing. “The Court’s verdict today determines that the FTC has not done so. A judgment so stating shall issue this day.”
Boasberg dismissed the case in 2021, saying the agency didn’t have enough evidence to prove “Facebook holds market power.” In August of that year, the FTC filed an amended complaint with more details about the company’s user numbers and metrics relative to competitors like Snapchat, the now-defunct Google+ social network and Myspace.
After reviewing the amendments, Boasberg in 2022 ruled that the case could proceed, saying the FTC had presented more details than before.
Meta CEO Mark Zuckerberg, former operating chief Sheryl Sandberg, Instagram co-founder Kevin Systrom and other current and former Meta executives all testified in the trial, which began in April.
Meta shares were little changed on Tuesday. The stock is up about 2% for the year, badly underperforming broader indexes and most of its megacap tech peers.
“The Court’s decision today recognizes that Meta faces fierce competition,” the company said in a statement. “Our products are beneficial for people and businesses and exemplify American innovation and economic growth. We look forward to continuing to partner with the Administration and to invest in America.”
The FTC didn’t immediately respond to a request for comment.
The ruling comes a little over two months after Googleavoided the harshest possible penalty from an antitrust case it lost last year. While Google was found to hold an illegal monopoly in its core market of internet search, U.S. District Judge Amit Mehta decided the company would not be forced to sell its Chrome browser, bucking the Department of Justice’s request. Google was, however, ordered to loosen its hold on search data.
In the Meta case, the FTC claimed the company shouldn’t have been allowed to buy Instagram for $1 billion in 2012 and WhatsApp for $19 billion in 2014, and the agency called for those units to be divested. The commission also alleged that there were no major alternatives for apps like Facebook and Instagram that people use to communicate with friends and family in a online, social space.
However, a major challenge for the FTC, according to the judge, was in proving that Meta is breaking antitrust law today, not years ago when the primary use of social networks was very different and based on sharing other kinds of content.
“To win the permanent injunction that it seeks here, the FTC must prove a current or imminent legal violation,” he wrote.
Boasberg ultimately sided with Meta’s argument that the technology industry has evolved since the early days of Facebook, and the company now faces a wide variety of competitors like TikTok.
“While each of Meta’s empirical showings can be quibbled with, they all tell a consistent story: people treat TikTok and YouTube as substitutes for Facebook and Instagram, and the amount of competitive overlap is economically important,” Boasberg wrote. “Against that unmistakable pattern, the FTC offers no empirical evidence of substitution whatsoever.”
Big changes in social
Much of Judge Boasberg’s conclusion was built on the transformation that’s taken place in the social media market in recent years and Meta’s changing position within it. User trends have moved heavily in the direction of video, where TikTok and YouTube have massive user bases and huge network effects.
“The most-used part of Meta’s apps is thus indistinguishable from the offerings on TikTok and YouTube,” Boasberg wrote.
Boasberg explained that there was enough evidence to show “that consumers are reallocating massive amounts of time from Meta’s apps” to those services and others, which has “forced Meta to invest gobs of cash to keep up.”
“Meta is not a monopolist insulated from competition,” he wrote. “The Court finds the evidence favoring Meta on this issue both credible and convincing.”
Boasberg also cited various documents and testimony from “industry insiders” that show how other tech companies like TikTok and YouTube viewed Meta as serious competition.
“TikTok and YouTube tracked Meta’s products as competitive threats,” Boasberg wrote.