Apple CEO Tim Cook, after nearly a month of anticipation from investors, on Thursday finally revealed how Apple was navigating the Trump administration’s tariffs.
The company only saw a “limited impact” on tariffs between January and the end of March, Cook told investors on an earnings call for the company’s second quarter results.
For the current quarter which ends in June, Apple is predicting about $900 million in additional costs for those tariffs — assuming nothing changes, Cook said. That surprised analysts who said on the call that they expected the costs to be higher.
The vast majority of Apple’s products are “currently not subject” to Trump’s reciprocal tariffs, Cook said. But beyond June, he didn’t say much.
“I don’t want to predict the future because I’m not sure what will happen with tariffs,” said Cook, adding that “it’s very difficult to predict beyond beyond June.”
Apple doesn’t usually give a lot of details or guidance beyond the current quarter, but investors didn’t like Thursday’s lack of clarity. Apple shares fell as much as 4% in extended trading on Thursday despite the company reporting results that beat Wall Street expectations for revenue and showed strong sales growth for iPads and Mac computers.
“As we look ahead, we remain confident,” Cook said.
Apple’s uncertainty highlights how even a company with a reputation for world-class operations can get whacked by the unpredictability of the Trump administration’s shifting tariff rates and dates.
Cook, who built his reputation in Silicon Valley as Apple’s operations guru, discussed how the company has dealt with the tariffs to minimize their impact so far on Thursday. He praised his old division on a call with analysts.
“‘l’ll just say that the operational team has done an incredible job around optimizing the the supply chain and the inventory,” he said.
Apple is currently sourcing American-bound products from India and Vietnam, Cook said. Those countries currently have 10% tariffs on them, and the company is sourcing Apple computers for rest of the world from China, which the Trump administration has hit with a 145% tariff rate.
Cook also said that Apple had built up inventory ahead of the tariffs, which would be reported as manufacturing purchase obligations in the company’s filings with the Securities and Exchange Commission. Cook said there was no “obvious evidence” that consumers were buying more Apple products ahead of tariffs.
“We do expect the majority of iPhones sold in the U.S. will have India as their country of origin,” Cook said. “Vietnam will be the country of origin for almost all iPad, Mac, Apple Watch and AirPods products sold in the U.S.”
Apple will still pay higher 145% tariffs on some Chinese imports for AppleCare, its extended warranty program, and accessories, Cook said.
One issue for forecasting tariffs going forward is that both Vietnam and India are in line to get hit with hefty tariffs on imported goods as soon as July.
Trump previously targeted both countries under his “reciprocal tariffs” on April 2, but a week later, he paused the tariffs for 90 days. Apple expanded its supply chain to those countries in recent years as a hedge for its business, but the Vietnam and India strategy won’t work if Trump’s tariffs ultimately take effect.
Cook also mentioned the possibility that technology products such as semiconductors might receive additional tariffs under a process called a Section 232 Investigation.
Apple is not the only big tech company to get rattled by the Trump administration’s tariffs.
Amazon finance chief Brian Olsavsky said Thursday that Amazon would offer a wider range of guidance because of tariff uncertainty, and he also alluded to the possibility of weakening consumer demand. Microsoft raised Xbox prices on Thursday, despite tariffs coming up just once on the company’s Wednesday earnings call.
Apple didn’t offer guidance for its profitable Services division on Thursday, but offered the same kind of top-line forecast that it has in previous quarters. Apple expects overall revenue to grow “low to mid-single digits” on an annual basis during the current quarter. Apple reported $85.78 billion in sales during the June quarter last year.
And at least during that quarter, Apple investors will know what to expect.
Lisa Su, chair and chief executive officer of Advanced Micro Devices Inc. (AMD), during a Bloomberg Television interview in San Francisco, California, US, on Monday, Oct. 6, 2025.
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AMD stock climbed 11% on Wednesday, continuing a massive run since OpenAI announced plans to buy billions of dollars of AI equipment from the chipmaker earlier this week.
On Monday, the ChatGPT maker entered into an agreement to potentially own 10% of AMD, based on its stock price and partnership milestones.
AMD now has a market cap of $380 billion after climbing 4% on Tuesday and 24% on Monday. Shares are up 43% so far this week, on pace for the best weekly gain since April 2016.
The partnership with OpenAI, which has historically been closely linked with Nvidia, has bolstered investor confidence that AMD will be a viable competitor to Nvidia in AI chips.
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AMD CEO Lisa Su told reporters on Monday that the deal was a “win-win” and that its AI chips were good enough to be used in “at-scale deployments,” or very large data centers like the kind OpenAI and cloud providers build.
Nvidia CEO Jensen Huang on Wednesday reacted to the deal on CNBC’s Squawk Box, saying it was “surprising.”
“It’s imaginative, it’s unique and surprising, considering they were so excited about their next-generation product,” Huang said. “I’m surprised that they would give away 10% of the company before they even built it. And so anyhow, it’s clever, I guess.”
Sundar Pichai, chief executive officer of Alphabet Inc., during the Bloomberg Tech conference in San Francisco, California, US, on Wednesday, June 4, 2025.
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Google is continuing to put restrictions on remote work, this time with a popular policy called “Work from Anywhere” that was established during the Covid pandemic.
The policy has allowed employees to work from a location outside of their main office for up to four weeks per calendar year. According to internal documents viewed by CNBC, working remotely for even a single day will now count for a full week.
“Whether you log 1 WFA day or 5 WFA days in a given standard work week, 1 WFA week will be deducted from your WFA weekly balance,” according to a document that was circulated over the summer, shortly before the change went into effect.
Google isn’t altering its current hybrid schedule, which was also put in place during the pandemic, allowing employees to work from home two days a week. WFA days are distinct from that policy, giving staffers the flexibility to work remotely, but not at home.
“WFA weeks cannot be used to work from home or nearby,” the document says.
Google didn’t immediately respond to request for comment.
Tech companies are increasingly forcing employees to spend more time in the office, with the peak of Covid now about five years in the past. Microsoft said last month that employees will be expected to work in an office three days a week starting next year, switching from a policy that allowed most of them to work from home 50% of the time or more with manager approval. Amazon went further, instructing corporate staffers to spend five days a week in the office.
Google began offering some U.S. full-time employees voluntary buyouts at the beginning of 2025, and has notified remote workers from several units their jobs would be considered for layoffs if they didn’t return to offices to work a hybrid schedule.
According to the latest changes, employees can’t work from a Google office in a separate state or country during their WFA time due to “legal and financial implications of cross border work.” If in a different location, employees may be required to work during the business hours that align with that time zone, the rules state.
The WFA update doesn’t apply to all Google staffers and may exclude data center workers, and those who are required to be in physical offices. Violations of the policy will result in disciplinary action or termination, the document says.
The issue came up at a recent all-hands meeting.
A top-rated question that was submitted on Google’s internal system described the update as “confusing.”
“Why does even one day of WFA count as a whole week, and can we reconsider the restriction on using WFA weeks to work from home?” the question said.
John Casey, Google’s vice president of performance and rewards, said at the meeting that WFA “was meant to meet Googlers where they were during the pandemic,” according to audio obtained by CNBC.
“The policy was always intended to be taken in increments of a week and not be used as a substitute for working from home in a regular hybrid work week,” Casey said.
Nvidia CEO Jensen Huang said Wednesday that his family’s immigration to the U.S. “would not have been possible” with the Trump administration’s current policy.
President Donald Trump announced in September that employers would have to pay a $100,000 fee for each H-1B visa, a temporary worker visa granted to foreign professionals with specialized skills.
Huang, who was born in Taiwan and later moved Thailand, immigrated to the U.S. at nine years old with his brother. His parents joined them around two years later.
“I don’t think that my family would have been able to afford the $100,000 and and so the opportunity for my, my family and for me to be here … would not have been possible,” Huang told CNBC’s “Squawk Box.”
Trump’s sudden price hike was a shock to the tech sector, which relies heavily on foreign talent, especially from India and China.
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Amazon was the top employer for H-1B holders in fiscal year 2025, sponsoring over 10,000 applicants according to U.S. Citizenship and Immigration Services. Tech juggernauts Microsoft, Meta, Apple, and Google were also among the top H-1B employers, with over 4,000 approvals each.
“Immigration is the foundation of the American dream,” Huang said, “this ideal that anyone can come to America and through hard work and some talent, be able to build a better future for yourself.”
Huang added that his own parents came to the U.S. so that his family could “enjoy the opportunities” and “this incredible country.”
The CEO confirmed that Nvidia, which currently sponsors 1,400 visas, would continue covering H-1B fees for immigrant employees. Huang said that he hopes to see some “enhancements” to the policy so that there’s “still some opportunities for serendipity to happen.”
While his own family’s journey would have been blocked by Trump’s immigration policy, Huang said Trump’s changes will still allow the U.S. “to continue to attract the world’s best talent.”
And other tech executives have expressed support for the changes, with Netflix‘s Reed Hastings calling the fee “a great solution” in a post on X.
“It will mean H1-B is used just for very high value jobs, which will mean no lottery needed, and more certainty for those jobs,” Hastings wrote.
In September, OpenAI CEO Sam Altman told CNBC’s Jon Fortt that he also backed Trump’s changes.
“We need to get the smartest people in the country, and streamlining that process and also sort of outlining financial incentives seems good to me,” Altman said.